Pure Harvest Smart Farms

Name

Pure Harvest Smart Farms

Legal name

Pure Harvest Smart Farms

Website

https://pureharvest.ae

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Controlled Environment Agriculture (Hydroponic Farming)

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Controlled environment agriculture
• Hydroponic greenhouse farming
• Fresh produce supply
• Desert climate agritech
• Value-added food products

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fresh Produce Sales (B2B/B2C): Revenue is generated from the sale of fresh produce (tomatoes, leafy greens, berries) to retail chains, supermarkets, and directly to consumers. The company distributes through major retailers and its own e-commerce/store channels.
2. Value-Added Food Products: Pure Harvest converts imperfect produce into value-added goods including sauces and fruit preserves, creating additional revenue streams while reducing food waste.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pure Harvest Smart Farms operates hydroponic controlled environment agriculture (CEA) greenhouses in the UAE and wider GCC to grow premium fresh produce (over 30 tomato varieties, leafy greens, strawberries and other berries) year-round in desert climates. The company sells this fresh produce wholesale to major retailers (Al Jazeera, Tamimi Markets, Noon) and converts imperfect produce into branded value-added products (sauces, fruit preserves) sold to consumers, supplementing its own output with partner-sourced produce under its Selections line.

Product overview

Pure Harvest Smart Farms is a controlled environment agriculture company operating a platform of hydroponic farms in desert climates. The core offering consists of hydroponically grown produce including tomatoes (30+ varieties), leafy greens, and berries—all cultivated year-round using advanced climate control and water treatment systems. The portfolio extends to value-added products including sauces and preserves made from farm-fresh ingredients to reduce food waste. The company also offers selections from partner farms to expand product variety. All produce is grown locally (typically within 100km of consumers) and distributed through retail partners and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Harvest Selections: Partnership produce line featuring high-quality produce from trusted partner farms.
• Pure Harvest Sauces
• Pure Harvest Preserves

Products and services

• Hydroponically Grown Tomatoes

Quantifiable outcome

• Efficiency 10x better than traditional field farming using fewer resources
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Unreasonable Group / Barclays (Unreasonable Impact)flagshipStrategic or Co-development Partner · 1 May 2026Pure Harvest was selected for the 2026 Unreasonable Impact Asia Pacific and Middle East cohort, a strategic partnership between Unreasonable Group and Barclays supporting high-growth ventures focused on sustainable food systems, energy security, and regenerative agriculture.
• Richel GroupcoreStrategic or Co-development Partner · 1 March 2026Pure Harvest Smart Farms entered into a USD 150 million deal with Richel Group, a strategic partnership focused on greenhouse technology and infrastructure for scaling controlled environment agriculture operations.
• PlanTFarmcoreStrategic or Co-development Partner · 1 October 2021PlanTFarm partnered with Pure Harvest to enhance vertical farming systems, supporting technology development and operational efficiency improvements across the company's controlled environment agriculture operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Madar Farms: Abu Dhabi-based controlled environment agriculture company focused on tomatoes and leafy greens using hydroponic and vertical farming systems. Direct UAE peer competing in the same retail channels and customer segments.
• RedSea Farms: Saudi Arabia-based controlled environment agriculture company using saltwater-cooled greenhouse technology for desert produce production. Direct regional competitor targeting the same GCC fresh-produce market with comparable desert-adapted CEA approach.
• Badia Farms: UAE-based vertical farm operator producing leafy greens, microgreens, and edible flowers using hydroponic technology. Direct competitor in the same GCC market, focused on premium produce for retailers and HORECA.
• Sundrop Farms: Australia-origin greenhouse operator using solar power and seawater for desert agriculture, later expanded to Saudi Arabia. Comparable in its desert-CEA thesis, large-scale greenhouse infrastructure, and Middle East footprint.
• AeroFarms: US-based vertical farming pioneer using aeroponic technology for leafy greens production. Comparable as a technology-driven indoor agriculture company serving retail and B2B customers with premium produce.
• Plenty: US-based vertical farming operator building large-scale indoor farms for leafy greens and produce. Comparable in its technology-led CEA approach, large capital base, and ambition to scale globally.
• Bowery Farming: US-based indoor vertical farming company producing leafy greens and herbs for retail. Comparable as a vertically integrated CEA operator with proprietary technology, strong retail distribution, and premium brand positioning.
• Infarm: Germany-based vertical farming company with in-store and central farming units serving European retailers. Comparable in its technology-driven indoor agriculture model, retail distribution focus, and premium fresh-produce brand.
• Kalera: US-based vertical farming company producing leafy greens and microgreens for retail and food service. Comparable as a technology-led indoor agriculture operator with multiple farm locations and retail distribution model.

Broad incumbents

• AppHarvest: US-based large-scale controlled environment agriculture operator building greenhouses for tomatoes and leafy greens. Comparable as a publicly-traded large-scale CEA operator with significant capex deployment and retail distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZhIRtIkK2QBkM5KPowL9vA
• Facebookfacebook.com/PureHarvestSmartFarms
• LinkedInlinkedin.com/company/pure-harvest
• Instagraminstagram.com/pureharvestsmartfarms
• Xx.com/pureharvestsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds11 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Harvest Smart Farms