What KJUS does

KJUS is a premium global sportswear company that designs and sells high-performance apparel for golf, ski, lifestyle, and junior use cases, founded in 2000 and headquartered in Hünenberg, Switzerland, with its principal DTC storefront (kjus.com) operated by KJUS North America, Inc., a Colorado-incorporated subsidiary based in Boulder. The company sits within the Acushnet Holdings Corp. (NYSE: GOLF) portfolio alongside Titleist, FootJoy, Vokey, Scotty Cameron, and Pinnacle, sharing the parent's distribution channels, marketing, and customer relationships in the global golf ecosystem.

The product catalog spans men's, women's, and kids' golf, ski, and lifestyle apparel — polos, midlayers, jackets, vests, pants, rainwear, baselayers, and accessories — differentiated by proprietary fabric technologies including Graphene-enhanced thermal regulation, VaporTemp thermoregulation, Reactive Climate Control, KJUS Fast Thermo Core stretch insulation, Hyper 3D Stretch panels for the golf swing, Hydraulic moisture transport, Mineral Circulation infrared conversion, Eco-Coffee recycled fiber, Carbon Capture polyester, and Moisture Renewal yarn. Pricing ranges from approximately $39 for entry-level accessories to $579 for premium outerwear such as the Pro 3L 3.0 Jacket, placing the brand firmly in the luxury outdoor apparel segment.

KJUS's business model is a US-restricted direct-to-consumer e-commerce operation with free standard shipping on orders over $250 and always-free returns; international brand presence is maintained through the parent group's multi-region distribution footprint across Europe, Asia Pacific, the Americas, the Middle East, and Africa. Revenue is generated through one-time apparel sales to affluent golfers, skiers, and lifestyle consumers seeking understated performance pieces, with marketing primarily executed through owned digital channels — the kjus.com storefront, the Links & Lifts blog, email newsletter capture, and integration with Twitter, Facebook, LinkedIn, and Vimeo. Brand-level revenue, headcount detail, and funding history are not separately disclosed because KJUS is reported as a brand within the publicly traded Acushnet Holdings Corp.

Name

KJUS

Legal name

KJUS North America, Inc.

Website

https://kjus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

KJUS is a premium golf, ski, lifestyle, and kids apparel brand operating as a subsidiary of Acushnet Holdings Corp., selling proprietary-fabric performance clothing direct-to-consumer via kjus.com to affluent golfers, skiers, and lifestyle consumers in the USA and through parent channels internationally.

Ownership category

akta.pro rank

Product category

Premium Sportswear Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Premium sportswear apparel
• Ski and golf clothing
• Technical outerwear
• Performance golf apparel
• Luxury outdoor apparel

Headquarters

HQ city

Hünenberg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Apparel Sales: KJUS generates revenue through the direct sale of premium golf and ski apparel, including polos, jackets, pants, midlayers, and accessories. Products are sold at premium price points ($39-$579+) through the company's e-commerce platform, with orders fulfilled directly to consumers in the USA.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KJUS designs, manufactures, and sells premium technical apparel for golf, ski, and lifestyle use through its own direct-to-consumer e-commerce platform. The assortment spans men's, women's, and kids' collections and includes polos ($109-$129), shorts and pants ($139-$199), midlayers ($199-$329), and premium technical outerwear jackets ($369-$579), all engineered with proprietary fabric technologies for temperature regulation, moisture management, and weather protection.

Product overview

KJUS is a premium golf and ski apparel brand offering high-performance technical clothing for men, women, and kids. The product portfolio is organized into three main lifestyle segments—Golf, Ski, and Lifestyle collections—plus a dedicated Kids line. Core golf offerings include polos (such as the best-selling Savin Structure Polo and Hollow Pima Collection), rainwear (Rain Rescue 2.0), outerwear (Pro 3L Collection), midlayers, and performance bottoms. Ski collections feature technical jackets, pants, baselayers, and midlayers. The brand differentiates through proprietary technologies including Graphene, Reactive Climate Control, VaporTemp, KJUS Fast Thermo Core, Eco-Coffee, Carbon Capture, Moisture Renewal, Mineral Circulation, and Hydraulic moisture-wicking fabrics. KJUS operates as part of Acushnet Company alongside Titleist, FootJoy, Vokey, and Scotty Cameron brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Golf Collection Premium technical golf apparel for men including rainwear, jackets and vests, midlayers and sweaters, polos, bottoms, and accessories engineered for temperature regulation and performance comfort on the golf course.
• Men's Ski Collection Premium ski apparel for men including jackets, pants, midlayers and sweaters, baselayers, and accessories designed for cold-weather performance and protection.
• Men's Lifestyle Collection Casual lifestyle apparel for men blending technical performance features with refined everyday style, including jackets and vests, midlayers, polos and shirts, bottoms, and accessories.
• Women's Golf Collection Premium technical golf apparel for women including rainwear, jackets and vests, midlayers, polos, pants and shorts, dresses and skorts, and accessories engineered for performance and refined aesthetics on the golf course.
• Women's Ski Collection Premium ski apparel for women including jackets, pants, midlayers and sweaters, baselayers, and accessories designed for cold-weather performance and protection.
• Women's Lifestyle Collection Casual lifestyle apparel for women blending technical performance with refined everyday style, including jackets and vests, sweaters and tops, bottoms, and accessories.
• Kids Golf Collection High-performance golf apparel for young golfers including jackets, vests, midlayers, polos, and bottoms designed for junior players with the KJUS Growth System that allows garments to expand as the child grows.
• Kids Ski Collection Ski apparel for kids including jackets, midlayers, and pants designed for young skiers, matching the technical quality and aesthetics of the adult KJUS ski line.
• Pro 3L Collection High-performance 3-layer technical outerwear line designed for extreme weather conditions with waterproof and breathable properties. Includes Pro 3L 3.0 Jacket at $579 and Pro 3L 3.0 Pants at $499.
• Rain Rescue 2.0 Collection Waterproof rainwear collection with advanced water protection technology. Includes Rain Rescue 2.0 Jacket at $399, Troyer at $369, and Pants at $389.
• Hollow Pima Collection Premium polo collection crafted from hollow-core Pima cotton for exceptional softness, breathability, and moisture management. Includes Men's and Women's Hollow Pima Polos and Striped Polos.
• Savin Structure Polo Best-selling engineered polo designed for hot conditions, delivering exceptional breathability and quick-drying performance. Priced at $109.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Acushnet Holdings CorpcoreStrategic or Co-development PartnerKJUS is a brand under Acushnet Holdings Corp, which also owns Titleist, FootJoy, Vokey, Scotty Cameron, Links & Kings, Pinnacle, MyTPI, and other golf-related brands. KJUS follows the Acushnet Privacy Notice and shares brand ecosystem with these established golf equipment and apparel brands. The parent company's established distribution channels and customer relationships in the golf industry provide strategic benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peter Millar: Premium men's apparel brand with strong golf heritage, including technical golf apparel, sportswear, and tailored clothing at luxury price points. Direct competitor to KJUS in the premium golf apparel space, sharing the stealth-luxury positioning and affluent customer targeting.
• RLX Ralph Lauren: Ralph Lauren's performance golf line, offering premium technical golf apparel at the high end of the market. Direct competitor in premium golf apparel with established brand recognition and broader distribution reach than KJUS.
• Bogner: German luxury ski and sportswear brand, founded in 1932, known for high-end ski apparel and après-ski fashion. Most direct competitor to KJUS's ski collection, sharing premium positioning, technical fabric focus, and European heritage.
• Goldbergh: Luxury ski and lifestyle sportswear brand targeting affluent women with premium ski jackets, pants, and après-ski fashion. Closely comparable to KJUS in the premium women's ski apparel segment with similar stealth-luxury positioning.
• Spyder: Established premium ski apparel brand offering technical ski jackets, pants, and racing-inspired sportswear. Direct competitor in the technical ski apparel category, with broader recognition in the US ski market than KJUS.

Broad incumbents

• Lululemon: Global premium athletic apparel leader with growing golf and tennis lines. Competitor at the premium athleisure and lifestyle performance apparel level, with vastly larger scale, marketing reach, and DTC infrastructure.
• Nike Golf: Division of Nike offering golf apparel, footwear, and equipment at premium price points under the Nike Golf brand. Asymmetric competitor with vastly larger marketing budget and athlete endorsements, though positioned at a different brand-aesthetic tier than KJUS.
• Adidas Golf: Adidas's golf apparel and footwear line, offering technical performance products at premium-to-mid price points. Direct overlap with KJUS golf apparel, though at a more mass-market positioning and with significantly greater scale.
• Arc'teryx: Premium technical outerwear brand with strong ski and mountain apparel portfolio, owned by Amer Sports. Comparable in premium positioning and technical fabric innovation, with significantly broader distribution and brand recognition.
• Helly Hansen: Norwegian technical apparel brand with deep ski, sailing, and outdoor heritage, offering premium base layers, midlayers, and outerwear. Comparable in technical ski apparel category, with broader product range and stronger European wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kjus_company
• LinkedInlinkedin.com/company/kjus-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KJUS