Binary Logic
Binary Logic is a Greece-based educational publisher (founded 1982) that develops PreK-12 Computer Science and AI Literacy curricula, co-published with McGraw Hill for English-speaking markets and customized directly with ministries and local publishers across 65+ countries.
- Company typePrivate
- Founded1982
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Binary Logic does
Binary Logic SA is a Greece-based educational content publisher specializing in PreK-12 Computer Science and AI Literacy curricula, founded in 1982 and operating as part of MM Educational Group. The company develops age-appropriate curriculum content, lesson plans, teacher guides, and professional development materials covering Computer Science, AI, Data Science, IoT, and Cybersecurity, with core product lines including the Level Up through Digital Discoveries series (now expanded to Kindergarten), Digital Kids and Digital Teens, Skills & Pathways, AP CSA/CSP exam preparation, and the Hour of AI initiative. The technical approach is pedagogical rather than platform-native: curricula comprise both unplugged activities and digital experiences leveraging third-party consumer AI tools (ChatGPT, Gemini, Canva AI, Gemini Storybook) as co-creation tools for students, with alignment to CSTA, UNESCO AI Competency Framework, ISTE Standards, and emerging EU/OECD frameworks.
Binary Logic operates a dual-channel distribution model. English-language editions are co-published and distributed exclusively with McGraw Hill across USA, UK, Ireland, Australia, New Zealand, and international bilingual schools, generating licensing and royalty revenue. Localized and customized national curricula are developed directly with ministries of education and local publishers in 65+ countries, with adaptations in Arabic, Spanish, Georgian, Indonesian, Ukrainian, and other languages; this stream generates licensing revenue and professional services revenue from teacher training and implementation support. The customer base spans ministries of education, K-12 schools and districts, individual teachers, and international or bilingual schools, with go-to-market executed primarily through conference participation (BETT, SIGCSE, ISTELive, GESS, Frankfurt Book Fair) and content marketing via the Bits & Bytes blog and BinaryAcademy Insights newsletter.
Binary Logic firmographics
Firmographics- Name
- Binary Logic
- Legal name
- Binary Logic SA
- Website
- https://binarylogic.net
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Binary Logic is a Greece-based educational publisher (founded 1982) that develops PreK-12 Computer Science and AI Literacy curricula, co-published with McGraw Hill for English-speaking markets and customized directly with ministries and local publishers across 65+ countries.
- Ownership category
- akta.pro rank
Binary Logic industry classification
Industry- Product category
- K-12 Educational Curriculum Publishing
- NAICS
- Computer Training (611420), Business Schools and Computer and Management Training (6114), Computer Training (61142)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Introductory Coding (Block-Based & Beginner) (EDAMACAA), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where Binary Logic is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Binary Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Curriculum Licensing (English Editions): Binary Logic co-publishes English-language K-12 Computer Science and AI curricula with McGraw Hill for global distribution in English-speaking markets and international schools. Revenue is generated through textbook and digital resource sales.
- Custom National Curriculum Development: Partnership with ministries of education and local publishers to develop customized national AI and Computing curricula in local languages. This includes adaptation, translation, and alignment with country-specific frameworks.
- Professional Development Services: Teacher training, professional development programs, and support services for schools and ministries implementing Binary Logic curricula.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Binary Logic product offering
Product offeringCore offering
Binary Logic publishes and distributes PreK-12 Computer Science, AI Literacy, and digital skills curricula for schools and ministries worldwide. Its core offerings include the Level Up through Digital Discoveries series (co-published with McGraw Hill), Digital Kids, Digital Teens, Foundations, Skills & Pathways, AP® CSA/CSP exam prep, Hour of AI activities, and customized national programs in local languages, complemented by teacher professional development and coding/robotics/STEM resources.
Product overview
Binary Logic is a global leader in PreK-12 Computer Science and AI Literacy education, operating as a platform-plus-services model. The core product portfolio includes the Level Up through Digital Discoveries series (co-published with McGraw Hill, now expanded to Kindergarten), Digital Kids and Digital Teens curricula, Skills & Pathways, AP® CSA/CSP exam prep, and the Hour of AI initiative. These are complemented by National Programs (customized local editions in multiple languages), Coding-Robotics-STEM offerings, CTE pathways, IT Certifications, ELT EdTech solutions, and Teacher Professional Development services. The company serves 65+ countries through English editions distributed via McGraw Hill and localized adaptations developed directly with ministries and publishers.
Differentiator
Problem solved
Functional benefit
Brands
- Level Up through Digital Discoveries: English-language K-12 computing curriculum series co-published with McGraw Hill covering Computer Science, AI, Data Science, IoT, and Cybersecurity.
- Digital Kids
- Digital Teens
- Foundations
- Hour of AI
- BinaryAcademy Insights
Products and services
- Level Up through Digital Discoveries Comprehensive K-12 Computer Science and AI literacy curriculum series co-published with McGraw Hill, covering Computer Science, AI, Data Science, IoT, and Cybersecurity, aligned with CSTA, ISTE, and UNESCO AI competency frameworks.
- Skills & Pathways Educational resource series co-developed with McGraw Hill providing structured learning pathways for K-12 computing education.
- AP® CSA/CSP Advanced Placement exam preparation resources for Computer Science A and Computer Science Principles, co-published with McGraw Hill.
- Digital Kids Computing curriculum for primary/elementary students (ages 4+). Third Edition includes First Steps entry point for 4-year-olds, focusing on foundational computational thinking and early AI literacy through age-appropriate activities.
- Digital Teens Computing and AI curriculum for secondary/high school students, complementing the progression from Digital Kids through secondary education.
- Foundations Entry-level computing series co-published with McGraw Hill providing foundational digital skills and computer science concepts for early learners.
- Hour of AI Global initiative providing five classroom-ready AI literacy activities for different age groups (elementary through adults). Includes role-play activities, AI-illustrated storybook creation, SDG exploration with AI tools, prompt engineering training, and family AI agreements. Part of Computer Science Education Week.
- National Programs Customized national AI and Computer Science curricula developed in partnership with ministries and local publishers. Includes local language adaptations in Arabic, Spanish, Georgian, Indonesian, Ukrainian, and others aligned with each country's frameworks and cultural priorities.
- Coding – Robotics – STEM English editions and custom translations of coding, robotics, and STEM-focused curricula available through McGraw Hill or localized editions.
- CTE & Beyond K-12 Career and Technical Education computing resources extending beyond traditional K-12 to include vocational and adult learning pathways.
- IT Certifications Path Preparation resources and pathways for IT certification exams, available in English editions through McGraw Hill or in localized translations.
- ELT EdTech English Language Teaching educational technology solutions integrating technology-enhanced learning into language education.
- Teacher Professional Development Comprehensive teacher guides, training modules, and scalable professional development models to help educators deliver AI and computing curricula effectively.
- BinaryAcademy Insights Newsletter providing updates on K-12 Computing & AI Literacy resources, educational trends, and teaching techniques. Powered by Brevo marketing platform.
Quantifiable outcome
- Curricula implemented in 65+ countries worldwide
Companies that use Binary Logic
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Binary Logic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Binary Logic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Computer Science Education Week (csedweek.org)coreGlobal initiative partner for Hour of AI, introducing millions of students, teachers, and families to AI through accessible, hands-on activities. Binary Logic contributes five classroom-ready learning experiences as part of this initiative.
- Hour of AI (HourofAI.org)coreGlobal initiative partner for Hour of AI. Binary Logic participates as a contributing organization providing AI literacy activities and resources for schools and families worldwide.
- McGraw HillcoreExclusive co-publishing partnership for English-language K-12 Computing and AI curricula. McGraw Hill distributes Binary Logic's Level Up through Digital Discoveries, Skills & Pathways, AP CSA/CSP, and Foundations series globally in English-speaking markets including USA, UK, Ireland, Australia, New Zealand, and international bilingual schools.
- MM Educational GroupflagshipBinary Logic SA is part of MM Educational Group which includes MM Publications SA, Vector Math & Science, Combobooks SA, and Argus Logistics. MM Educational Group is a major educational publishing group.
