Tan Hiep Phat

What Tan Hiep Phat does

Tan Hiep Phat Beverage Group (THP Group) is Vietnam's largest FMCG company, founded in 1994 and headquartered in Ho Chi Minh City with manufacturing operations in Bình Dương and three additional factory clusters covering the Northern, Central, and Southern regions of Vietnam. The company develops, produces, and sells a diversified beverage portfolio organized under three core brand families: Number 1 (energy drinks, pure water, soya milk, sport drinks, and flavored variants), Dr Thanh (a nine-herb herbal tea), and Trà Xanh Không Độ / Zero Degree Green Tea (green tea with lemon), plus extension lines such as Number 1 Juicie fruit juice, Trà Ô Long Không Độ Linh Chi, and Trà sữa Macchiato Không Độ. All products are manufactured using Aseptic cold-fill technology on European and Japanese production lines, which the company cites as enabling absolute sterility without preservatives or artificial colors, and the operations are certified to ISO 9001, ISO 14001, ISO 22000, ISO 45001, HACCP, FDA, and Halal standards.

The business operates a B2C mass-market model, selling directly to consumers through traditional retail, modern trade, and direct sales channels across all 63 provinces of Vietnam, and exporting to approximately 16-20 countries including the United States, Canada, the Netherlands, Australia, South Korea, and Singapore. THP generates revenue almost entirely through unit sales of packaged beverages with no disclosed subscription, licensing, or platform revenue stream. The company is privately held and family-controlled, with founder Trần Quí Thanh (Dr. Thanh) on the board alongside his daughter Phuong Uyen Tran and an Acting CEO identified only as David, supported by two Vice General Directors.

THP has been recognized as a National Brand of Vietnam six consecutive times (2010, 2012, 2014, 2016, 2018, 2020) for the Dr Thanh and Zero Degree Green Tea products, was named a Best Place to Work in Asia by HR Asia in 2019, and reported approximately 30% export growth in 2020 versus 2019. In 2025 it became the first Vietnamese private enterprise to enter a long-term strategic partnership with VCCI's Private Economic Research Program, and a board member publicly announced a planned $100 million USD capital investment in 2026 for new factories equipped with world-leading technology.

Name

Tan Hiep Phat

Legal name

Công ty TNHH Thương Mại – Dịch Vụ Tân Hiệp Phát

Website

https://thp.com.vn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tan Hiep Phat is Vietnam's largest FMCG beverage company, manufacturing and selling energy drinks, herbal and green teas, sport drinks, soya milk, and purified water under the Number 1, Dr Thanh, and Zero Degree brands to mass-market consumers across all 63 Vietnamese provinces and approximately 16-20 export markets.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Bottled beverages
• Energy drinks
• Herbal tea
• Ready-to-drink tea
• Bottled water

Headquarters

HQ city

Hai Duong

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: THP Group generates revenue through manufacturing and selling a diverse portfolio of beverages including herbal teas, green teas, sport drinks, energy drinks, soya milk, and purified water to consumers across Vietnam and international markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

THP Group manufactures and sells a diverse portfolio of non-alcoholic beverages including energy drinks (Number 1), herbal teas (Dr Thanh), green teas (Trà Xanh Không Độ), sport drinks (Number 1 Active), soy milk, and purified water. The company distributes these products to all 63 provinces of Vietnam and exports to nearly 20 countries, using Aseptic cold-fill technology that ensures sterility without preservatives.

Product overview

Tan Hiep Phat Beverage Group (THP Group) is Vietnam's largest FMCG (Fast-moving Consumer Goods) company, established in 1994. The company develops, produces, and sells a diversified portfolio of beverage products including energy drinks, herbal teas, green teas, sport drinks, soy milk, and purified water. The product portfolio is organized under several key brands: the Number 1 brand family (energy drinks, pure water, soya milk, sport drinks, flavored energy drinks), the Dr Thanh brand (herbal tea with nine herbs), the Trà Xanh Không Độ (Zero Degree Green Tea) brand, and supplementary products such as Trà sữa Macchiato Không Độ, Number 1 Juicie fruit juice, Trà Ô Long Không Độ Linh Chi, and Trà Bí đao collagen. The company supplies products to all 63 provinces of Vietnam and exports to 16 countries. Two products — Dr Thanh Herbal Tea and Zero Degree Green Tea — have been recognized as National Brands of Vietnam, and all products are manufactured using Aseptic cold-fill technology ensuring absolute sterility without preservatives or artificial colors.

Differentiator

Problem solved

Functional benefit

Brands

• Number 1: Energy drink brand including Number 1 Energy Drink, Number 1 Pure Water, Number 1 Soya milk, Number 1 Active sport drink
• Trà Xanh Không Độ (Zero Degree Green Tea)
• Trà Thanh Nhiệt Dr Thanh

