Bloem

What Bloem does

Bloem is a US-based manufacturer of plastic and metal garden planters and related accessories, headquartered in Apopka, Florida with an additional office in Hudsonville, Michigan. The company designs and produces resin planters (Terra, Saturn, Ariana, Harlow, Posy, Veranda, Dayton, Mathers, Colonnade), metal planters (Prism, Canyon, Arbor, Grove, Hopson, Nova, Luna), window boxes, hanging baskets, deck-rail and railing-clip products, and accessories such as saucers, plant caddies, watering cans, and decorative flamingos. Underlying product technology centers on UV-stable, weather-resistant resin and powder-coated metal construction; functional features include self-watering disks and reservoirs, recycled ocean-plastic material, drainage management, and tool-free rail installation. Bloem's "Ocean Series" and Finley lines use 100% recycled ocean plastic and post-consumer plastic.

The company's business model is wholesale hardware sales to retailers, not direct-to-consumer. Revenue is generated by selling planters and accessories through seven major channel partners (Home Depot, Lowe's, Walmart, Target, Amazon, Wayfair, Tractor Supply), supplemented by a B2B wholesale program with custom displays and planograms. Pricing is per-unit, spanning entry-level SKUs around $11 (Dura Cotta window box at Walmart) to premium metal planters and stands. Customer segments are dual: business-side retailers seeking high-velocity garden assortments and turnkey merchandising solutions, and end-consumer home gardeners, patio decorators, and DIY shoppers seeking durable, lightweight, all-weather planters. Bloem is privately held, independent (no disclosed parent or institutional investment), operates with 101-250 employees, and markets directly via Facebook and Instagram plus educational and sustainability content on its website.

Name

Bloem

Legal name

Bloem

Website

https://bloemliving.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Bloem designs and manufactures resin and metal garden planters, hanging baskets, window boxes, and accessories, selling wholesale to major US retailers including Home Depot, Lowe's, Walmart, Target, Amazon, Wayfair, and Tractor Supply.

Ownership category

akta.pro rank

Product category

Garden Planters & Accessories

NAICS

Plastics and Rubber Products Manufacturing (326), Other Metal Container Manufacturing (332439)

SIC

Miscellaneous Plastics Products (3080), Sheet Metal Work (3444)

akta.pro primary industry

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Garden planters
• Plant pots
• Hanging baskets
• Garden accessories
• Outdoor decor

Headquarters

HQ city

Hudsonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Bloem generates revenue through the sale of planter products, garden accessories, and related items through major retail distribution partners including Home Depot, Lowe's, Walmart, Target, Amazon, Wayfair, and Tractor Supply. Products are sold at various price points ranging from budget ($11 window boxes) to premium metal planters.
2. Wholesale/B2B Sales: Bloem supplies products to retailers through wholesale arrangements, providing custom displays and planograms to help retailers merchandise products effectively. The company offers both on-shelf and off-shelf display options.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Bloem manufactures, designs, and sells a portfolio of plastic and metal garden planters, hanging baskets, window boxes, deck rail planters, plant hangers, and watering accessories for indoor and outdoor use. The company emphasizes all-weather resin construction, UV/fade resistance, and sustainability through product lines made from recycled ocean plastic and post-consumer plastic, sold under the Bloem Living brand across major U.S. retailers.

Product overview

Bloem is a manufacturer of plastic and metal garden planters, hanging baskets, and accessories. The product portfolio includes multiple product lines: Resin Planters (Rolled Rim, Terra, Saturn, Ariana, Harlow, Posy, Veranda, Dayton, Mathers, Collins), Metal Planters (Prism, Canyon, Arbor, Grove, Hopson, Nova, Luna), Window Boxes (Dayton, Lucca), Hanging Baskets (Dura Cotta, Lucca), Deck Rail Products (Finley Deck Rail, RailScapes), Hangers/Shelves (Ripple, Revel, Lily), and Accessories (Terra Saucer, Plant Caddy, Garden Tool Carrier, Ups-A-Daisy, Flamingo Collection, Watering Cans). The company emphasizes sustainability with many products made from recycled ocean plastic and post-consumer plastic, and focuses on durable all-weather resin construction for indoor/outdoor use.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Series: A sustainable product line made from 100% recycled ocean plastic and post-consumer plastic, including Dayton Square Planter and Dayton Deck Box.
• Colonnade
• RailScapes

Products and services

• Rolled Rim Planter A tapered traditional planter with decorative ridges, made from durable plastic and resin blend, designed for indoor and outdoor use with weather-resistant properties.
• Dayton Square Planter A square box planter made from 100% recycled ocean plastic and post-consumer plastic, featuring a rolled lip wide opening and elevated feet to reduce mold and mildew.
• Grecian Urn Planter A classic two-piece outdoor pot inspired by Greek design, featuring extra-thick walls and lightweight, easy-to-assemble construction.
• Lily Metal Wall Plant Shelf A wall-mounted plant shelf crafted from durable powder-coated metal with an 8-inch round shelf, raised lip, and built-in hook, supporting up to 20 lbs.
• RailScapes Indoor/Outdoor Plant Hanger A tool-free floating clip for railings that holds planters, suitable for metal, wood, and vinyl spindles, with anti-slip bumpers and wind-resistant design.
• Ripple Metal Plant Hanger A wavy wall hook for hanging plants with a contemporary Bohemian design, supporting up to 15 lbs. and stretching 8 inches long.
• Finley Tall Square Planter An eco-friendly 24-inch tall square planter made from 100% recycled material with UV protectant, featuring a false deck insert for soil-saving.
• Finley Deck Rail Planter A deck rail planter made from 100% recycled plastic for showcasing plants on outdoor vertical garden spaces, fitting standard 2x4 and 2x6 inch rails.
• Finley Square Planter A modern 20-inch square planter made from 100% recycled post-consumer plastic with an optional shelf insert to reduce soil needed.
• Revel Metal Plant Hanger An 8-inch modern metal hanging hook with a streamlined profile and circular stopper for displaying hanging plants.
• Ups-A-Daisy Soil Insert A soil-saving insert that reduces potting soil required in large tapered pots, with drainage holes and elevation platform to prevent root rot.
• Veranda Deck Box Planter A decorative deck planter with rolled lip wide opening, made from polyethylene plastic, available in multiple sizes (14", 18", 26").
• Tuxton Drop-In Planter A geometric-shaped drop-in planter designed for succulents and herbs, with eye-catching edges for tabletop, shelf, or patio use.
• Trio Flight Planter A trio of small planters designed for succulents, herbs, and cuttings along windowsills, with pre-drilled drainage holes and matching saucer tray.
• Terra Planter A universal lightweight pot available in multiple sizes (4" to 24") and colors, serving as a durable alternative to standard clay pots.
• Terra Plant Bowl A bowl-shaped clay pot appearance planter for succulents, flowers, or herbs, durable for indoor or outdoor use.
• Saturn Planter A charming planter with wide variety of colors and sizes, comes with a matching saucer for indoor or covered patio use.
• Prism Metal Planter A modern metal planter with dimpled pattern and straight cylinder shape, featuring built-in drainage with removable rubber plug.
• Terra Saucer A durable plastic saucer in various sizes and colors to protect patios from water stains, pairs with Terra Planter or any flower pot.
• Plant Caddy A wheeled plant stand with 360-degree swivel caster wheels for easy pot movement, built with all-weather polypropylene plastic.
• Metal Garden Tool Carrier A powder-coated metal tool organizer with dual pivoting handles for transporting hand tools, gloves, twine, or seed packets.
• Flamingo Collection Decorative all-weather plastic flamingo lawn/planter decorations with wiggly eyes, available in Classic, Mini, Merica, and Spooky styles.
• Lucca Hanging Basket A UV-stable plastic hanging basket with self-watering feature for bottom watering, includes matching macrame cord.
• Dura Cotta Hanging Basket A self-watering hanging basket designed to reduce watering time, featuring removable self-watering disk and macrame cord.
• Dayton Window Box A window box made from 100% recycled plastic with detachable self-watering tray for indoor or outdoor use.
• Aqua Rite Watering Can A watering can with long-stem spout for precise pouring in hard-to-reach areas, available in 56 oz and 144 oz capacities.
• Dayton Planter A colorful planter made from 100% recycled plastic with detachable saucer for bottom-up water absorption.
• Dayton Deck Box A 27-inch deck box planter from the Ocean Series, made from 100% recycled plastic with rolled lip wide opening.
• Posy Planter A practical UV-stable planter made of polypropylene with sealed bottom for indoor use and optional drainage holes for outdoor planting.
• Nova Metal Planter A vibrant metal planter with powder-coated color and ridged texture for home or covered patio, with playful shape and rolled edge.
• Lucca Window Box An 18-inch recyclable plastic window box with attached basin for self-watering, UV stable for outdoor use.
• Mathers Drop-In Planter A modern planter with matte finish, thick wall design, pre-drilled drainage holes, and matching snap-on saucer.
• Luna Planter with Stand A metal planter with stand duo including 12" and 14" planters with coordinating column-style stands.
• Hopson Metal Planter A sleek modern metal planter with detachable rust-resistant powder-coated metal stand included.
• Grove Metal Planter A textured metal planter with subtly textured horizontal lines and lightweight construction for easy movement.
• Harlow Resin Planter A mid-century modern-inspired resin planter with clean lines, thick durable walls, and optional drainage holes for indoor/outdoor use.
• Collins Vertical Planter A stackable two-level vertical planter for herbs, succulents, or strawberries, made from fade-resistant plastic resin.
• Canyon Metal Planter A lightweight glossy metal planter with ceramic-like appearance, built-in drainage with removable rubber plug.
• Ariana Planter A lightweight durable resin planter with self-watering disk for internal drainage reservoir, ideal replacement for clay and ceramic pots.
• Arbor Metal Planter A rustic white-washed metal planter inspired by classic urn shapes, featuring sophisticated finish for indoor use.
• Colonnade Planter A round curvy silhouette planter with thick wall design and UV protection for weather-resistant indoor/outdoor use.

Quantifiable outcome

• RailScapes has generated millions of views and shares on social media, creating viral demand
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is a major distribution partner for Bloem, with Bloem products available for sale in Home Depot stores and on homedepot.com. The partnership provides broad consumer access through one of the largest home improvement retail chains.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's serves as a key retail partner for Bloem products, offering Bloem planters and garden accessories through Lowe's retail locations and website.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart distributes Bloem products including the popular $11 Dura Cotta window box planter through Walmart stores and walmart.com, providing access to mass-market consumers.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget offers Bloem garden products through its retail stores and target.com, targeting consumers seeking stylish home and garden décor.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an e-commerce marketplace partner for Bloem, offering products through amazon.com with links provided directly from Bloem's website.
• WayfaircoreChannel Partner/ Reseller/ DistributorWayfair is an online home goods retailer with a Bloem brand store, offering Bloem products to customers shopping for home décor and garden items on wayfair.com.
• Tractor SupplyminorChannel Partner/ Reseller/ DistributorTractor Supply distributes Bloem products targeting rural lifestyle customers, farmers, and gardeners who shop at Tractor Supply stores and tractorsupply.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The HC Companies: The HC Companies is one of the largest U.S. manufacturers of horticultural containers, planters and decorative pots sold through garden centers and big-box retailers — directly comparable product line, customer base, and channel structure to Bloem.
• Crescent Garden: Crescent Garden designs and manufactures premium indoor/outdoor planters across self-watering and decorative categories sold through independent garden centers and major retailers — directly comparable on planter focus, self-watering tech, and retail channels.
• Lechuza (Brandvik Group): Lechuza is a leading self-watering planter brand with global retail presence, specializing in durable indoor/outdoor planters — directly comparable on self-watering technology and the premium planter proposition Bloem competes against.
• elho: elho is a Dutch maker of decorative and sustainable planters manufactured predominantly from recycled plastics — directly comparable on recycled-materials positioning, planter-only focus, and international retail distribution.
• Suncast Corporation: Suncast manufactures resin-based outdoor living and garden products including planters, distributed through Home Depot, Lowe's and other major retailers — comparable on resin material, big-box distribution, and weather-resistant consumer positioning.
• Novelty Manufacturing Co. Novelty Manufacturing produces plastic flower pots, planters, and horticultural containers under multiple brands (e.g., Listo Pot, Deroma-style pottery) for U.S. retailers — directly comparable in plastic planter manufacturing and mass-market retail distribution.
• Allied Precision Products: Allied Precision manufactures watering products and pet accessories for garden and farm channels — a relevant peer where product portfolios overlap (watering cans, garden accessories) within the same retail partners.

Broad incumbents

• Akro-Mils / Myers Industries: Akro-Mils (a Myers Industries business) manufactures plastic consumer and industrial products including gardening containers — broader incumbent that competes with Bloem in plastic horticultural containers but spans industrial and home categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BloemLiving
• Instagraminstagram.com/bloem_living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloem