Kodable
Kodable is a K-5 educational game-based learning platform that teaches coding, typing, and digital literacy to elementary students through four apps (Basics, Creator, Typing, Bug World), serving US schools, teachers, and parents via freemium and subscription pricing.
- Company typePrivate
- Founded2013
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Kodable does
Kodable is a K-5 educational technology platform that teaches coding, typing, and digital literacy through game-based learning. Founded in 2011 (or 2013 per a later corporate source) and operating as SurfScore, Inc. from San Diego, the company runs a remote-first team of 1-10 employees and serves a tri-segment customer base: US elementary schools and districts, individual teachers, and parents/families. The product portfolio comprises four apps: Kodable Basics (introductory coding for Grade K+), Kodable Creator (game-design platform for Grade 2+ with the CatBot AI tutor and the KODE interface bridging blocks to JavaScript), Kodable Typing (K-5 keyboarding), and Bug World (advanced OOP and JavaScript).
The platform is delivered via iOS, Chromebooks, and web browsers, with deep integrations into Google Classroom, Clever, and ClassLink for roster sync and SSO. Kodable monetises through a freemium model: free teacher accounts with basic access, paid school/district subscriptions (annual, with ClassLink/Clever rostering and at-home family access), and direct parent home-learning subscriptions with a 7-day free trial. Content is aligned to Common Core, ISTE, and CSTA standards, and the company is COPPA-compliant, a Student Privacy Pledge signatory, and a member of the Student Data Privacy Consortium, with no PII collected from children. The company claims usage in 50%+ of US elementary schools and 23M+ users across 200+ countries, was Y Combinator/Imagine K12 backed, and has been led since founding by CEO Jon Mattingly and co-founder Grechen Huebner.
Kodable firmographics
Firmographics- Name
- Kodable
- Legal name
- SurfScore, Inc.
- Website
- https://kodable.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kodable is a K-5 educational game-based learning platform that teaches coding, typing, and digital literacy to elementary students through four apps (Basics, Creator, Typing, Bug World), serving US schools, teachers, and parents via freemium and subscription pricing.
- Ownership category
- akta.pro rank
Kodable industry classification
Industry- Product category
- K-12 Educational Technology / Computer Science Curriculum
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
Where Kodable is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kodable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- School/Classroom Subscriptions: Annual or multi-year subscription plans for schools and districts providing full platform access for all students and teachers, with options for ClassLink & Clever rostering integration.
- Parent/Home Learning Plans: Individual parent subscriptions for home learning access, with family sharing features that allow students to access content outside school.
- Freemium Model: Free educator plan with basic access to get started; premium features unlocked through paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Educator Plan |
| Subscription | Annual | School/Classroom Paid Plans |
| Subscription | Annual | Parent/Home Plans |
| Freemium | Free | Kodable Creator (Classroom) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Kodable product offering
Product offeringCore offering
Kodable is an educational technology platform that teaches K-5 students coding, typing, and digital literacy through a portfolio of game-based apps: Kodable Basics, Kodable Creator (with the AI tutor CatBot), Kodable Typing, and Bug World. The platform provides teachers with automated progress dashboards, standards-aligned (Common Core, ISTE, CSTA) lesson plans, and rostering integrations with Google Classroom, Clever, and ClassLink, and is sold via school/district subscriptions and individual parent home-learning subscriptions.
Product overview
Kodable is a unified K-5 educational technology platform that teaches coding, STEM, typing, and digital literacy through game-based learning. The core portfolio consists of Kodable Basics (introductory coding for Grades K+), Kodable Creator (game-building platform with AI tutoring for Grades 2+), Kodable Typing (elementary keyboarding for Grades K-5), and Bug World (advanced JavaScript/OOP for older elementary students). The platform includes a Teacher Dashboard for progress tracking, standards-aligned curriculum (Common Core, ISTE, CSTA), and professional development resources. Kodable Creator features an AI-powered coding tutor called CatBot that provides personalized guidance, making it a bridge from block-based to text-based coding.
Differentiator
Problem solved
Functional benefit
Brands
- Kodable Basics: Grade K+ coding curriculum designed for early readers and pre-readers, teaching core coding skills through playful self-directed activities.
- Kodable Creator
- Kodable Typing
- Bug World
Products and services
- Kodable Basics Introductory coding game for Grade K+ early readers and pre-readers that teaches core coding skills (sequencing, debugging, conditionals, loops, functions, booleans) through playful, self-directed activities.
- Kodable Creator Game-building platform for Grade 2+ (3rd-5th grade focus) featuring the CatBot AI coding tutor, drag-and-drop KODE blocks that display real coding verbiage, and template-based game creation that bridges students from block-based coding to authentic JavaScript.
- Kodable Typing Vacation-themed typing adventure for grades K-5 that builds real keyboarding skills, including home row placement, finger positioning, keystroke accuracy, capitalization and punctuation, and speed/fluency development.
- Bug World Advanced coding game for Grade K+ where students learn object-oriented programming and JavaScript through a strategy-based game world, covering classes, objects, inheritance, debugging, and strategic problem-solving.
- Kodable Professional Development Courses Free online self-paced professional development courses for teachers covering Kodable Basics and Kodable Creator, with certificates of completion that satisfy professional development requirements.
Quantifiable outcome
- Trusted by 50% of US elementary schools
- +2 more outcomes
Companies that use Kodable
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Kodable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Kodable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google ClassroomcoreIntegration allows teachers to create accounts and roster students instantly through Google Classroom, enabling seamless single-sign-on and class management without manual setup.
- ClevercoreClever Instant Login integration enables students to access Kodable through their existing school credentials and enables automated roster sync for teachers.
- ClassLinkcoreClassLink rostering integration allows districts using ClassLink to automatically provision student accounts and manage access to Kodable.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kodable competitors and assessment
Company assessmentDirect peers
- Code.org: Code.org provides free K-12 computer science curriculum used widely in U.S. elementary schools and serves the same teachers and districts as Kodable. Its donor-funded free model directly pressures Kodable's monetization and freemium funnel.
- Tynker: Tynker is a directly comparable K-12 coding platform with self-paced game-based courses for elementary students, school/district subscriptions, and a similar target buyer (teachers and parents). It competes head-to-head with Kodable for the same classroom coding curriculum dollars.
- CodeCombat: CodeCombat offers a game-based coding curriculum for K-12 that progresses from block-based to text-based languages including Python and JavaScript. It targets schools and parents with a subscription model similar to Kodable and competes for the same AI-era coding-for-kids segment.
- Lightbot: Lightbot is a puzzle-based programming game widely used in elementary classrooms to teach sequencing, procedures, and loops. It targets the same K-5 teacher/parent buyer as Kodable Basics and competes for Hour of Code and after-school mindshare.
- Scratch (MIT): Scratch is a free block-based coding platform from MIT used broadly in elementary classrooms and at home. It overlaps with Kodable's Kodable Basics and Creator in curriculum scope and target user (kids learning block coding), and is often a free substitute for paid plans.
Broad incumbents
- Osmo: Osmo is a broader educational gaming company selling hands-on learning kits and apps for K-5 students, including coding. It targets the same parent and school buyer as Kodable and competes for STEM and screen-based learning budgets.
- Khan Academy (Khan Kids): Khan Academy provides a free, widely used K-12 educational platform that has expanded into early elementary content (Khan Kids) and computer programming. It competes with Kodable for both student attention and district adoption through its free, standards-aligned model.
- Seesaw: Seesaw is a broader K-12 student engagement and portfolio platform used heavily in U.S. elementary schools. It overlaps with Kodable in the elementary teacher buyer and integrates with Google Classroom/Clever, and could expand into coding/STEM curriculum offerings.
- ClassDojo: ClassDojo is a widely adopted elementary classroom communication and management platform. It shares Kodable's K-5 teacher base and free-tier + paid-subscription monetization model, and competes for both attention and EdTech wallet share in elementary classrooms.
Others
- Edmodo: Edmodo (now part of Netop) is an education technology platform with classroom and LMS features used by teachers. While not a direct coding competitor, it is an ecosystem participant that integrates or competes for the same K-5 teacher procurement wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Kodable social profiles
Digital presenceKodable compliance and trust
Trust signalCompliance3 records
Kodable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kodable leadership team
Management profileNumber of profiles
Profiles8 records
Kodable funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kodable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kodable
What does Kodable do?
Kodable is an educational technology platform that teaches K-5 students coding, typing, and digital literacy through a portfolio of game-based apps: Kodable Basics, Kodable Creator (with the AI tutor CatBot), Kodable Typing, and Bug World. The platform provides teachers with automated progress dashboards, standards-aligned (Common Core, ISTE, CSTA) lesson plans, and rostering integrations with Google Classroom, Clever, and ClassLink, and is sold via school/district subscriptions and individual parent home-learning subscriptions.
Is Kodable a public or private company?
Kodable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kodable founded?
Kodable was founded in 2013. It employs 1 to 10 people.
Where is Kodable based?
Kodable is headquartered in Sunnyvale, United States, in the North America region.
How does Kodable make money?
Three revenue lines are on record. School/Classroom Subscriptions are the primary driver. The others are parent/Home Learning Plans and freemium Model.
Who are Kodable's main competitors?
Direct peers on record are Code.org, Tynker, CodeCombat, Lightbot and Scratch (MIT). Broad incumbents are Osmo, Khan Academy (Khan Kids), Seesaw and ClassDojo. Edmodo is listed as an others.
Does Kodable have an API?
No public API is recorded for Kodable.
What industry is Kodable in?
Kodable's product category is K-12 Educational Technology / Computer Science Curriculum. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611110 and its SIC code is 7372.