The School of UX

What The School of UX does

The School of UX is a London-based, founder-owned education business (legally Pixel Takeaway Limited) that delivers short, intensive instructor-led courses in user experience, user interface, and AI-augmented design. Founded in 2016 by Sergei Golubev, the school targets career changers, practising designers, project managers, and corporate teams with 1-day to 5-day hands-on programmes in London and Zürich, plus a remote Zoom cohort and a global private team training offering. Curriculum is taught by senior practitioners from Microsoft, British Airways, BBC, Vogue, Transport for London, and what3words, and covers the full design process plus a portfolio of third-party AI tools (Lovable, NotebookLM, ChatGPT, OpenAI Agent, Lyssna, BrowserStack AI, Veo3). All programmes culminate in an accredited certificate and portfolio work intended to be hiring-ready.

The company generates revenue through five streams: per-seat public course fees ($1,368-$3,409 depending on location and duration), one-to-one mentoring ($177-$354 per session), private corporate team training ($3,409-$10,227 per 1-3 day engagement for up to 10 people), digital portfolio template sales ($7 perpetual license), and UK Government-funded Skills Bootcamps delivered in partnership with the Department for Education and Mayor of London / Greater London Authority. Distribution is multi-channel: a Shopify-based D2C e-commerce site, event-driven in-person delivery, government co-funded channels, and SEO-driven content marketing (blog, comparison pages, an annual UX conference, an alumni Slack community, and YouTube). Since founding, the school has trained 6,000+ learners, run 100+ courses and 7 conferences, and maintains a 4.9/5 rating on both Google and Trustpilot.

The school is bootstrapped with no external funding and operates with 1-10 employees plus a network of freelance tutors. It has expanded internationally into Zürich and into adjacent AI/vibe-coding curriculum, while maintaining its core boutique, tutor-led model. Key strategic assets include approved-provider status for UK Government Skills Bootcamps, a registered trademark, and Cyber Essentials, Living Wage, ICO/GDPR, and Net Zero certifications.

Name

The School of UX

Legal name

Pixel Takeaway Limited

Website

https://schoolofux.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The School of UX is a London-based, founder-owned education provider delivering short, instructor-led UX, UI, and AI design courses (1-5 days) in London, Zürich, and online, plus mentoring, corporate team training, and government-funded Skills Bootcamps for individual career-changers, practising designers, and corporate teams.

Ownership category

akta.pro rank

Product category

UX Design Education and Professional Training

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industry

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• UX design training
• UI design courses
• AI design tools
• Professional mentoring
• Corporate team training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course fees: Revenue from public UX/UI/AI courses ranging from 1-day workshops to 5-day bootcamps, priced per day or per course. In-person courses in London and Zurich command premium pricing, with remote options at lower price points.
2. One-to-one mentoring: Bespoke coaching sessions covering career advice, portfolio review, interview preparation, or personalized tutorials at $177-354 per session.
3. Private team training: On-site or remote bespoke UX/UI training for organizations, priced at $3,409-10,227 for 1-3 day programs for teams of 10.
4. Digital template sales: Sale of UX portfolio templates in Sketch, Figma, and Adobe XD formats for $7.
5. Government-funded Skills Bootcamps: Free or partially funded training programs for eligible London residents, funded by UK Government through Skills Bootcamps initiative in partnership with Mayor of London.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The School of UX sells short, intensive, instructor-led training in UX/UI design and applied AI tools, delivered as 3-day and 5-day courses in London and Zürich, plus remote Zoom cohorts. It also sells one-to-one career mentoring, private corporate team training, a downloadable UX portfolio template, and government-funded Skills Bootcamps for London residents. All programs are hands-on, project-based, and culminate in an accredited certificate.

Product overview

The School of UX is an education company offering a portfolio of hands-on UX, UI, and AI training programs. Core offerings include short intensive courses (3-day and 5-day formats) in London and Zürich, one-to-one mentoring, and private team training. The company also sells a digital UX portfolio template and runs government-funded Skills Bootcamps for Londoners. All programs emphasize practical, project-based learning with career advice and accredited certificates. The product portfolio centers on training services rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• UX, AI and Vibe-coding 5-day Course (London / Zoom) 5-day intensive hands-on course covering UX design, AI tools, and vibe-coding with Figma and Lovable. Delivered in-person in London or remotely via Zoom. Includes real-world projects, Figma prototyping, career advice, and an accredited certificate. Priced $1,368-$2,053.
• Certified UX Design and AI 3-day Course (Zürich) 3-day intensive in-person course in Zürich covering UX design fundamentals, AI tools including vibe-coding, and Figma prototyping with accredited certification. Priced $1,705-$3,409.
• One-to-One UX Mentoring Personalized 1-2 hour coaching sessions covering career advice, portfolio review, interview preparation, or bespoke UX tutorials with experienced designers. Available in-person in London or remotely via Zoom. Priced $177-$354 per session.
• Private Team UX Training Bespoke on-site or remote UX training for corporate teams of 10, delivered by professional designers with 15+ years experience. Available as 1-day ($3,409), 2-day ($6,818), or 3-day ($10,227) masterclasses covering UX fundamentals, UI design, and Figma prototyping.
• UX Design Portfolio Template Digital portfolio template with 19 pages showcasing each step of the UX design process. Downloadable in Sketch, Figma, and Adobe XD formats with future updates included. Priced at $7.
• UX & AI Skills Bootcamp (GLA-funded) 3-week intensive bootcamp fully or partially funded by UK Government and Mayor of London. For freelancers, self-employed, unemployed and employed London residents. Covers UX design, AI tools, portfolio building, and career advice. Delivered 2025-2026 cohort.

Quantifiable outcome

• 6,000+ learners trained since 2016
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Two partnerships are on record, tiered core.

• Mayor of London / Greater London AuthoritycoreStrategic or Co-development Partner · 1 January 2025Skills Bootcamps funded by UK Government and supported by Mayor of London as part of the Londoners seeking employability skills program. The School of UX is listed on the Mayor of London website and National Careers Service as an approved provider, delivering free training to eligible London residents.
• UK Department for EducationcoreStrategic or Co-development Partner · 1 January 2023The School of UX was selected by the Department for Education to run UK-wide Skills Bootcamps in UX design and AI. The company successfully delivered Skills Bootcamps in 2023 and 2024 as part of this government initiative to provide sector-specific skills training.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UX Design Institute: Provider of university-accredited UX diplomas and certificate programmes; overlaps on professional UX certification and career-changer audience.
• Designlab: UX/UI bootcamp with mentor-led cohort courses and portfolio projects; comparable in target learner profile, project-based pedagogy and career outcomes focus.
• Brainstation: Global digital skills training provider with UX design bootcamps and corporate team training; overlaps with The School of UX on consumer bootcamps and B2B private team offerings.
• Interaction Design Foundation: Online UX learning platform with courses, certifications and community; comparable as a content-led UX education provider serving self-directed learners globally.
• Springboard: Online UX/UI career-track bootcamp with mentor support and job guarantees; competes for the same career-changer segment with a longer, more structured curriculum.
• General Assembly: A large, venture-backed provider of short-format UX/UI and tech bootcamps with a similar instructor-led, cohort-based model; explicitly named by The School of UX as a direct comparator.
• CareerFoundry: Online UX/UI design career-change programme with mentor-led learning and career support; offers a directly comparable target customer (career changers) and curriculum focus.

Broad incumbents

• Udemy: Global online course marketplace with thousands of UX design courses at low price points; named by The School of UX as a comparator for self-paced learners.
• Flatiron School: Established tech bootcamp with UX/UI and web development tracks; broader portfolio than The School of UX but competes for similar career-changer cohorts.
• Coursera: Large-scale MOOC platform offering Google and Meta UX certificates; competes on price and brand recognition rather than hands-on instructor-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theschoolofux
• Facebookfacebook.com/SchoolOfUX
• LinkedInlinkedin.com/company/school-of-ux

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The School of UX