Products and services

• Nước Tăng Lực Number 1 (Number 1 Energy Drink) Vietnam's leading energy drink made from a combination of Vitamin B3, taurine, inositol, and caffeine. Launched in 2001, it has become the top energy drink brand in Vietnam through strong pricing strategy and media presence.
• Trà Thanh Nhiệt Dr Thanh (Dr Thanh Herbal Tea) A functional food/dietary supplement herbal tea made from a combination of nine different natural herbs, developed to help relieve inner health and provide a refreshing taste. Recognized as a National Brand of Vietnam.
• Trà Xanh Không Độ (Zero Degree Green Tea) Green tea extracted from leaves grown in Thai Nguyen highlands. Launched in 2006, it transformed tea drinking habits in Vietnam. Recognized as a National Brand of Vietnam.
• Number 1 Pure Water (Nước tinh khiết Number 1) Purified drinking water product under the Number 1 brand family.
• Number 1 Soya (Sữa đậu nành Number 1 Soya) Soy milk product under the Number 1 brand, offering a plant-based dairy alternative.
• Number 1 Active (Nước uống vận động Number 1 Active) Sport/activity drink under the Number 1 Active sub-brand, designed for hydration and energy during exercise. Main sponsor of the Hanoi High School Football Championship.
• Number 1 Active Salty Lemon (Nước uống vận động Active chanh muối) Sport drink with salty lemon flavor under the Number 1 Active sub-brand, designed for hydration during physical activity.
• Number 1 Chanh và Number 1 Dâu (Number 1 Lemon and Number 1 Strawberry Flavors) Flavored variants of the Number 1 energy drink in lemon and strawberry flavors.
• Number 1 Juicie (Nước ép trái cây Number 1 Juicie) Fruit juice product under the Number 1 brand family.
• Trà sữa Macchiato Không Độ (Zero Degree Macchiato Milk Tea) Milk tea product under the Không Độ (Zero Degree) sub-brand line.
• Trà Ô Long Không Độ Linh Chi (Zero Degree Oolong Tea with Ganoderma) Oolong tea with Ganoderma (lingzhi mushroom) under the Không Độ sub-brand line.
• Trà Bí đao collagen (Bitter Melon Collagen Tea) Bitter melon (bí đao) tea with collagen, a health-focused beverage variant.

Quantifiable outcome

• 30% export growth in 2020 despite COVID-19

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VCCI (Vietnam Chamber of Commerce and Industry)coreStrategic or Co-development Partner · 15 May 2025THP Group is the first Vietnamese private enterprise to become a long-term strategic partner of VCCI's Private Economic Research Program and Provincial Competitiveness Index (PCI). This partnership supports policy research and economic analysis for Vietnam's private sector development.
• PCI 2.0 ProgramcoreStrategic or Co-development PartnerTHP Group partnered with VCCI as founding partner for the PCI 2.0 report and Vietnam Private Economy 2025 report, supporting research on provincial competitiveness and private economic development.
• An Ninh Thủ Đô Newspaper / Hanoi Football AssociationminorGTM or Marketing PartnerTHP Group sponsors the Hanoi High School Football Championship with Number 1 Active as main sponsor, promoting sports and youth development.
• An Ninh Thủ Đô NewspaperminorStrategic or Co-development PartnerTHP Group partners with An Ninh Thủ Đô newspaper for the 'Cùng em vững bước tương lai' CSR program worth nearly 1 billion VND from 2025-2031, supporting children of fallen police officers.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Vinamilk: Vietnam's largest dairy company; directly comparable to THP's Number 1 Soya plant-based line. Competes for the same chilled-beverage shelf in modern trade and shares nationwide Vietnam distribution.
• Sabeco (Saigon Beer-Alcohol-Beverage): Vietnam's largest beverage company overall (beer) and a benchmark for scale, distribution and brand-building in Vietnam FMCG. Comparable as a Vietnamese beverage platform with national reach, though in beer vs. THP's non-alcoholic focus.
• TC Pharmaceutical Industries (Thai Namthip): Thai producer of functional and herbal beverages including Puriku and Oishi. Comparable Southeast Asian functional/herbal beverage platform with similar distribution model and emerging international footprint.

Direct peers

• Masan Consumer Holdings: Largest Vietnamese branded food & beverage conglomerate (sauces, instant noodles, beverages including Wake-Up coffee). Directly comparable as the other top-tier domestic FMCG player competing for the same Vietnamese consumer wallet.
• Coca-Cola Vietnam: Operates bottling and distribution for Coca-Cola, Fanta, Sprite and Dasani in Vietnam. Direct competitor across carbonated soft drinks, juices and bottled water, with comparable nationwide distribution scale.
• Red Bull Vietnam: Global energy drink leader and direct head-to-head competitor with Number 1 Energy Drink in Vietnam's energy drink category — the same shelf, same occasion, same consumer.
• Suntory PepsiCo Vietnam: JV bottling and distributing Pepsi, Mirinda, 7UP, Aquafina, Revive and Sting in Vietnam. Directly competes with THP across carbonated soft drinks, sports hydration (Sting vs Number 1 Active), and bottled water.

Emerging players

• Ito En: Japanese RTD tea leader behind Oi Ocha. Comparable as a global RTD green tea category creator — the international archetype that Zero Degree Green Tea aspires to scale toward, and a relevant benchmark for category economics.
• Tingyi (Cayman) Holding Corp. Master Kong / Pepsi bottler in China with broad RTD tea and beverage portfolio. Comparable Asian FMCG beverage model with strong distribution, RTD tea franchises and export ambitions — analogous operating playbook to THP.

Broad incumbents

• Uni-President Enterprises (Taiwan): Large Taiwanese food & beverage conglomerate with RTD tea (Uni Tea), dairy and juice portfolios. Comparable Asian multi-category beverage platform with international presence — benchmark for THP's long-term category and export expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwVaZMiQp9g8lLvTQRBZ8lw
• Facebookfacebook.com/tanhiepphat
• LinkedInlinkedin.com/company/tan-hiep-phat-beverage-group

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tan Hiep Phat