Tasmanian Walking Company

What Tasmanian Walking Company does

Tasmanian Walking Company Pty Limited is an Australian privately held guided walking tour operator founded in 1987 and headquartered in Launceston, Tasmania, with operations across Tasmania, Victoria, South Australia, and the Northern Territory. The company sells all-inclusive multi-day guided walking experiences at premium price points ranging from $2,595 to $4,795+ per person, including signature, adventure, expedition, long weekend, and limited edition formats across eight destinations: Cradle Mountain/Overland Track, Bay of Fires, Three Capes, Bruny Island, Twelve Apostles/Great Ocean Road, Kangaroo Island, Larapinta, and the newly launched Uluṟu-Kata Tjuṯa walks developed with Aṉangu Traditional Owners. The business operates small groups of 10-16 guests led by qualified local guides and is differentiated by exclusive private eco-accommodation assets inside or adjacent to national parks, including the only private huts on the Overland Track and Three Capes Track and the only private lodge inside Uluṟu-Kata Tjuṯa National Park.

Revenue is generated primarily through one-time per-person package bookings that include twin-share lodge accommodation, meals, wine, national park fees, guides, and equipment, with ancillary streams from single supplement surcharges, public holiday surcharges, wellness sanctuary services at the Uluṟu-Kata Tjuṯa Lodge, and affiliate commissions from the Walker Benefits partner network of hotels, gear retailers, and experience providers. Distribution is direct-to-consumer through the company's own website (taswalkingco.com.au), phone reservations, and email enquiries, supplemented by travel agent bookings and the Great Walks of Australia premium collective marketplace.

The company has guided 80,000+ guests over 38 years and maintains a 4.71-4.76 star average across 16,000+ reviews. Technology consists of a custom integrated booking platform, cloud-based guest portal managing dietary and medical requirements, and proprietary drone-show entertainment at Uluṟu-Kata Tjuṯa. The company is held by its founders/operators with related bodies corporate Australian Walking Company Pty Ltd and Heart of Nature Pty Ltd, holds no external funding, and operates the Tasmanian Walking Company Foundation established in 2020 with $1M committed to environmental and community conservation projects.

Name

Tasmanian Walking Company

Legal name

Tasmanian Walking Company Pty Limited

Website

https://taswalkingco.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Tasmanian Walking Company is an Australian privately held guided walking tour operator founded in 1987, offering all-inclusive multi-day walking experiences across Tasmania, Victoria, South Australia, and the Northern Territory to active leisure travelers aged 35-65, with exclusive private lodge accommodation in national parks.

Ownership category

akta.pro rank

Product category

Guided Walking Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Guided walking tours
• Multi-day hiking holidays
• Ecotourism experiences
• Wilderness lodge walks
• Australian adventure tourism

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Guided Walking Holiday Packages: The primary revenue stream is per-person pricing for multi-day guided walking experiences. Packages include accommodation, meals, wine, national park fees, qualified guides, and use of backpacks and weatherproof jackets. Pricing varies by walk duration and style, ranging from 3-day long weekend experiences to 8-day expedition walks.
2. Single Supplement Charges: Solo travelers requesting guaranteed single accommodation pay a 75% surcharge on the full walk price or a flat $500 fee, depending on the specific walk itinerary.
3. Public Holiday Surcharges: An additional $100 surcharge is applied to departures falling on Australian public holidays to cover increased operational costs.
4. Wellness Sanctuary Services: Optional spa treatments and wellness services offered at the Uluṟu-Kata Tjuṯa Lodge, including massages and plunge tank access, providing ancillary revenue beyond the core walk package.
5. Walker Benefits Partner Commissions: Partnership with accommodation providers (Quamby Estate, The Sebel Launceston, Peppers Silo, DoubleTree by Hilton Alice Springs, Majestic Roof Garden Hotel, MACq01, The Tasman, Henry Jones Art Hotel, The Old Woolstore) and experience providers (Freycinet Walking Tour, Par Avion, Domescapes, Cradle Mountain Canyons) and gear retailers (Macpac, Bluey Merino, Smitten Merino, Find Your Feet, Aspire Adventure) offering exclusive discounts to Tasmanian Walking Company guests.
6. Airport/Hotel Transfers: Shuttle services provided from designated hotels in Hobart, Launceston, Melbourne, Adelaide, and Alice Springs to walk departure points. Drop-off services at airports after walk completion.
7. Tasmanian Walking Company Foundation Shop: Sale of outdoor and hiking merchandise including merino shirts, drink bottles, and art, with 100% of proceeds directed to conservation projects supported by the foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels14 records

