El-Watch
El-Watch is a Norwegian industrial IoT company that designs and manufactures the Neuron Sensor System, a proprietary wireless platform of 50+ sensors, gateways, cloud, and mobile app used by enterprises such as Alcoa, Hydro, and GE Healthcare for predictive maintenance and condition monitoring.
- Company typePrivate
- Founded2002
- HeadquartersRindal, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What El-Watch does
El-Watch is a Norwegian industrial IoT company that designs, manufactures, and sells the Neuron Sensor System, a wireless monitoring platform comprising 50+ sensor types (vibration, temperature, pressure, humidity, current, liquid level, pulse, dry contact, and digitizers for mA, VDC, mV, PT100, and thermocouple signals), Cellular and Ethernet gateways, the Neuron Cloud data platform, and the Neuron App. The platform uses a proprietary Sub-GHz wireless radio protocol and integrated 10-year batteries to deliver battery-powered sensors that can be installed in minutes using patented magnetic and adhesive mounting. El-Watch was founded in 2002, is headquartered in Rindal, Norway (with a Trondheim office), and operates as a private limited company under the name El-Watch AS, with no disclosed external funding or parent company. The Neuron trademark is registered in its name.
The company targets industrial customers for predictive maintenance and condition monitoring, with documented deployments at Alcoa (14 large smelters and refineries across Norway, Canada, Iceland, Spain, Australia, and the USA, with several thousand sensors), Hydro, Elkem, Smurfit Kappa, Moelven, Tine, GE Healthcare, SORPA, URV, Rygene-Smith & Thommesen, and Vard. Distribution is primarily indirect through regional channel partners — Malone Group (UK, signed Nov 2021), Status Pro/SPIoT (DACH region, signed Jul 2023), and Gias Plus (Italy, signed Oct 2023) — supplemented by direct enterprise sales via a Sales Manager, the company website's quote/demo CTAs, and trade show presence (SPS2023).
Revenue is generated through hardware sales (sensors, gateways, digitizers, accessories, and kits) supplemented by subscription access to the Neuron Cloud and App. Pricing is quote-based and not publicly disclosed. The company carries CE, UK CA, FCC, Industry Canada, RED 2014/53/EU, Radio Equipment Regulations 2017, and IEC 61010-1:2010 certifications, and exposes a documented API for customer integration, including CMMS connectivity. Management is led by CEO Ingar Fredriksen and CCO Tom Eskil Grande, and ownership is reported as founder/management-held with no disclosed institutional investors.
El-Watch firmographics
Firmographics- Name
- El-Watch
- Legal name
- El-Watch AS
- Website
- https://el-watch.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El-Watch is a Norwegian industrial IoT company that designs and manufactures the Neuron Sensor System, a proprietary wireless platform of 50+ sensors, gateways, cloud, and mobile app used by enterprises such as Alcoa, Hydro, and GE Healthcare for predictive maintenance and condition monitoring.
- Ownership category
- akta.pro rank
Where El-Watch is headquartered
LocationHeadquarters
- HQ city
- Rindal
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
El-Watch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Neuron Sensors Hardware: Sale of wireless IoT sensors including temperature, vibration, pressure, humidity, and specialized industrial sensors. Over 50 different sensor types available. Hardware includes battery-powered wireless sensors, gateways (Cellular/Ethernet), power supplies, mounting accessories, and kits.
- Neuron Gateway Systems: Sale of Neuron Gateway devices (Cellular Gateway and Ethernet Gateway) that collect data from sensors and transmit to Neuron Cloud. Includes mounting kits and power supply units.
- Neuron Cloud Platform: Cloud-based data platform for sensor data aggregation, analysis, and visualization. Data delivery through API and app. Platform enables predictive maintenance insights and real-time monitoring.
- Neuron App Access: Mobile and web application for accessing sensor data, configuring alerts, setting thresholds, and receiving push notifications, emails, or SMS alerts.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
El-Watch product offering
Product offeringCore offering
El-Watch develops, manufactures, and sells the Neuron Sensor System, a complete wireless IoT platform consisting of over 50 battery-powered industrial sensors (vibration, temperature, pressure, humidity, current, liquid level, PT100, thermocouples, pulse, hour, and specialty sensors), Neuron Cellular and Ethernet Gateways, the Neuron Cloud data platform, and the Neuron App. The system uses a proprietary Sub-GHz radio protocol to deliver long-range, low-power wireless monitoring for predictive maintenance and condition monitoring in heavy industry, with up to 10-year integrated battery life and patented quick-installation mounting.
Product overview
El-Watch is a Norwegian technology company that developed the Neuron Sensor System, a comprehensive wireless IoT sensor platform for industrial monitoring and predictive maintenance. The platform comprises over 50 different sensor types (including vibration, temperature, pressure, humidity, current, liquid level, and specialized industrial sensors), Neuron Gateways (Cellular and Ethernet variants), Neuron Cloud platform, and Neuron App. The system uses a proprietary Sub-GHz wireless radio protocol and is designed for robust industrial environments with long battery life up to 10 years. Data is delivered through API and app, with customer ownership of all collected data.
Differentiator
Problem solved
Functional benefit
Products and services
- Neuron Sensor System Complete wireless IoT sensor platform comprising over 50 different sensor types, Neuron Gateway, Neuron Cloud, and Neuron App. Enables predictive maintenance through robust wireless sensors that monitor vibration, temperature, pressure, humidity, and other industrial parameters. Sold to industrial enterprises for condition monitoring and predictive maintenance.
- Neuron Vibration RMS Sensors
- Neuron Temperature Sensors (IP21 / IP67) Small wireless temperature sensors measuring ambient air or surface temperature every three seconds. Range -40°C to 85°C with ±0.5°C accuracy. IP21 for indoor use and IP67 for wet/dusty industrial areas. Up to 10-year non-replaceable battery life. For industrial, building, and equipment temperature monitoring.
- Neuron PT100 Sensors Wireless PT100 temperature sensors in multiple variants (PT100, PT100 High Temperature, PT100 Surface Strip, PT100 Surface Patch, PT100 Ring Lug, PT100 Process Connection, PT100 HT Magnet, PT100 HT Bolt M6, PT100 HT 25 cm Probe, PT100 25 cm Probe, PT100 Bolt M6). Read PT100 resistance and convert to digital measurement for industrial temperature monitoring on pipes, motors, bearings, transformers, and electronics. Ranges up to -50°C to +400°C depending on variant.
- Neuron Thermocouple Type K Sensor High-temperature wireless sensor using Type K thermocouple probe with IEC miniature connector. Wide range from -250°C to 1350°C depending on probe choice. Up to 10-year battery life. For high-temperature industrial applications.
- Neuron Humidity Sensors (IP21 / IP67) Wireless humidity sensors measuring relative humidity with integrated long-life battery. Available in IP21 (indoor) and IP67 (wet/humid industrial environments) variants. For climate monitoring in industrial, building, and storage applications.
- Neuron Pressure Sensors (Gauge / Differential / Vacuum) Wireless pressure sensors for measuring pressure in liquids and gases. Includes gauge pressure (stainless steel housing, multiple pressure ranges), differential pressure, and vacuum pressure variants (-1 to +1 bar, ±0.5% accuracy, IP67). For industrial process and equipment monitoring.
- Neuron Ampere and kWh Energy Meter Sensors Wireless current sensors using split core CT for measuring electrical current (available in 50A and 100A versions) and wireless kWh energy metering sensors. Delivers consumption data via Neuron Cloud. For electrical load and energy monitoring in industrial installations.
- Neuron Pulse Counter Wireless pulse counter for accumulating and monitoring signal pulses from meters. Stores accumulated pulses internally and continues to work when out of range of the gateway. IP67 rated. For industrial metering and pulse-based asset monitoring.
- Neuron Hour Meter Sensors (VDC / Vibration) Wireless hour counter sensors that record asset runtime. VDC variant counts operating hours when supply voltage exceeds a 4V threshold; Vibration variant records runtime when vibration exceeds 50mg. Both store runtime internally for offline operation. For usage-based maintenance scheduling.
- Neuron Water Detector Wireless water detection sensor with 50cm detection tape (extendable to 50m). Alerts when water contacts the sensor element. Up to 10-year battery life. For leak detection in industrial and building applications.
- Neuron Open/Closed Sensor Magnetic sensor for monitoring doors, windows, and gates. Measures state every 3 seconds with immediate reporting on change. Includes magnet with up to 25mm gap on non-magnetic surface. For access and security monitoring.
- Neuron Dry Contact Sensor Wireless sensor for monitoring dry contact outputs. Measures status by sending 0.1mA through the circuit and detecting open/closed state. For integrating dry contact devices into the wireless monitoring network.
- Neuron Digitizers (mA / VDC / mV / PT100 / Thermocouple / Potentiometer) Digitizer devices that convert analog signals (4-20mA current loops, 0-30VDC, 0-250mV, PT100 RTD, Type K thermocouples, potentiometer resistance 1kΩ-100kΩ) into wireless digital data packets with galvanic isolation. Make existing analog sensors wireless and integrate them into the Neuron ecosystem. For industrial retrofitting and integration projects.
- Neuron Cellular Gateway 4G LTE cellular gateway for the Neuron sensor network. Communicates wirelessly with sensors and connects to Neuron Cloud via the cellular network, allowing deployment in sites without wired internet. Sold to industrial customers for remote or distributed sensor installations.
- Neuron Ethernet Gateway Ethernet-connected gateway for the Neuron sensor network. Provides a reliable wired connection from sensors to Neuron Cloud on customer sites with available LAN infrastructure.
- Neuron Actuator Wireless actuator for switching external devices. Communicates with the Neuron Gateway and can be controlled via the Neuron App. 24VDC powered. For triggering external actions (e.g., valves, lamps, indicators) based on sensor rules.
- Neuron Signal Lamp Wireless warning lamp providing visual notifications when Neuron sensor rules are triggered. Green indicates normal, red indicates alarm. Includes light-on and timer functionality modes. For local visual indication of alarm conditions on industrial sites.
- Neuron Cloud Platform Cloud platform for receiving and storing sensor data from Neuron Gateways. Data is accessible via the Neuron App and API. The customer owns all collected data. Enables dashboards, alerts, predictive maintenance insights, and integration with customer systems. Sold as a subscription service to industrial customers.
- Neuron App Mobile and web application for viewing sensor data, configuring alerts, setting thresholds, and managing the Neuron system. Available on iOS, Android, and web platforms. Delivers push, email, and SMS alerts. Sold as a subscription add-on with the Neuron Cloud platform.
- Neuron SmartCase Kit Customizable sensor kit stored in a protective suitcase. Includes various sensors, gateway, and accessories for easy transport and quick deployment. For pilot projects, field trials, and on-site demonstrations at industrial customer sites.
- Condition Monitoring Kit Pre-configured kit for condition monitoring applications. Includes vibration sensors, temperature sensors, and a gateway for comprehensive equipment monitoring. For industrial customers deploying a predictive maintenance program.
Quantifiable outcome
- Rygene-Smith & Thommesen saved 70,000 EUR in five months using Neuron Sensors
- +2 more outcomes
Companies that use El-Watch
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
El-Watch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
El-Watch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Gias PluscorePartnership agreement signed in September 2023 at SPS2023 trade fair. Gias Plus is the high-tech division of Gias Italia Srl, located outside Milan, Italy. Founded in 2021 to bring cutting-edge sensor solutions to the Italian market. They function as a value-added distributor, actively seeking customers, monitoring the market, and looking for new challenges. Goal is to become 'El-Watch in Italy' for the Italian industrial market, particularly manufacturing and metal industries.
- Status Pro/SPIoTcoreStrategic partnership announced July 2023 with SPIoT, the IoT division of Status Pro Group based in Germany. SPIoT specializes in the sale of cutting-edge IoT technology within the DACH region (Germany, Switzerland, Austria). Status Pro Group has 30 years of experience in machine tool adjustment and calibration. SPIoT will represent El-Watch in sales and marketing activities across DACH region, combining El-Watch's IoT platform with their extensive market knowledge.
- AlcoacoreAlcoa is a major customer relationship where El-Watch delivers wireless Neuron sensors for predictive maintenance at aluminum smelters. El-Watch collaborated first with Alcoa's Norwegian sites (Lista and Mosjøen) before expanding internationally to facilities in Canada, Iceland, Spain, Australia, and USA. Total deployment includes several thousand sensors across 14 large smelters and refineries. Alcoa is described as El-Watch's largest industrial customer.
- Malone GroupcorePartnership agreement signed in November 2021 with Malone Group, an Irish company with offices in UK, Canada, and Bulgaria. Malone Group offers safety services, project management, engineering design, system integration, and technical solutions for industry. They resell and integrate El-Watch Neuron sensors for British industrial customers. First customers deployed in February 2022 with positive feedback on product simplicity and quick installation.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
El-Watch competitors and assessment
Company assessmentBroad incumbents
- PTC (ThingWorx / Kepware): PTC's ThingWorx and Kepware platforms aggregate industrial sensor data for asset monitoring and predictive maintenance, often integrating with third-party wireless sensors like Neuron. Adjacent rather than direct competitor, but competes for the same enterprise IoT platform budget.
- SICK AG: SICK AG is a German manufacturer of industrial sensors and automation solutions including condition monitoring, vibration, temperature, and level sensors. Overlaps with El-Watch's portfolio but operates as a broad-line automation incumbent rather than a wireless IoT pure play.
- Banner Engineering: Banner Engineering manufactures industrial sensors including wireless vibration and temperature monitoring solutions for predictive maintenance. Comparable in industrial sensor focus and wireless offerings, with a broader industrial automation catalog than El-Watch.
- SKF (Condition Monitoring): SKF provides condition monitoring solutions, including wireless vibration sensors and rotating-equipment performance services, for industrial customers globally. Directly addresses the same predictive maintenance use case as El-Watch, typically serving larger asset operators with service-heavy contracts.
- Fluke Corporation: Fluke manufactures electrical and industrial test, measurement, and condition monitoring instruments used by maintenance teams. Comparable on the digitizer/instrument side (mA, VDC, mV, temperature) of El-Watch's Neuron portfolio, though Fluke is handheld-test oriented rather than wireless-IoT.
Direct peers
- ifm electronic: ifm electronic manufactures industrial sensors and IoT systems for condition monitoring, vibration, temperature, and process control, targeting factories and process industries across Europe. Closely comparable product breadth and industrial customer base to El-Watch, though ifm is a much larger incumbent.
- Samsara: Samsara offers wireless IoT sensors for industrial operations, asset monitoring, and environmental sensing, with a cloud platform and mobile app stack parallel to Neuron. It targets similar operational use cases (condition monitoring, asset tracking, facilities) at a larger scale and with significant venture backing.
- Augury: Augury provides AI-driven condition monitoring and predictive maintenance for industrial machinery using vibration and temperature sensors. Directly comparable to El-Watch's Neuron platform in target use case (rotating equipment health), although Augury focuses on a SaaS-led model and serves a broader enterprise base.
Emerging players
- Actility: Actility provides LoRaWAN-based industrial IoT connectivity and device management used for asset monitoring and predictive maintenance. Comparable on the wireless connectivity and cloud layer, but uses an open LoRaWAN standard instead of El-Watch's proprietary Sub-GHz protocol.
- Senet: Senet operates a LoRaWAN network and IoT connectivity platform for industrial asset monitoring applications. Comparable in targeting industrial IoT use cases but competes from the open-standard connectivity side rather than proprietary wireless sensors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
El-Watch social profiles
Digital presenceEl-Watch compliance and trust
Trust signalCompliance7 records
El-Watch financial estimates
Financial estimateRevenue estimate
Valuation estimate
El-Watch leadership team
Management profileNumber of profiles
Profiles2 records
El-Watch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El-Watch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El-Watch
What does El-Watch do?
El-Watch develops, manufactures, and sells the Neuron Sensor System, a complete wireless IoT platform consisting of over 50 battery-powered industrial sensors (vibration, temperature, pressure, humidity, current, liquid level, PT100, thermocouples, pulse, hour, and specialty sensors), Neuron Cellular and Ethernet Gateways, the Neuron Cloud data platform, and the Neuron App. The system uses a proprietary Sub-GHz radio protocol to deliver long-range, low-power wireless monitoring for predictive maintenance and condition monitoring in heavy industry, with up to 10-year integrated battery life and patented quick-installation mounting.
Is El-Watch a public or private company?
El-Watch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El-Watch founded?
El-Watch was founded in 2002. It employs 11 to 50 people.
Where is El-Watch based?
El-Watch is headquartered in Rindal, Norway, in the Europe region.
How does El-Watch make money?
Four revenue lines are on record. Neuron Sensors Hardware is the primary driver. The others are neuron Gateway Systems, neuron Cloud Platform and neuron App Access.
Who are El-Watch's main competitors?
Broad incumbents on record are PTC (ThingWorx / Kepware), SICK AG, Banner Engineering, SKF (Condition Monitoring) and Fluke Corporation. Direct peers are ifm electronic, Samsara and Augury. Emerging players are Actility and Senet.
Does El-Watch have an API?
Yes. El-Watch provides data delivery through API. Sensors transmit data to Neuron Cloud and are accessible via the Neuron App. The collected data comes from the real world and belongs to the customer. Documentation is available at support.el-watch.com/docs with dedicated API documentation at support.el-watch.com/apidocs.