Red Bull Viet Nam Co., Ltd

What Red Bull Viet Nam Co., Ltd does

Red Bull Viet Nam Co., Ltd is the Vietnamese operating entity of the global Red Bull energy drink brand, founded in 1999 and headquartered in Binh Duong province, Binh Duong. As a locally incorporated subsidiary, its role within the Red Bull corporate structure is to operate the Red Bull brand in Vietnam — managing local sales, marketing, distribution relationships, and brand activation across modern trade, traditional retail, and on-premise channels. The entity is staffed leanly at 19 employees, consistent with a sales-and-marketing operating model that relies on the global parent for product formulation, brand strategy, and central marketing assets (event sponsorships, athlete partnerships, content production). Its revenue mechanics are not separately disclosed, but commercially the subsidiary captures value through sale of branded Red Bull energy drinks to Vietnamese consumers via the country's retail and HORECA channels, with production, bottling, and logistics most likely handled through third-party manufacturers and distributors under arrangements negotiated by the regional or global parent. No product portfolio beyond the core energy drink line, no technology stack, no partnerships, and no leadership roster are visible in the available data.

Name

Red Bull Viet Nam Co., Ltd

Website

https://career.redbullvietnam.com

Company type

Private

Headcount range

11–50 employees

Short description

Red Bull Viet Nam Co., Ltd is the Vietnamese operating entity for the global Red Bull energy drink brand, founded in 1999 and based in Binh Duong, managing local sales, marketing, and distribution of Red Bull products to Vietnamese consumers via retail and on-premise channels.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

No substantive description of the company's core offerings is available from the supplied source data, which consists only of a careers-page loader screen and empty product/technology fields. The corporate name (Red Bull Viet Nam Co., Ltd) implies affiliation with the global Red Bull energy-drink brand, but specific product/service details are not evidenced in the supplied material.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Emerging players

• Celsius Holdings: Celsius is a fast-growing functional energy drink brand increasingly distributed through large global retailers, competing with Red Bull in the premium energy drink segment.

Broad incumbents

• Coca-Cola Company: Coca-Cola competes broadly in beverages and has expanded into energy drinks (e.g., ownership interests/distribution of Monster in some markets), positioning it as a wide-portfolio competitor overlapping with Red Bull's channel and category.
• PepsiCo (Sting Energy): PepsiCo distributes Sting, a leading energy drink in Vietnam, directly competing with Red Bull in the same category using its massive bottling and distribution network.
• Suntory Holdings: Suntory owns and distributes energy drink brands globally and in Asia, competing with Red Bull through similar functional beverage positioning.

Regional players

• Carabao Group: Thai-headquartered energy drink maker Carabao is a strong Southeast Asian competitor with brand resonance in Vietnam, directly contesting Red Bull's regional share.
• TC Pharmaceutical Industries (Wrangyer): TC Pharmaceutical's Wrangyer is a Thai energy drink brand with significant Southeast Asian distribution, making it a regional competitor in the same category as Red Bull.
• Osotspa (M-150, Lipo): Osotspa markets M-150 and other functional energy/caffeine beverages across Southeast Asia, overlapping with Red Bull in target consumer and occasion.

Direct peers

• Monster Beverage Corporation: Monster is the closest direct competitor to Red Bull globally and in Vietnam, selling a comparable energy drink portfolio through similar modern trade and on-premise channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/redbullvn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull Viet Nam Co., Ltd