Tractor Guru
Tractor Guru is an India-based online marketplace that helps farmers compare, finance, and locate dealers for new and used tractors across 20+ brands, monetizing via dealer lead generation and advertising.
- Company typePrivate
- Founded2018
- HeadquartersAlwar, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tractor Guru does
Tractor Guru (tractorguru.in) is an India-focused online digital marketplace for new and used agricultural tractors, founded in 2018 and headquartered in Alwar. The platform aggregates listings, specifications, and ex-showroom pricing for over 20 tractor brands — including Mahindra, Sonalika, John Deere, Massey Ferguson, Swaraj, Farmtrac, Eicher, New Holland, Powertrac, and Kubota — alongside a dealer locator spanning hundreds of Indian dealers. Its core tools are a side-by-side tractor comparison feature, an EMI calculator (starting EMIs from ₹13,999/month), a used tractor buy/sell marketplace, a tractor tyres comparison module, and a content hub covering tractor news, government schemes (Sarkari Yojana), agriculture updates, and weather.
Tractor Guru firmographics
Firmographics- Name
- Tractor Guru
- Legal name
- Tractor Guru
- Website
- https://tractorguru.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tractor Guru is an India-based online marketplace that helps farmers compare, finance, and locate dealers for new and used tractors across 20+ brands, monetizing via dealer lead generation and advertising.
- Ownership category
- akta.pro rank
Tractor Guru industry classification
Industry- Product category
- Agricultural Equipment Marketplace
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industries
- Tractors & Power Units (IMAHACAA), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
Keywords
Where Tractor Guru is headquartered
LocationHeadquarters
- HQ city
- Alwar
- HQ country
- India
- HQ region
- Asia
Markets served
Tractor Guru business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Dealer Partnerships and Lead Generation: Tractor Guru generates revenue by connecting farmers with tractor dealers across India. The platform features dealer listings and facilitates inquiries, likely earning referral fees or listing fees from dealers.
- Advertising and Promotional Services: The platform displays sponsored tractor listings and advertisements from brands. The platform appears to feature sponsored content and promotional placements for tractor manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Platform - Free Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tractor Guru product offering
Product offeringCore offering
Tractor Guru operates an online digital marketplace that connects Indian farmers with new and used tractor listings across more than 20 brands including Mahindra, Sonalika, John Deere, Swaraj, Massey Ferguson, Farmtrac, Eicher, New Holland, Powertrac, and Kubota. The platform provides side-by-side tractor comparisons, an EMI financing calculator, a dealer locator covering India's authorized dealer network, a tractor tyres marketplace, and agricultural news and government-scheme content supporting informed purchase decisions.
Product overview
Tractor Guru is an online digital marketplace platform for buying and selling tractors in India. The platform operates as a single unified portal combining multiple services: a new tractors marketplace featuring models from brands like Massey Ferguson, Mahindra, John Deere, Swaraj, Sonalika, Powertrac, Farmtrac, Eicher, New Holland, and Kubota; a used tractors marketplace for pre-owned tractors; and value-added tools including an EMI Calculator for financing planning, a Compare Tractors feature for side-by-side specification analysis, a Dealer Locator for finding authorized dealers, and a Tractor Tyres marketplace. The platform also aggregates tractor-related news and blog content covering agriculture, government schemes, weather, and success stories to support farmer decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- New Tractors Marketplace Online marketplace section listing new tractor models from 20+ brands across categories including 2WD, 4WD, AC, mini, and Trem IV tractors, with detailed specifications, pricing, HP range filtering, and EMI details for prospective Indian farmer buyers.
- Used Tractors Marketplace Peer-to-peer marketplace for buying and selling pre-owned/certified used tractors in India, with location-based search, seller details, year, hours-used information, and pricing to support informed second-hand tractor transactions.
- Tractor EMI Calculator Online financial tool that calculates monthly EMI payments for tractor purchases, enabling Indian farmers to plan budgets and financing options before approaching dealers.
- Compare Tractors Comparison tool that allows users to evaluate tractor specifications, prices, and features across multiple brands and models side-by-side to support informed purchase decisions.
- Tractor Dealer Locator Location-based service that helps farmers find nearby verified and authorized tractor dealers across India, providing contact details and request-callback options for test drives and purchases.
- Tractor Tyres Marketplace Online marketplace for tractor tyres featuring multiple brands (Good Year, CEAT, Apollo, BKT, MRF, JK AGRIGOLD) with size and price specifications, allowing farmers to compare and source replacement tyres.
- Tractor & Agriculture News Editorial content section delivering tractor news, agriculture news, government-scheme updates (Sarkari Yojana), weather forecasts, and farming best practices to inform prospective Indian tractor buyers and the broader agricultural community.
Quantifiable outcome
- India is one of the largest tractor markets with over 600,000 tractors sold annually
- +2 more outcomes
Companies that use Tractor Guru
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Tractor Guru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tractor Guru partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tractor JunctioncorePart of the same corporate group (Tractor Junction Group). Tractor Guru and Tractor Junction are sister platforms serving the agricultural and automotive digital marketplace space.
- Bike JunctionminorRelated venture under the same corporate group serving the motorcycle marketplace segment.
- Truck JunctionminorRelated venture under the same corporate group serving the commercial truck marketplace segment.
- FinjminorRelated venture under the same corporate group possibly serving financial services related to vehicles.
- TAFE (Tractors and Farm Equipment Limited)coreTAFE produces Massey Ferguson tractors under licensing agreement in India. In 2025, TAFE was granted exclusive Massey Ferguson brand rights in India, Nepal, and Bhutan. TAFE has 961 dealers & service centers providing complete tractor support.
- Mahindra & MahindracoreMahindra is one of the largest tractor manufacturers in India with over 81 models. The platform features Mahindra tractors across all categories including 2WD, 4WD, AC, and mini tractors.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tractor Guru competitors and assessment
Company assessmentBroad incumbents
- CarDekho: Large Indian automotive marketplace (GirnarSoft) extending into tractors and farm equipment. Comparable marketplace business model, lead-gen monetization, and content/SEO playbook, but operates across multiple vehicle categories rather than tractor-specialized.
- CarWale: Established Indian auto marketplace with growing presence in new and used vehicles including tractors. Comparable dealer-listing and lead-generation model, with a much larger parent (CarTrade Tech) and broader automotive category.
- OLX India (Cars & Tractors category): Generalist classifieds marketplace in India with used tractor listings. Comparable used-equipment marketplace functionality, but a much broader horizontal platform rather than tractor-vertical specialist.
Emerging players
- BigHaat: Indian B2B/B2C agriculture inputs marketplace. Comparable e-commerce model targeting farmers, but focuses on seeds, crop protection, and nutrition rather than farm machinery.
- AgroStar: Indian agri-input marketplace serving farmers with seeds, crop nutrition, and advisory. Comparable digital-GTM-to-farmer model, though focused on crop inputs rather than farm machinery — adjacent niche with potential convergence.
- Krishify: Indian farmer social-commerce platform combining content, advisory, and input marketplace. Comparable digital farmer engagement model, though less tractor-specialized and more community-led.
- DeHaat: Indian full-stack agri services platform serving farmers with inputs, advisory, and market linkages. Comparable farmer-facing digital distribution model, though broader agronomy focus rather than tractor-specialized.
Direct peers
- Tractor Junction: Sister company within the same group operating an almost identical tractor marketplace in India. Most direct competitor — overlapping brand coverage, dealer listings, EMI tools, and content strategy, making it the closest functional peer.
Others
- TAFE (Tractors and Farm Equipment): Manufacturer of Massey Ferguson and TAFE-brand tractors in India with 961 dealers and service centers. Holds exclusive Massey Ferguson brand rights for India, Nepal, and Bhutan from 2025. Comparable as a key OEM partner and potential channel competitor.
- Mahindra Tractors: India's largest tractor OEM (81+ models). Comparable because Mahindra operates its own digital sales channel, dealer locator, and EMI tools — both competing with and relying on Tractor Guru for lead generation. Important ecosystem participant rather than direct marketplace competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tractor Guru social profiles
Digital presenceTractor Guru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tractor Guru leadership team
Management profileNumber of profiles
Tractor Guru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tractor Guru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tractor Guru
What does Tractor Guru do?
Tractor Guru operates an online digital marketplace that connects Indian farmers with new and used tractor listings across more than 20 brands including Mahindra, Sonalika, John Deere, Swaraj, Massey Ferguson, Farmtrac, Eicher, New Holland, Powertrac, and Kubota. The platform provides side-by-side tractor comparisons, an EMI financing calculator, a dealer locator covering India's authorized dealer network, a tractor tyres marketplace, and agricultural news and government-scheme content supporting informed purchase decisions.
Is Tractor Guru a public or private company?
Tractor Guru is a private company. It is classified as unknown and is currently operating.
When was Tractor Guru founded?
Tractor Guru was founded in 2018. It employs 11 to 50 people.
Where is Tractor Guru based?
Tractor Guru is headquartered in Alwar, India, in the Asia region.
How does Tractor Guru make money?
Two revenue lines are on record. Dealer Partnerships and Lead Generation is the primary driver. The others are advertising and Promotional Services.
Who are Tractor Guru's main competitors?
Broad incumbents on record are CarDekho, CarWale and OLX India (Cars & Tractors category). Emerging players are BigHaat, AgroStar, Krishify and DeHaat. Tractor Junction is listed as a direct peer. Others are TAFE (Tractors and Farm Equipment) and Mahindra Tractors.
Does Tractor Guru have an API?
No public API is recorded for Tractor Guru.
What industry is Tractor Guru in?
Tractor Guru's product category is Agricultural Equipment Marketplace. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of IMAHACAA, Tractors & Power Units. Its NAICS code is 42382 and its SIC code is 3523.