Qwamplify Nordics

What Qwamplify Nordics does

Qwamplify Nordics is a Nordic digital marketing and activation agency founded in 2006 (originally as Loyaltic) that designs, produces, and executes gamification campaigns, branded games, AI-powered receipt scanning, and sales promotion mechanics for enterprise FMCG, retail, and consumer brands across Finland, Sweden, and Norway. The agency's core technology platform supports receipt scanning (Loyaltic ReceiptScan via computer vision), instant-win games, collect-and-get campaigns, cashback, loyalty programs, branded micro-sites, and reseller activation programs; the company reports over 500 campaigns implemented and more than 150 web apps produced annually. Revenue is generated on a project-based professional services model with custom quote-based pricing per campaign, complemented by digital production fees for websites, micro-sites, banners, and POS materials. The go-to-market is direct B2B sales led by country-level Agency Directors in Helsinki, Stockholm, and Oslo, serving a logo base that includes Coca-Cola, Nestlé, Valio, Arla, Microsoft, Lenovo, Viking Line, Tine, Orkla, and Reckitt. In July 2025, Qwamplify Nordics was acquired by Eniro Group AB and now operates as a wholly-owned subsidiary, retaining its three-country office structure and brand identity while gaining access to Eniro's broader digital infrastructure.

Name

Qwamplify Nordics

Legal name

Qwamplify Nordics Oy

Website

https://qnordics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Qwamplify Nordics is a Nordic digital activation agency that designs gamified marketing campaigns, branded games, AI-powered receipt scanning, and sales promotions for enterprise FMCG and retail brands across Finland, Sweden, and Norway.

Ownership category

akta.pro rank

Product category

Digital Marketing & Activation Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

akta.pro secondary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Digital marketing services
• Shopper marketing campaigns
• Brand activation agency
• Gamification marketing
• Sales promotion mechanics

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Campaign Services: Qwamplify Nordics generates revenue by designing, developing, and executing custom digital marketing campaigns for brand clients. This includes gamification campaigns, branded games, shopper promotions (instant win, collect & get, cashback), digital media buying, and loyalty programs. Revenue is project-based and campaign-focused, covering concept development through execution and administration across all Nordic markets.
2. Digital Production Services: Production of digital assets including websites, micro-sites, banners, animations/video ads, and POS materials. Revenue generated through creative production fees on a per-project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Qwamplify Nordics is a Nordic digital marketing and activation agency that designs, develops, and executes custom marketing campaigns for retail and FMCG brands. Offerings include gamification and branded games, AI-powered receipt scanning (Loyaltic ReceiptScan), shopper promotions (instant win, collect & get, cashback, gift with purchase), reseller activation, digital production (websites, banners, video ads, POS materials), and search/social media marketing. Coverage spans Finland, Sweden, and Norway with more than 500 campaigns delivered and 150+ web apps produced annually.

Product overview

Qwamplify Nordics operates as a Nordic digital engagement agency offering a comprehensive suite of marketing activation services rather than a modular software platform. The core offering centers on strategic storytelling, brand positioning, and digital acquisition strategy, supported by specialized marketing mechanics including gamification, branded games, AI-powered receipt scanning, and sales promotion campaigns. The service portfolio includes shopper promotions (Instant Win, Collect & Get, Gift with Purchase, Cashback, Buy & Win, Play & Win), reseller activation (quizzes, team challenges, loyalty programs), and digital production (websites, micro-sites, banners, animations, video ads). The company executes fully digital, data-driven campaigns with measurable ROI across the Nordic markets, positioning itself as a results-focused alternative to traditional marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Storytelling and Brand Positioning Concept development service that merges brand strategy, creative content, and measurable impact, delivering cohesive visual storytelling aligned with core brand values and messages for target audiences. Targeted at brand marketers seeking strategic positioning and content direction.
• Digital Acquisition Strategy and Positioning Strategic service that crafts acquisition strategies tailored to specific brand needs in crowded digital landscapes, focusing on key digital touch points to drive traffic, engagement, and valuable conversions. Targeted at brands seeking market prominence in online channels.
• Custom Marketing Mechanics (Gamification, Branded Games, AI Receipt Scanning, Sales Promotion) Tailored campaign mechanics combining gamification, branded games, AI-powered receipt scanning (Loyaltic ReceiptScan), and sales promotion services. Data-driven campaigns enhance customer experience, support shopper marketing, and boost customer acquisition with compliance and measurable ROI. Targeted at retail and FMCG brands seeking custom activation programs.
• Search Engine and Social Media Marketing Digital marketing services combining organic and paid strategies across search engines and social media platforms to increase brand visibility, reach target audiences, drive engagement, and improve conversion rates. Targets brands seeking online presence and demand generation.
• Shopper Promotions Digital purchase-based activation campaigns including Gift with Purchase, Collect & Get, Instant Win, Buy & Win, Play & Win, and Cashback mechanics. Covers all Nordic markets and includes campaign administration. More than 500 campaigns have been implemented across Nordic markets with more than 10 years of experience. Targets consumer brands driving in-store and online sales.
• Reseller Activation Interactive digital programs designed to motivate and educate resellers or sales teams, including Educational Quizzes, Team Challenges, Engaging Games, and Loyalty Programs (such as the Lenovo Doer Club in Finland). Targets brands seeking to activate and reward their sales channels.
• Digital Production Production of over 150 web apps and hundreds of creative assets annually for leading Nordic brands. Deliverables include websites, micro-sites, banners, animations, video ads, POS materials, and on-pack stickers. Targets brands needing digital campaign asset creation and web app development.

Quantifiable outcome

• Up to 5x more traffic and significantly higher time spent with brand for branded games compared to standard advertising
• +6 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Eniro GroupcoreStrategic or Co-development Partner · 2 July 2025Eniro Group acquired Qwamplify Nordics in July 2025 as part of its strategy to strengthen its digital marketing position in the Nordic region. The acquisition provides Qwamplify Nordics access to Eniro's broader digital infrastructure and local search expertise while the agency maintains its strong Nordic presence and hands-on campaign execution. Qwamplify Nordics now operates under Eniro Group alongside other acquisitions including Medialuotsi Oy and Mainostoimisto SST Oy.
• Bespoke (Qwamplify Group)coreTechnology or IntegrationBespoke, part of the Qwamplify Group, provides data and analytics expertise including Google Consent Mode V2 implementation services. Qwamplify Nordics collaborates closely with Bespoke to deliver digital analytics and privacy compliance solutions across Nordic markets. Florentin Hild, Data & Analytics Director at Bespoke, contributes expertise on analytics implementations and consent management for clients.
• GooglecoreGTM or Marketing PartnerQwamplify Nordics holds Google Premier Partner status for 2025, placing it among the top 3% of agencies in the country. This status provides access to exclusive Google tools, insights, and direct support. The partnership enables Qwamplify Nordics to deliver advanced SEM, paid social, and analytics services to its client base.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jellyfish (Brandtech Group): Global digital marketing agency (part of Brandtech Group) with paid media, creative, and analytics offerings serving major enterprise clients. Comparable as a larger peer in digital performance marketing, paid media, and integrated campaign delivery.
• Dept Agency: Global end-to-end digital agency with offices across Europe including strong Nordic presence (Stockholm, Copenhagen, Amsterdam). Comparable as a larger incumbent offering overlapping digital marketing, creative, and commerce services to enterprise clients.
• Accenture Song: Global digital agency arm of Accenture, offering creative, content, commerce, and marketing services to enterprise clients. Comparable as a much larger incumbent that competes for similar enterprise marketing transformation mandates from Nordic and global CPG/retail clients.
• Monks (formerly MediaMonks / S4 Capital): Global digital content, creative, and production agency operating under the Monks brand within S4 Capital. Comparable as a much larger global peer offering content production, digital experiences, and activation services at scale to enterprise brands.

Direct peers

• Snipp Interactive: Global receipt-scanning and mobile promotions platform serving CPG brands. Most directly comparable on ReceiptScan-style computer vision technology, shopper-marketing campaign infrastructure, and CPG customer base overlap.
• Great Works: Stockholm-based creative agency serving major Nordic and international brands with brand strategy, integrated campaigns, and digital experiences. Comparable in Nordic creative pedigree and blue-chip client focus.
• Forsman & Bodenfors: Sweden's leading creative agency (now part of Dentsu Creative) with deep Nordic heritage and a major-brand client roster spanning CPG, retail, and tech. Comparable as a Nordic creative peer serving similar enterprise clients with integrated campaigns.
• B-Reel: Stockholm-headquartered digital creative agency specializing in brand experiences, digital products, and integrated campaigns for major international brands. Comparable in Nordic presence, digital creative specialty, and brand activation service offering.
• Doberman: Stockholm-based digital design and brand-experience agency with focus on digital products, service design, and brand activations. Comparable in Nordic presence, digital specialty, and brand-experience orientation.
• North Kingdom: Stockholm-based digital creative agency known for award-winning brand experiences and immersive digital campaigns for global brands. Directly comparable to Qwamplify Nordics in Nordic footprint, digital-first delivery model, and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loyalticnordic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qwamplify Nordics