Knewledge

What Knewledge does

Knewledge is a Luxembourg-based B2B digital marketing agency founded in 2009, operating as Knewledge sàrl under Luxembourg Trade and Companies Register number B145525, with headquarters in Steinfort. The company provides a comprehensive digital marketing service portfolio organized around three pillars: CREA (Content, Motion Design, Landing Pages), MEDIA (SEO, Social Ads, SEA, Programmatic), and DATA (Tracking, Web Analytics, Reporting), with GEO (Generative Engine Optimization) added as a distinct offering. Knewledge serves enterprise and mid-market clients across Luxembourg and the Greater Region (Belgium, France, Germany), offering multilingual support in French, English, German, and Dutch. Named clients include Ethias (insurance), Raiffeisen (banking), Madison Casino (online gambling), and KiChef (food and hospitality), spanning verticals such as finance, real estate, retail, healthcare, and public institutions.

The agency's technology stack integrates AI-augmented capabilities across the marketing workflow, including generative AI for copywriting and motion design, NLP for SEO content optimization, predictive analytics for audience segmentation, and privacy-centric tracking via Google Analytics, Google Tag Manager, Conversion API, and Piwik PRO. Knewledge holds Google Premier Partner status (top 3% of agencies globally, renewed for 2025 and 2026), Meta Business Partner, Microsoft Advertising Partner, LinkedIn Ads, Google Analytics, Piwik PRO, and Waze certifications, providing privileged access to platform beta programs and direct technical support. The agency is an early proponent of GEO, optimizing content for citation by AI-powered search engines such as ChatGPT, Google AI Overview, and Perplexity.ai.

Commercially, Knewledge operates a professional services model with quote-based, customized pricing per client engagement, multi-year contracts with a three-month termination notice, and a 3% administrative fee on media purchases. Go-to-market is consultancy-led, combining direct enterprise field sales with inside-sales handling of inbound inquiries, supported by thought-leadership content marketing, Lunch & Learn workshops, and active LinkedIn and Facebook presence. The company is privately held with no disclosed external investment, parent entity, or subsidiaries, and leadership is anchored by CEO Gerald Claessens. Headcount is reported at 11-50 employees, consistent with a specialized regional boutique agency rather than a scaled network operator.

Name

Knewledge

Legal name

Knewledge sàrl

Website

https://knewledge.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Knewledge is a Luxembourg-based B2B digital marketing agency founded in 2009, serving enterprise and mid-market clients across the Greater Region with SEO, SEA, Social Ads, Programmatic, GEO, and AI-augmented content, analytics, and tracking services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid search advertising
• Social media advertising
• Programmatic advertising

Headquarters

HQ city

Koerich

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Consulting & Strategy Services: Knewledge provides consultance in digital marketing including sales development strategy, marketing campaign strategy, and traffic generation campaigns. Services are provided for an unlimited duration with a three-month notice period for contract termination. Pricing is quote-based and personalized per client.
2. Campaign Management & Media Buying: Production and execution of advertising campaigns. The company manages media purchases on behalf of clients (Google Ads, Meta Ads, LinkedIn Ads, programmatic, etc.), invoiced separately with a 3% administrative fee on media purchase costs. Invoices for media purchases are payable within 14 calendar days.
3. Graphic Design & Creative Production: Production of graphic designs, motion design videos, landing pages, and creative content. Customized quotations provided based on client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Knewledge is a B2B digital marketing agency that plans and executes full-funnel, AI-augmented marketing campaigns for clients across Luxembourg and the Greater Region. Its core deliverable is a managed-service portfolio covering SEO, SEA (Google Ads, Microsoft Advertising), Social Ads (Meta, LinkedIn), programmatic advertising, content marketing, motion design, landing page creation, web analytics, tracking implementation, and reporting. The agency also offers GEO (Generative Engine Optimization) to make client content citable in AI-driven search engines such as ChatGPT, Google AI Overview, and Perplexity.ai, and sells media purchases (Google, Meta, LinkedIn, programmatic) with a 3% administrative fee.

Product overview

Knewledge is a digital marketing agency offering a comprehensive suite of digital marketing services organized around three pillars: CREA (Content, Motion Design, Landing Pages), MEDIA (SEO, Social Ads, SEA, Programmatic), and DATA (Tracking, Web Analytics, Reporting). The agency also provides GEO (Generative Engine Optimization) as a distinct offering. Services integrate AI technologies throughout for content generation, optimization, and automation. The offering is structured as a service portfolio rather than a software platform, combining human expertise with AI tools across all deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search Engine Optimization services including comprehensive SEO audits, keyword research, ongoing SEO accompaniment, local SEO, and NLP-based content optimization to improve organic visibility on Google and AI-driven search engines. Target customers are B2B companies, e-commerce businesses, and local SMEs in Luxembourg and the Greater Region.
• GEO (Generative Engine Optimization) Generative Engine Optimization service that optimizes client content to be recognized and cited by AI-powered search engines such as ChatGPT, Google AI Overview, and Perplexity.ai. Includes content audit, AI optimization, keyword strategy, and team training. Target customers are B2B and B2C brands seeking visibility in AI-generated answers.
• SEA (Search Engine Advertising) Search Engine Advertising services covering Google Ads (Performance Max, Search, Display, YouTube, Discovery) and Microsoft Advertising (Bing, Yahoo, DuckDuckGo), including campaign creation, strategic optimization, performance management, and media purchase invoicing with a 3% administrative fee. Target customers are B2B and e-commerce advertisers seeking paid search performance.
• Social Ads Social media advertising services covering strategy definition, daily campaign management, and detailed performance analysis across Meta platforms (Facebook, Instagram, Messenger, Audience Network) and LinkedIn. Target customers are B2B lead-generation advertisers and B2C e-commerce brands.
• Programmatic Advertising Omnichannel programmatic advertising activation across websites, mobile apps, video platforms, TV, audio, and Digital Out-of-Home (DOOH) inventory. Includes strategic setup, optimization, and cross-channel campaign management for branding and performance objectives.
• Video / Motion Design Video production service including short-form videos optimized for immediate attention capture, motion design animations for message clarification, and AI-enhanced animations that transform static images into dynamic content. Targets brands running digital and social campaigns that require short video assets.
• Content Marketing Content marketing combining copywriting creativity with SEO expertise and AI tools to produce engaging, SEO-performant texts. Target customers are B2B and B2C brands that need editorial content aligned with search intent and brand voice.
• Landing Page Creation High-performance landing page creation designed to capture visitor attention, communicate offers clearly, and drive specific actions to increase conversion rates and overall campaign effectiveness. Targets advertisers running paid traffic campaigns that require optimized post-click experiences.
• Web Analytics Web analytics implementation services following latest sector developments, with certified experts configuring ecosystems (Google Analytics, GA4, Piwik PRO) to ensure precise data collection while respecting user data privacy.
• Reporting Data visualization services transforming campaign information into clear, actionable strategic insights through interactive dashboards (Looker Studio, Power BI) and personalized reports with real-time KPI access. Targets marketing leaders who require transparent performance monitoring.
• Tracking Marketing tracking services covering strategy and technical implementation, including data plan development, Google Tag Manager setup, monitoring, and effective exploitation of collected data via Google Analytics, Meta Pixel, and Conversion API. Targets advertisers needing privacy-compliant, consent-based tracking.

Quantifiable outcome

• Average +14% conversion value when switching to value-based campaign optimization (according to Google data cited by Knewledge)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google (Premier Partner & Google Analytics)coreTechnology or IntegrationKnewledge holds Google Premier Partner status, the highest certification level in the Google Partners program, as well as Google Analytics certification. This partnership provides privileged access to beta programs, direct technical support from Google, and priority access to innovations. The company manages Google Ads campaigns including Performance Max, Search, Display, YouTube, and Discovery campaigns.
• Meta (Facebook Business Partner)coreTechnology or IntegrationAs a Meta Business Partner, Knewledge demonstrates excellence in Meta best practices for adoption and placement optimization to achieve significant business results for its customers. The company manages campaigns across Facebook, Instagram, Messenger, and Audience Network.
• MarkCom (Luxembourg Marketing Association)minorStrategic or Co-development PartnerKnewledge is a member of MarkCom, the association of marketing and communications consultancies in Luxembourg, which serves as an association of skills creating economic opportunities for member companies.
• BAM (Belgian Association of Marketing)minorStrategic or Co-development PartnerKnewledge is a member of BAM, Belgium's largest marketing association, which brings together members, initiatives, and expertise from STIMA, BDMA, and IAB Belgium to create a unique platform for contact and exchange among marketing professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Dept Agency: Dept is a global digital agency offering creative, media, technology, and data services with strong European presence. Comparable to Knewledge across SEO, paid media, content, and analytics, and represents the next-tier of scale that Knewledge could grow into.
• Brainlabs: Brainlabs is a data-led digital media agency known for paid search, paid social, programmatic, and SEO, and emphasizes engineering and analytics-driven media buying. It is a direct peer on the media-and-data side of Knewledge's offering.
• Jellyfish: Jellyfish (part of The Brandtech Group) is a global digital marketing agency focused on media, creative, and training with Google and platform partnerships. It is a direct peer in service portfolio and platform partnership model.
• Croud: Croud is a global full-service digital marketing agency with strengths in paid media, SEO, programmatic, and data analytics, and operates a hybrid in-house-plus-Crowd Stars model. It is directly comparable to Knewledge in service mix, mid-market focus, and multi-platform certifications, and is a relevant scale benchmark.
• Wolfgang Digital: Wolfgang Digital is a mid-sized full-service digital marketing agency with strong SEO, paid media, content, and analytics capabilities, repeatedly recognized by Google and the industry. Comparable to Knewledge in size, certification profile, and service mix.

Broad incumbents

• WPP: WPP is one of the world's largest advertising holding companies with deep digital, media, and data capabilities across agencies like Ogilvy, VMLY&R, and GroupM. It is a broad incumbent competing for enterprise marketing budgets in the same accounts Knewledge serves.
• Publicis Groupe: Publicis is a global advertising and marketing services group spanning media, creative, digital, and data via agencies such as Leo Burnett, Saatchi & Saatchi, and Performics. It is a broad incumbent in the same space as Knewledge, often pitching the same enterprise clients.
• Dentsu: Dentsu is a global advertising and media services network with broad digital, creative, and media-buying capabilities. It is a broad incumbent in the same space as Knewledge and competes for larger enterprise accounts in Luxembourg and the Greater Region.

Regional players

• Netzeffekt: Netzeffekt is a German digital marketing agency with a service portfolio spanning SEO, SEA, social, programmatic, and analytics, headquartered in Munich. It is a regional peer in the DACH market and is comparable to Knewledge on the Greater Region side of the business.
• Salutem Conseil: Salutem Conseil is a French digital marketing and communication consultancy with SEO, SEA, and content capabilities. It is a regional peer operating in France, an adjacent geography to Knewledge's Greater Region footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/knewledge
• LinkedInlinkedin.com/company/knewledge
• Xx.com/Knewledge

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knewledge