Core offering

Tasmanian Walking Company operates guided multi-day walking experiences across Australia's iconic national parks and wilderness destinations, including Tasmania, Victoria, South Australia, and the Northern Territory. Walks range from 3-day long weekend escapes to 8-day expeditions and include private eco-lodge accommodation, meals, qualified guides, national park fees, and transport logistics. The company also offers private group walks, fundraising walks, and ancillary services such as a Wellness Sanctuary and Walker Benefits partner discounts.

Product overview

Tasmanian Walking Company is a multi-award-winning Australian guided walking tour operator offering guided multi-day walking experiences across Australia's most iconic landscapes. The core product portfolio consists of signature multi-day walks (5-7 days with lodge accommodation), long weekend escapes (3 days), adventure walks (challenging multi-day experiences), and limited edition bespoke itineraries. Key walk destinations include Cradle Mountain/Overland Track in Tasmania, Bay of Fires, Three Capes/Tasman Peninsula, Bruny Island, Twelve Apostles/Great Ocean Road in Victoria, Larapinta in the Northern Territory, Kangaroo Island in South Australia, and the newly launched Uluṟu-Kata Tjuṯa walks in partnership with Anangu Traditional Owners. Additional services include private group walks, fundraising walks, walker benefits (partner discounts), a wellness sanctuary, and the Tasmanian Walking Company Foundation for conservation. The company operates small groups of 10-16 guests with expert guides, providing all meals, accommodation in private eco-lodges, and handling logistics including national park fees and gear.

Differentiator

Problem solved

Functional benefit

Brands

• Cradle Mountain Huts Walk: Guided walks along the Overland Track in Cradle Mountain - Lake St Clair National Park, Tasmania.
• Bay of Fires Lodge Walk
• Three Capes Lodge Walk
• Larapinta Walk
• Twelve Apostles Lodge Walk
• Kangaroo Island Lodge Walk
• Uluṟu-Kata Tjuṯa Walk
• Bruny Island Long Weekend

Products and services

• Cradle Mountain / Overland Track Walks Guided multi-day walking experiences along Tasmania's iconic Overland Track from Cradle Mountain to Lake St Clair, including Signature (7 days), Adventure (7 days), and Expedition (8 days winter) variants with private hut accommodation.
• Bay of Fires Lodge Walk Guided walks along Tasmania's east coast featuring white-sand beaches and orange lichen rocks, with accommodation at the award-winning Bay of Fires Lodge. Available as 5-day Signature Walk and 3-day Long Weekend.
• Three Capes Lodge Walk The only fully guided Three Capes Track experience with exclusive private lodge accommodation within Tasman National Park. Available as Signature Walk (4 days), Adventure Walk (5 days), and Long Weekend (3 days).
• Bruny Island Long Weekend Award-winning 3-day guided experience exploring Bruny Island's coastal walks, forest camping, and exquisite local produce, with private boat transfer from Hobart.
• Twelve Apostles / Great Ocean Road Walks Guided walks along Victoria's Great Ocean Road coastline culminating at the Twelve Apostles, with Great Ocean Road Long Weekend (3 days) and Twelve Apostles Signature Walk (4 days) variants and private eco-lodge accommodation.
• Larapinta Signature Walk Six-day guided walking experience exploring sections of the Larapinta Wilderness Trail in Australia's Red Centre, staying at private camp in Tjoritja/The West MacDonnell Ranges National Park.

Quantifiable outcome

• Over 80,000 guests guided since 1987 with consistent 4.71-4.76 star average ratings from over 16,000 combined reviews.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Anangu Traditional Owners / Uluṟu-Kata Tjuṯa Board of ManagementflagshipStrategic or Co-development Partner · 1 January 2015Deep collaboration with Aṉangu Traditional Owners and Uluṟu-Kata Tjuṯa Board of Management to develop the Uluṟu-Kata Tjuṯa walking experience. Initial submission in 2015 responded to the National Park's call for 'Big Ideas' for tourism opportunities. Company works with a Steering Committee of Aṉangu and completed Federal environmental approval under the EPBC Act. Management plans developed including Cultural Heritage Management Plan. The experience was developed to respect and honour the cultural and environmental significance of the area with Traditional Owners as partners in the venture.
• Great Walks of AustraliacoreGTM or Marketing PartnerFounding member collective of premium Australian walking holiday operators providing marketplace visibility and credibility through association with elite walking operators. Featured on the Great Walks of Australia website with integrated booking capabilities.
• Parks AustraliacoreStrategic or Co-development PartnerPartnership with Parks Australia for operating walking experiences within Uluṟu-Kata Tjuṯa National Park and other Australian national parks. Includes compliance with park management plans and environmental conditions.
• Yarra Yarra Biodiversity Corridor ProjectminorStrategic or Co-development PartnerPartnership supporting Australia's largest revegetation project in Western Australia as part of company's commitment to carbon neutrality and environmental conservation.
• Quamby Estate (Launceston)minorGTM or Marketing PartnerExclusive accommodation partner offering Tasmanian Walking Company guests mid-week group bookings (minimum 5 deluxe rooms) with whole-of-house bookings for 10 rooms on weekends.
• The Sebel LauncestonminorGTM or Marketing PartnerExclusive rates for Tasmanian Walking Company guests including celebration package add-ons. Quote 'Tasmanian Walking Company' for rates.
• Peppers Silo LauncestonminorGTM or Marketing PartnerExclusive rates for Tasmanian Walking Company guests using Accor business platform with client code SCP4422039.
• DoubleTree by Hilton Alice SpringsminorGTM or Marketing PartnerDiscounted accommodation for Tasmanian Walking Company guests. Departure/drop-off point for Larapinta walks.
• Majestic Roof Garden Hotel AdelaideminorGTM or Marketing PartnerPromo code 'CAMP-KIWALK' for accommodation discounts. Departure/drop-off point for Kangaroo Island walks.
• MACq01 Hotel HobartminorGTM or Marketing Partner10% discount for guests quoting 'TWC' Rate Access code. Primary pickup location for Three Capes walks.
• The Tasman, a Luxury Collection Hotel HobartminorGTM or Marketing PartnerLuxury partner hotel in Hobart waterfront precinct with accessibility for Tasmanian Walking Company guests.
• The Henry Jones Art Hotel HobartminorGTM or Marketing Partner10% discount for guests quoting 'TWC' Rate Access code. Nearby pickup for Three Capes walks.
• The Old Woolstore Apartment Hotel HobartminorGTM or Marketing Partner10% off best available rates for guests using promo code 'TWC'. Shuttle pickup location for Three Capes walks.
• Ayers Rock Resort / Desert Gardens HotelcoreGTM or Marketing PartnerExclusive partnership for Uluṟu-Kata Tjuṯa walks. Desert Gardens Hotel is preferred partner accommodation with complimentary shuttle pickups. Highly competitive rates with flexible booking conditions secured for guests.
• MacpacminorGTM or Marketing Partner30% off Macpac gear for Tasmanian Walking Company guests who sign up as clients in any Australian store.
• Bluey MerinominorGTM or Marketing Partner15% discount on merino clothing using promo code 'TWC15'.
• Smitten MerinominorGTM or Marketing Partner10% discount on merino products using code 'TasWalkingCo'.
• Find Your FeetminorGTM or Marketing Partner20% discount on footwear and gear using code 'TasWalkingCo' or quote in-store.
• Aspire Adventure EquipmentminorGTM or Marketing Partner10% off full-priced stock in-store.
• Par AvionminorGTM or Marketing PartnerAward-winning scenic tours, flights and wilderness experiences. 10% off experiences using code 'TWC' including Southwest Wilderness Day Experience, Wineglass and Wildlife Tour.
• Freycinet Walking TourminorGTM or Marketing PartnerHalf-day walking tours departing from Freycinet. 10% discount quoting 'Tas Walking Co'.
• Cradle Mountain CanyonsminorGTM or Marketing Partner10% discount on canyoning experiences using promo code 'TasWalkingCo'.
• Tasmanian Walking Company FoundationcoreStrategic or Co-development PartnerNot-for-profit foundation established in 2020 focused on environmental and community projects in areas where the company operates. Supports education, training, reforestation and wildlife programs. 100% of donations go directly to projects. Donations over $2 are tax deductible. The Foundation has committed $1M for conservation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Inspiring Journeys (by AAT Kings): Premium small-group guided touring brand within the AAT Kings family, offering multi-day experiences across Australia including the Red Centre, Tasmania, and Kangaroo Island. Comparable in premium small-group format, though broader portfolio includes coach touring beyond walking.
• APT (Australian Pacific Touring): Large established Australian tour operator offering premium guided holidays including walking-focused itineraries (Larapinta, Cradle Mountain, Kangaroo Island). Comparable in premium guided multi-day product but operates much broader portfolio including river cruising and coach touring.
• Intrepid Travel: Large global adventure travel company offering small-group active itineraries including walking-focused trips in Australia. Comparable in guided small-group model and sustainability positioning, but with global footprint and broader product mix.

Direct peers

• World Expeditions: Australian adventure travel operator offering multi-day guided walking and trekking experiences across Australia (Tasmania, Larapinta, Kakadu) and globally. Most directly comparable to Tasmanian Walking Company on multi-day guided walking product, small group sizes, and premium positioning.
• Echidna Walking Holidays: Australian small-group walking holiday operator offering multi-day guided walks in Tasmania, the Kimberley, and the Flinders Ranges. Closely comparable in product format, group size, and Australian wilderness focus.
• Australian Walking Holidays (by Auswalk): Long-established Australian self-guided and guided walking holiday operator covering Tasmania, the Kimberley, and other iconic Australian tracks. Directly comparable on walking-holiday product structure and Australian destination focus.
• Adventure Tours Australia: Small-group adventure tour operator focused on Australia with multi-day itineraries including walking components. Comparable on small-group guided format and Australian destinations, though product skews broader than pure walking.
• Life's an Adventure: Australian guided walking and cycling holiday operator offering multi-day small-group experiences across Australia and New Zealand. Comparable in business model, group size, and guided multi-day format targeting active 35-65 travelers.

Emerging players

• Cape to Cape Explorer Tours: Western Australian guided walking and mountain biking tour operator focused on the Margaret River/Cape to Cape region. Comparable in guided multi-day walking format and Australian wilderness positioning, though smaller scale and single-region focus.
• Murray River Trails: Boutique guided walking and paddling operator on the Murray River in Australia, part of the Great Walks of Australia collective. Comparable in premium multi-day guided format, small groups, and Great Walks of Australia membership; smaller scale and river-based rather than wilderness walking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@taswalkco
• Facebookfacebook.com/taswalkingco
• Instagraminstagram.com/taswalkingco
• TikToktiktok.com/@taswalkingco
• Xx.com/TasWalkingCo
• LinkedInlinkedin.com/company/tasmanian-walking-company

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmanian Walking Company