What Genano does

Genano is a Finnish privately held air purification technology company, founded in 1999 and headquartered in Espoo, Finland. The company builds and sells air decontamination units based on a patented cold-plasma (electrostatic) technology that charges incoming particles negatively, collects them on a positively charged surface where organic microbes are destroyed by electric shocks, and passes the air through an activated carbon collector to remove VOC gases and odors. The system is filterless, captures particles down to 3 nanometers (versus the ~300 nm limit of HEPA filters), and is documented to eliminate 99.999% of airborne microbes per VTT-verified testing.

Genano serves healthcare (hospitals, laboratories, dental clinics, isolation rooms), industrial (manufacturing, welding fumes, oil smoke, dust), commercial real estate (HVAC-integrated Real Estate Series), and public sector customers (municipal buildings, schools, traffic control centers) across more than 30 countries. The product portfolio includes the G350, 310, 420, 5250, and Tube XS freestanding units, the Genanometer IoT monitoring module, the Real Estate Series centralized system, and a catalytic oxidation VOC abatement offering for industrial exhaust.

The company makes money through a mix of direct equipment sales (with 2-year factory warranty and separately billed annual maintenance), multi-year equipment leasing via partners such as Grenkeleasing Oy, and a recurring 'Clean Air as a Service' subscription (mapping, measurement, monitoring, maintenance, mobile alerts, one-month termination) that is currently rolled out primarily in Finland. Distribution combines Genano-owned regional offices in Finland, Belgium, Italy, China, Taiwan, and Canada with a global distributor network of 30+ partners organized by region and business area (Medical, Intelligent Indoor Air Quality, Industrial & VOC Abatement). Corporate structure comprises Genano FIN Oy (primary), Genano Solutions Oy (industrial/VOC/real estate), and Elixair Oy (consumer/home).

Name

Genano

Legal name

Genano Ltd

Website

https://genano.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Genano is a Finnish, privately held air purification company (founded 1999, Espoo) that sells patented cold-plasma electrostatic units, IoT air-quality monitoring, and 'Clean Air as a Service' subscriptions to hospitals, laboratories, industrial sites, and municipalities across 30+ countries.

Ownership category

akta.pro rank

Product category

Air Purification Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industry

Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems) (IMAHAEAK)

Keywords

• Air purification systems
• Air decontamination units
• Indoor air quality monitoring
• VOC abatement systems
• Cleanroom air filtration

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Clean Air as a Service (Subscription): Genano's flagship recurring revenue model: intelligent indoor air quality monitoring and maintenance as a service. Includes facility mapping, air quality measurement, regular maintenance, and real-time monitoring with mobile alerts. Customers receive ultra-clean indoor air delivered with a service-level commitment, billed monthly or annually. Termination notice is one month, calculated from the last day of the month in which written termination is performed.
2. Equipment Leasing: Leasing contracts for Genano air purifiers include annual maintenance. Leasing partners include Grenkeleasing Oy in Finland. Leasing agreements cannot be terminated mid-contract, with duration defined before contract acceptance.
3. Direct Equipment Sale: Genano sells its air purification units directly, with a 2-year factory warranty. Annual maintenance is billed separately.
4. Healthcare and Laboratory Air Decontamination (Unit Sales): Sale of specialized units such as Genano 5250 and Genano Tube XS for hospitals, cleanrooms, and isolation wards. Includes rapid and cost-effective cleanroom setup for healthcare facilities.
5. Industrial Air Purification and VOC Abatement: Smart air purification solutions for industrial facilities and catalytic VOC abatement systems for manufacturing operations, sold as equipment or as part of ongoing service contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Genano designs and manufactures air decontamination units based on patented cold-plasma (electrostatic) technology that captures particles down to 3 nanometers and eliminates 99.999% of airborne microbes without fibrous filters. The company sells standalone air purifiers for healthcare, laboratories, offices, and industrial settings, and offers a 'Clean Air as a Service' subscription model that bundles hardware, monitoring, and maintenance. It also provides catalytic VOC abatement systems for industrial exhaust gas treatment.

Product overview

Genano provides a comprehensive portfolio of air purification products and services based on patented cold plasma/electrostatic technology. The core product line includes freestanding air purifiers (G350, 310, 420, 5250, Tube XS) for various settings from offices to healthcare facilities. The offerings are organized into service categories: Clean Air as a Service (intelligent IAQ monitoring and maintenance), Healthcare Air Decontamination (for hospitals, dental, laboratories/cleanrooms), Industrial Air Purification (for manufacturing and logistics), and VOC Abatement (catalytic oxidation for industrial exhaust). Supporting these are the Genanometer monitoring system and Real Estate Series for building-wide air quality management. The company emphasizes nanoscale particle removal (down to 0.3-3 nm) and 99.999% microbe elimination.

