EcoSMART Technologies

What EcoSMART Technologies does

EcoSMART Technologies, operating as a division of Kittrich Corporation, develops and markets a portfolio of consumer pesticide products formulated from proprietary blends of essential plant oils (including 2-Phenethyl Propionate, rosemary, clove, thyme, peppermint, cinnamon, and lemongrass oils). The active ingredients act by blocking octopamine neuro-receptors unique to insects and other invertebrates, enabling kill and repellency without affecting mammals, birds, or fish. Twenty product formulations are classified as Minimum Risk pesticides under EPA's FIFRA 25(b) exemption pursuant to the 1996 Food Quality Protection Act, and primary active ingredients carry FDA GRAS status, allowing the brand to make explicit safety claims unavailable to conventional pesticides. The IP estate totals 40 U.S. patents and 55 foreign patents.

The commercial product line spans four categories: Pest Control (e.g., Home Pest Control sprays, Ant & Roach Killer, Wasp & Hornet Killer, Mosquito Fogger, Bed Bug Killer), Lawn & Garden Care (Garden Insect Killer, Insect Killer Granules, hose-end applicators, Fire Ant Killer, Weed & Grass Killer), Insect Repellents (pump sprays and aerosols), and Pet Care (Flea & Tick Control, Horse Fly Spray, grooming sprays). Products are priced between $4.85 and $20.78 as one-time consumer unit purchases.

The company sells primarily through direct-to-consumer e-commerce on ecosmart.com and through retail shelf placement at national chains including Walmart, Lowes, Tractor Supply, Ace Hardware, True Value, and Chewy, as well as grocery banners (HEB, Kroger/Vitacost, SaveMart, Smart & Final, Supervalu) and independent garden centers. EcoSMART's primary customer segments are residential consumers, lawn and garden enthusiasts, and pet owners seeking effective pest control without synthetic chemical exposure to children, pets, or the environment. The company is privately held under parent Kittrich Corporation with operating headquarters listed in both Pomona, California and Alpharetta, Georgia, and a stated Scientific Advisory Panel comprising academic entomologists and toxicologists supports ongoing R&D and product claims.

Name

EcoSMART Technologies

Legal name

Kittrich Corporation

Website

https://ecosmart.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoSMART Technologies, a division of Kittrich Corporation, develops and markets EPA minimum-risk pesticide products derived from essential plant oils that target insect octopamine receptors, selling via DTC and major retailers (Walmart, Lowes, Tractor Supply, Chewy) to residential consumers, lawn and garden enthusiasts, and pet owners seeking safe pest control.

Ownership category

akta.pro rank

Product category

Consumer Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)

akta.pro secondary industries

Insecticides (AFABAAAB), Botanical & Essential-Oil-Based Treatments (HSAMALAA), Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM) (HSAIANAJ), Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB)

Keywords

• Natural pest control
• Plant-based pesticides
• Essential oil insecticides
• Home pest control
• Pet care products

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Consumer Retail Products: EcoSMART generates revenue through direct-to-consumer sales via their e-commerce website and retail distribution through major home improvement stores, garden centers, pet stores, and grocery chains. Products are sold as one-time purchases with various sizes and formulations ranging from small sprays to large hose-end applicators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

EcoSMART Technologies develops, manufactures, and markets proprietary pesticide products derived from natural plant oils for household pest control, lawn and garden care, insect repellents, and pet care. The products target octopamine neuro-receptors in insects using food-grade essential oil blends and qualify as EPA minimum-risk pesticides exempt from federal registration under the 1996 Food Quality Protection Act.

Product overview

EcoSMART is a division of Kittrich Corporation that offers a comprehensive portfolio of EPA-exempt minimum-risk pesticide products based on essential plant oils. The product line is organized into four main categories: Pest Control (9 products including Home Pest Control sprays, Ant & Roach Killer, Wasp & Hornet Killer, Mosquito Fogger, Flying Insect Killer, Spider Blaster, and Bed Bug Killer), Lawn & Garden Care (7 products including Garden Insect Killer, Insect Killer Granules, Lawn Insect Killer hose-end, Mosquito & Tick Control hose-end, Weed & Grass Killer, and Fire Ant Killer Mound Drench), Insect Repellents (6 products including various sizes of pump sprays and aerosols), and Pet Care Products (7 products including Horse Fly Spray, Flea & Tick Control sprays, Pet Grooming sprays, and Fresh Spray). All products utilize proprietary blends of essential plant oils (including peppermint, rosemary, clove, thyme, cinnamon, and lemongrass oils) that target octopamine neuro-receptors found only in insects, making them safe for use around children and pets when used as directed. The company holds 40 U.S. patents and 55 foreign patents, with 20 product formulations exempt from EPA registration under the 1996 Food Quality Protection Act.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Pest Control
• Ant & Roach Killer
• Wasp & Hornet Killer
• Mosquito Fogger
• Flying Insect Killer
• Spider Blaster
• Bed Bug Killer
• Garden Insect Killer
• Insect Killer Granules
• Lawn Insect Killer
• Mosquito & Tick Control
• Weed & Grass Killer
• Fire Ant Killer Mound Drench
• Insect Repellent
• Bed Bug Repellent
• Horse Fly Spray
• Flea & Tick Control
• Pet Grooming Products

Quantifiable outcome

• Products break down over a short period and do not persist in the environment
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safer Brand: Safer Brand sells OMRI-listed organic and natural pest control products (including Bt and insecticidal soap SKUs) to home gardeners through independent garden centers and online—comparable channel and positioning to EcoSMART's natural consumer brand.
• Wondercide: Wondercide sells essential-oil-based indoor/outdoor pest control, flea & tick, and lawn products to consumers via DTC and retail, overlapping EcoSMART directly in natural-pesticide positioning, channels, and active-ingredient philosophy.
• MGK (McLaughlin Gormley King): MGK develops and manufactures both botanical and conventional insecticide active ingredients and finished formulations, supplying branded consumer and professional products—a direct comparable in active-ingredient technology and channel reach.
• Rockwell Labs (EcoVia): Rockwell Labs markets EcoVia, a botanical/essential-oil-based professional and consumer pesticide line including 25(b) minimum-risk formulations; competes head-to-head with EcoSMART in the natural-pesticide category across similar use cases.
• Bonide Products: Bonide produces a broad consumer lawn & garden portfolio that includes natural and organic insecticide SKUs sold through the same big-box and independent garden center channels as EcoSMART.

Emerging players

• Vet's Best: Vet's Best markets plant-based flea & tick and home pest products to pet owners; overlaps EcoSMART's pet-care line in active-ingredient philosophy and retail placement, though smaller in scale.
• EarthKind (Stay Away): EarthKind produces botanical-based rodent and insect repellent products sold through mass and natural-food retailers, comparable in active-ingredient story and natural-pesticide positioning to EcoSMART's repellent line.

Broad incumbents

• Central Garden & Pet: Central Garden & Pet owns major consumer pest and lawn brands (Amdro, Sevin, BioAdvanced) sold through the same mass and specialty channels as EcoSMART; a diversified incumbent with overlapping active-ingredient portfolios.
• SC Johnson (Raid, OFF!, Mrs. Meyer's): SC Johnson is the dominant household insecticide incumbent (Raid) and has expanded into plant-derived and natural sub-lines (Mrs. Meyer's), competing with EcoSMART across the same retailers with vastly larger marketing and shelf-share.
• Bayer Crop Science (Ortho): Bayer markets the Ortho consumer lawn & garden pesticide brand via the same big-box channels; competes on shelf with EcoSMART and has the R&D budget to launch natural-line extensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GetEcoSMART
• Facebookfacebook.com/109769334374
• Instagraminstagram.com/getecosmart
• LinkedInlinkedin.com/company/ecosmart-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoSMART Technologies