- Ministries of Education (various countries)coreBinary Logic partners with ministries to develop customized national AI and Computing curricula aligned with each country's frameworks, languages, and cultural priorities. Implemented in 65+ countries with adaptations in multiple languages.
- Local Publishers and DistributorsminorPartnership with local publishers in various countries for translation, adaptation, and local distribution of Binary Logic curricula in non-English markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights10 records
Binary Logic competitors and assessment
Company assessmentDirect peers
- Kodable: K-12 computer science curriculum for elementary students. Competes with Binary Logic's Digital Kids and Level Up series for primary school CS adoption.
- Tynker: K-12 coding and AI literacy platform serving schools and districts. Directly competes for the same school and district curriculum budgets Binary Logic targets, with overlapping age ranges.
- Code.org: Nonprofit providing free K-12 computer science curriculum and professional development. Most direct competitor in the K-12 CS education space, though positioned as free rather than licensed.
- Scratch (MIT Media Lab): MIT's block-based programming platform widely adopted in K-12 CS education. Free open-source competitor that shapes teacher expectations and pricing benchmarks for Binary Logic's introductory coding content.
- CodeMonkey: K-12 coding curriculum platform used in schools globally. Competes with Binary Logic's Coding-Robotics-STEM and Digital Kids/Digital Teens lines for school adoption.
- Carnegie Mellon CS Academy: University-affiliated provider of high school CS curricula including AP CSA prep. Directly comparable to Binary Logic's AP® CSA/CSP and secondary-school offerings.
Broad incumbents
- Pearson Education: Global education publisher with K-12 and higher ed offerings including digital STEM products. Broad competitor with overlapping institutional buyers in international and bilingual schools.
- Discovery Education: Large K-12 digital content provider with STEM and CS modules. Overlaps with Binary Logic's curriculum lines as part of a much broader educational content portfolio.
- McGraw Hill Education: Major US educational publisher and Binary Logic's exclusive English-market distribution partner. A potential competitor if it elects to build proprietary CS/AI curricula rather than distribute Binary Logic's.
Others
- ISTE (International Society for Technology in Education): Standards body whose ISTE Standards Binary Logic curricula are aligned to. Not a commercial competitor but an ecosystem shaper that influences adoption decisions and teacher training pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Binary Logic social profiles
Digital presenceBinary Logic compliance and trust
Trust signalCompliance2 records
Binary Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binary Logic leadership team
Management profileNumber of profiles
Binary Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binary Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binary Logic
What does Binary Logic do?
Binary Logic publishes and distributes PreK-12 Computer Science, AI Literacy, and digital skills curricula for schools and ministries worldwide. Its core offerings include the Level Up through Digital Discoveries series (co-published with McGraw Hill), Digital Kids, Digital Teens, Foundations, Skills & Pathways, AP® CSA/CSP exam prep, Hour of AI activities, and customized national programs in local languages, complemented by teacher professional development and coding/robotics/STEM resources.
Is Binary Logic a public or private company?
Binary Logic is a private company. It is classified as corporate owned and is currently operating.
When was Binary Logic founded?
Binary Logic was founded in 1982. It employs 11 to 50 people.
Where is Binary Logic based?
Binary Logic is headquartered in Athens, Greece, in the Europe region.
How does Binary Logic make money?
Three revenue lines are on record. Curriculum Licensing (English Editions) is the primary driver. The others are custom National Curriculum Development and professional Development Services.
Who are Binary Logic's main competitors?
Direct peers on record are Kodable, Tynker, Code.org, Scratch (MIT Media Lab), CodeMonkey and Carnegie Mellon CS Academy. Broad incumbents are Pearson Education, Discovery Education and McGraw Hill Education. ISTE (International Society for Technology in Education) is listed as an others.
Does Binary Logic have an API?
No public API is recorded for Binary Logic.
What industry is Binary Logic in?
Binary Logic's product category is K-12 Educational Curriculum Publishing. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 611420 and its SIC code is 8200.