LEVEL

What LEVEL does

LEVEL is a Barcelona-headquartered low-cost long-haul airline operating as a wholly owned subsidiary of International Consolidated Airlines Group S.A. (IAG). Founded in 2017, the carrier runs direct transatlantic flights on a single-type Airbus A330-200 fleet (314 seats, GE CF6-80E1A4 engines, ~15,094 km range) connecting Barcelona with seven destinations across North America (New York, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, and Lima from June 2026). LEVEL operates a six-tier 'Fly your way' fare structure — Light, Comfort and Extra in Economy, plus Premium Light, Premium Comfort and Premium Extra — that unbundles baggage, meals, seat selection, priority boarding, in-flight entertainment and WiFi as optional ancillaries. The airline achieved operational independence in December 2025 by obtaining its own IATA code 'LL', having previously operated under IAG group carrier codes.

The technology layer centers on a direct-to-consumer e-commerce platform at flylevel.com supported by Azure-fronted content delivery, multi-currency booking flows (USD/EUR display), and integration with Visa, Mastercard, American Express, PayPal and Apple Pay for payments. Operational technology includes online check-in, real-time flight status tracking refreshed every 10 minutes, voucher management, online invoicing, and deployment of facial-recognition biometric boarding systems at certain airports. In-flight product features personal 9-inch IFE screens in Economy and full Premium cabin IFE, with WiFi and modern entertainment systems across the A330-200 cabin.

Commercially, LEVEL combines a direct-to-consumer channel (flylevel.com, mobile, call centers in six country markets, airport counters) with travel-agency distribution, promotional partnerships (Flydays, anniversary sales), and a distinctive tourism-board co-financing model exemplified by Promperu's contribution of up to 70% of marketing costs on the Barcelona-Lima route. Revenue is generated one-time from ticket sales, transactionally from ancillaries, and through promotional fare campaigns. The airline concentrates on leisure and price-sensitive travelers in transatlantic city-pairs underserved by direct nonstop options.

Name

LEVEL

Legal name

Fly Level Barcelona LH, S.L.

Website

https://flylevel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LEVEL is a Barcelona-based low-cost long-haul airline and wholly owned IAG subsidiary operating direct transatlantic flights between Barcelona and seven North and South American destinations using a single-type Airbus A330-200 fleet under a six-tier 'Fly your way' fare structure.

Ownership category

akta.pro rank

Product category

Long-Haul Passenger Air Transportation

NAICS

Scheduled Passenger Air Transportation (481111), Air Transportation (481)

akta.pro primary industry

Low-Cost Long-Haul Carriers (THABABAD)

Keywords

• Long-haul airline
• Low-cost flights
• Direct transatlantic flights
• Airline ticket booking
• Passenger air transportation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Airline Ticket Sales: Primary revenue from selling passenger tickets for direct flights between Barcelona and American destinations (New York, Los Angeles, Miami, Boston, Buenos Aires, Santiago de Chile, Lima)
2. Ancillary Services: Revenue from optional services including checked baggage (15kg, 23kg, 32kg options), seat selection, priority boarding, in-flight meals, and cabin upgrades
3. Promotional Campaigns: Special promotions like Flydays and anniversary sales driving ticket volume

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

LEVEL is a long-haul low-cost airline that sells scheduled passenger air transportation on direct routes between Barcelona and seven American destinations (New York, Los Angeles, Miami, Boston, Buenos Aires, Santiago de Chile, Lima) plus several European cities. It operates an Airbus A330-200 fleet under a 'Fly your way' model, letting customers select from six fare tiers and purchase ancillary services such as checked baggage, seat selection, meals, priority boarding, WiFi, and in-flight entertainment a la carte.

Product overview

LEVEL is a budget airline headquartered in Barcelona, Spain, operating as part of the IAG (International Airlines Group). The airline operates a fleet of Airbus A330-200 aircraft offering long-haul direct flights between Barcelona and destinations in North America (New York JFK, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, Lima). LEVEL operates under a 'Fly your way' model with differentiated fare tiers: Light, Comfort, and Extra in Economy class, plus Premium Light, Premium Comfort, and Premium Extra in Premium cabin. The product portfolio includes core air travel services, ancillary offerings (baggage, seat selection, meals, priority boarding, Wi-Fi, entertainment), digital platforms (online booking, check-in, flight tracking, voucher management), customer support, and promotional programs like Flydays. The airline launched its own IATA code 'LL' in December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• LEVEL Air Travel Services Scheduled long-haul passenger air transportation on direct routes between Barcelona and destinations in North America (New York, Los Angeles, Miami, Boston) and South America (Buenos Aires, Santiago de Chile, Lima), operated with Airbus A330-200 aircraft under a customizable 'Fly your way' fare model. Targeted at leisure and budget-conscious travelers seeking direct transatlantic connectivity.

