WASGAU C+C

What WASGAU C+C does

WASGAU C+C Großhandel GmbH is a German cash-and-carry food wholesaler headquartered in Pirmasens, operating as a subsidiary of WASGAU AG. The company serves approximately 6,000 regular customers across gastronomy, hotels, institutional catering, large-volume commercial buyers, associations, and other commercial enterprises in the Rhein-Pfalz-Saar and Nahe regions of western Germany. Its core business is split between two revenue streams: self-service pickup (Abholung) at six physical Cash-and-Carry markets (Bad Kreuznach, Kaiserslautern, Neunkirchen, Neustadt an der Weinstraße, Pirmasens, and Wadern) and a delivery service (Zustellung) with free delivery for orders above 500 EUR net.

The company's product range spans meat and poultry, fresh produce, dairy, fish and seafood, frozen foods, high-convenience items, wines and spirits, and a non-food assortment, supplemented by regional specialties from sister operations WASGAU Metzgerei (butchery) and WASGAU Bäckerei (bakery). Beyond physical markets, WASGAU C+C operates the Intergast Online platform, the Kaffee24 specialty coffee e-commerce shop, and the Wasgau-Weinshop wine e-commerce shop, extending into both B2B digital ordering and B2C consumer sales.

The company monetizes through transactional wholesale sales on a quote-based pricing model, with disclosed annual revenue of approximately 100 million EUR. Adjacent services include the C+C Academy (HACCP and culinary training), the annual Wasgau C+C Cup competition for young chefs, equipment rental, and WhatsApp-based offer distribution. Quality is formalized through IFS Cash & Carry Modul Plus, HACCP, EU meat/fish processing approval, and DE-ÖKO-006 bio-certification. Management consists of two Geschäftsführer, Peter Scharf and Sascha Kieninger.

Name

WASGAU C+C

Legal name

WASGAU C+C Großhandel GmbH

Website

https://wasgau-cc.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

WASGAU C+C is a German cash-and-carry food wholesaler serving approximately 6,000 gastronomy, hotel, and catering customers through six physical markets and delivery across western Germany's Rhein-Pfalz-Saar and Nahe regions.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ)

akta.pro secondary industries

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Cash and carry wholesale
• Foodservice distribution
• Gastronomy wholesale supply
• Hospitality food procurement
• Professional kitchen supply

Headquarters

HQ city

Pirmasens

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cash-and-Carry Sales (Abholung): Self-service wholesale model where customers visit physical Cash-and-Carry markets to pick up food and non-food products. This is one of the two core business segments.
2. Delivery Sales (Zustellung): Delivery service to customers, available for orders from 500 EUR net. This is the second core business segment alongside Abholung.
3. Online Shop Sales: E-commerce revenue through specialized online shops including Kaffee24 (coffee products) and Wasgau-Weinshop (wine and spirits).
4. Academy Training Services: Revenue from culinary and hospitality training courses offered through the C+C Academy, including HACCP certifications and cooking workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WASGAU C+C Großhandel GmbH operates Cash-and-Carry self-service wholesale markets and a delivery service supplying food and non-food products to gastronomy, hotel, catering, and communal-catering customers in western Germany. Its assortment includes meat, produce, dairy, frozen foods, fish, wine/spirits, non-food items, and regional specialties sourced partly from its own Metzgerei (butchery) and Bäckerei (bakery) operations. The company additionally runs specialty online shops for coffee (Kaffee24) and wine (Wasgau-Weinshop), partners with the Intergast wholesale cooperation, and offers professional training via the C+C Academy (HACCP, culinary workshops).

Differentiator

Problem solved

Functional benefit

Brands

• Kaffee24: Online specialty coffee shop offering coffee beans, ground coffee, capsules, pads, instant coffee, and coffee/espresso machines from brands like Quick Mill, Lelit, Mahlkönig, and Moccamaster.
• Wasgau WeinShop
• Wasgau C+C Cup

Products and services

• Cash-and-Carry Markets (Wasgau C+C Märkte) Self-service wholesale markets at six locations (Bad Kreuznach, Kaiserslautern, Neunkirchen, Neustadt an der Weinstraße, Pirmasens, Wadern) serving approximately 6,000 regular customers from gastronomy, hotels, catering, and other commercial establishments across the Rhein-Pfalz-Saar and Nahe regions.
• Zustellung (Delivery Service) Wholesale delivery service to commercial customers with free delivery for orders above 500 EUR net, operating alongside Cash-and-Carry pickup as one of the two core business segments.
• Kaffee24 Online Shop Online specialty coffee shop offering high-quality coffee beans, ground coffee, capsules, pads, instant coffee, and premium coffee/espresso machines from brands such as Quick Mill, Lelit, Mahlkönig, and Moccamaster.
• Wasgau-Weinshop Online wine and spirits shop offering red, white, rosé wines, sparkling wines, champagnes, whiskies, gin, rum, and accessories from Germany, classic wine countries, and Pfalz regional specialties.
• Intergast Online Platform Access Online ordering platform through the INTERGAST wholesale cooperation that enables WASGAU C+C customers to access the entire gastro product range with 24/7 ordering capability, extending assortment beyond WASGAU's own inventory.
• C+C Academy (Chef+Competence Academy) Training programs for gastronomy professionals including HACCP certifications (food hygiene courses), cooking workshops, product training, and HR guides addressing gastronomic operational challenges.
• Leih-Service (Equipment Rental) Loan and rental service for professional kitchen and event equipment available to wholesale customers.
• Kukki Cocktail Rental Service Rental of kukki cocktail toasters enabling serving of ready-mixed cocktails with ice and fresh fruits, delivered frozen and ready to serve in 30 seconds, intended for events and bars.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• INTERGASTcoreChannel Partner/ Reseller/ DistributorINTERGAST is a wholesale cooperation partner that enables WASGAU C+C customers to access the entire gastro product range through the Intergast Online platform. This partnership expands the product assortment available to customers beyond WASGAU's own inventory.
• kukki Cocktail MietserviceminorGTM or Marketing PartnerOfficial kukki Mietservice (rental service) partner. WASGAU C+C offers the kukki Cocktail Toaster for rent, enabling customers to serve cocktails at events. The partnership provides cocktail service equipment for events.
• Unilever Food SolutionsminorOthersBrand partner featured on WASGAU C+C website as part of their supplier/brand portfolio.
• Nestlé ProfessionalminorOthersBrand partner featured on WASGAU C+C website as part of their supplier/brand portfolio.
• Salomon Food WorldminorOthersBrand partner featured on WASGAU C+C website footer as part of their product ecosystem.
• Fuchs ProfessionalminorOthersFeatured brand partner specializing in BBQ and seasoning products. Multiple blog posts highlighting Fuchs Professional products including BBQ seasonings and Asia/Wok salt.
• Develey Food ServiceminorOthersFeatured brand partner offering sauces and condiments for professional kitchens. Products include Nacho Sauce, BBQ sauces, and wrap solutions.
• Heinz FoodserviceminorOthersFeatured brand partner offering ketchup, mayonnaise, and sauces in bulk formats for professional kitchens.
• Casa RinaldiminorOthersFeatured brand partner offering authentic Italian specialties including pesto, olive oil, balsamic cream, dried tomatoes, and truffle products for professional kitchens.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Chefs Culinar: Chefs Culinar is a German foodservice wholesale specialist serving gastronomy, hotels, and communal catering with fresh, frozen, and dry assortment plus digital ordering. Highly comparable business model focused exclusively on the food service customer base WASGAU C+C serves.
• Selgros Cash & Carry: Selgros is a German cash-and-carry wholesaler for traders, gastronomy, and bulk consumers. Operates self-service wholesale markets with comparable product range (fresh, frozen, non-food) and targets similar customer segments as WASGAU C+C.
• Transgourmet Deutschland: Transgourmet is a leading European foodservice distributor with German operations serving restaurants, hotels, catering, and community catering through delivery and cash-and-carry. Direct competitor with broader geographic footprint and shared customer segments.
• Edeka Foodservice: Edeka Foodservice is the foodservice arm of the Edeka Group supplying restaurants, hotels, communal catering, and system gastronomy across Germany. Competes in the same gastronomy wholesale space with national scale advantages.
• Handelshof Management GmbH: Handelshof is a German cash-and-carry wholesaler serving gastronomy, hotel, and catering customers with fresh, frozen, and dry goods. Operates comparable self-service markets and serves the same HoReCa customer segments as WASGAU C+C.
• METRO AG: METRO AG is the largest German and European cash-and-carry and foodservice wholesaler operating through the METRO and Makro brands. Directly competes with WASGAU C+C for gastronomy and hospitality customers across overlapping German markets with substantially larger scale and broader assortment.
• INTERGAST Group: INTERGAST is a German wholesale cooperation that already partners with WASGAU C+C for extended gastro assortment access. Acts as both partner and competitive alternative for foodservice customers seeking consolidated supply.

Regional players

• FrischeParadies GmbH: FrischeParadies is a German specialty foodservice supplier focused on premium fresh, fine foods, and gastronomy-grade ingredients. Targets high-end restaurant and hotel customers with curated assortments comparable to WASGAU C+C's premium offering but with a regional/chef-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoiOhTPOQDJWFHAt-GEWJLA
• Facebookfacebook.com/wasgau.cc
• Instagraminstagram.com/wasgau_cc/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WASGAU C+C