Wizard Industries
Wizard Industries is a Canadian manufacturer of custom retractable screens, motorized shades, security screens, and retractable awnings, selling through a 400+ authorized dealer network across North America to residential homeowners, custom builders, and commercial hospitality buyers.
- Company typePrivate
- Founded2000
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Wizard Industries firmographics
Firmographics- Name
- Wizard Industries
- Legal name
- Wizard Industries Inc.
- Website
- https://wizardscreens.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizard Industries is a Canadian manufacturer of custom retractable screens, motorized shades, security screens, and retractable awnings, selling through a 400+ authorized dealer network across North America to residential homeowners, custom builders, and commercial hospitality buyers.
- Ownership category
- akta.pro rank
Wizard Industries industry classification
Industry- Product category
- Retractable Screens and Shades
- NAICS
- Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Motorized Shades, Blinds & Curtain Automation (HSAHADAD)
- akta.pro secondary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
Keywords
Where Wizard Industries is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Wizard Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Custom Retractable Screen Sales: Sale of custom-made retractable screen and shade systems including VistaView, VistaView Plus, The Horizon, RetractaView, BetterView, SmartScreen, SmartScreen Motorized, SecuraView, SlideView, and Retractable Awnings. Products are custom-fitted and professionally installed by authorized dealers.
- Dealer Network Revenue: Products sold and installed through authorized dealer network across North America. Dealers purchase from Wizard and sell/install to end customers, generating revenue through markups on products and installation services.
- Professional Installation Services: Custom screens professionally installed by certified dealers and technicians. Installation services are provided through the dealer network as an add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing for all retractable screen products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wizard Industries product offering
Product offeringCore offering
Wizard Industries (operating as Wizard Screens & Shades) designs, manufactures, and sells custom retractable screens, motorized shades, security screens, and retractable awnings using woven fiberglass mesh, solar shade materials, and marine-grade stainless steel mesh. Products are custom-fitted for residential, commercial, and hospitality applications and are professionally installed by a network of over 400 authorized dealers across North America. The portfolio covers any opening size from small windows up to 43-foot wide spans, with manual and motorized options integrating with smart home systems.
Product overview
Wizard Screens & Shades offers a comprehensive portfolio of retractable screen and shade solutions for airflow management, insect protection, and solar control. The product line spans manual retractable screens including VistaView, VistaView Plus, The Horizon, RetractaView, BetterView, and SmartScreen; motorized variants such as SmartScreen Motorized; specialty options including SecuraView security screens, SlideView sliding screens, and Retractable Awnings. Core technologies include patented AutoBrake systems, Captured Mesh Technology, Glidesmooth Technology, and Somfy-powered motorization with smart home integration.
Differentiator
Problem solved
Functional benefit
Products and services
- VistaView
Quantifiable outcome
- Wind resistance up to 100 mph for VistaView screens with Captured Mesh Technology
- +3 more outcomes
Companies that use Wizard Industries
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Wizard Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Wizard Industries partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and preferred.
- SomfycoreSmartScreen Motorized screens are powered by Somfy motors for quiet and effective automated operation. Somfy controls and devices including Maestria 50 RTS motors, Telis RTS remotes, and wind sensors are integrated into motorized screen systems. Integration with third-party smart home services including Amazon Alexa, Google Home, and IFTTT.
- Naikoon Contracting LtdpreferredSecond-generation family custom luxury home builder based in North Vancouver, BC. Won 'Custom Home Builder of the Year' for British Columbia and Vancouver. Wizard Screens & Shades is the preferred retractable screen service provider for Naikoon, providing screen solutions for their luxury custom home projects including the Seymour River project.
- Kraft ScreenscoreAuthorized dealer in the Wizard dealer network. Owner Ty Kraft is quoted as saying 'I\'m the Screen Solutions Expert, Wizard lets me stand apart.' Represents the company as a dealer selling and installing retractable screens.
- Phancy ScreenscoreAuthorized dealer who sold and installed several VistaView units in their first season. Owner Rick Ackerman expressed being impressed with functionality and ease of installation, noting customers are amazed with results.
- Hasler HomespreferredCustom home builder who discovered VistaView Retractable wall screen as a solution for their customers' expectations and design requirements. Owner Greg Hasler highly recommends Wizard Screen Solutions for meeting customer expectations.
- Home DepotcoreMajor retail partnership offering Wizard retractable screens through Home Depot stores. Products available include Clearview and SmartScreen Motorized options, professionally installed and custom made.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Wizard Industries competitors and assessment
Company assessmentDirect peers
- Phantom Screens: Phantom Screens is a North American manufacturer and franchisor of retractable screen solutions for doors, windows, and large openings — the closest direct competitor to Wizard with overlapping product positioning, dealer/installer network, and custom-built approach.
- Sunpro Direct: Sunpro Direct manufactures retractable solar screens and motorized patio shades across a similar size range and application set (motorized patio screens, solar protection), competing directly with SmartScreen Motorized and retractable awnings.
- Screenmobile: Screenmobile is a US franchised mobile screen service focused on retractable screens, security screens, and patio shades, addressing the same residential and small-commercial end-customer and operating through a similar professional installer network model.
- Lifestyle Screens: Lifestyle Screens designs and supplies retractable screen systems and motorized patio screens for residential applications, comparable in product (VistaView, BetterView analogs) and channel (dealer-direct).
Broad incumbents
- Hunter Douglas: Hunter Douglas is the largest North American manufacturer of window coverings including motorized shades and blinds; it competes broadly in the same window treatment category but across a much wider portfolio and through retail/dealer channels nationally.
- Lutron Electronics: Lutron is a market leader in motorized shades and smart-window treatments (Sivoia, Serena) integrated with smart-home systems — overlapping with Wizard's motorized Somfy-powered offering but at significantly broader scale and brand awareness.
Others
- Somfy: Somfy is a Core-tier technology partner supplying the motors, remotes, and smart-home integrations (Alexa, Google Home, IFTTT) inside Wizard's SmartScreen Motorized line — an enabling supplier and adjacent ecosystem participant rather than a direct competitor.
Emerging players
- KE Outdoor Design & Living: KE Outdoor specializes in retractable awnings, drop-arm awnings, and patio covers across North America — directly comparable to Wizard's Retractable Awnings line with overlapping residential/hospitality customers.
- Talius Rollshutters: Talius manufactures roll-down hurricane/security shutters and patio screens, intersecting Wizard's SecuraView security product category and broader outdoor-comfort positioning with related dealer/installer channels.
- Lasso Screens: Lasso offers custom retractable screen solutions for large openings and patios, an emerging direct competitor in the same premium tier as Wizard's VistaView and The Horizon lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wizard Industries social profiles
Digital presenceWizard Industries compliance and trust
Trust signalCompliance1 record
Wizard Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizard Industries leadership team
Management profileNumber of profiles
Profiles1 record
Wizard Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizard Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizard Industries
What does Wizard Industries do?
Wizard Industries (operating as Wizard Screens & Shades) designs, manufactures, and sells custom retractable screens, motorized shades, security screens, and retractable awnings using woven fiberglass mesh, solar shade materials, and marine-grade stainless steel mesh. Products are custom-fitted for residential, commercial, and hospitality applications and are professionally installed by a network of over 400 authorized dealers across North America. The portfolio covers any opening size from small windows up to 43-foot wide spans, with manual and motorized options integrating with smart home systems.
Is Wizard Industries a public or private company?
Wizard Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wizard Industries founded?
Wizard Industries was founded in 2000. It employs 11 to 50 people.
Where is Wizard Industries based?
Wizard Industries is headquartered in Burnaby, Canada, in the North America region.
How does Wizard Industries make money?
Three revenue lines are on record. Custom Retractable Screen Sales are the primary driver. The others are dealer Network Revenue and professional Installation Services.
Who are Wizard Industries's main competitors?
Direct peers on record are Phantom Screens, Sunpro Direct, Screenmobile and Lifestyle Screens. Broad incumbents are Hunter Douglas and Lutron Electronics. Somfy is listed as an others. Emerging players are KE Outdoor Design & Living, Talius Rollshutters and Lasso Screens.
Does Wizard Industries have an API?
No public API is recorded for Wizard Industries.
What industry is Wizard Industries in?
Wizard Industries's product category is Retractable Screens and Shades. Its primary akta.pro industry code is HSAHADAD, Motorized Shades, Blinds & Curtain Automation, with a secondary code of CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar). Its NAICS code is 33792 and its SIC code is 2590.