Tablet
Tablet Magazine is a New York-based, subscription-supported Jewish online and print magazine founded in 2009, covering news, arts and letters, Israel, and culture for readers seeking substantive Jewish commentary and independent journalism.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tablet does
Tablet Magazine is a New York-based, privately-held Jewish online and print magazine founded in 2009 that publishes daily editorial content across news, arts and letters, Israel and the Middle East, belief, food, community, history, science, and sports. The publication is led by founder and Editor-in-Chief Alana Newhouse and operates with a small editorial team of 11–50 employees. It serves readers seeking substantive Jewish cultural commentary, news analysis on Israel and antisemitism, and arts coverage from a Jewish perspective—a niche underserved by mainstream media.
The product stack centers on a web-based digital publishing platform hosted at tabletmag.com, supplemented by The Scroll daily newsletter, a monthly print edition (12 issues per year), and two podcasts ('Take One' and 'What Really Matters'). Content is distributed through the owned website, email newsletters, podcast platforms, and active social media accounts on X, Facebook, and Instagram. The technology footprint is described as a standard subscription-managed digital publishing platform with no disclosed proprietary AI, data infrastructure, or platform extensions beyond standard paywall functionality.
Revenue is generated through a four-tier subscription ladder—Monthly at $25, Yearly at $250, Founding Member at $360, and Macher at $1,800—supplemented by donations and merchandise sales. Premium tiers bundle tax-deductible donations with benefits such as print subscriptions, embroidered merchandise, exclusive events, and access to the Sinai Awards dinner, blending membership economics with philanthropic giving. Distribution is direct-to-consumer with no disclosed advertising or enterprise channel, and the company claims a global digital footprint while remaining US-editorially anchored.
Tablet firmographics
Firmographics- Name
- Tablet
- Legal name
- Tablet Magazine
- Website
- https://tabletmag.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tablet Magazine is a New York-based, subscription-supported Jewish online and print magazine founded in 2009, covering news, arts and letters, Israel, and culture for readers seeking substantive Jewish commentary and independent journalism.
- Ownership category
- akta.pro rank
Tablet industry classification
Industry- Product category
- Online News and Cultural Magazine
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM), News, Politics & Current Affairs Magazines (MPAJAEAO), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Tablet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Tablet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: Tablet generates revenue through tiered subscription plans offering digital and print access to content. The primary tiers include Monthly Subscriber at $25/month, Yearly Subscriber at $250/year, Founding Member at $360/year, and Macher at $1,800/year. Additional revenue streams include donations and merchandise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly digital access with print magazine |
| Subscription | Annual | Annual digital access with discount |
| Subscription | Annual | Premium annual membership with merchandise |
| Subscription | Annual | Top-tier membership with exclusive events |
Distribution channels4 records
Marketing channels6 records
Tablet product offering
Product offeringCore offering
Tablet Magazine is a daily online magazine and print periodical covering Jewish news, ideas, and culture. It produces original reporting, essays, criticism, podcasts, and a daily newsletter (The Scroll), distributing them through a paid subscription model with tiered digital and print access.
Product overview
Tablet Magazine operates as a unified digital media platform offering Jewish news, culture, and arts content. The core product is the digital publication accessible at tabletmag.com, supplemented by The Scroll daily newsletter and monthly print editions. Audio content is delivered through Tablet Podcasts including 'Take One' and 'What Really Matters'. The company offers a tiered subscription model with four levels (Monthly at $25/month, Yearly at $250/year, Founding Member at $360/year, and Macher at $1,800/year) that gate access to The Scroll newsletter, print magazines, and premium digital content.
Differentiator
Problem solved
Functional benefit
Brands
- The Scroll: A daily news briefing/newsletter section of Tablet Magazine covering current events
- Sinai Awards
Companies that use Tablet
Customer profileSegments3 records
Ideal customer profiles2 records
Tablet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tablet partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Tablet competitors and assessment
Company assessmentDirect peers
- Jewish Insider: Digital-first Jewish news publication covering politics, policy, and Jewish communal affairs. Comparable to Tablet on target audience (engaged Jewish American readers), digital subscription model, and editorial focus on Jewish political/community topics.
- Commentary Magazine: Monthly American Jewish magazine of opinion and analysis on politics, Israel, and Jewish affairs. Comparable to Tablet on niche audience, subscription-driven magazine model, and editorial positioning on Israel/Middle East affairs.
- The Jewish Journal: Los Angeles-based Jewish newspaper and digital publication covering news, arts, and culture from a Jewish perspective. Closely comparable to Tablet on niche audience, mixed digital/print model, and editorial focus on community, Israel, and Jewish identity.
- The Forward: Historic Jewish-American news publication (formerly Jewish Daily Forward) covering news, culture, and opinion. Directly comparable to Tablet as an English-language Jewish publication combining news and cultural commentary with subscription-supported digital distribution.
- Moment Magazine: Independent Jewish magazine of politics, culture, and religion with a long print and digital history. Closely mirrors Tablet's combination of arts/cultural criticism, political analysis, and Jewish-lens coverage on a recurring publication schedule.
Emerging players
- The Free Press: Independent digital publication built on a paid-subscriber model with strong newsletter and podcast products. Comparable to Tablet on subscription_recurring revenue model, newsletter-led audience strategy, and independent-journalism positioning.
Broad incumbents
- The Atlantic: General-interest magazine and digital publication offering long-form journalism, cultural criticism, and politics. Comparable to Tablet on arts-and-letters coverage, subscription-tier model, and monthly print + daily digital cadence.
- The New Yorker: Iconic weekly magazine of news, cultural commentary, fiction, and criticism based in New York. Comparable to Tablet's arts coverage, New York editorial base, and tiered subscription/print-plus-digital model, though with a much broader audience.
- New York Magazine: Major New York-based magazine and digital publication covering news, culture, and politics. Comparable to Tablet on New York editorial base, daily-scroll/newsletter habit-product, and mix of news + arts-and-letters content.
Regional players
- Haaretz (English edition): Israeli newspaper with English-language digital edition covering news, opinion, and Jewish/Israel-related culture. Comparable editorial scope on Israel and Jewish affairs, though based in Israel rather than the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Tablet social profiles
Digital presenceTablet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tablet leadership team
Management profileNumber of profiles
Profiles1 record
Tablet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tablet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tablet
What does Tablet do?
Tablet Magazine is a daily online magazine and print periodical covering Jewish news, ideas, and culture. It produces original reporting, essays, criticism, podcasts, and a daily newsletter (The Scroll), distributing them through a paid subscription model with tiered digital and print access.
Is Tablet a public or private company?
Tablet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tablet founded?
Tablet was founded in 2009. It employs 11 to 50 people.
Where is Tablet based?
Tablet is headquartered in New York, United States, in the North America region.
How does Tablet make money?
One revenue line is on record: subscription Revenue.
Who are Tablet's main competitors?
Direct peers on record are Jewish Insider, Commentary Magazine, The Jewish Journal, The Forward and Moment Magazine. The Free Press is listed as an emerging player. Broad incumbents are The Atlantic, The New Yorker and New York Magazine. Haaretz (English edition) is listed as a regional player.
Does Tablet have an API?
No public API is recorded for Tablet.
What industry is Tablet in?
Tablet's product category is Online News and Cultural Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAAAM, Politics, Current Affairs & Social Commentary Publishing. Its NAICS code is 51312 and its SIC code is 2721.