What Rawcut does

Rawcut is an independent, full-service creative design studio founded in 2008 and headquartered in Istanbul's Eminönü district, with a regional European office in Zurich. The studio delivers an integrated 360° service model spanning six core offerings: corporate website and application (UI/UX) design, e-commerce site design, logo and brand identity design, photo and video production, programming and software development, and corporate digital transformation consulting. Work is executed by an in-house team of specialized creatives, including named artists such as Harun 'Shark' Doğan and photographer Phillip Mueller, supplemented by strategic partners such as Glass Factory for visual direction.

The company's business model is project-based professional services revenue, with prospective clients initiating engagement via a "Get a Quote" form on rawcut.com.tr that allows selection across subject categories (e-commerce, Shopify, website, logo/identity, consultancy). Pricing is quote-based and not publicly disclosed, with multi-year contract cadences noted for ongoing clients. Rawcut has no external funding and operates as a privately held, founder-led firm with 11-50 employees and dual Turkey-Switzerland operations.

Its client base skews enterprise and spans multiple verticals, including fashion/textiles (Colin's, Aytim, Nurteks), banking (Türkiye İş Bankası, Zürcher Kantonalbank), automotive (Volvo Schweiz), FMCG and beverage (Nestlé, Diageo/Smirnoff, Heineken), luxury (Guerlain/LVMH), aviation (Turkish Airlines), professional services (PwC Switzerland), and healthcare/medtech (Medtronic). Distribution is direct enterprise sales with no intermediary channels; marketing is portfolio-driven through Instagram, Behance, YouTube, and LinkedIn. The firm's most distinguishing commercial evidence is the 10+ year continuous engagement with Colin's and visible campaign work for marquee global brands, signaling durable client retention within an otherwise commodity design market.

Name

Rawcut

Legal name

Rawcut

Website

https://rawcut.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rawcut is an independent, full-service creative design studio founded in 2008, with offices in Istanbul and Zurich, delivering integrated 360° branding, UI/UX, software, and photo/video production services to enterprise clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Creative Advertising & Digital Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative advertising agency
• Brand identity design
• Web design development
• Ui ux design
• Photo video production

Headquarters

HQ city

Eminönü

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Creative Services: Rawcut generates revenue through bespoke creative project engagements with corporate clients. Projects include web design and development, brand identity, e-commerce solutions, photo/video production, and corporate consulting. Fees are negotiated on a per-project basis via their 'Get a Quote' request system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rawcut is an independent, full-service creative advertising and digital design studio that delivers an integrated 360° offering for complex corporate organizations. Its core deliverables span corporate website and application (UI/UX) design, e-commerce site design, logo and brand identity design, photo/video production, programming and software development, and corporate transformation consulting, all produced in-house across its Istanbul and Zurich studios.

Product overview

Rawcut is a full-service independent design studio that has been creating brands and transforming ideas into visual experiences since 2008. The company operates as a unified offering of integrated creative services rather than a platform with separate modules. Their portfolio encompasses six core service areas: Corporate Website & Application Design (UI/UX), E-commerce Site Design, Logo & Brand Identity Design, Photo/Video Production, Programming & Software Development, and Corporate Transformation Consulting. These services work together to provide end-to-end (360°) creative solutions for complex corporate organizations, combining strategic perspective with aesthetic sensitivity across all projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Website & Application Design (UI/UX) User Interface (UI) and User Experience (UX) design services for corporate websites and applications, focusing on aesthetic appeal and seamless user interaction to increase brand loyalty. Targeted at complex corporate organizations needing integrated digital design.
• E-commerce Site Design & Application Solutions Design and development of e-commerce platforms including Shopify-based stores that provide strong brand experiences and make shopping enjoyable and easy for customers. Targeted at corporate and mid-market brand clients.
• Logo & Brand Identity Design Logo designs and corporate identity (CI) solutions that reflect brand essence, creating memorable visual identities with consistency across all touchpoints. Targeted at corporate clients and brand owners.
• Photo/Video Production Professional photography and film production including product photography, advertising films, vector-based animated films, promotional videos, editing and animation productions, and social media content. Targeted at fashion brands, FMCG clients, and corporate marketing teams.
• Programming & Software Development Custom software solutions for websites, e-commerce platforms, mobile applications, and content management systems, prioritizing usability, functionality, and sustainability. Targeted at corporate clients needing integrated build alongside design.
• Corporate Transformation Consulting Digital transformation consulting services to help entrepreneurs and organizations establish a strong presence in the digital arena and gain competitive advantage. Targeted at corporate and mid-market clients.

Quantifiable outcome

• Turkish Airlines Super Bowl campaign: 27,775 users created Conversational Cards, 25% visited the microsite, 9% completed the form, achieving US Trend Topic List organically.
• +2 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Glass FactoryminorStrategic or Co-development PartnerVisual direction collaboration on the Aytim website project. Glass Factory contributed to the visual language, grid system, and page hierarchy development, while Rawcut handled the complete software development including front-end implementation and CMS infrastructure.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Handsome: Turkey-based creative agency offering branding, digital design, and advertising. Most direct regional comparable to Rawcut given shared Turkish market and similar enterprise client mix.
• Bakirköy: Istanbul-based creative agency providing branding, advertising, and digital services. Comparable regional firm to Rawcut given shared Turkish market and similar full-service creative positioning.
• Angry Boys: Independent creative studio in Turkey offering branding, design, and production. Comparable to Rawcut as a Turkish independent design studio competing for similar enterprise and brand clients.

Direct peers

• Huge: Full-service digital agency delivering brand, design, and technology engagements to enterprise clients. Highly comparable to Rawcut's integrated 360° model across brand identity, UI/UX, and software development.
• Pentagram: Independent design studio offering brand identity, digital design, and creative direction. Comparable to Rawcut as a multi-disciplinary studio serving large organizations with bespoke creative output.
• MediaMonks: Global production and creative agency delivering content, design, and digital experiences for brands. Comparable to Rawcut on content production, digital design, and integrated creative delivery.
• R/GA: Global digital agency combining brand, design, and technology for enterprise clients. Comparable to Rawcut in offering integrated creative and software development at enterprise scale.
• Dept: Digital agency operating across brand, design, technology, and media production. Comparable to Rawcut as a European-rooted full-service creative and technology studio with enterprise clients.
• Ustwo: Digital product studio delivering design, software development, and creative production across brand and product. Closely matches Rawcut's integrated studio model across UI/UX, software, and multimedia.

Broad incumbents

• Wieden+Kennedy: Independent global advertising agency producing brand campaigns and creative work for major multinationals. Comparable to Rawcut on enterprise creative production, though substantially larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjBGHaGYERIwgWxirw9_a3A
• LinkedInlinkedin.com/company/rawcut
• Instagraminstagram.com/rawcuttr
• Xx.com/rawcutistanbul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawcut