LEVEL
LEVEL is a Barcelona-based low-cost long-haul airline and wholly owned IAG subsidiary operating direct transatlantic flights between Barcelona and seven North and South American destinations using a single-type Airbus A330-200 fleet under a six-tier 'Fly your way' fare structure.
- Company typePrivate
- Founded2017
- HeadquartersBarcelona, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What LEVEL does
LEVEL is a Barcelona-headquartered low-cost long-haul airline operating as a wholly owned subsidiary of International Consolidated Airlines Group S.A. (IAG). Founded in 2017, the carrier runs direct transatlantic flights on a single-type Airbus A330-200 fleet (314 seats, GE CF6-80E1A4 engines, ~15,094 km range) connecting Barcelona with seven destinations across North America (New York, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, and Lima from June 2026). LEVEL operates a six-tier 'Fly your way' fare structure — Light, Comfort and Extra in Economy, plus Premium Light, Premium Comfort and Premium Extra — that unbundles baggage, meals, seat selection, priority boarding, in-flight entertainment and WiFi as optional ancillaries. The airline achieved operational independence in December 2025 by obtaining its own IATA code 'LL', having previously operated under IAG group carrier codes.
The technology layer centers on a direct-to-consumer e-commerce platform at flylevel.com supported by Azure-fronted content delivery, multi-currency booking flows (USD/EUR display), and integration with Visa, Mastercard, American Express, PayPal and Apple Pay for payments. Operational technology includes online check-in, real-time flight status tracking refreshed every 10 minutes, voucher management, online invoicing, and deployment of facial-recognition biometric boarding systems at certain airports. In-flight product features personal 9-inch IFE screens in Economy and full Premium cabin IFE, with WiFi and modern entertainment systems across the A330-200 cabin.
Commercially, LEVEL combines a direct-to-consumer channel (flylevel.com, mobile, call centers in six country markets, airport counters) with travel-agency distribution, promotional partnerships (Flydays, anniversary sales), and a distinctive tourism-board co-financing model exemplified by Promperu's contribution of up to 70% of marketing costs on the Barcelona-Lima route. Revenue is generated one-time from ticket sales, transactionally from ancillaries, and through promotional fare campaigns. The airline concentrates on leisure and price-sensitive travelers in transatlantic city-pairs underserved by direct nonstop options.
LEVEL firmographics
Firmographics- Name
- LEVEL
- Legal name
- Fly Level Barcelona LH, S.L.
- Website
- https://flylevel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LEVEL is a Barcelona-based low-cost long-haul airline and wholly owned IAG subsidiary operating direct transatlantic flights between Barcelona and seven North and South American destinations using a single-type Airbus A330-200 fleet under a six-tier 'Fly your way' fare structure.
- Ownership category
- akta.pro rank
LEVEL industry classification
Industry- Product category
- Long-Haul Passenger Air Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111), Air Transportation (481)
- akta.pro primary industry
- Low-Cost Long-Haul Carriers (THABABAD)
Keywords
Where LEVEL is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
LEVEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Airline Ticket Sales: Primary revenue from selling passenger tickets for direct flights between Barcelona and American destinations (New York, Los Angeles, Miami, Boston, Buenos Aires, Santiago de Chile, Lima)
- Ancillary Services: Revenue from optional services including checked baggage (15kg, 23kg, 32kg options), seat selection, priority boarding, in-flight meals, and cabin upgrades
- Promotional Campaigns: Special promotions like Flydays and anniversary sales driving ticket volume
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Light - Basic economy option for budget travelers |
| Unit Pricing | Pay-as-you-go | Comfort - Essential services included |
| Unit Pricing | Pay-as-you-go | Extra - Full flexibility option |
| Unit Pricing | Pay-as-you-go | Premium Light - Basic Premium Economy |
| Unit Pricing | Pay-as-you-go | Premium Comfort - Enhanced Premium Economy |
| Unit Pricing | Pay-as-you-go | Premium Extra - Full Premium Experience |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
LEVEL product offering
Product offeringCore offering
LEVEL is a long-haul low-cost airline that sells scheduled passenger air transportation on direct routes between Barcelona and seven American destinations (New York, Los Angeles, Miami, Boston, Buenos Aires, Santiago de Chile, Lima) plus several European cities. It operates an Airbus A330-200 fleet under a 'Fly your way' model, letting customers select from six fare tiers and purchase ancillary services such as checked baggage, seat selection, meals, priority boarding, WiFi, and in-flight entertainment a la carte.
Product overview
LEVEL is a budget airline headquartered in Barcelona, Spain, operating as part of the IAG (International Airlines Group). The airline operates a fleet of Airbus A330-200 aircraft offering long-haul direct flights between Barcelona and destinations in North America (New York JFK, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, Lima). LEVEL operates under a 'Fly your way' model with differentiated fare tiers: Light, Comfort, and Extra in Economy class, plus Premium Light, Premium Comfort, and Premium Extra in Premium cabin. The product portfolio includes core air travel services, ancillary offerings (baggage, seat selection, meals, priority boarding, Wi-Fi, entertainment), digital platforms (online booking, check-in, flight tracking, voucher management), customer support, and promotional programs like Flydays. The airline launched its own IATA code 'LL' in December 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- LEVEL Air Travel Services Scheduled long-haul passenger air transportation on direct routes between Barcelona and destinations in North America (New York, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, Lima), operated with Airbus A330-200 aircraft under a customizable 'Fly your way' fare model. Targeted at leisure and budget-conscious travelers seeking direct transatlantic connectivity.
Quantifiable outcome
- Routes to 7 American destinations
- +1 more outcomes
Companies that use LEVEL
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LEVEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature4 records
LEVEL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Altair ViatgesminorTravel agency partner listed in LEVEL's official collaborations page, offering travel services to customers
- BCN TB (Barcelona Tourism Board)minorTourism board partnership for Barcelona destination promotion
- Carnet Jove CataloniaminorYouth card program partnership offering discounts to young travelers
- FilminminorStreaming service partnership for in-flight entertainment or promotional collaborations
- Promperu (Peru Tourism Promotion Commission)coreStrategic partnership with Peruvian tourism authority for the Barcelona-Lima route launch. Peru's co-financing model supported the route launch, covering up to 70% of promotional campaign costs
- Viajeros PiratasminorTravel blog/community partnership for promotional collaborations
- CheerzminorPhoto printing service partnership for promotional campaigns
- Contrast Live IbizaminorEvent/lifestyle brand partnership for promotional collaborations
- Mr. WonderfulminorLifestyle brand partnership for gift/promotional collaborations
- DIR.catminorCatalan culture/media partnership for promotions
- Air CanadaminorAirline returning to Peru routes under the co-financing model - indication of hub competition in Lima market
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
LEVEL competitors and assessment
Company assessmentDirect peers
- Eurowings: Lufthansa Group's low-cost long-haul subsidiary operating A330 aircraft from Germany to North America, Caribbean, and elsewhere. Closely comparable in product positioning, fleet type, and unbundled fare structure.
- Iberia: IAG sister airline operating long-haul flights from Madrid (and formerly Barcelona) to the Americas. Iberia is LEVEL's most direct full-service competitor and potential cannibalizer within the IAG portfolio.
- PLAY: Iceland-based low-cost long-haul carrier operating transatlantic routes between Europe and North America using A321neo and A330 aircraft. PLAY's unbundled fare structure and single-hub model closely mirror LEVEL's positioning.
- Norwegian Air Shuttle: Norwegian pioneered the long-haul low-cost carrier model that LEVEL is built on. Both target price-sensitive leisure travelers on transatlantic routes with single-aisle/ twin-aisle operations and unbundled fares. Norwegian's restructuring experience provides a relevant benchmark for LEVEL's economics.
- French Bee: French low-cost long-haul carrier operating A350 aircraft from Paris Orly to destinations including the Americas. Competes with LEVEL in the Europe-to-Americas long-haul LCC segment with similar unbundled pricing.
- Air Europa: Spanish long-haul carrier (part of IAG since partial acquisition) operating from Madrid to Americas. Directly comparable as a Spain-based transatlantic competitor with similar route structure to LEVEL.
- JetBlue: US-based low-cost carrier that has entered transatlantic routes from New York and Boston to London and Amsterdam. Comparable in low-cost transatlantic positioning and overlapping on US departure cities LEVEL serves.
- Norse Atlantic Airways: Norwegian's transatlantic successor, operating B787 long-haul aircraft on low-cost fares between Europe and North America. Directly comparable in target customer, fare structure, and route economics to LEVEL.
Broad incumbents
- Vueling: IAG sister low-cost carrier based in Barcelona focused on intra-European short-haul. Provides group-level distribution support and shares Barcelona operational infrastructure with LEVEL.
Regional players
- Wamos Air: Spanish charter and wet-lease operator that also operates scheduled long-haul services with A330 aircraft, including some Spain-LATAM routes. Comparable in fleet and Spain-LATAM market presence.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
LEVEL social profiles
Digital presenceLEVEL compliance and trust
Trust signalCompliance1 record
LEVEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEVEL leadership team
Management profileNumber of profiles
LEVEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEVEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEVEL
What does LEVEL do?
LEVEL is a long-haul low-cost airline that sells scheduled passenger air transportation on direct routes between Barcelona and seven American destinations (New York, Los Angeles, Miami, Boston, Buenos Aires, Santiago de Chile, Lima) plus several European cities. It operates an Airbus A330-200 fleet under a 'Fly your way' model, letting customers select from six fare tiers and purchase ancillary services such as checked baggage, seat selection, meals, priority boarding, WiFi, and in-flight entertainment a la carte.
Is LEVEL a public or private company?
LEVEL is a private company. It is classified as corporate owned and is currently operating.
When was LEVEL founded?
LEVEL was founded in 2017. It employs 501 to 1,000 people.
Where is LEVEL based?
LEVEL is headquartered in Barcelona, Spain, in the Europe region.
How does LEVEL make money?
Three revenue lines are on record. Airline Ticket Sales are the primary driver. The others are ancillary Services and promotional Campaigns.
Who are LEVEL's main competitors?
Direct peers on record are Eurowings, Iberia, PLAY, Norwegian Air Shuttle, French Bee, Air Europa, JetBlue and Norse Atlantic Airways. Vueling is listed as a broad incumbent. Wamos Air is listed as a regional player.
Does LEVEL have an API?
No public API is recorded for LEVEL.
What industry is LEVEL in?
LEVEL's product category is Long-Haul Passenger Air Transportation. Its primary akta.pro industry code is THABABAD, Low-Cost Long-Haul Carriers. Its NAICS code is 481111.