Differentiator

Problem solved

Functional benefit

Brands

• Genano Technology: Patented cold-plasma/electrostatic air purification technology that eliminates 99.999% of airborne microbes and removes nanoparticles down to 3 nanometers.
• Clean Air as a Service
• Genanometer

Products and services

• Genano 350 (G350) Air Purifier Freestanding air purifier for private and public shared spaces such as offices, schools, restaurants, and retail environments. Removes particles down to nanoscale and eliminates 99.999% of airborne microbes using electrostatic cold-plasma technology.
• Genano 5250 Air Decontamination Unit Air decontamination unit with 500 m³/h capacity designed for hospital isolation rooms and part of the Genano Isolation Room Concept for Class N negative pressure and Class Q quarantine isolation rooms.
• Genano 310 Air Purifier Compact, freestanding air purifier suitable for healthcare and laboratory environments with automatic self-cleaning. Removes nanoscale particles including viruses, bacteria and mold.
• Genano 420 Air Purifier Air purifier designed for large spaces, circulating air through electronic filtration twice per hour, 24/7. Effectively removes VOC gases and particles from nanoscale (0.003 micrometers) to coarse particles.
• Genano Tube XS Air Decontamination Unit Compact air decontamination unit with 300 m³/h capacity, suitable for small rooms up to 100 m² or 250 m³. Used as an option for hospital isolation rooms.
• Genano VOC Abatement System Catalytic oxidation solution for industrial exhaust gas VOC (volatile organic compounds) abatement. Operates at approximately 300°C, generating only water vapor (H2O) and carbon dioxide (CO2), compliant with EU VOC directives.
• Clean Air as a Service Comprehensive indoor air quality service including unit installation, regular maintenance, and real-time monitoring. Includes site mapping, air quality measurement, ongoing service support, and mobile alerts when air quality limits are exceeded. Available primarily in Finland with monthly or annual billing.
• Genano Real Estate Series

Quantifiable outcome

• 53.7% decrease in surgical site infections in hospitals using Genano air decontamination (clinical academic study)
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camfil: Swedish-founded global leader in air filtration, cleanrooms, and industrial air handling. Direct peer because it serves overlapping healthcare, laboratory, and industrial IAQ customers with high-efficiency filtration and cleanroom solutions, competing for the same technical specification-driven tenders.
• Donaldson Company: US-listed global manufacturer of filtration systems for industrial, dust collection, and cleanroom applications. Direct peer in industrial air purification and emission control, overlapping with Genano's industrial product line on dust, fume, and cleanroom-grade filtration.
• AAF Flanders (American Air Filter): Global manufacturer of air filtration solutions for HVAC, cleanrooms, and industrial processes. Comparable to Genano in the industrial air purification and cleanroom segments, supplying comparable HEPA and high-efficiency filtration equipment into similar customer verticals.
• Blueair (Unilever): Swedish-founded premium air purifier brand now owned by Unilever, selling HEPA-based indoor air purifiers globally. Direct peer because it targets the same premium consumer and light commercial IAQ buyer with comparable positioning, though using HEPA filtration rather than cold-plasma.
• IQAir: Swiss-based manufacturer of premium air purifiers for healthcare, commercial, and consumer segments. Closely comparable to Genano because both sell high-end filtration and air quality systems targeting hospitals, schools, and offices worldwide with claimed pathogen removal performance.

Emerging players

• Molekule: US-based air purification company using proprietary PECO (photoelectrochemical oxidation) technology to break down pollutants rather than just trapping them. An emerging peer because it occupies the same differentiated-technology vs. HEPA narrative as Genano, targeting premium consumer and light commercial IAQ with a claimed fundamental technology advantage.

Broad incumbents

• MANN+HUMMEL: German global filtration specialist operating across automotive, industrial, and indoor air quality applications. Broad incumbent peer with industrial air filtration and cleanroom offerings that overlap with Genano's industrial customer base, but diversified well beyond IAQ.
• Philips Air Purification: Philips markets consumer and light commercial air purifiers globally under its domestic appliances brand. A broad incumbent competing on consumer/office IAQ but lacking Genano's industrial and healthcare-grade separation, serving overlapping but lower-acuity use cases.
• Honeywell Indoor Air Quality: Honeywell's broad portfolio spans HVAC and commercial/industrial air quality products including air cleaners, sensors, and building controls. A broad incumbent peer because it competes with Genano in commercial IAQ and industrial purification, offering overlapping capabilities as part of a much wider industrial conglomerate portfolio.
• Dyson: UK-based consumer technology company with a significant air purifier, fan, and HVAC product line. Broad incumbent targeting consumer and prosumer customers with premium positioning; partial overlap with Genano on commercial/office IAQ but without Genano's healthcare and industrial specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/genanoltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genano