First Florida Credit Union
First Florida Credit Union is a not-for-profit, member-owned cooperative credit union headquartered in Jacksonville, Florida, offering consumer and business deposit, lending, and digital banking services to residents and workers across 35 Florida counties through 18 branches, a mobile app, and the VIBE virtual branch.
- Company typePrivate
- Founded1982
- HeadquartersJacksonville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What First Florida Credit Union does
First Florida Credit Union is a federally chartered, not-for-profit, member-owned cooperative credit union headquartered in Jacksonville, Florida, founded in 1982 and serving 101–250 employees. Membership eligibility extends to anyone who lives or works in 35 Florida counties, with the institution operating 18 physical branches across the state and participating in the CO-OP Shared Branch Network, which provides members with access to over 5,500 branches and 80,000+ surcharge-free ATMs nationally. Member deposits are federally insured by the National Credit Union Administration (NCUA) up to at least $250,000, and the institution is democratically governed by a volunteer member-elected board of directors.
The product portfolio spans deposit accounts (checking — including a no-monthly-fee tier, savings/Prime Share, secondary savings, money markets, IRAs, and certificates), consumer lending (auto/RV/motorcycle/boat loans, first mortgages, HELOCs, second mortgages, lot/land loans, personal loans/lines of credit, share-secured loans, and debt consolidation), credit cards (Diamond Rewards Visa), business services (business checking, lines of credit, term loans, commercial real estate financing, equipment loans, business vehicle loans, and business credit cards), and supplemental programs including investment services referrals, insurance (via TruStage), estate planning (via Trust & Will), auto-buying advocacy (AutoAdvisors), and financial wellness counseling (GreenPath). The product architecture is modular, with a full-featured mobile banking app (iOS and Android) and online banking portal anchored by VIBE (Virtual Internet Branch Experience) — a WebEx-powered video branch delivering face-to-face consultations for account opening, loan applications, and member service, supported by Zelle payments, mobile e-Deposit, card controls, multi-factor authentication, and 24-style online account opening and loan origination portals (oao.firstflorida.org, LOS24).
Revenue is generated predominantly through interest income on consumer and mortgage loan portfolios and investment securities, supplemented by fee income from services such as Skip-A-Pay ($25), phone payments ($15), and one-time external ACH payments ($2). As a cooperative, earnings are returned to members through lower loan rates, higher deposit dividends, and reduced fees rather than distributed to external shareholders. Distribution combines physical branches, digital self-service (mobile, web, online account opening, loan portal), the VIBE virtual branch, the CO-OP shared-branching channel, and member-referral incentives, with marketing reinforced by financial webinars, community engagement, and a multi-platform social presence.
First Florida Credit Union firmographics
Firmographics- Name
- First Florida Credit Union
- Legal name
- First Florida Credit Union
- Website
- https://firstflorida.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- First Florida Credit Union is a not-for-profit, member-owned cooperative credit union headquartered in Jacksonville, Florida, offering consumer and business deposit, lending, and digital banking services to residents and workers across 35 Florida counties through 18 branches, a mobile app, and the VIBE virtual branch.
- Ownership category
- akta.pro rank
First Florida Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where First Florida Credit Union is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
First Florida Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: As a credit union, First Florida generates revenue primarily through interest earned on loans (auto, home, personal, credit cards) and investments. Earnings are returned to members in the form of lower loan rates and higher deposit earnings.
- Fee-based Services: Various service fees including Skip-A-Pay ($25), phone payments ($15), one-time ACH payments ($2), and other transaction-based fees generate non-interest income.
- Deposit Products: Members deposit savings in exchange for dividend earnings. Products include checking accounts, savings, money markets, IRAs, and certificates with competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Skip-A-Pay loan deferral |
| Transaction based/ take rate | Pay-as-you-go | Phone Payment Service |
| Transaction based/ take rate | Pay-as-you-go | One-time External ACH Payment |
| Other | Monthly | No Monthly Fee Checking Account |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
First Florida Credit Union product offering
Product offeringCore offering
First Florida Credit Union is a not-for-profit, member-owned cooperative headquartered in Jacksonville, Florida that provides retail banking, deposit products, consumer and mortgage lending, business banking, and digital banking services. Members access these offerings through 18 statewide branches, a mobile app, an online banking portal, the VIBE virtual branch, and the CO-OP Shared Branch Network with 5,500+ branches and 80,000+ surcharge-free ATMs nationwide.
Product overview
First Florida Credit Union offers a comprehensive suite of financial products and services through a unified digital banking platform complemented by physical branch locations throughout Florida. The core product portfolio spans deposit accounts (checking, savings, money markets, CDs, IRAs), consumer and mortgage lending (vehicle loans, home loans, personal loans, credit cards), and business banking services. Digital banking capabilities are delivered through the Mobile Banking App and Online Banking platform, with VIBE providing virtual branch video appointments. Supplementary services include AutoAdvisors for vehicle purchasing, Skip-A-Pay for payment flexibility, and access to the CO-OP Shared Branch Network for nationwide ATM and branch access. The product architecture is modular, with core banking services supplemented by add-on features and partner services like investment advisory and insurance.
Differentiator
Problem solved
Functional benefit
Brands
- VIBE: Virtual Internet Branch Experience - a virtual branch service offering face-to-face video appointments and personalized in-branch style service from home or office.
Products and services
- Checking Accounts Transaction accounts including No Monthly Fee Checking, Premium Interest Checking, Rewards Checking, Student Checking, and Smart Track Checking. Includes Visa Debit Card with Tap-to-Pay, online and mobile banking, and access to surcharge-free ATMs.
- Savings Accounts Savings products including Savings Prime Share, Secondary Savings, Sand Dollar Savings Club, Holiday Club, Money Markets, Individual Retirement Accounts (IRAs), and Certificates with various term options.
- Vehicle Loans Financing for automobiles, recreational vehicles, motorcycles, and boats with competitive rates, up to 100% financing, pre-approval, GAP protection, and extended protection plans. Includes partnership with AutoAdvisors for free car-buying assistance.
- Home Loans Mortgage and home equity products including First Mortgages, Short-Term Fixed Rate First Mortgages, Home Equity Lines of Credit (HELOC), Second Mortgages, and Lot and Land Loans. Features no-closing-cost options and quick application processing.
- Diamond Rewards Visa Credit Card Credit card offering reward points on purchases with competitive APR rates, available in a standard version and a share-secured version for credit building with 1.90% APR for six months.
- Personal Loans Unsecured personal loans and lines of credit for debt consolidation, unexpected expenses, or personal needs, featuring competitive rates, quick funding, and flexible repayment terms.
- Business Services Comprehensive business banking including business checking accounts (interest and non-interest bearing), business loans (lines of credit, term loans, vehicle loans, commercial real estate, equipment financing), and business credit cards for small business owners.
- Mobile Banking App Full-featured mobile banking application available on iOS and Android with biometric login, Mobile e-Deposit, bill payment, fund transfers, Zelle payments, card controls, text notifications, and Snapshot balance check.
- Online Banking Web-based banking platform providing account access, bill payment, e-statements, multi-factor authentication, and fund transfers, including Bill Payer service and secure messaging.
- VIBE Virtual Internet Branch Experience Virtual branch service using WebEx video conferencing to enable face-to-face consultations for account opening, loan applications, and personalized service from home or office.
- Investment Services Wealth management and investment advisory services offered through partnership to help members with retirement planning and investment needs.
- AutoAdvisors Free auto buying service for members that negotiates vehicle pricing, provides access to thousands of new and used vehicles, and advocates for buyers at dealerships including handling trade-ins and dealer incentives.
Companies that use First Florida Credit Union
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
First Florida Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
First Florida Credit Union partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GreenPath Financial WellnesscorePartnership providing members with free financial counseling, debt management plans, and comprehensive financial wellness resources including housing counseling, bankruptcy counseling, and credit education.
- CO-OP Shared Branch NetworkcoreEnables First Florida members to conduct transactions at any of 5,500+ participating branches nationwide, providing coast-to-coast convenience equivalent to large banks.
- AutoAdvisorscoreFree auto buying service for members that negotiates competitive pricing, handles trade-in values, dealer incentives, and accompanies members to dealerships to ensure best deals.
- TruStageminorInsurance partner offering members no-cost accident coverage and various insurance products through the TruStage program.
- Trust & WillminorEstate planning partner offering members 20% discount on online estate plans to help secure families' financial futures.
- Love My Credit Union RewardsminorMember rewards program providing exclusive deals and discounts on products and services from participating credit union partners.
- WebEx (Cisco)coreVideo conferencing platform powering the VIBE (Virtual Internet Branch Experience) service, enabling face-to-face virtual branch consultations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
First Florida Credit Union competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
First Florida Credit Union social profiles
Digital presenceFirst Florida Credit Union compliance and trust
Trust signalCompliance1 record
First Florida Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Florida Credit Union leadership team
Management profileNumber of profiles
Profiles1 record
First Florida Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Florida Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Florida Credit Union
What does First Florida Credit Union do?
First Florida Credit Union is a not-for-profit, member-owned cooperative headquartered in Jacksonville, Florida that provides retail banking, deposit products, consumer and mortgage lending, business banking, and digital banking services. Members access these offerings through 18 statewide branches, a mobile app, an online banking portal, the VIBE virtual branch, and the CO-OP Shared Branch Network with 5,500+ branches and 80,000+ surcharge-free ATMs nationwide.
Is First Florida Credit Union a public or private company?
First Florida Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was First Florida Credit Union founded?
First Florida Credit Union was founded in 1982. It employs 101 to 250 people.
Where is First Florida Credit Union based?
First Florida Credit Union is headquartered in Jacksonville, United States, in the North America region.
How does First Florida Credit Union make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are fee-based Services and deposit Products.
Does First Florida Credit Union have an API?
No public API is recorded for First Florida Credit Union.
What industry is First Florida Credit Union in?
First Florida Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAAAC, Credit Cards & Revolving Credit. Its NAICS code is 52213 and its SIC code is 6036.