MAXXIS

What MAXXIS does

MAXXIS is the bicycle tire brand of Taiwanese conglomerate Cheng Shin Rubber Ind. Co., Ltd., founded in 1967 and ranked among the world's Top 10 tire manufacturers, with more than 30,000 employees globally. It manufactures and markets bicycle tires, inner tubes, and accessories (tire levers, tubeless valves, pressure gauges) for every major cycling segment — mountain bike (XC through downhill), gravel, road, urban, cargo, and BMX — using proprietary rubber compounds (MaxxSpeed, MaxxTerra, MaxxGrip, HYPR, HYPR-S, HYPR-X), casing technologies (EXO, EXO+, DoubleDown, K2 Puncture Protection, SilkShield), and sustainable materials (SEAWASTEX recycled fishing-net nylon). All tires are produced in MAXXIS-owned facilities, and product development is led out of MAXXIS USA in close collaboration with elite athletes such as Olympic and World Champion Nino Schurter.

In the DACH region (Germany and Austria), the brand is operated exclusively through bikemarketing BMG GmbH, a wholly-owned subsidiary established in 2002 and headquartered in Augsburg, which distributes exclusively to specialty bicycle dealers via a B2B portal (maxxisstore.de) and supports the brand through athlete sponsorships, event presence (CyclingWorld, BIKE Festival, TOUR Trans-Alp, Salzkammergut Trophy), and social media. The revenue model is one-time product sales to dealers (no subscription or licensing disclosed); the TeamSpec premium line (e.g., Aspen ST 170 TPI) is positioned at €69.90–€79.90 MSRP. The company has prioritized E-bike compliance (ECE-R75 / E50 certification), cargo-bike durability (MetroLoads Pro up to 10,000 km lifespan, 160 kg load), and the emerging 32-inch wheel-size category as forward growth vectors.

Name

MAXXIS

Legal name

bikemarketing BMG GmbH

Website

https://maxxistires.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

MAXXIS is the world's largest bicycle tire manufacturer, producing tires, tubes, and accessories for MTB, gravel, road, urban, cargo, and BMX. Its DACH operations run through wholly-owned importer bikemarketing BMG GmbH in Augsburg, distributing exclusively to specialty bicycle retailers in Germany and Austria.

Ownership category

akta.pro rank

Product category

Bicycle Tires

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Tire Manufacturing (32621)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Tires & Tubes Manufacturing (IMANAKAG)

akta.pro secondary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Bicycle tire manufacturing
• Mountain bike tires
• Gravel cycling tires
• Road bike tires
• E-bike certified tires

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fahrradreifen: Herstellung und Vertrieb von Fahrradreifen für alle Kategorien: MTB, Gravel, Rennrad, Urban, Cargo, BMX. Umsatz wird durch direkten Verkauf an Fachhändler generiert.
2. Fahrradschläuche: Schläuche in verschiedenen Varianten: Downhill, FatBike, FreeRide, UltraLight, WelterWeight
3. Zubehör: Luftdruckprüfer, Tubeless-Ventile, Reifenheber

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MAXXIS manufactures and distributes bicycle tires, inner tubes, and cycling accessories for all major cycling disciplines including MTB, gravel, road, urban, cargo, and BMX. All tires are produced in MAXXIS's own facilities using proprietary rubber compounds, casing technologies, and puncture protection systems. Products are sold exclusively through specialty bicycle retailers in Germany and Austria via the exclusive importer bikemarketing BMG GmbH, which operates a B2B dealer portal for orders.

Differentiator

Problem solved

Functional benefit

Products and services

• MAXXIS MTB Tires Mountain bike tire range covering XC racing, trail, all-mountain, enduro, downhill, and E-MTB. Models include Aspen, Ikon, Rekon, Dissector, Minion DHF, Minion DHR II, Assegai, HighRoller, Forekaster, Ardent, Aggressor, Shorty, WetScream, and Severe, available in multiple compounds (MaxxSpeed, MaxxTerra Gen.2, MaxxGrip, 3C) and casings (EXO, EXO+, DoubleDown). Designed for grip, low rolling resistance, puncture protection, and durability across varied terrain.
• MAXXIS Gravel / Cyclocross Tires Gravel, cyclocross, and adventure tires for racing, bikepacking, and mixed-surface riding. Models include Rambler, Reaver, Receptor, Ravager, All Terrane, Velocita, Aspen ST, and Re-Fuse, with HYPR and HYPR-X compound options. Engineered for versatile grip, low rolling resistance, and puncture protection on mixed surfaces.
• MAXXIS Road Bike Tires Road bike tires for racing, training, and time trialing. Models include HighRoad Gen.3, HighRoad SL, HighRoad Gen.2, Detonator, Pursuer, and Re-Fuse, with HYPR full-silica compound and K2 puncture protection. Engineered for minimal rolling resistance, high puncture protection, and wet grip.
• MAXXIS Urban / City Tires Urban, commuter, and city tires for everyday cycling in city traffic and varied weather. Models include Detonator, DTR-1, Grifter, HookWorm, Maxxventure, Maxxventure MT, and Torch. Designed for durability, puncture protection, and reliable grip in all conditions.
• MAXXIS Cargo Bike Tires Cargo bike and heavy-load tires for commercial and family transport use. Models include MetroLoads and MetroLoads Pro with UrbanPro casing, up to 160 kg load capacity, 4Season compound, ECE-R75 E-bike certification, and up to 10,000 km lifespan. Engineered for maximum load capacity, durability, and puncture protection under heavy loads.
• MAXXIS BMX / Dirt / Trial Tires BMX, dirt, street, and trial tires for tricks, racing, and aggressive riding. Models include CreepyCrawler, DTH, Grifter, HolyRoller, HookWorm, mTread, and Torch. Built for durability under extreme tricks, grip, and low weight.
• MAXXIS Bicycle Inner Tubes Bicycle inner tubes in multiple variants — Downhill, FatBike, FreeRide, UltraLight, and WelterWeight — sized to match MAXXIS tires across disciplines. Sold to specialty bicycle retailers as accessories alongside MAXXIS tires.
• MAXXIS Cycling Accessories Cycling accessories including the MAXXIS Edition Topeak Smartgauge D2 digital tire pressure gauge, tubeless valves, and tire levers. Sold to specialty bicycle retailers to complement MAXXIS tire installations.

