Prism Logistics

What Prism Logistics does

Prism Logistics is a family-owned third-party logistics (3PL) provider founded in 1993 and headquartered in Stockton, California, operating 2.3 million square feet across seven Northern California facilities in Stockton, Lathrop, Sacramento, and Hayward. The company delivers warehousing, transportation and distribution, pick-and-pack fulfillment, and value-added services (kitting, display assembly, labeling, shrink wrapping, re-pack) to food, beverage, and consumer packaged goods (CPG) brands, with stated reach to 60 million consumers within one day via direct I-5 highway access, on-site rail service, and proximity to the Ports of Oakland, Stockton, and Sacramento. Its customer base spans multi-decade enterprise accounts (Numi Organic Tea, Hormel/SPAM, Sun-Maid, Girl Scouts of Northern California) alongside growing CPG startups, with food safety credentials including SQF (99% audit rating, 2025), AIB Superior, QAI Organic, ISO 9001, FDA registration, and NSF certification.

The operational technology backbone is PRIMS, a proprietary warehouse management system built on the TELUS WMS platform with 20+ years of customization, offering 24/7 web-based inventory visibility, lot-level traceability for FSMA compliance, and EDI integration. The company has layered automation and digital yard management through partnerships with Raymond West (automated guided vehicles, Radioshuttle and Pallet Runner systems, RF scanning) and Conduit (digital dock and yard management), and operates voice-directed picking to support a self-reported 98.5% order accuracy rate.

Prism Logistics monetizes through quote-based, multi-year managed-service contracts priced by pallet position, pick/pack activity, transportation lanes, and value-added service scope. Go-to-market is enterprise field sales supported by quote-request forms, an active trade show presence (Summer Fancy Food Show, WERC, Manifest, Sweets & Snacks Expo), content marketing, and a distribution partnership with Allied Distribution. The company is led by the Van Puffelen family: founder and Chairman Jere Van Puffelen (IWLA Hall of Fame 2026 inductee), President Jeremy Van Puffelen, and Vice President of Transportation and IT Zech Van Puffelen, with no external institutional ownership disclosed.

Name

Prism Logistics

Legal name

PRISM Logistics

Website

https://prismlogistics.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Prism Logistics is a family-owned Northern California 3PL operating 2.3 million square feet across seven facilities, providing warehousing, transportation, fulfillment, and value-added services to food, beverage, and CPG brands. Founded in 1993, it serves enterprise and emerging CPG customers with proprietary WMS technology and stacked food-safety certifications.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL)

NAICS

General Warehousing and Storage (493110), Truck Transportation (484), Support Activities for Transportation (488)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)

akta.pro secondary industries

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Third-party logistics
• Warehousing services
• Food distribution
• Value-added logistics
• Inventory management

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Third-Party Logistics (3PL) Services: Core revenue from warehousing, distribution, and value-added logistics services for food, beverage, and CPG brands. Services include storage, pick and pack fulfillment, transportation, kitting, display assembly, and specialized handling. Pricing based on volume, storage duration, and service complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prism Logistics is a Northern California-based third-party logistics (3PL) provider delivering integrated warehousing, transportation/distribution, and value-added services (kitting, display assembly, labeling, re-pack, shrink wrapping) primarily to food, beverage, and consumer packaged goods (CPG) brands. Operations span 2.3 million square feet across 7 facilities in Stockton, Lathrop, Sacramento, and Hayward, supported by AIB Superior, SQF (99% audit rating), QAI Organic, and ISO 9001 certifications, direct rail access, and port connectivity. The proprietary PRIMS warehouse management system provides real-time 24/7 inventory visibility, EDI integration, and lot-level traceability for customer supply chains.

Product overview

PRISM Logistics operates as a 3PL platform offering integrated warehousing, transportation, and value-added services. The core technology backbone is PRIMS (Real-time Inventory Management System), a proprietary WMS providing real-time inventory visibility, EDI integration, and lot-level tracking. The platform serves food, beverage, and CPG brands through three primary service lines: Warehousing Services (with direct rail access and food-grade certifications), Transportation & Distribution Services (diverse fleet and partner carrier network), and Packaging/Value-Add Services (kitting, display assembly, re-pack, shrink wrapping, labeling). Additional capabilities include Pick and Pack Fulfillment using RF scanning and voice-directed picking, the Conduit Yard Management System for dock optimization, and specialized logistics tracks for Food & Beverage and CPG brands. The company has invested in automation through a Raymond West partnership deploying Radioshuttle and Pallet Runner systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehousing Services Prime Northern California warehousing with top-tier facilities, food-safety certifications (AIB Superior, SQF, QAI Organic, ISO 9001), strategic proximity to ports and rail, direct rail access, and real-time inventory control for food, beverage, and CPG brands.
• Transportation & Distribution Services Efficient transportation and distribution services across Northern California and beyond, leveraging a diverse fleet, partner carriers, and strategic facility locations for seamless cargo movement.
• Packaging / Value-Add Services Tailored packaging and value-added solutions including display assembly, kitting, re-pack, shrink wrapping, labeling, packaging, and consolidation to elevate product appeal and integrate with the supply chain.
• Pick and Pack Fulfillment Order fulfillment service using RF WMS scans and voice-directed picking for high accuracy, handling both B2B and B2C operations with support for retail compliance requirements.
• Food & Beverage Logistics Specialized logistics services for food and beverage brands including AIB Superior-rated and QAI-certified organic handling, direct rail access, and dedicated customer service.
• Consumer Packaged Goods (CPG) Logistics Logistics services designed for CPG brands operating with tight margins, offering cost-efficient operations, streamlined logistics processes, and optimized efficiency including kitting, display assembly, and retail-compliance support.

Quantifiable outcome

• 98.5% order accuracy rate
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Raymond WestcoreTechnology or IntegrationLongstanding partnership with Raymond West, a leading provider of warehouse automation solutions. Brought automated guided vehicles (AGVs) and radio shuttle storage and retrieval systems into Stockton facilities. Integration of Radioshuttle and Pallet Runner systems along with upgraded forklifts and RF scanning devices maximizes storage space, speeds order processing, and ensures real-time accuracy.
• ConduitcoreTechnology or IntegrationInvestment in Conduit's Dock & Yard Management System for digital yard management. Streamlines trailer movement, reduces dock congestion, and accelerates turnaround times. Provides real-time visibility into every shipment's location and status, allowing faster check-ins, fewer delays, and more accurate scheduling.
• TELUScoreTechnology or Integration20+ year partnership with TELUS to customize and maintain the Warehouse Management System (WMS). Continuous upgrades increasing speed and efficiency while providing customers with real-time updates through the Prism portal.
• Allied DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partnership where Allied Distribution serves as channel partner for reaching specialty food brands. PRISM attends trade shows (Summer Fancy Food Show) alongside Allied Distribution at their booth to connect with food brand founders and operations leaders.
• Rise Against HungerminorOthersCharitable partnership supporting the global movement to end hunger. PRISM stands with Rise to fight hunger, targeting communities facing high rates of food insecurity. Part of company's community giving back initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• RXO (XPO spin-off): RXO is a tech-enabled freight brokerage and last-mile provider; overlaps with Prism's transportation layer but is asset-light rather than asset-heavy in warehousing.

Emerging players

• Americold: Americold is the largest cold-chain warehousing provider in the US; partially comparable where Prism serves temperature-sensitive food/beverage customers, though Prism is not cold-chain-only.
• Lineage Logistics: Lineage is a major temperature-controlled warehousing and food distribution 3PL; overlaps with Prism in food/beverage logistics but emphasizes cold storage where Prism is broader.

Broad incumbents

• GEODIS: GEODIS is a global contract logistics provider with North American distribution centers serving retail, CPG, and FMCG customers, overlapping with Prism's customer verticals.
• DHL Supply Chain: DHL Supply Chain is a global contract logistics leader with substantial food/CPG operations in North America - a broader incumbent that competes with Prism on enterprise food brand contracts.
• Penske Logistics: Penske is a major multi-mode 3PL with food/CPG and dedicated contract carriage services; comparable at the customer-segment level but at much larger scale and broader geographic footprint.
• Ryder Supply Chain Solutions: Ryder SCS provides dedicated contract carriage and warehousing for CPG and retail customers, similar service mix to Prism but with national scale and broader technology offerings.
• CJ Logistics America: CJ Logistics (formerly DSC Logistics) is a supply chain specialist with strong CPG and food manufacturer relationships; comparable vertical focus but at significantly larger scale.

Direct peers

• Kenco Logistics: Kenco is a large US 3PL serving CPG, food and beverage, and retail customers with warehousing, distribution, and value-added services - directly comparable in vertical focus and service mix to Prism.
• NFI Industries: NFI provides dedicated transportation, warehousing, and distribution across food, beverage, and CPG verticals with significant West Coast presence, offering similar integrated 3PL services to Prism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrismLogistics1
• Facebookfacebook.com/prismwarehouse
• LinkedInlinkedin.com/company/prism-logistics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prism Logistics