Honest Reporting
HonestReporting is a US-based 501(c)(3) nonprofit that monitors mainstream journalism for bias in coverage of Israel and publishes media critiques, podcasts, and educational content for pro-Israel audiences and the general public, funded by charitable donations.
- Company typePrivate
- Founded2000
- HeadquartersSkokie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Honest Reporting does
HonestReporting is a USA-based 501(c)(3) nonprofit organization founded in 2000 and headquartered in Skokie, Illinois, with between 11 and 50 employees. Its core function is monitoring mainstream journalism for bias, inaccuracy, and omission in coverage of Israel and the Arab-Israeli conflict, and publishing critiques, educational articles, and multimedia content to equip audiences with tools to identify and respond to anti-Israel media framing.
The organization's product surface is a content ecosystem built around several interconnected offerings: Media Critiques (long-form editorial articles analyzing specific news coverage), Photo Bias (analyses of how photographic framing shapes perception), The Honest Take podcast and LIVE video series, the Tunnels of Terror reference resource, and Educational Articles addressing broader themes such as cultural erasure and language bias. Content is produced by named staff and contributors and distributed through honestreporting.com and major social platforms (Instagram, YouTube, Facebook), with 583M cumulative social impressions since October 2023 and an audience skewed toward users under 45. Core technology is not publicly disclosed, and there is no application, API, or disclosed AI/ML capability; the work appears to be human-authored.
Commercially, HonestReporting operates as a donor-funded nonprofit rather than a revenue-generating business. It solicits tax-deductible charitable contributions (IRS Tax ID 06-1611859) under a Champions of Truth Society membership program, with active matching-fund campaigns (e.g., up to $150K through August 2026). Key financial partners include the Adam and Gila Milstein Family Foundation (since 2000) and the Impact Forum (since 2017). Content is provided free of charge; there are no pricing tiers, B2B customers, or enterprise contracts. The operating footprint is described as global with no geographic restrictions, served primarily through owned digital channels.
Honest Reporting firmographics
Firmographics- Name
- Honest Reporting
- Legal name
- HonestReporting
- Website
- https://honestreporting.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HonestReporting is a US-based 501(c)(3) nonprofit that monitors mainstream journalism for bias in coverage of Israel and publishes media critiques, podcasts, and educational content for pro-Israel audiences and the general public, funded by charitable donations.
- Ownership category
- akta.pro rank
Honest Reporting industry classification
Industry- Product category
- Media Monitoring and Journalism Advocacy
- NAICS
- Publishing Industries (513), Broadcasting and Content Providers (516), Periodical Publishers (51312)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Honest Reporting is headquartered
LocationHeadquarters
- HQ city
- Skokie
- HQ country
- United States
- HQ region
- North America
Markets served
Honest Reporting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Tax-Deductible Donations: HonestReporting is a USA non-profit 501(c)(3) charitable organization (IRS Tax ID# 06-1611859). The organization operates primarily on tax-deductible donations from the public. A matching funds campaign (up to $150K) was active in August 2026, suggesting a donor-funded model.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Honest Reporting product offering
Product offeringCore offering
HonestReporting monitors news coverage for bias, inaccuracy, and breaches of journalistic standards related to Israel and the Arab-Israeli conflict, and publishes editorial critiques, photo analyses, a podcast, educational articles, and a documentary resource. It is funded as a 501(c)(3) nonprofit through tax-deductible donations and offers its content free of charge to a global audience.
Product overview
HonestReporting is a non-profit media monitoring organization that operates as a unified platform offering multiple interconnected content services to expose anti-Israel media bias. The core offerings include Media Critiques and Photo Bias analysis services that examine news coverage for inaccuracies and selective framing, complemented by The Honest Take podcast for audio commentary, and the Tunnels of Terror resource for contextual documentation. The Champions of Truth Society membership program enables donor engagement, while Educational Articles provide in-depth analytical content on media narratives and Jewish identity issues. Together, these products form an integrated content ecosystem supporting the organization's mission of ensuring truth and fairness in journalism impacting Israel.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Critiques
Quantifiable outcome
- 583M social media impressions since October 7, 2023
- +2 more outcomes
Companies that use Honest Reporting
Customer profileSegments2 records
Ideal customer profiles2 records
Honest Reporting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honest Reporting partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Honest Reporting competitors and assessment
Company assessmentBroad incumbents
- The Jerusalem Post: The Jerusalem Post is a major English-language Israeli newspaper that covers the same subject terrain and serves overlapping global audiences interested in Israel coverage and Jewish affairs.
- B'nai B'rith: B'nai B'rith is a longstanding Jewish service and advocacy organization that engages on antisemitism and media issues. It overlaps mission-wise with HonestReporting but operates at much larger institutional scale.
- Anti-Defamation League (ADL): ADL is a major Jewish civil rights organization that monitors antisemitism and media, including Israel coverage. It is a far larger incumbent with overlapping concerns but a much broader mandate.
- Jewish News Syndicate (JNS): JNS is a newswire and digital news outlet covering Israel and Jewish communities globally. It overlaps with HonestReporting on Israel-related editorial content but operates as a news producer rather than a media watchdog.
- Tablet Magazine: Tablet is an online Jewish magazine covering culture, politics, and opinion, with frequent Israel media analysis. It overlaps HonestReporting's opinion-and-critique format but with broader cultural and political scope.
- The Algemeiner Journal: The Algemeiner is a Jewish and Israeli-focused newspaper covering news and opinion, with content often overlapping HonestReporting's subject areas. It serves as a broader-incumbent print/digital publisher in the same reader community.
- StandWithUs: StandWithUs is a larger pro-Israel advocacy organization co-funded through the same Milstein/Impact Forum ecosystem. It overlaps in audience and donor base but focuses more on campus advocacy and education rather than media monitoring specifically.
Emerging players
- i24NEWS: i24NEWS is an international 24-hour news channel covering Israel and the Middle East. It serves overlapping audiences seeking alternative Israel-focused coverage and represents an emerging multi-platform alternative to mainstream media coverage.
Direct peers
- MEMRI (Middle East Media Research Institute): MEMRI monitors and translates Middle Eastern media, producing analyses of bias and propaganda. It is a direct peer in the media-monitoring-for-advocacy space, with overlapping editorial and translation-driven critique products.
- CAMERA (Committee for Accuracy in Middle East Reporting in America): CAMERA is a nonprofit media monitoring organization dedicated to identifying bias in Middle East coverage, particularly regarding Israel. It is the most direct functional peer to HonestReporting, operating the same watchdog-and-critique model on the same subject matter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Honest Reporting social profiles
Digital presenceHonest Reporting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honest Reporting leadership team
Management profileNumber of profiles
Honest Reporting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honest Reporting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honest Reporting
What does Honest Reporting do?
HonestReporting monitors news coverage for bias, inaccuracy, and breaches of journalistic standards related to Israel and the Arab-Israeli conflict, and publishes editorial critiques, photo analyses, a podcast, educational articles, and a documentary resource. It is funded as a 501(c)(3) nonprofit through tax-deductible donations and offers its content free of charge to a global audience.
Is Honest Reporting a public or private company?
Honest Reporting is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Honest Reporting founded?
Honest Reporting was founded in 2000. It employs 11 to 50 people.
Where is Honest Reporting based?
Honest Reporting is headquartered in Skokie, United States, in the North America region.
How does Honest Reporting make money?
One revenue line is on record: tax-Deductible Donations.
Who are Honest Reporting's main competitors?
Broad incumbents on record are The Jerusalem Post, B'nai B'rith, Anti-Defamation League (ADL), Jewish News Syndicate (JNS), Tablet Magazine, The Algemeiner Journal and StandWithUs. i24NEWS is listed as an emerging player. Direct peers are MEMRI (Middle East Media Research Institute) and CAMERA (Committee for Accuracy in Middle East Reporting in America).
Does Honest Reporting have an API?
No public API is recorded for Honest Reporting.
What industry is Honest Reporting in?
Honest Reporting's product category is Media Monitoring and Journalism Advocacy. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513.