Nu

What Nu does

Nu Holdings, operating as Nubank, is a Brazilian digital-first bank founded in 2013 and publicly traded on NYSE under ticker NU. The company operates a mobile-only banking platform serving over 131 million active customers across Brazil, Mexico, and Colombia, with Brazil alone accounting for over 60% of the country's adult population as customers. The platform provides consumer banking products including deposits, unsecured consumer lending (with a loan portfolio exceeding $30 billion), payments, investments, and insurance, distributed exclusively through its iOS/Android mobile application with no physical branch network.

The company's core technology is a digital-first mobile banking platform built around proprietary AI-powered credit underwriting systems that enable rapid consumer lending decisions across Brazil and Mexico. The platform ingests transaction and credit behavior data from its 131 million-customer base to refine underwriting accuracy, creating a data flywheel that supports continued credit expansion. The company has indicated broader AI underwriting deployment as a major strategic focus for 2026, positioning AI as an inflection point for the business.

Nu generates revenue primarily through interest income from consumer lending (transaction-fee based), with average revenue per active customer exceeding $12 per month and mature cohorts approaching $27 per month. Deposits of $38.8 billion (Q3 2025) provide a low-cost funding base. The company reported Q3 2025 revenue of $4.2 billion (up 42% year-over-year), net income of $783 million, and a 41% net profit margin, signaling a transition from growth-stage fintech to scaled, profitable banking entity.

Name

Nu

Legal name

Nu Holdings Ltd.

Website

https://nuagency.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Nu Holdings (Nubank) is a Brazilian digital-first bank operating a mobile-only platform serving 131 million customers across Brazil, Mexico, and Colombia with AI-powered consumer lending, deposits, payments, and insurance products.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Offices of Bank Holding Companies (551111)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Virtual / Digital-First Credit Cards (FSAKABAK)

Keywords

• Digital banking platform
• Consumer lending services
• Mobile banking solutions
• Neobank financial services
• Credit underwriting

Headquarters

HQ city

Winston-salem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Interest Income from Lending: Consumer lending in Brazil and Mexico drives primary revenue, with loan portfolio surpassing $30 billion. Expanding unsecured lending for quick revenue while diversifying into investments, insurance, payments, and deposits for stable platform growth.
2. Average Revenue Per Active Customer: Average revenue per active customer rising above $12 per month, with mature cohorts generating nearly $27 per month. Revenue composition and margin stability becoming key investor focus areas.
3. Deposit-Based Revenue: Deposits grew 34% year-over-year to $38.8 billion in Q3 2025, representing significant funding base for revenue generation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Nu operates a mobile-first digital banking platform serving over 131 million customers across Brazil, Mexico, and Colombia. The company offers consumer banking products including accounts, deposits, unsecured consumer lending, credit cards, investments, insurance, and payments. Its proprietary AI-powered underwriting system enables rapid credit decisions for underbanked Latin American consumers via a branchless, app-based distribution model.

Product overview

Nu is a Brazilian digital-first bank operating across Brazil, Mexico, and Colombia, serving over 131 million customers. The company offers digital banking services including consumer lending, deposits, and financial products. The company recently signed a multiyear naming-rights deal for Nu Stadium with Inter Miami CF as part of its U.S. market expansion strategy. Sources do not provide detailed product/module documentation or naming conventions for individual offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Lending
• Digital Banking Accounts
• Deposits
• Investments
• Insurance
• Payments and Cross-Border Payments

Quantifiable outcome

• 45% revenue growth and 50% net income increase in Q4 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Inter Miami CFflagshipGTM or Marketing Partner · 4 March 2026Multiyear naming-rights deal for new stadium near Miami International Airport. The 26,700-seat Nu Stadium is scheduled to host its first match on April 4. Nu's logo will appear on Inter Miami's jerseys starting in August 2026. This partnership represents Nu's primary vehicle for U.S. market brand expansion and visibility.

Scale indicators19 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Revolut: Global digital-first consumer bank with mobile app as primary channel, offering accounts, cards, lending, and FX; mirrors Nubank's digital-bank with broad product suite model across multiple geographies.
• N26: European mobile-first neobank providing accounts, payments, and consumer credit via an app-only model; closely comparable to Nubank's branchless, mobile-first approach.
• Chime: U.S. digital-first consumer bank with no physical branches, focused on underbanked consumers with deposits, cards, and lending products; the most direct U.S. competitor Nubank will face in its planned U.S. market entry.
• SoFi: U.S. digital bank and lending platform offering deposits, consumer loans, and investment products; competes in the same digital-first full-stack banking space Nubank targets in the U.S.
• Starling Bank: UK-based mobile-only challenger bank with consumer accounts, lending, and payments; comparable business model and digital-first positioning relevant to Nubank's UK expansion plans.
• Monzo: UK digital-only consumer bank focused on retail deposits, payments, and personal lending; parallels Nubank's branchless, mobile-led consumer banking model.

Regional players

• Mercado Pago: LATAM fintech embedded in Mercado Libre's e-commerce ecosystem offering payments, credit, and digital accounts; competes with Nubank in Brazil, Mexico, and Argentina.
• Banco Inter: Brazilian digital bank offering consumer accounts, lending, and payments; a direct regional competitor within Nubank's home market.
• C6 Bank: Brazilian digital consumer bank with accounts, cards, and investments; competes head-to-head with Nubank for Brazilian retail customers.

Emerging players

• Robinhood: U.S. digital financial services platform expanding from brokerage into banking, deposits, and credit; shares the mobile-first, no-branch consumer finance DNA relevant to Nubank's U.S. expansion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu