Think Creative

What Think Creative does

Think Creative is a privately held innovation consultancy founded in Madrid in 2007 and currently headquartered in New York City at 40 Wall St. The firm helps large corporations accelerate top-line revenue growth through external innovation services, including startup co-creation, venture client programs, corporate venturing, intrapreneurship program design, venture building, startup scouting, customer insight development, solution ideation, and innovation pipeline assessment. Its client base spans at least seven industries — banking (Santander, BBVA, HSBC), retail (Carrefour, Alcampo, Canyon), energy (Repsol), automotive/manufacturing (Bosch), insurance (Mapfre), pharmaceutical/derma (Avène, Klorane), and imaging (Polaroid) — with 35+ named enterprise logos disclosed on its website.

The company's revenue model is professional services: project-based consulting engagements with custom pricing tied to scope, delivered through a combination of direct enterprise sales and partner referrals. It has no disclosed proprietary software platform, API, or AI/ML technology; all offerings are human-delivered consulting programs. Since 2023, Think Creative has operated as the dedicated innovation arm of CMI Strategies, with a Paris office serving as the European regional hub in addition to the NYC headquarters and Madrid general office. The firm has also productized an accelerator offering, the K-Startup Center, run in partnership with KISED in Korea and supported by Pharus Advisors for capital raising.

Go-to-market combines enterprise field sales with a channel/referral motion through strategic partners including Rainmaking Innovation, ASPIRE, AUREN, and KISED. Marketing channels are concentrated on LinkedIn, the corporate website, and annual showcase events such as the K-Tech Showcase 2024. The firm reports a headcount of 51-100 employees but discloses only six named team members on its website, implying a heavy reliance on a flexible contractor or sub-contractor bench to scale delivery. There are no disclosed funding rounds, external investment, or public listing; revenue figures are not publicly disclosed.

Name

Think Creative

Legal name

Think Creative

Website

https://thinkcreativeusa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Think Creative is a privately held innovation consultancy founded in 2007 and headquartered in New York City, with offices in Paris and Madrid. It delivers startup co-creation, venture building, intrapreneurship, and corporate innovation services to large enterprise clients across banking, retail, energy, automotive, insurance, and pharmaceutical sectors, and operates the K-Startup Center accelerator in partnership with KISED.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industry

Creativity & Innovation Mindset (EDABAMAH)

Keywords

• Innovation consulting services
• Corporate venturing advisory
• Startup acceleration programs
• Venture building consulting
• Intrapreneurship program design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Innovation Consulting Services: Professional services revenue generated through corporate innovation consulting engagements, including innovation pipeline assessment, foresighting, and execution. Revenue model based on project-based consulting engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Think Creative is an innovation consultancy that helps large corporations overcome slowing revenue growth by delivering external innovation expertise across startup co-creation, venture client, entrepreneurship, and corporate venturing. It supports clients through tailored consulting engagements (innovation pipeline assessment, foresighting, venture building, intrapreneurship programs, co-creation services) and runs accelerator programs such as the K-Startup Center with KISED for startups targeting US market entry.

Product overview

Think Creative offers a portfolio of innovation consulting services rather than a unified software product. Their core offerings include Innovation as a Service (providing external innovation expertise for revenue growth), Startup Acceleration programs (such as the K-Startup Center Program in partnership with KISED), Intrapreneurship Programs for internal corporate innovation, Venture Building for new venture co-creation, and Co-Creation Services. Supporting capabilities include Product Development & Softlanding, Startup Scouting, Customer Insight Development, and Innovation Pipeline Assessment. The company operates as an innovation partner helping established companies maximize ROI on innovation projects through methodologies including startup co-creation, venture client approaches, entrepreneurship, and corporate venturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation as a Service Consulting service providing external innovation expertise to help large companies identify new growth opportunities, revenue engines, and market opportunities through startup co-creation, venture client, entrepreneurship, and corporate venturing methodologies.
• Intrapreneurship Programs Programs designed to foster an entrepreneurial mindset within established organizations, enabling internal teams to develop and execute new business ideas.
• Venture Building Co-creation service helping companies build new ventures, develop new business models, and launch new products and services through structured innovation methodologies.
• Co-Creation Services Services enabling collaboration between companies and partners to develop innovative solutions, including New Services Development Co-Creation and Supplier Co-Creation of New Services.
• Product Development & Softlanding Support for companies entering new markets, helping with product localization and market entry strategies.
• K-Startup Center Program Accelerator collaboration with KISED (Korea Institute of Startup & Entrepreneurship Development) supporting Korean startups in localizing their business models to the US market and achieving successful globalization.
• Startup Scouting Service to identify and evaluate startups for potential partnerships, investments, or collaboration opportunities on behalf of corporate clients.
• Customer Insight Development Deep customer research and analysis to uncover hidden opportunities and inform innovation strategy for corporate clients.
• Innovation Pipeline and Process Assessment Assessment service evaluating a client's innovation pipeline, strategic alignment, processes, and results to identify gaps and recommend improvements.
• Foresighting and Future Proofing Strategic service identifying potential new revenue sources by analyzing ecosystems, trends, and gathering customer insights to help CXO teams identify new business opportunities.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• KISED (Korea Institute of Startup & Entrepreneurship Development)coreStrategic or Co-development Partner · 1 January 2024Think Creative USA and KISED collaborate through the K-Startup Center programme to support Korean startups in localizing their business models to the US market and achieving successful globalization. This partnership provides the 2024 cohort of startups with mentorship, workshops, and network access through Think Creative's accelerator program.
• CMI StrategiescoreStrategic or Co-development Partner · 1 January 2023Since 2023, Think Creative serves as CMI Strategies' innovation arm, with the Paris office serving European clients. This partnership positions Think Creative as the dedicated innovation unit for CMI Strategies' client base in Europe.
• Rainmaking InnovationcoreStrategic or Co-development PartnerThink Creative collaborates with Rainmaking Innovation as their US Innovation Partner, extending Rainmaking's innovation ecosystem capabilities to serve clients entering or operating in the US market.
• ASPIREcoreStrategic or Co-development PartnerThink Creative works with ASPIRE as their US Innovation Partner, providing innovation consulting and acceleration services to ASPIRE's network of clients and startups.
• AURENcoreStrategic or Co-development PartnerThink Creative serves as AUREN's Open Innovation Partner in Spain, delivering innovation consulting services to AUREN's client base in the Spanish market.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Synapse Partners: Open innovation consultancy that connects corporates with startups and runs corporate venturing and venture client programs. Closely aligned with Think Creative's venture building, co-creation, and startup scouting focus areas.
• Innosight: Innovation strategy consulting firm founded by Clayton Christensen, focused on helping large corporations with growth strategy, transformation, and new venture building. Closely comparable to Think Creative's enterprise innovation consulting, intrapreneurship, and foresighting practices.
• Board of Innovation: Global boutique innovation consultancy that helps corporates design and launch new ventures, run innovation sprints, and build corporate-startup collaboration programs — directly overlapping with Think Creative's Innovation as a Service, Venture Building, and Co-Creation offerings for enterprise clients.
• Strategos: Boutique strategy and innovation consulting firm helping global corporations with growth strategy, business model innovation, and foresight — comparable to Think Creative's enterprise innovation consulting and foresighting offerings.
• Fahrenheit 212: Innovation and growth strategy consultancy serving enterprise clients with product innovation, venture building, and corporate-startup collaboration. Direct overlap with Think Creative's service mix; now operating inside Capgemini Invent.
• Rainmaking Innovation: Global innovation partner that runs corporate-startup programs, venture client initiatives, and accelerators — directly comparable to Think Creative's Innovation as a Service and Startup Scouting. Notably, Rainmaking is also a strategic partner of Think Creative.

Broad incumbents

• IDEO: Global design and innovation consultancy serving large enterprises with strategy, design, and venture building. Overlaps with Think Creative's innovation and new product development work but at significantly greater scale and brand recognition.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini serving large corporates with strategy, innovation, and venture building services. Competes for the same enterprise innovation budgets as Think Creative, with materially greater resources and brand reach.

Emerging players

• Startupbootcamp: Global accelerator operating industry-specific programs in partnership with corporates and governments. Overlaps with Think Creative's K-Startup Center accelerator offering in structure and target clients.
• Techstars: Global startup accelerator running multiple cohorts per year with corporate partners. Comparable to the K-Startup Center program component of Think Creative's business, though at much larger scale and without the consulting overlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/think-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Creative