Quantifiable outcome

• Routes to 7 American destinations
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Altair ViatgesminorChannel Partner/ Reseller/ DistributorTravel agency partner listed in LEVEL's official collaborations page, offering travel services to customers
• BCN TB (Barcelona Tourism Board)minorStrategic or Co-development PartnerTourism board partnership for Barcelona destination promotion
• Carnet Jove CataloniaminorGTM or Marketing PartnerYouth card program partnership offering discounts to young travelers
• FilminminorGTM or Marketing PartnerStreaming service partnership for in-flight entertainment or promotional collaborations
• Promperu (Peru Tourism Promotion Commission)coreStrategic or Co-development PartnerStrategic partnership with Peruvian tourism authority for the Barcelona-Lima route launch. Peru's co-financing model supported the route launch, covering up to 70% of promotional campaign costs
• Viajeros PiratasminorGTM or Marketing PartnerTravel blog/community partnership for promotional collaborations
• CheerzminorGTM or Marketing PartnerPhoto printing service partnership for promotional campaigns
• Contrast Live IbizaminorGTM or Marketing PartnerEvent/lifestyle brand partnership for promotional collaborations
• Mr. WonderfulminorGTM or Marketing PartnerLifestyle brand partnership for gift/promotional collaborations
• DIR.catminorGTM or Marketing PartnerCatalan culture/media partnership for promotions
• Air CanadaminorStrategic or Co-development PartnerAirline returning to Peru routes under the co-financing model - indication of hub competition in Lima market

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Eurowings: Lufthansa Group's low-cost long-haul subsidiary operating A330 aircraft from Germany to North America, Caribbean, and elsewhere. Closely comparable in product positioning, fleet type, and unbundled fare structure.
• Iberia: IAG sister airline operating long-haul flights from Madrid (and formerly Barcelona) to the Americas. Iberia is LEVEL's most direct full-service competitor and potential cannibalizer within the IAG portfolio.
• PLAY: Iceland-based low-cost long-haul carrier operating transatlantic routes between Europe and North America using A321neo and A330 aircraft. PLAY's unbundled fare structure and single-hub model closely mirror LEVEL's positioning.
• Norwegian Air Shuttle: Norwegian pioneered the long-haul low-cost carrier model that LEVEL is built on. Both target price-sensitive leisure travelers on transatlantic routes with single-aisle/ twin-aisle operations and unbundled fares. Norwegian's restructuring experience provides a relevant benchmark for LEVEL's economics.
• French Bee: French low-cost long-haul carrier operating A350 aircraft from Paris Orly to destinations including the Americas. Competes with LEVEL in the Europe-to-Americas long-haul LCC segment with similar unbundled pricing.
• Air Europa: Spanish long-haul carrier (part of IAG since partial acquisition) operating from Madrid to Americas. Directly comparable as a Spain-based transatlantic competitor with similar route structure to LEVEL.
• JetBlue: US-based low-cost carrier that has entered transatlantic routes from New York and Boston to London and Amsterdam. Comparable in low-cost transatlantic positioning and overlapping on US departure cities LEVEL serves.
• Norse Atlantic Airways: Norwegian's transatlantic successor, operating B787 long-haul aircraft on low-cost fares between Europe and North America. Directly comparable in target customer, fare structure, and route economics to LEVEL.

Broad incumbents

• Vueling: IAG sister low-cost carrier based in Barcelona focused on intra-European short-haul. Provides group-level distribution support and shares Barcelona operational infrastructure with LEVEL.

Regional players

• Wamos Air: Spanish charter and wet-lease operator that also operates scheduled long-haul services with A330 aircraft, including some Spain-LATAM routes. Comparable in fleet and Spain-LATAM market presence.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/flywithlevel
• YouTubeyoutube.com/levelair
• Facebookfacebook.com/FlyWithLevel
• Instagraminstagram.com/FLYwithLEVEL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEVEL