Mirzam

What Mirzam does

Mirzam Chocolate Makers is a Dubai-headquartered bean-to-bar chocolate producer founded in 2016 and operating under a single-rooftop model in Al Quoz, Dubai, where it handles the entire production chain from cocoa bean sourcing (Vietnam, Indonesia, Papua New Guinea, India, Madagascar, Tanzania, and Uganda) through roasting, winnowing, grinding, conching, tempering, and moulding. The company sells through three distinct revenue streams: direct-to-consumer retail via an e-commerce website and five physical stores and cafes in Dubai and Abu Dhabi; bespoke corporate gifting via a dedicated sales team serving UAE corporate clients around Ramadan, Eid, and National Day; and HORECA wholesale supplying hotels, restaurants, cafes, pastry chefs, and airlines. Its pricing spans AED 24 single-origin bars to AED 2,825 premium gift hampers, with first-order discounts and free shipping over AED 500.

The product portfolio comprises 195+ SKUs across twelve categories including bars and bites (45%-100% cocoa), chocolate-covered dates, truffles, pralines, caramels, drinking chocolates, baked goods, vegan and kid-friendly ranges, plus seasonal limited editions such as The Safeefa Collection, Siniyah Island Collection, The Oasis Series, and Secret Spice Garden. Mirzam's brand identity is built around the historic Spice Route narrative, incorporating regional ingredients like cardamom, saffron, Kashmiri chili, rose, and camel milk, and featuring packaging artwork sourced from regional artisans via partnerships with entities such as Irthi Contemporary Crafts Council. The facility is HACCP-TUV certified, 100% Emirati-owned, and the company serves over 1,000 HORECA businesses built over a decade.

The business model combines physical retail, e-commerce, and two B2B sales channels with multi-tier unit pricing, no minimum order quantities on corporate gifting, and bespoke customization for enterprise clients. Operations are UAE-only with no international shipping currently offered. The company is founder-led under Chief Chocolate Officer Kathy Johnston and operates without disclosed external funding or institutional shareholders.

Name

Mirzam

Legal name

Mirzam Chocolate

Website

https://mirzam.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirzam Chocolate Makers is a Dubai-based bean-to-bar chocolate producer founded in 2016 that crafts single-origin and blended chocolates with regional Spice Route flavors, serving UAE consumers, corporate gifting clients, and over 1,000 HORECA businesses via five retail stores, e-commerce, and wholesale channels.

Ownership category

akta.pro rank

Product category

Artisan Chocolate Manufacturing

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

Keywords

• Bean-to-bar chocolate
• Single origin cocoa
• Artisan chocolate confections
• Corporate chocolate gifting
• HORECA chocolate wholesale

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales (B2C): E-commerce and retail store sales of chocolate bars, truffles, pralines, caramels, chocolate-covered dates, drinking chocolates, brownies, cookies, and gift items
2. Corporate Gifting: Custom corporate gifting with personalized branding, bespoke hampers, and luxury chocolate gifts for occasions like Ramadan, Eid, and corporate milestones
3. HORECA Wholesale: Wholesale供应 for cafes, restaurants, hotels, pastry chefs, and airlines including drinking chocolate, bakery items, and custom wrapped chocolate bites

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mirzam Chocolate Makers is a Dubai-based bean-to-bar chocolate manufacturer that produces single-origin and flavored chocolate bars, truffles, pralines, caramels, chocolate-covered dates, drinking chocolates, baked goods, and themed gift collections entirely in-house. The company sells directly to consumers through e-commerce and five UAE retail locations, while also supplying corporate gifting programs and HORECA wholesale customers with bespoke and bulk offerings.

Product overview

Mirzam is a bean-to-bar chocolate factory in Dubai offering a diverse portfolio of chocolate products. The core offering includes chocolate bars and bites in various cocoa percentages (45%-100%), truffles and pralines, chocolate-covered dates, drinking chocolates, and Emirati-inspired recipes. The product line spans multiple sub-categories including vegan, kid-friendly, and baked goods. Seasonal limited edition collections feature regional themes such as The Safeefa Collection for Ramadan, The Oasis Series for Eid, and the Siniyah Island Collection for Eid Al Adha. The company provides experiential services including chocolate-making workshops, factory tours, and bespoke corporate gifting programs, alongside wholesale/HORECA offerings for professional foodservice clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Bars and Bites Single-origin and blended chocolate bars and bites in various cocoa percentages (45%-100%), including dark milk, camel milk, and flavored varieties incorporating regional spices and ingredients, sold to retail and wholesale customers in the UAE.
• Dates and Emirati Recipes Chocolate-covered dates and Emirati-inspired confections featuring local ingredients like Emirati honeycomb, camel milk, and regional spices for retail and corporate gifting customers.
• Chocolate Nibbles Assorted chocolate-covered nuts, fruits, honeycomb, and confectionery bites designed for snacking and gifting.
• Truffles, Pralines and Caramels Handcrafted truffles, pralines, and caramels including specialty collections inspired by the Spice Route, sold at retail and for gifting.
• Gifting Boxes, Hampers and Trays Curated gift collections including luxury boxes, themed hampers, and presentation trays sold through retail and e-commerce for personal and corporate gifting.
• Drinking Chocolates Single-origin and blended drinking chocolate powders and kits for preparing hot chocolate beverages at home and in HORECA settings.
• Vegan Collection Vegan-certified chocolate bars and products made without animal ingredients, featuring single-origin dark chocolates for vegan consumers.
• Kid Friendly Recipes Child-appropriate chocolate products including lower cocoa percentage bars, flavored varieties, and fun-shaped items designed for younger consumers.
• Bakes and Spreads Chocolate-based baked goods and spreads including brownies, cookies, cakes, and hazelnut spreads sold at retail and through e-commerce.
• Corporate Gifting Service Bespoke corporate gifting service for UAE businesses including custom packaging, branding options, curated chocolate selections, and complimentary Dubai delivery for single-location orders, with seasonal catalogs for Ramadan, Eid Al Fitr, and Eid Al Adha.

Quantifiable outcome

• Over 1,000 B2B HORECA customers served since 2016
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Pure Harvest Smart FarmscoreStrategic or Co-development PartnerCollaboration for The Oasis Series No. 01: Strawberry featuring UAE-grown strawberries from Pure Harvest's Al Ain farms. Pure Harvest provides bright, sweet strawberries for the Eid Al Fitr collection, showcasing homegrown UAE produce in Mirzam's bean-to-bar chocolate. This partnership celebrates UAE farming and local agriculture.
• Irthi Contemporary Crafts CouncilcoreStrategic or Co-development PartnerPartnership with Irthi Contemporary Crafts Council in Sharjah for The Oasis Series Eid collection. Irthi provides hand-dyed and woven contemporary palm frond art pieces featured on seasonal packaging. The collaboration celebrates Emirati heritage crafts and contemporary artisan skills.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pump Street Chocolate: UK-based bean-to-bar maker producing single-origin bars, bakery products, and drinking chocolate for both retail and HORECA — comparable product mix and wholesale strategy to Mirzam.
• Askinosie Chocolate: Small-batch bean-to-bar maker with direct farmer trade relationships and storytelling-driven packaging — comparable to Mirzam's single-origin sourcing narrative and artisan positioning.
• Dandelion Chocolate: San Francisco-based bean-to-bar maker operating factory cafés, single-origin bars, and factory tours — closely mirrors Mirzam's bean-to-bar production-plus-experiential retail strategy.
• Compartés: Los Angeles-based premium chocolate maker with broad DTC retail, gifting collections, and artisanal positioning — comparable to Mirzam's premium gifting and bar portfolio.
• Mast Brothers: Pioneering US bean-to-bar chocolate maker with full in-house production, single-origin sourcing, and direct-to-consumer plus wholesale distribution — directly comparable to Mirzam's craft manufacturing and multi-channel model.

Regional players

• Al Nassma Chocolate: UAE-based chocolate maker specializing in camel milk chocolate with premium positioning in the Gulf — directly competes with Mirzam in the regional premium chocolate category.
• Bateel: Saudi/UAE premium date and gourmet food brand with luxury gifting, retail cafés, and corporate offerings — directly comparable to Mirzam's premium gifting, café, and corporate channels in the GCC.

Emerging players

• Letterpress Chocolate: Small-batch bean-to-bar maker focused on single-origin bars with limited wholesale distribution — comparable craft model at smaller scale than Mirzam.

Broad incumbents

• Godiva: Global premium chocolate brand with extensive UAE retail and café presence — competes with Mirzam in premium gifting and chocolate café occasions.
• Lindt: Global premium chocolate incumbent with master chocolatier positioning, wide UAE retail presence, and gifting programs — a larger competitor that overlaps with Mirzam's premium and gifting categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MirzamChocolate
• Instagraminstagram.com/MirzamChocolate
• TikToktiktok.com/@mirzamchocolate
• Xx.com/MirzamChocolate
• LinkedInlinkedin.com/company/mirzam-chocolate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirzam