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Ann Taylor

Full company profile

uuid000gbq1

Namestring
Ann Taylor
Legal namestring
Premium Brands Opco LLC
Websiteurl
anntaylor.com
Company typeenum
Private
Founded yearint
1994
Descriptiontext

Ann Taylor is a U.S. women's apparel brand founded in 1954 and currently operating as a wholly owned subsidiary of KnitWell Group, the privately held women's apparel conglomerate that also owns LOFT, Talbots, Chico's, and Lane Bryant. The brand retails a comprehensive women's clothing assortment organized into core collections (dresses, suits, tops, sweaters, pants, jackets) plus dedicated Work, Weekend, Petites, Tall, and Curvy Fit lines, alongside shoes, accessories, and sleep/lounge wear. Specialty sub-collections include Ann Icons (signature staples), The Social Shop (occasion dresses), and The Essential Capsule (foundational pieces). Distribution is dual-channel: owned physical retail stores across the United States and direct e-commerce via anntaylor.com, with international shipping supported through Borderfree integration. The StyleRewards loyalty program and Ann Taylor Credit Card provide retention and repeat-purchase mechanics, while standard promotional pricing (e.g., 30% off full-price, tiered sale discounts, $99 curated categories) drives volume. There is no proprietary technology platform; operations rely on a standard e-commerce stack and shared KnitWell infrastructure. The legal operating entity is Premium Brands Opco LLC, headquartered in Westerville, Ohio, with marketing and brand operations run out of New York City.

Short descriptiontext

Ann Taylor is a U.S. women's apparel brand and wholly owned subsidiary of KnitWell Group, selling workwear, weekend, and occasion clothing plus shoes and accessories through owned U.S. retail stores and anntaylor.com, targeting modern working women.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersWesterville, United States
HQ citystring
Westerville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
women's apparel retail, workwear clothing, petite size clothing, women's fashion e-commerce, loyalty program retail
Industry1 code
1Women’s Apparel Retail
CodeCRAAABABPrimaryYes
NAICS code3 codes
  • Clothing and Clothing Accessories Retailers458110
  • Clothing, Clothing Accessories, Shoe, and Jewelry Retailers458
  • Shoe Retailers45821
SIC code2 codes
  • Retail-Women's Clothing Stores5621
  • Retail-Apparel & Accessory Stores5600
Product category
Women's Apparel Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Retail Apparel Sales
TypeOne Time License
Description

Revenue generated through physical retail store locations and e-commerce website sales. Products include women's clothing, dresses, suits, pants, tops, sweaters, shoes, and accessories across multiple occasion categories (work, weekend, social).

anntaylor.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Standard retail pricing with promotional discounts
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Current promotions include 30% off full-price purchase and extra 70% off sale styles. Select $99 dresses, jackets and shoes. Prices vary by product category with typical ranges from $59-$200+ for key items.

anntaylor.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Ann Taylor sells women's apparel, footwear, and accessories directly to consumers through U.S. retail stores and the anntaylor.com e-commerce site. The merchandise is organized across Work, Weekend, and Social occasion collections, with dedicated sizing lines (Petites, Tall, Curvy Fit), and supported by the StyleRewards loyalty program and Ann Taylor branded credit card.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Ann Taylor is a women's apparel brand owned by KnitWell Group, offering a comprehensive range of women's clothing and accessories. The core product consists of professional and casual women's apparel organized into distinct collections including the main Clothing line (dresses, tops, sweaters, pants, suits, jeans, jackets, skirts), dedicated Work and Weekend collections, and extended sizing options (Petites, Tall, Curvy Fit). The brand differentiates through specialized sub-collections like Ann Icons (signature pieces), The Social Shop (occasion wear), and The Essential Capsule (wardrobe basics). Supporting product lines include Shoes, Accessories, and Sleep & Lounge wear. Ann Taylor operates a StyleRewards loyalty program and runs periodic sale/clearance events. Recent brand revitalization efforts include the 'This Is Ann' marketing campaign featuring a dedicated collection targeting modern working women.

Product and service1 record
1Women's Clothing & Apparel (Core Collection)
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-06-01
Description

Ann Taylor partnered with nonprofit Delivering Good for a 'Buy a Dress, Give a Dress' campaign running June 1-7, 2026. For every dress purchased, Ann Taylor donated one dress (up to 3,000) to women experiencing hardship through Delivering Good's national network of community partners. The initiative coincided with Delivering Good's 2026 Women of Impact Summit and focused on empowering women through community support while reinforcing sustainability through responsible giving. Customers could participate in-store and online.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Gap Inc.'s elevated women's apparel brand offering workwear and contemporary casual; comparable to Ann Taylor on professional women's apparel assortment, mall-based distribution, and mid-premium price positioning.

TypeDirect peer
Description

Classic American women's apparel brand under KnitWell Group, focused on polished workwear and timeless styles for women — directly comparable to Ann Taylor on customer demographic, occasion-based assortment, and price architecture.

TypeDirect peer
Description

KnitWell Group sister brand specializing in plus-size women's apparel; comparable to Ann Taylor on women's specialty retail, sister-brand operational synergy, and inclusive sizing strategy.

TypeDirect peer
Description

American heritage brand with a significant women's professional apparel business (suits, blazers, workwear); comparable to Ann Taylor on classic American workwear heritage, occasion-driven assortment, and premium-to-mid price positioning.

TypeDirect peer
Description

Ann Taylor's sister label within KnitWell Group, targeting similar modern working women with contemporary women's apparel including workwear, casualwear, and dresses — the closest direct comparable given shared parent, customer, and assortment overlap.

TypeDirect peer
Description

Specialty women's apparel retailer targeting women 40+ with comfortable, casual-to-polished apparel; directly comparable to Ann Taylor on customer demographic, sizing breadth, and direct-to-consumer specialty model.

TypeDirect peer
Description

American specialty retailer offering women's workwear, casual, and occasion apparel with mall and outlet distribution; directly comparable to Ann Taylor on customer demographic, occasion-based assortment, and promotional pricing model.

TypeDirect peer
Description

KnitWell Group sister brand offering women's apparel with a distinct contemporary point of view; comparable to Ann Taylor in customer demographic, specialty retail format, and store-based distribution model.

TypeDirect peer
Description

KnitWell Group sister brand specializing in monochromatic women's clothing and occasion dresses, with comparable mid-market specialty retail positioning, loyalty program, and store footprint to Ann Taylor.

TypeDirect peer
Description

Tapestry-owned women's apparel and accessories brand with a strong workwear and occasion assortment; comparable to Ann Taylor on contemporary working-woman customer, handbag and accessory adjacencies, and specialty retail distribution.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ann Taylor

Women's Apparel Retailanntaylor.com

Ann Taylor is a U.S. women's apparel brand and wholly owned subsidiary of KnitWell Group, selling workwear, weekend, and occasion clothing plus shoes and accessories through owned U.S. retail stores and anntaylor.com, targeting modern working women.

What Ann Taylor does

Ann Taylor is a U.S. women's apparel brand founded in 1954 and currently operating as a wholly owned subsidiary of KnitWell Group, the privately held women's apparel conglomerate that also owns LOFT, Talbots, Chico's, and Lane Bryant. The brand retails a comprehensive women's clothing assortment organized into core collections (dresses, suits, tops, sweaters, pants, jackets) plus dedicated Work, Weekend, Petites, Tall, and Curvy Fit lines, alongside shoes, accessories, and sleep/lounge wear. Specialty sub-collections include Ann Icons (signature staples), The Social Shop (occasion dresses), and The Essential Capsule (foundational pieces). Distribution is dual-channel: owned physical retail stores across the United States and direct e-commerce via anntaylor.com, with international shipping supported through Borderfree integration. The StyleRewards loyalty program and Ann Taylor Credit Card provide retention and repeat-purchase mechanics, while standard promotional pricing (e.g., 30% off full-price, tiered sale discounts, $99 curated categories) drives volume. There is no proprietary technology platform; operations rely on a standard e-commerce stack and shared KnitWell infrastructure. The legal operating entity is Premium Brands Opco LLC, headquartered in Westerville, Ohio, with marketing and brand operations run out of New York City.

Ann Taylor firmographics

Firmographics
Name
Ann Taylor
Legal name
Premium Brands Opco LLC
Website
https://anntaylor.com
Company type
Private
Founded year
1994
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Ann Taylor is a U.S. women's apparel brand and wholly owned subsidiary of KnitWell Group, selling workwear, weekend, and occasion clothing plus shoes and accessories through owned U.S. retail stores and anntaylor.com, targeting modern working women.
Ownership category
akta.pro rank

Ann Taylor industry classification

Industry
Product category
Women's Apparel Retail
NAICS
Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)
SIC
Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry
Women’s Apparel Retail (CRAAABAB)

Keywords

  • Women's apparel retail
  • Workwear clothing
  • Petite size clothing
  • Women's fashion e-commerce
  • Loyalty program retail

Where Ann Taylor is headquartered

Location

Headquarters

HQ city
Westerville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Ann Taylor business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Retail Apparel Sales: Revenue generated through physical retail store locations and e-commerce website sales. Products include women's clothing, dresses, suits, pants, tops, sweaters, shoes, and accessories across multiple occasion categories (work, weekend, social).

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail pricing with promotional discounts

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Ann Taylor product offering

Product offering

Core offering

Ann Taylor sells women's apparel, footwear, and accessories directly to consumers through U.S. retail stores and the anntaylor.com e-commerce site. The merchandise is organized across Work, Weekend, and Social occasion collections, with dedicated sizing lines (Petites, Tall, Curvy Fit), and supported by the StyleRewards loyalty program and Ann Taylor branded credit card.

Product overview

Ann Taylor is a women's apparel brand owned by KnitWell Group, offering a comprehensive range of women's clothing and accessories. The core product consists of professional and casual women's apparel organized into distinct collections including the main Clothing line (dresses, tops, sweaters, pants, suits, jeans, jackets, skirts), dedicated Work and Weekend collections, and extended sizing options (Petites, Tall, Curvy Fit). The brand differentiates through specialized sub-collections like Ann Icons (signature pieces), The Social Shop (occasion wear), and The Essential Capsule (wardrobe basics). Supporting product lines include Shoes, Accessories, and Sleep & Lounge wear. Ann Taylor operates a StyleRewards loyalty program and runs periodic sale/clearance events. Recent brand revitalization efforts include the 'This Is Ann' marketing campaign featuring a dedicated collection targeting modern working women.

Differentiator

Problem solved

Functional benefit

Products and services

  • Women's Clothing & Apparel (Core Collection)

Companies that use Ann Taylor

Customer profile

Segments1 record

Ideal customer profiles1 record

Ann Taylor technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ann Taylor partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Delivering GoodminorGTM or Marketing Partner · 1 June 2026Ann Taylor partnered with nonprofit Delivering Good for a 'Buy a Dress, Give a Dress' campaign running June 1-7, 2026. For every dress purchased, Ann Taylor donated one dress (up to 3,000) to women experiencing hardship through Delivering Good's national network of community partners. The initiative coincided with Delivering Good's 2026 Women of Impact Summit and focused on empowering women through community support while reinforcing sustainability through responsible giving. Customers could participate in-store and online.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Ann Taylor competitors and assessment

Company assessment

Direct peers

  • Banana Republic: Gap Inc.'s elevated women's apparel brand offering workwear and contemporary casual; comparable to Ann Taylor on professional women's apparel assortment, mall-based distribution, and mid-premium price positioning.
  • Talbots: Classic American women's apparel brand under KnitWell Group, focused on polished workwear and timeless styles for women — directly comparable to Ann Taylor on customer demographic, occasion-based assortment, and price architecture.
  • Lane Bryant: KnitWell Group sister brand specializing in plus-size women's apparel; comparable to Ann Taylor on women's specialty retail, sister-brand operational synergy, and inclusive sizing strategy.
  • Brooks Brothers: American heritage brand with a significant women's professional apparel business (suits, blazers, workwear); comparable to Ann Taylor on classic American workwear heritage, occasion-driven assortment, and premium-to-mid price positioning.
  • LOFT: Ann Taylor's sister label within KnitWell Group, targeting similar modern working women with contemporary women's apparel including workwear, casualwear, and dresses — the closest direct comparable given shared parent, customer, and assortment overlap.
  • J.Jill: Specialty women's apparel retailer targeting women 40+ with comfortable, casual-to-polished apparel; directly comparable to Ann Taylor on customer demographic, sizing breadth, and direct-to-consumer specialty model.
  • Express: American specialty retailer offering women's workwear, casual, and occasion apparel with mall and outlet distribution; directly comparable to Ann Taylor on customer demographic, occasion-based assortment, and promotional pricing model.
  • Chico's: KnitWell Group sister brand offering women's apparel with a distinct contemporary point of view; comparable to Ann Taylor in customer demographic, specialty retail format, and store-based distribution model.
  • White House Black Market: KnitWell Group sister brand specializing in monochromatic women's clothing and occasion dresses, with comparable mid-market specialty retail positioning, loyalty program, and store footprint to Ann Taylor.
  • Kate Spade: Tapestry-owned women's apparel and accessories brand with a strong workwear and occasion assortment; comparable to Ann Taylor on contemporary working-woman customer, handbag and accessory adjacencies, and specialty retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Ann Taylor social profiles

Digital presence

Ann Taylor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ann Taylor leadership team

Management profile

Number of profiles

Profiles1 record

Ann Taylor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ann Taylor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ann Taylor

What does Ann Taylor do?

Ann Taylor sells women's apparel, footwear, and accessories directly to consumers through U.S. retail stores and the anntaylor.com e-commerce site. The merchandise is organized across Work, Weekend, and Social occasion collections, with dedicated sizing lines (Petites, Tall, Curvy Fit), and supported by the StyleRewards loyalty program and Ann Taylor branded credit card.

Is Ann Taylor a public or private company?

Ann Taylor is a private company. It is classified as corporate owned and is currently operating.

When was Ann Taylor founded?

Ann Taylor was founded in 1994. It employs 5,001 to 10,000 people.

Where is Ann Taylor based?

Ann Taylor is headquartered in Westerville, United States, in the North America region.

How does Ann Taylor make money?

One revenue line is on record: retail Apparel Sales.

Who are Ann Taylor's main competitors?

Direct peers on record are Banana Republic, Talbots, Lane Bryant, Brooks Brothers, LOFT, J.Jill, Express, Chico's, White House Black Market and Kate Spade.

Does Ann Taylor have an API?

No public API is recorded for Ann Taylor.

What industry is Ann Taylor in?

Ann Taylor's product category is Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.

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Live signals
WhoWhatWearThis Fall Skirt Trend Hasn't Gone Out of Style Since Princess Diana Wore It in 1995Michelle Monaghan wore a tweed pencil skirt and matching jacket to Ann Taylor's pre-NYFW event, reminiscent of Princess Diana's December 1995 London outfit. The comparison highlights the timelessness of Diana's style, with both women pairing the skirts with black pointy-toe pumps.KtarGap Factory, Ann Taylor Factory, Sierra coming to Desert RidgeGap Factory, Ann Taylor Factory, and Sierra are opening at Desert Ridge Marketplace in north Phoenix, adding over 30,000 square feet of retail space. Gap Factory opens September, Ann Taylor Factory in November, and Sierra in spring 2027. The center also plans new dining and grocery options.InsideretailWill Substack and a fresh campaign be enough to save Ann Taylor?Ann Taylor, owned by KnitWell Group, is launching "This Is Ann," a 360-degree campaign featuring women balancing work, social and family life in New York, plus a September 8 SoHo pop-up and New York Fashion Week appearances. Analysts say a fresh campaign alone won't revive the brand, which lost relevance since the 1980s and 1990s, and will need a brand ambassador program planned for early 2027 and quality products.Retail DiveAnn Taylor eyes comeback with Substack, fall fashion blitzAnn Taylor, owned by KnitWell Group, launched "This Is Ann," its first major integrated marketing campaign in nearly a decade, featuring ads shot in New York City showing a busy woman in work and casual outfits. The retailer will host a New York Fashion Week pop-up in SoHo on Sept. 8 and plans a brand ambassador program in early 2027.Marketing DiveAnn Taylor stages a brand comeback with Substack, fall fashion blitzAnn Taylor is launching its first major integrated marketing campaign in nearly a decade, titled "This Is Ann," to rebrand the retailer for modern working women. The initiative includes a fall fashion collection, a pop-up activation at New York Fashion Week, and a Substack newsletter, all aimed at reconnecting with existing customers while attracting new audiences. Owned by KnitWell Group, the brand also plans to introduce a social media-focused ambassador program in early 2027.Third NewsAnn Taylor Unveils 'This Is Ann' Campaign to Empower Modern Working WomenAnn Taylor launched its 'This Is Ann' fall 2026 campaign, marking the brand's first comprehensive marketing initiative in years and featuring real working women to redefine corporate imagery. The strategy includes an interactive activation in New York City during Fashion Week, new digital content platforms, and a planned ambassador program for early 2027.PopsugarTenniscore Is Trending Again — 19 Ways to Shop the Aesthetic Starting at $9The article presents a curated shopping guide featuring 19 products that embody the 'Tenniscore' aesthetic, covering categories such as fashion, beauty, home decor, and equipment. It highlights specific items from brands including Nike, Ann Taylor, and Ytonet, available through retailers like Nordstrom and Amazon. The content serves as a consumer trend piece rather than reporting on corporate events or strategic business developments.Business InsiderAnn Taylor, Part of the KnitWell Group, and Delivering Good Launch “Buy a Dress, Give a Dress” Campaign June 1–7Ann Taylor, part of KnitWell Group, is partnering with nonprofit Delivering Good for a "Buy a Dress, Give a Dress" campaign running June 1–7, 2026, during which Ann Taylor will donate one dress for every dress purchased, up to 3,000 dresses, to women experiencing hardship through Delivering Good's national network of community partners. The initiative coincides with Delivering Good's 2026 Women of Impact Summit and focuses on empowering women through community support while reinforcing sustainability through responsible giving. Customers can participate in-store and online at Ann Taylor locations across the United States.InStyleThe 9 Best White Button-Downs, Tested and ReviewedTwo testers evaluated 14 different white button-down shirts over a month to determine the best options for various occasions. The article highlights various brands with specific features, detailing styles, fits, and material advantages. Among the featured brands are Ralph Lauren, Ann Taylor, Classic Six, and J.Crew, providing readers with a range of recommendations for button-down shirts.Yahoo72-year-old mall retailer to close more stores in 2026KnitWell Group, the parent company of Ann Taylor and other women's apparel brands, continued its store closure program in early 2026, shutting down locations across multiple brands including Ann Taylor, LOFT, Chico's, and Talbots in various U.S. states. The closures reflect a broader industry trend of retailers optimizing their physical footprints amid macroeconomic uncertainty, value-conscious consumers, and intensifying e-commerce competition. The company, which operates approximately 3,000 stores and generated over $3 billion in annual sales, is shifting toward prioritizing profitability per location over overall store count.