DiabetesMine.com

What DiabetesMine.com does

DiabetesMine is a diabetes-focused online publication founded in 2005 and operated by Healthline Media LLC, itself a subsidiary of RVO Health. The site delivers editorial content — news, product reviews, the Ask D'Mine Q&A column, and patient-advocacy commentary — to a primary audience of people living with Type 1 and Type 2 diabetes, with secondary reach to caregivers and patient advocates. Editorial authority is centered on founder and subject-matter expert Amy Tenderich, and the publication's coverage spans diabetes consumer technology (insulin pumps, CGMs, mobile apps), biopharmaceutical research (e.g., Vertex, Diamyd Medical), and policy/advocacy issues such as insulin affordability.

The underlying product is a web content platform and blog publishing system integrated into Healthline.com, RVO Health's broader health-information network. Distribution is amplified through Healthline's SEO architecture, condition-specific email newsletters (including a Type 2 Diabetes newsletter), social channels, and the Bezzy chronic-condition peer-support community platform, which provide DiabetesMine with audience reach that an independent publisher could not replicate on its own.

DiabetesMine is privately held and monetizes through advertising and sponsored content rather than direct reader subscription. The named advertiser and editorial partner base is concentrated in the diabetes technology sector — Insulet (Omnipod), Dexcom, Abbott Diabetes Care (FreeStyle Libre), Tandem Diabetes Care, Medtronic, Senseonics (Eversense), Intuity Medical (POGO Automatic), and mySugr — supplemented by nonprofit advocacy partners (JDRF, diaTribe Foundation) and biotech advertisers (Vertex, Diamyd Medical). No public revenue, funding, or headcount figures are disclosed at the DiabetesMine entity level; the firm's stated scale of 251–500 employees appears to reflect the broader Healthline Media organization rather than the blog alone.

Name

DiabetesMine.com

Legal name

Healthline Media LLC

Website

https://diabetesmine.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

DiabetesMine is a diabetes-focused online publication, founded in 2005 and operated by Healthline Media (RVO Health), delivering news, product reviews, and patient-advocacy content to people with diabetes and their caregivers.

Ownership category

akta.pro rank

Product category

Digital Health Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Type 1 Diabetes Care (HLAKADAB), Type 2 Diabetes Care (HLAKADAC)

Keywords

• Diabetes health content
• Patient advocacy media
• Chronic illness blogging
• Medical product reviews
• Diabetes technology news

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsored content: Revenue generated through advertising placements and sponsored content partnerships with healthcare and diabetes-related brands. The site is part of Healthline Media's ad-supported digital health media network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DiabetesMine is a diabetes-focused blog and online community that publishes news, product reviews, expert Q&A columns (Ask D'Mine), and patient advocacy content for people touched by diabetes. It operates as a vertical content property under Healthline Media (RVO Health), monetizing its audience through advertising and sponsored content from healthcare brands.

Product overview

DiabetesMine is a diabetes information blog operated by Healthline Media (RVO Health). It is a single content/news platform offering a unique mix of diabetes news, views, and reviews. The site functions primarily as a media property providing straight talk and encouragement for people with diabetes, featuring content created by subject matter expert Amy Tenderich and team. The site also acts as a patient advocacy voice working to foster innovation in diabetes care.

Differentiator

Problem solved

Functional benefit

Products and services

• DiabetesMine Blog A diabetes information blog and content platform offering news, views, and product reviews for people touched by diabetes, including the Ask D'Mine Q&A column and product reviews of devices such as CGMs and insulin pumps. It is operated by Healthline Media (RVO Health) and is freely accessible to readers.
• Type 2 Diabetes Newsletter
• Bezzy Type 2 Diabetes Community A peer community for people living with Type 2 Diabetes, available on web and mobile, that provides meaningful connections between people with the condition and complements the educational content on DiabetesMine and Healthline.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• T1D Exchange: Type 1 diabetes research, data, and online community organization (including the Glu online community) that publishes patient-facing content and research updates. Comparable as a diabetes content + community peer with overlapping audience and similar editorial scope.
• Beyond Type 1: Non-profit diabetes advocacy and content platform with strong patient-community focus, producing original articles, reviews, and resources for people with Type 1 and Type 2 diabetes. Directly comparable in serving the same patient-perspective diabetes content category.
• dLife: Long-standing diabetes media brand producing content, newsletters, and video programming about diabetes management. Historical direct peer in diabetes information media with overlapping audience and product-review coverage.
• diaTribe Foundation: Non-profit diabetes content and advocacy organization producing news, reviews, and educational resources for people with diabetes. Operates the diaTribe Learn platform and is directly cited by DiabetesMine as an advocacy partner, making it the closest comparable in mission, audience, and content mix.
• Insulin Nation: Online diabetes publication focused on news, treatment coverage, and lifestyle content for insulin-dependent readers. Directly competes in the same diabetes content/news category with overlapping editorial scope and audience.
• A Sweet Life: Diabetes lifestyle, news, and community site providing articles, recipes, and product reviews for people living with diabetes. Closely comparable in patient-perspective content, lifestyle coverage, and diabetes product reviews.

Broad incumbents

• Medical News Today: Health news and information site operating under the same RVO Health parent and sharing distribution, ad, and editorial infrastructure. Sister-brand peer that addresses adjacent condition verticals and competes for the same health-pharma ad spend and SEO health queries.
• Mayo Clinic (patient education content): Authoritative broad health information publisher whose disease pages (including diabetes) compete with DiabetesMine for category-defining SEO queries. Comparable in driving top-of-funnel diabetes information traffic but reaches that position via institutional medical authority rather than patient-advocate voice.
• WebMD: Large incumbent consumer health information platform covering diabetes among many other conditions. Comparable as a destination for condition-focused health content and pharmaceutical/device advertising, but operates at much broader scope than DiabetesMine's diabetes-specialized niche.

Emerging players

• mySugr: Diabetes management app (Roche-owned) that blends logged-data tools with coaching and educational content. Overlaps with DiabetesMine through patient education, diabetes management coaching, and brand coverage, but extends further into app-based daily tracking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diabetesmine
• Facebookfacebook.com/173263326992
• LinkedInlinkedin.com/company/davidkopp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiabetesMine.com