Quantifiable outcome

• MaxxSpeed reduziert Rollwiderstand um 25% - bis zu 1 Minute Zeitersparnis bei 90-Minuten-Rennen
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FidlockminorStrategic or Co-development Partner · 1 January 2025Katharina Kruse, MAXXIS Gravel Division Athletin, arbeitet als Athlete- und Social Media Managerin bei Fidlock. Partnerschaft für Gravel-Athleten und gemeinsame Community-Aktivitäten.
• SCOTT-SRAM MTB TeamcoreStrategic or Co-development Partner · 1 January 2015SCOTT-SRAM ist eines der führenden MTB-Teams mit Nino Schurter. MAXXIS entwickelt Reifen in enger Zusammenarbeit mit dem Team und dessen Fahrern. Schurter hat mehr Weltmeistertitel und World Cup-Titel als jeder andere Fahrer in der XC-Geschichte gewonnen und nutzt MaxxSpeed Compound.
• bikemarketing BMG GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Die 2002 gegründete bikemarketing BMG GmbH ist der stärkste Handelspartner von MAXXIS in Europa und fungiert als Exklusivimporteur für Deutschland und Österreich. Das Unternehmen mit Sitz in Augsburg ist überzeugt, dass MAXXIS das beste Reifenprogramm für alle Segmente des sportlichen Radfahrens bietet.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panaracer: Japanese bicycle tire specialist renowned for GravelKing and Pasela ProTite models. Panaracer is the closest direct peer in the gravel subsegment and competes for the same specialty dealer and gravel-athlete endorsement channel that MAXXIS uses.
• Hutchinson (TotalEnergies subsidiary): French bicycle tire manufacturer and veteran of the category, competing with MAXXIS in road (Fusion), MTB (Toro, Squirt), and gravel. Hutchinson's European manufacturing base and OEM relationships overlap directly with MAXXIS's DACH specialty retail and OEM channels.
• Ralf Bohle GmbH (Schwalbe): Germany-based bicycle tire manufacturer and MAXXIS's most direct competitor, particularly in MTB and e-bike segments. Both target European specialty retail with proprietary compounds and athlete sponsorships, making them head-to-head rivals across nearly every category MAXXIS serves.
• Wilderness Trail Bikes (WTB): US-based bicycle tire specialist focused on MTB and gravel, with strong aftermarket brand recognition. WTB's Ranger, Riddler, and Resolute compete directly against MAXXIS's Minion, Reaver, and Rambler lines in North American specialty retail.
• Vittoria Industries: Italian bicycle tire specialist competing directly in road, MTB, and gravel. Vittoria's Graphene compound technology and Corsa/Mezcal line-up overlap almost identically with MAXXIS's HighRoad, Minion, and Reaver families, serving the same premium consumer and pro-team channels.
• Kenda Rubber Industrial Co. Taiwanese tire manufacturer with broad bicycle tire coverage, like Maxxis based in Taiwan with global OEM and aftermarket reach. Kenda competes on price-performance across MTB, road, and commuter segments and is one of few Asia-based peers matching MAXXIS's scale and breadth.

Broad incumbents

• Continental AG: Global tire manufacturer with a significant bicycle tire portfolio (Race King, Mountain King, Contact, GP5000). Continental's scale and OEM relationships with automotive and premium bike makers make it a competing incumbent, though bicycles are a small slice of a multi-billion automotive business.
• Michelin (Compagnie Générale des Établissements): World's largest tire manufacturer with a growing bicycle presence (Power Cup, Wild Enduro, Force AM2). Michelin is a global incumbent whose R&D scale and brand halo compete with MAXXIS for premium road and gravity segments despite bicycles being a minor revenue contributor.
• Pirelli & C. SpA: Italian premium tire manufacturer with growing bicycle presence (P Zero Velo, Scorpion XC, Cycl-e for e-bikes). Pirelli's brand equity in motorsport and growing CX/MTB line create an incumbent competitor chasing the same premium bicycle consumer.

Emerging players

• Vredestein (Apollo Tyres): Dutch heritage bicycle tire brand now part of Apollo Tyres, with strong European distribution. Vredestein's Fortezza Senso and Grezzo lines compete in road and gravel, making it a regionally-focused European peer with meaningful sub-segment overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maxxistires.de
• Instagraminstagram.com/maxxistires.de/?hl=de
• LinkedInlinkedin.com/company/bikemarketing-bmg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXXIS