Webex
Webex by Cisco is an AI-powered enterprise collaboration and customer experience platform spanning UCaaS, CCaaS, CPaaS, and hardware devices. Serving 95% of Fortune 500 companies with 100M+ paid users globally, it unifies meetings, calling, messaging, contact center, and AI agent workflows on a single platform.
- Company typePrivate
- Founded1996
- HeadquartersSanta Clara, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Webex does
Webex by Cisco is an enterprise collaboration and customer experience platform owned and operated by Cisco Systems, Inc. The platform spans four product categories: Unified Communications as a Service (UCaaS) including Meetings, Calling, Messaging, Webinars, Events, Polling, Whiteboarding, and Video Messaging; Contact Center as a Service (CCaaS) including the AI Agent, AI Assistant, and AI Workforce Engagement Management; Communications Platform as a Service (CPaaS) via Webex Connect; and a hardware device portfolio spanning room systems, desk devices, phones, headsets, cameras, and digital whiteboards. All workloads are unified by Webex AI (with an AI Assistant, agentic capabilities, real-time translation in 100+ languages, gesture recognition, and noise removal) and administered through Control Hub, a single-pane-of-glass management console, with an MCP Server surface exposing platform data to external AI tools.
The platform serves customers ranging from individuals using the free tier to large enterprises, with 95% of Fortune 500 companies among its installed base. Webex supports over 1 billion meeting minutes daily, 100 million+ paid users, 650 million monthly meeting participants, and 8 billion monthly calls globally across 200+ markets with a 99.999% SLA. It holds FedRAMP Moderate, GDPR, HIPAA, and PCI-DSS certifications. Notable enterprise customers include Maersk (15K agents across 120 countries), T-Mobile, BBVA, Yum! Brands (59,000+ locations across 155 countries), Conagra Brands, McLaren Formula 1 Team, Carnival Cruise Line, and DB Schenker.
Webex makes money through recurring SaaS subscriptions across Suite, Contact Center, and CPaaS offerings, hardware sales for collaboration devices, and professional services for enterprise deployment, with multi-year enterprise agreements (A-FLEX-EA-SUITE, E3C-WEBEX-SUITE, E3H-WEBEX-SUITE) representing the largest share of revenue. Distribution combines direct enterprise field sales, inside sales for mid-market, a product-led growth motion with free signup and self-service downloads, a certified channel partner network, and the AppHub integration marketplace. The platform contributes to Cisco's collaboration segment, which generates $10 billion+ in annual SaaS revenue with 20% YoY subscription ARR growth, making Webex the primary SaaS growth and stabilization anchor for Cisco's broader software transition.
Webex firmographics
Firmographics- Name
- Webex
- Legal name
- Cisco Systems, Inc.
- Website
- https://webex.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Webex by Cisco is an AI-powered enterprise collaboration and customer experience platform spanning UCaaS, CCaaS, CPaaS, and hardware devices. Serving 95% of Fortune 500 companies with 100M+ paid users globally, it unifies meetings, calling, messaging, contact center, and AI agent workflows on a single platform.
- Ownership category
- akta.pro rank
Webex industry classification
Industry- Product category
- Enterprise Unified Communications and Collaboration (UCaaS / Collaboration Software)
- NAICS
- Wired Telecommunications Carriers (517111), Computer Systems Design and Related Services (54151)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Conferencing & Webinars (BPAMAMAB)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Integration & Messaging Platforms (API Gateway, Queues, Event Bus) (HDABAAAG)
Keywords
Where Webex is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Webex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SaaS Subscriptions (UCaaS): Recurring subscription revenue from Webex Suite including Meetings, Calling, Messaging, Webinars, Events, and Polling. Supports per-seat and enterprise agreement pricing models.
- Contact Center (CCaaS): Subscription revenue from Webex Contact Center, AI Agent, and AI Workforce Engagement Management for customer experience solutions.
- Collaboration Devices: Hardware sales including desk devices, room devices, phones, headsets, cameras, and accessories for meeting rooms and individual workspaces.
- CPaaS (Webex Connect): Communications platform as a service enabling enterprises to automate customer journeys through programmable communications APIs.
- Professional Services: Implementation, migration, and production support services for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | NexGen Virtual Webex Basic - Entry-level virtual workplace |
| Per seat | Monthly | NexGen Virtual Webex Meet - Meeting-focused plan |
| Freemium | Monthly | Webex Free Tier |
| Subscription | Annual | Webex Webinars - Scalable webinar platform |
| Subscription | Multi-year contract | Enterprise Agreement (Suite) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels13 records
Webex product offering
Product offeringCore offering
Webex by Cisco provides a unified AI-powered collaboration and customer experience platform spanning UCaaS (meetings, calling, messaging, webinars, events), CCaaS (cloud contact center), CPaaS (programmable communications APIs), and collaboration hardware (room, desk, camera, headset, and phone devices). The platform is managed centrally through Webex Control Hub and embeds agentic AI across every layer — including Webex AI Assistant for meetings, Webex AI Agent for customer service, real-time translation across 100+ languages, automated summaries, and AI-powered routing.
Product overview
Webex by Cisco is a comprehensive enterprise collaboration and customer experience platform organized as a unified product portfolio comprising the Webex Suite (collaboration) and Customer Experience solutions. The Webex Suite offers eight integrated workloads: Meetings (video conferencing with AI-powered real-time translation and transcription), Calling (cloud PBX/VoIP with 99.999% SLA), Messaging (team collaboration), Webinars (up to 100,000 attendees), Events (event management via former Socio platform), Polling (via Slido), Whiteboarding (digital collaboration), and Video Messaging (Vidcast). Customer Experience products include Webex AI Agent (autonomous customer service), Contact Center (cloud contact center), AI Assistant for CX, Webex Connect (CPaaS), AI Workforce Engagement Management, and Proactive Messaging. The portfolio spans UCaaS, CCaaS, CPaaS, and collaboration devices (room systems, desk devices, cameras, headsets, phones), unified by Webex AI, Webex Control Hub administration, and MCP Server support for developer integration. Notable certifications include FedRAMP, GDPR, HIPAA, and PCI-DSS.
Differentiator
Problem solved
Functional benefit
Brands
- Webex Suite: All-in-one AI-powered collaboration platform integrating meetings, calling, messaging, webinars, events, polling, whiteboard, and video messaging.
- Webex Meetings
- Webex Calling
- Webex Messaging
- Webex Webinars
- Webex Events
- Slido
- Webex AI Agent
- Webex Contact Center
- Vidcast
Products and services
- Webex Suite All-in-one AI-powered collaboration platform encompassing eight integrated workloads: Meetings, Calling, Messaging, Webinars, Events, Polling, Whiteboarding, and Video Messaging, unified by Webex AI Assistant and Control Hub administration.
- Webex Meetings Video conferencing and screen sharing platform with AI-powered features including real-time translation across 100+ languages, automated note-taking, gesture recognition, and Webex Assistant for enterprise collaboration.
- Webex Calling Cloud PBX and VoIP phone system for enterprise with AI-powered business phone capabilities, 99.999% SLA, global availability in 200+ markets, and AI Assistant integration.
- Webex Messaging Team messaging with secure file sharing, co-creation tools, workstream organization, end-to-end encryption, and integration with 100+ third-party business apps.
- Webex Webinars Interactive webinar platform for scalable virtual events accommodating up to 100,000 attendees with real-time translations, custom branding, immersive share, and audience engagement tools.
- Webex Events Event management platform (formerly Socio) for virtual, in-person, and hybrid events with end-to-end management including registration, ticketing, mobile event app, production studio, and lead retrieval.
- Vidcast (Webex Video Messaging) Video messaging and screen recording platform for asynchronous communication, idea sharing, and real-time feedback within the Webex Suite.
- Webex Contact Center Cloud contact center platform for intelligent digital-to-human customer interactions with AI-powered routing, real-time assistance, supervisor analytics, and integrations including Salesforce.
- Webex AI Agent AI-powered customer service automation platform delivering autonomous conversational assistance across voice and digital channels with support for autonomous and scripted agents.
- Webex Connect (CPaaS) Communications Platform as a Service (CPaaS) for automating customer journeys and enabling programmable communications across voice, messaging, video, and AI-driven workflows.
- AI Workforce Engagement Management AI-native workforce engagement management platform managing human and AI agents as one unified system with real-time analytics, automated agent testing and scoring, and supervisor sentiment analysis.
- Webex Collaboration Devices AI-powered collaboration hardware including Room Devices (Room Kit Pro G2, Room Vision PTZ), Desk Devices (Desk Pro G2), Cameras, Headsets (B&O Cisco 950), Phones (Desk Phone 9800 Series), Room Accessories (Ceiling Microphone Pro), and Digital Whiteboards.
Quantifiable outcome
- 204% ROI for composite organizations using Webex Suite (Forrester Total Economic Impact)
- +8 more outcomes
Companies that use Webex
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles5 records
Webex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability12 records
Feature10 records
Webex partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- Amazon Web Services (AWS)coreTechnical integration enabling users to build meeting prep and follow-up assistants using Amazon Quick connected to Cisco Webex MCP servers. Allows retrieval of meeting summaries, transcripts, recordings, video highlights, and message threads through Amazon Quick conversational interface. Pattern can save 30-45 minutes per recurring meeting.
- NexGen Virtual WorkplacecorePartnership to launch NexGen Virtual Webex Basic and Meet products - two new virtual workplace offerings at specific price points ($49.95/seat annually and $14.95/seat monthly). Products designed for organizations of all sizes with immediate availability.
- CallTowercoreNew standard offering six months of complimentary eSIM access for CallTower mobile solutions integrated with Microsoft Teams and Webex Calling. Enables single-number identity across all devices for hybrid and remote workers with device-agnostic communication.
- PindropcoreAdvanced AI fraud detection integrated across Webex communication channels. Pindrop's authentication technology combined with Webex to provide security against voice fraud and identity-based threats in enterprise communications.
- InfermedicastrategicMulti-agent AI systems collaboration through Outshift by Cisco to streamline patient interactions from symptom triage to doctor appointment booking. Healthcare automation prototype demonstrating AI-driven healthcare use cases.
- Outshift by CiscostrategicCisco's incubation hub for exploring emerging technologies collaborating on next-generation healthcare automation prototypes with Infermedica, Webex, and other AI innovators.
- ITGLcoreCisco Gold Partner showcasing how they leverage the Webex Suite for seamless collaboration and engagement with customers. ITGL demonstrates partner-led Webex deployment capabilities.
- MicrosoftcoreDeep integration including Webex for Microsoft Teams Rooms, Cisco Call for Microsoft Teams, and cross-platform interoperability. Enables Webex Calling within Teams interface and Teams functionality within Webex environment.
- SalesforcecoreWebex Contact Center for Salesforce integration announced at Webex One 2025 allowing interactions to be managed directly within Salesforce CRM, boosting AI projects and simplifying agent workflows.
- GooglecoreIntegration with Google Workspace including calendar sync, Meet interoperability, and embedded collaboration features. Google Chrome extension support.
- SlackcoreIntegration enabling Webex collaboration within Slack workspace environment, allowing users to access Webex meetings, messaging, and content without leaving Slack.
- AWScoreAmazon Quick integration with Webex MCP servers enabling conversational access to meeting data. AWS marketplace presence and cloud infrastructure partnership.
- Theta LakecoreCompliance and security integration with certified, direct connection ensuring data completeness, regulatory defensibility, and compliance capture for regulated industries using Webex.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Webex competitors and assessment
Company assessmentDirect peers
- Zoom: Zoom is a direct peer in video conferencing, webinars, and increasingly contact center (Zoom Contact Center), targeting the same enterprise collaboration buyers as Webex. Both compete on AI features, meeting quality, and now customer experience automation.
- RingCentral: RingCentral is a direct cloud communications competitor offering UCaaS and CCaaS solutions overlapping with Webex Calling and Webex Contact Center. Both target mid-market and enterprise buyers with subscription-based cloud telephony and now AI-powered contact center capabilities.
- Five9: Five9 is a direct CCaaS competitor to Webex Contact Center, focusing on cloud contact center deployments for mid-market and enterprise customers. Both vendors are investing heavily in AI agents, workforce engagement, and CRM integrations.
- Microsoft Teams: Microsoft Teams is the most direct competitor to Webex in UCaaS and collaboration, bundled with Microsoft 365 and competing head-to-head for enterprise meetings, calling, and messaging workloads. Both platforms target Fortune 500 accounts with overlapping AI and compliance features.
- 8x8: 8x8 is a direct competitor offering integrated UCaaS and CCaaS on a single platform, similar to Webex's bundled approach. Both target enterprise and mid-market customers seeking combined voice, video, messaging, and contact center solutions.
- Genesys: Genesys is a direct competitor in the CCaaS and customer experience platform space, competing with Webex Contact Center and AI Agent for enterprise CX modernization deals. Both target large contact center transformations with AI-powered agent assistance and routing.
- Google Meet (Google Workspace): Google Meet is a direct competitor in enterprise video conferencing and collaboration, integrated with Google Workspace and competing for the same enterprise communications budgets as Webex Meetings and Webex Calling.
Emerging players
- Twilio: Twilio is a leading CPaaS provider competing with Webex Connect for programmable communications APIs. While not a full UCaaS competitor, Twilio overlaps in customer engagement, messaging APIs, and conversational AI infrastructure that Webex Connect serves.
- Dialpad: Dialpad is an AI-native UCaaS and CCaaS competitor to Webex, focused on smaller enterprises and mid-market customers. Both compete on AI-powered voice intelligence, transcription, and contact center capabilities with subscription pricing.
- Vonage (Ericsson): Vonage is a CPaaS and UCaaS competitor, now owned by Ericsson, competing with Webex Connect and Webex Calling for enterprise communications APIs and cloud telephony. Both target developers and enterprises building programmable customer engagement workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Webex social profiles
Digital presenceWebex compliance and trust
Trust signalCompliance4 records
Webex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webex leadership team
Management profileNumber of profiles
Profiles10 records
Webex subsidiaries and ownership
Company hierarchySubsidiaries3 records
Webex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webex M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webex
What does Webex do?
Webex by Cisco provides a unified AI-powered collaboration and customer experience platform spanning UCaaS (meetings, calling, messaging, webinars, events), CCaaS (cloud contact center), CPaaS (programmable communications APIs), and collaboration hardware (room, desk, camera, headset, and phone devices). The platform is managed centrally through Webex Control Hub and embeds agentic AI across every layer — including Webex AI Assistant for meetings, Webex AI Agent for customer service, real-time translation across 100+ languages, automated summaries, and AI-powered routing.
Is Webex a public or private company?
Webex is a private company. It is classified as public and is currently operating.
When was Webex founded?
Webex was founded in 1996. It employs 5,001 to 10,000 people.
Where is Webex based?
Webex is headquartered in Santa Clara, United States, in the North America region.
How does Webex make money?
Five revenue lines are on record. SaaS Subscriptions (UCaaS) is the primary driver. The others are contact Center (CCaaS), collaboration Devices, CPaaS (Webex Connect) and professional Services.
Who are Webex's main competitors?
Direct peers on record are Zoom, RingCentral, Five9, Microsoft Teams, 8x8, Genesys and Google Meet (Google Workspace). Emerging players are Twilio, Dialpad and Vonage (Ericsson).
Does Webex have an API?
Yes. Webex offers developer tools and APIs including MCP Server support for platforms like Webex AI Agent, enabling automated case deflection and integration with external platforms. Developers can build meeting prep and follow-up assistants using Amazon Quick integrated with Webex MCP servers (Webex Meetings, Vidcast, and Webex Messaging), retrieving meeting summaries, transcripts, recordings, video highlights, and message threads through conversational interfaces. The developer portal provides SDKs, documentation, and integration tools. Developer documentation is at developer.webex.com.
What industry is Webex in?
Webex's product category is Enterprise Unified Communications and Collaboration (UCaaS / Collaboration Software). Its primary akta.pro industry code is BPAMAMAB, Video Conferencing & Webinars, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 517111 and its SIC code is 7385.