What Smart Earth Technologies does

Smart Earth Technologies operates the Lyfpro coaching platform, a life and career coaching service business founded in 2010 and headquartered in New York. The company sells subscription-based coaching to individual working professionals, offering leadership development, business planning, career coaching, problem-solving, interview preparation, and motivation training through one-on-one sessions, day-long retreats, and impact retreats. The service is delivered by a small in-house team of six named individuals led by founder and CEO Justin Novak, supported by a Managing Director and subject-matter "experts" across stock, accountancy, and investment domains.

The business runs on a three-tier monthly subscription model — Standard ($250/mo), Premium ($450/mo), and Personal ($550/mo) — with all tiers delivering coaching, obstacle coaching, situational advice, and workbook materials. Distribution is sales-led and direct, supplemented by content marketing through a blog, email newsletter, and social channels targeting professionals seeking career advancement and personal development. The company claims 30 years of operating history, 545+ business advisories delivered, 185+ clients served globally, and 90% excellence-award achievement, including 2014 and 2015 regional industry awards.

There is no disclosed software platform, mobile app, API, or AI component underlying the offering; the website is built on a generic Bootstrap template. No funding rounds, investors, partnerships, or acquisitions are disclosed. The company is privately held, appears to operate without external capital, and shows no recent (post-2015) strategic milestones, suggesting a small, lifestyle-scale consultancy rather than a venture-track growth business.

Name

Smart Earth Technologies

Legal name

Smart Earth Technologies

Website

https://smartearthtechnologies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coaching Services: Monthly subscription-based coaching services offered at multiple tier levels (Standard, Personal, Premium). Revenue generated through recurring monthly fees for coaching sessions, training programs, mentoring, and retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Earth Technologies, operating as Lyfpro, delivers life coaching and career consulting services to individual professionals and business leaders. Offerings include one-on-one coaching sessions, day-long retreats, impact retreats, and structured monthly subscription plans covering leadership development, business planning, career coaching, problem-solving, interview coaching, and motivational training.

Product overview

Lyfpro is a life coaching and career consulting platform offered as a unified service. The company provides various coaching services including Leadership, Business Planning, Careers Coaching, Problems Solving, Interview Coaching, Creative Leadership, Career Transition, and Career Consultancy. Services are delivered through individual coaching sessions, day-long retreats, and impact retreats. Pricing tiers include Standard ($250/mo), Premium ($450/mo), and Personal ($550/mo) plans. The company was founded in 2010 and operates primarily as a service-based business without a software platform component.

Differentiator

Problem solved

Functional benefit

Products and services

• Lyfpro Coaching Platform Life coaching and career consulting platform providing coaching sessions, day-long retreats, impact retreats, and structured monthly coaching programs covering leadership, business planning, careers, problem-solving, interview prep, and motivational training for individual professionals and business leaders.
• Coaching Session One-on-one coaching session delivered as part of the Lyfpro coaching program, designed for individuals seeking personal or professional development.
• Day-Long Retreat Intensive day-long retreat offering from Lyfpro, providing clients an immersive environment to step back from overload and work on personal or professional goals.
• Impact Retreat Higher-intensity impact retreat from Lyfpro, designed for deeper personal transformation and accelerated outcomes.
• Interview Coaching Coaching service that prepares clients for job interviews with techniques and strategies, targeted at professionals seeking new roles.
• Career Transition Services Support and guidance for individuals navigating career changes and transitions, including planning, skill-gap identification, and decision support.
• Leadership Development Services Leadership training and development services helping individuals become more effective leaders, including creative leadership approaches.
• Business Planning Consultancy Strategic business planning consultancy to help clients achieve business growth objectives and develop effective solutions to operational challenges.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Center for Creative Leadership: Nonprofit leadership development institution offering executive education, coaching, and assessment programs. Comparable in leadership development and creative leadership training services for business leaders.
• FranklinCovey: Global leadership and organizational performance consulting firm offering coaching, training, and assessments. Overlaps directly with Lyfpro's leadership development and business planning service lines, particularly for enterprise buyers.
• DDI (Development Dimensions International): Global leadership and talent development firm offering assessment, training, and coaching for managers and executives. Comparable target buyer (enterprise L&D and HR) and overlapping leadership development content.
• Skillsoft: Enterprise corporate learning platform offering professional development, leadership, and business skills training content. Comparable in professional development and management training content delivered via subscription.
• Korn Ferry: Major executive search and leadership advisory firm with a coaching practice serving senior executives and business leaders. Comparable in target customer (executives, career changers) and career transition/leadership development offerings.
• LinkedIn Learning: Online learning platform offering career-focused video courses in business, leadership, and professional development. Comparable in target audience (working professionals seeking career advancement) and subscription-based delivery for individual and enterprise.
• Tony Robbins Companies: Established life and business coaching brand offering personal development, leadership, and performance coaching through seminars, retreats, and programs. Comparable in coaching methodology and premium positioning, but operates at much larger scale with broader portfolio.

Direct peers

• CoachHub: Global digital coaching platform offering one-on-one coaching for leadership development, career transitions, and personal growth. Comparable in service catalog, target audience (mid-market and enterprise professionals), and subscription-based delivery model.
• BetterUp: Digital coaching platform combining human coaches with AI for career, leadership, and personal development. Direct competitor in the same target customer segment (working professionals and enterprises) with overlapping service offerings and subscription pricing model.
• Mind Tools: Subscription-based professional development platform offering management, leadership, and career skills training via online courses and toolkits. Comparable in subscription pricing model, target audience (individual professionals), and self-development content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-earth-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Earth Technologies