What John Dunham & Associates does

John Dunham & Associates (JDA), operating under the DBA "Guerrilla Economics," is a privately held economic research and consulting firm founded in 2000 and headquartered in Longboat Key, Florida, with additional team presence in New York City and Washington, D.C. The firm specializes in tax and regulatory economics, conducting economic and fiscal impact analyses, cost-benefit studies, policy analyses, and industry intelligence for trade associations, Fortune 500 corporations, non-profits, law firms, financial institutions, and political campaigns. JDA's core output is bespoke economic studies that translate complex quantitative findings into concise, decision-maker-ready communications, including interactive web-based economic models, data visualizations, and expert testimony delivered in federal and state courts.

JDA's technology stack centers on proprietary economic forecasting and scenario-modeling techniques, coupled with dynamic, custom, interactive web-based platforms that generate talking points, tables, maps, and reports on demand with 24/7 client access. The firm's productized service lines include Economic and Fiscal Studies, Interactive Maps, Data Visualization, Data Management, Industry Intelligence, Expert Testimony, Policy Analyses, Economic Reports, and Economic Models. Studies cover geographic granularity from national-level analyses down to municipalities, marketing areas, and federal/state legislative districts.

The business model is professional services engagement-based: JDA executes approximately 30 to 40 economic and regulatory impact projects per year for a diverse client base spanning beverage, tobacco, defense, agriculture, packaging, recycling, motorsports, wine, retail, and entertainment. Pricing is quote-based and not publicly disclosed, with engagement scope and project complexity driving fees. Go-to-market relies on direct business development, referrals, thought leadership via Forbes and refereed journals (e.g., Economic Inquiry), and recurring trade-association relationships. The firm is founder-owned with no institutional investors, funding rounds, or M&A activity in its history.

Name

John Dunham & Associates

Legal name

John Dunham & Associates Inc.

Website

https://guerrillaeconomics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

John Dunham & Associates is a privately held economic research firm founded in 2000 that conducts economic and regulatory impact studies, fiscal analyses, policy analyses, and expert testimony for trade associations, corporations, non-profits, law firms, and political campaigns.

Ownership category

akta.pro rank

Product category

Economic Research and Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Economic impact studies
• Tax regulatory economics
• Fiscal impact analysis
• Expert economic testimony
• Policy economic research

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Economic Impact Studies and Consulting: JDA generates revenue by conducting economic and regulatory impact studies for clients including trade associations, companies, non-profits, law firms, and political campaigns. Services include economic impact analyses, fiscal impact studies, cost-benefit analyses, policy analyses, expert testimony, industry intelligence, and data visualization. The firm works on approximately 30 to 40 projects per year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

John Dunham & Associates (JDA) is an economic research and consulting firm that conducts economic impact analyses, fiscal impact studies, cost-benefit analyses, demographic and business analyses, industry pricing and volume studies, expert testimony, and policy analyses for trade associations, corporations, non-profits, law firms, and political campaigns. The firm supports approximately 30 to 40 projects per year, translating complex economic data into talking points, interactive maps, and reports used to advocate for legislative positions, define policy stances, persuade juries, and bolster marketing campaigns.

Product overview

John Dunham & Associates (JDA) is an economic research firm offering a unified suite of consulting services focused on economic impact analysis and policy economics. The portfolio centers on Economic and Fiscal Studies as the core offering, supported by Interactive Maps and Data Visualization for presenting findings. Additional services include Data Management, Industry Intelligence, Expert Testimony, Policy Analyses, Economic Reports, and Economic Models. Together, these services enable clients to demonstrate their economic footprint to legislators, regulators, and stakeholders through data-driven analysis and visually compelling communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Maps Interactive map solutions that translate economic impact data into visual contexts such as maps, graphs, and infographics, enabling organizations to organize and sort through data, gain knowledge quickly, and make smarter decisions in meetings with decision makers.
• Data Visualization Data visualization and reporting services that transform complex economic data into visual content including maps, graphs, and infographics to enable faster and smarter decision-making by client stakeholders.
• Economic and Fiscal Studies Economic and fiscal impact studies using proprietary modeling techniques, generated from national level down to geographic regions, municipalities, marketing areas, or Federal and state legislative districts, quantifying company or industry economic footprints.
• Data Management Data collection and management services that help organizations implement best data collection techniques using proven technology, hardware tools, and JDA's expertise to deliver reliable industry data.
• Industry Intelligence Collection and distribution of data about industries used to improve business decisions, providing market insights, technology roadmaps, and research that helps clients stay ahead of competition.
• Expert Testimony Expert testimony services providing analysis and testimony related to economic damages, economic analysis, damage models, appraisals, business analysis, feasibility studies, and economic impact for law firms and clients in federal and state courts and arbitration hearings.
• Policy Analyses Analysis of how tax and regulatory policies affect companies or industries, including work on regulations proposed by the FDA, OSHA, EPA, and other federal and state agencies, as well as legislative bodies.
• Economic Reports Analysis demonstrating economic, social, and environmental impact of activities, ranging from in-depth modeling of economic policy changes to detailed quantification of company footprints on particular communities.
• Economic Models Detailed economic forecasting and scenario models in user-friendly formats designed to client specifications, ranging from economic policy evaluation tools for governments to detailed product market forecasting systems.

Quantifiable outcome

• JDA has helped clients save literally billions of dollars by countering tax increases and regulations through economic analysis
• +1 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Analysis Group: Large economic, financial, and strategy consulting firm offering economic impact analysis, expert testimony, and regulatory economics at scale—competing for the same expert-witness and policy engagements from corporate and law-firm clients.
• NERA Economic Consulting: Global economic consultancy delivering economic testimony, regulatory economics, and competition economics—directly competes for JDA's expert-testimony and policy economics mandates.
• The Brattle Group: Economics consultancy with deep expertise in regulation, antitrust, and litigation support—competes for the same regulatory-economics and expert-witness work JDA performs for corporate and legal clients.
• Charles River Associates: Global consulting firm combining economics, finance, and management consulting—competes with JDA on regulatory economics and corporate policy advisory engagements.
• Cornerstone Research: Economic and financial consulting firm focused on expert testimony and complex litigation support, overlapping heavily with JDA's expert-testimony service for federal and state courts.

Others

• Trade Impact Partners (Stone & Associates type consultancies): Cluster of smaller public-affairs and economic-communications consultancies (e.g., firms producing industry PR campaigns alongside impact studies) that complement rather than fully substitute for JDA's offering.

Emerging players

• REMI (Regional Economic Models, Inc.): Provider of regional and state economic modeling software and consulting—directly comparable to JDA's economic and fiscal modeling offerings for sub-national impact studies.
• Oxford Economics: Economic forecasting and analysis firm producing industry impact models and policy analysis—competes with JDA on subscription industry intelligence and macroeconomic scenario modeling.

Direct peers

• Beacon Economics: Independent economic research and consulting firm providing economic impact analyses, forecasting, and public-policy studies to associations, municipalities, and corporations—directly overlapping with JDA's economic and fiscal study work.
• The Perryman Group: Boutique economic and financial consulting firm best known for TRIP (The Perryman Group) economic impact studies for trade associations and corporations, the closest direct analog to JDA's economic-footprint modeling for advocacy clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/guerrillaecon
• Facebookfacebook.com/profile.php?id=100063782405685
• LinkedInlinkedin.com/company/john-dunham-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Dunham & Associates