MOAI
MOAI is a Shenzhen-based consumer electronics company that designs and sells a robotic aquarium glass-cleaning robot with an integrated HD camera, targeting home aquarium hobbyists with flat-glass tanks (10-19mm) via direct-to-consumer e-commerce at $399.99-$415.99.
- Company typePrivate
- Founded2014
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MOAI does
MOAI is a Shenzhen, China-based consumer electronics company founded in 2014 that designs, manufactures, and sells a robotic aquarium glass-cleaning device with an integrated HD camera. The company serves home aquarium hobbyists who own flat-glass tanks with glass thickness between 10-19mm; MOAI explicitly does not support bow-front or rounded-corner aquariums. The product combines magnetic adhesion via Teflon-coated neodymium magnets, ultrasonic sensor-based navigation with 3mm ranging accuracy, automated algae-prevention cleaning routines, self-docking recharging, and 1080p underwater video streaming viewable through a companion iOS/Android app with Spot and Cruise modes. Two hardware variants are sold — at $399.99 for 10-13mm glass and $415.99 for 15-19mm glass — exclusively through the company's own e-commerce website with multi-region plug support for AU, EU, JP, UK, and US markets.
The company operates with 1-10 employees and has been bootstrapped since a $25,000 seed round from SOSV in January 2015; no subsequent funding, acquisitions, partnerships, or institutional investors have been disclosed. Revenue is generated entirely through one-time hardware sales with no subscription, service, or recurring component. The business model is direct-to-consumer with a preorder and direct-purchase mechanism through moaidevices.com, with no third-party retail, marketplace, or distributor channels identified. Marketing is limited to the company website and email support, with no social media presence or content marketing programs documented.
Leadership comprises co-founder Mangui Lin (Hardware Engineer) and founder Yoon Hoon (Industrial Designer), reflecting a hardware-and-design-led founding team with no publicly disclosed AI/ML, software, or commercial leadership beyond the founders. The company's value proposition centers on automating routine aquarium maintenance while adding an observation/monitoring layer via the integrated camera, addressing pain points around manual scrubbing, algae buildup, and limited visibility into aquarium environments for hobbyist owners.
MOAI firmographics
Firmographics- Name
- MOAI
- Legal name
- MOAI
- Website
- https://moaidevices.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOAI is a Shenzhen-based consumer electronics company that designs and sells a robotic aquarium glass-cleaning robot with an integrated HD camera, targeting home aquarium hobbyists with flat-glass tanks (10-19mm) via direct-to-consumer e-commerce at $399.99-$415.99.
- Ownership category
- akta.pro rank
MOAI industry classification
Industry- Product category
- Consumer Robotics / Aquarium Maintenance Devices
- akta.pro primary industry
- Window & Surface Cleaning Robots (CRACARAD)
Keywords
Where MOAI is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
MOAI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: MOAI generates revenue through one-time hardware sales of its aquarium cleaning robot. The product is sold directly to consumers via the official website at two price points based on glass thickness compatibility: $399.99 for 10-13mm glass and $415.99 for 15-19mm glass.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MOAI for 10-13mm Glass Thickness |
| One time/ perpetual license | Pay-as-you-go | MOAI for 15-19mm Glass Thickness |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MOAI product offering
Product offeringCore offering
MOAI designs and sells a robotic aquarium glass-cleaning device that adheres magnetically to flat aquarium glass and autonomously removes algae using ultrasonic-sensor-guided navigation. The robot integrates an HD camera that streams 1080p underwater video to a companion smartphone app, enabling remote monitoring, scheduled cleaning, and interactive Spot/Cruise viewing modes. It is sold in two versions matched to aquarium glass thickness (10-13mm and 15-19mm).
Product overview
MOAI offers a single unified product—a robotic aquarium glass-cleaning robot with integrated camera functionality. The company sells two versions differentiated by glass thickness range (10-13mm and 15-19mm) to accommodate different aquarium setups. The product combines automated cleaning with HD video streaming, allowing users to both maintain crystal-clear glass and monitor their aquatic habitat remotely through a smartphone app.
Differentiator
Problem solved
Functional benefit
Products and services
- MOAI Aquarium Cleaning Robot Robotic aquarium glass-cleaning device with integrated HD camera for individual aquarium hobbyists. Adheres magnetically to flat aquarium glass, autonomously removes algae using ultrasonic-sensor-guided navigation, self-docks for recharging, and streams 1080p underwater video to a companion smartphone app for 24/7 remote monitoring, scheduled cleaning, and Spot/Cruise viewing modes. Sold in two hardware variants matched to 10-13mm or 15-19mm glass thickness; not compatible with bow-front or rounded-corner tanks.
Quantifiable outcome
- 3mm ranging accuracy with ultrasonic sensors
- +2 more outcomes
Companies that use MOAI
Customer profileSegments2 records
Ideal customer profiles1 record
MOAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
MOAI partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
MOAI competitors and assessment
Company assessmentEmerging players
- Petcube: Consumer smart pet camera brand offering interactive monitoring and treat dispensing. Comparable to MOAI's integrated camera + app streaming concept, but for general pets rather than aquariums specifically.
- CoralVue (Hydros): US-based aquarium technology company behind the Hydros smart control and monitoring platform. Comparable to MOAI as a connected-aquarium hardware + app play, though focused on tank-parameter monitoring rather than cleaning.
Regional players
- Jebao: China-based aquarium and pond equipment manufacturer with broad cleaning, wavemaker, and dosing product lines. Comparable to MOAI as a Chinese-origin aquarium hardware competitor with similar manufacturing footprint and price-point positioning.
Broad incumbents
- EHEIM: Long-established German aquarium equipment brand with filters, cleaners, and accessories. Comparable to MOAI as a broad-line aquarium hardware incumbent, though without an app-connected cleaning robot offering.
- Tetra (Spectrum Brands): Mass-market aquarium brand under Spectrum Brands offering consumables, food, and maintenance tools. Relevant as the dominant aquarium-hobbyist brand against which niche connected products like MOAI must compete for shelf space and consumer mindshare.
- Aqua Illumination (AI): Premium smart aquarium lighting and equipment brand owned by EcoTech Marine. Relevant as a connected-aquarium hardware peer targeting the same hobbyist customer base with app-controlled equipment.
- Neptune Systems (Apex): Established premium aquarium controller brand whose Apex system combines sensors, automation, and app connectivity. Competes with MOAI for the connected-aquarium hobbyist dollar, but at a higher price point and broader scope.
Direct peers
- Mag-Float: Long-standing magnetic aquarium glass cleaner brand offering floating, scratch-prevention designs across multiple glass thicknesses. A direct low-cost competitor in the same flat-glass aquarium cleaning niche.
- Tunze: German premium aquarium equipment manufacturer whose Care Magnet line is the most established magnetic glass cleaner on the market. Directly comparable to MOAI in addressing algae removal on aquarium glass, though without MOAI's integrated camera and app.
- Flipper (Flipper Aquarium Cleaner): Specialist magnetic aquarium cleaner maker with float-and-scrub designs for various tank configurations. Directly comparable to MOAI's flat-glass cleaning core functionality at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MOAI social profiles
Digital presenceMOAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOAI leadership team
Management profileNumber of profiles
Profiles2 records
MOAI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOAI
What does MOAI do?
MOAI designs and sells a robotic aquarium glass-cleaning device that adheres magnetically to flat aquarium glass and autonomously removes algae using ultrasonic-sensor-guided navigation. The robot integrates an HD camera that streams 1080p underwater video to a companion smartphone app, enabling remote monitoring, scheduled cleaning, and interactive Spot/Cruise viewing modes. It is sold in two versions matched to aquarium glass thickness (10-13mm and 15-19mm).
Is MOAI a public or private company?
MOAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOAI founded?
MOAI was founded in 2014. It employs 1 to 10 people.
Where is MOAI based?
MOAI is headquartered in Shenzhen, China, in the Asia region.
How does MOAI make money?
One revenue line is on record: hardware Sales.
Who are MOAI's main competitors?
Emerging players on record are Petcube and CoralVue (Hydros). Jebao is listed as a regional player. Broad incumbents are EHEIM, Tetra (Spectrum Brands), Aqua Illumination (AI) and Neptune Systems (Apex). Direct peers are Mag-Float, Tunze and Flipper (Flipper Aquarium Cleaner).
Does MOAI have an API?
No public API is recorded for MOAI.
What industry is MOAI in?
MOAI's product category is Consumer Robotics / Aquarium Maintenance Devices. Its primary akta.pro industry code is CRACARAD, Window & Surface Cleaning Robots.