Open Stage

What Open Stage does

Open Stage S.r.l. (operating as Openstage) is an Italian urban entertainment company that operates a hybrid hardware–software platform for managing live street performances in cities. Its core offering combines a network of proprietary "smart totem" stages — physical units equipped with built-in mixers (4–5 combo channels, jack/XLR), amplification, 220V power outlets, Bluetooth-controlled access locks, and optional IoT modules (air quality sensors, 5G readiness, people counters, smart benches/bins, streaming) — with a mobile application (iOS/Android) and web application for slot booking, artist registration, validation (within 72 hours), and digital donations via PayPal. A dedicated control panel allows municipal administrators to manage artist databases, configure location-specific booking rules, and enforce tiered sound-emission classifications (No emission, Vocal, Acoustic, Low, Medium, High).

The company operates a dual-sided business model. The artist and spectator side is free-to-use (freemium, PLG-style acquisition via app stores and the web app), building a community of 10,000+ performers across 10+ Italian cities. Monetization is concentrated on the B2B side: subscription SaaS for municipalities and venue managers, project-based professional event services, and customization/sale of totem hardware (OASY, OASY MAX, OASY Tower, CUSTOM models) for permanent installations. Quote-based enterprise pricing is sold through direct outreach, with multi-year contracts disclosed. Distribution combines direct enterprise sales with regional agent partnerships (e.g., Llamaloequix in Spain) and co-branded municipal and transit operator deployments.

Customers are predominantly public-sector: Italian municipalities (Milan, Rome, Genoa, Verona, Sanremo), public-transit operators (ATM Milano, Metro5, Ferrovie Nord, ATAC Roma, Regione Lombardia), and selected retail sites (Talenti Village, Pinakothek der Moderne in Munich). The company is privately held, headquartered in Milan with additional offices in Monza and Munich, and discloses 1–10 employees. There are no disclosed funding rounds, revenue figures, or acquisitions.

Name

Open Stage

Legal name

Open Stage S.r.l.

Website

https://theopenstage.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Open Stage S.r.l. (Openstage) operates a hybrid hardware–software platform — Bluetooth-enabled smart totem stages plus iOS/Android/web booking apps — that lets municipalities, transit operators, and retailers manage and monetize live street performances, serving 10,000+ artists across 10+ Italian cities with international expansion into Spain and Germany.

Ownership category

akta.pro rank

Product category

Smart City Entertainment Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industry

Backstage, Artist & Sports Access (HSACAMAE)

Keywords

• Smart city entertainment
• Street performance platform
• Urban IoT totems
• Municipal artist management
• Live music booking software

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. B2B SaaS Platform Subscription: Openstage generates revenue by charging municipalities, shopping centers, public transport operators, and event organizers a subscription fee for access to the SaaS platform. This includes the control panel for managing artist databases, setting custom rules per location, and administering reservations. Pricing is quote-based and not publicly disclosed.
2. Professional Event Services: Openstage organizes innovative events for companies, municipalities, shopping centers, and public/private spaces, creating custom formats and involving their artist community. This is a project-based professional services revenue stream.
3. Totem Hardware Sales/Customization: Openstage offers customizable totem hardware (OASY, OASY MAX, OASY Tower, CUSTOM models) for events and permanent installations, sold to enterprise clients. Totems feature IoT capabilities including air quality sensors, 5G, streaming, and smart city integrations.
4. Free Platform for Artists and Spectators: The core app and web platform are free for artists (who can book slots and receive digital donations) and for spectators (who can view events). This free user base creates network effects and platform value for B2B monetization.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Openstage provides an integrated smart-city entertainment platform combining physical Bluetooth-enabled totem stages (with built-in mixers, amplification, and 220V power) with a mobile/web booking application and a municipal control panel. The system enables street artists to reserve and unlock performance slots for free while giving municipalities and enterprises tools to regulate artist databases, enforce sound-emission tiers, and manage bookings across multiple urban locations. Professional event organization, custom event formats, and trophy/recording opportunities are offered to companies, municipalities, shopping centers, and transit operators.

Product overview

Openstage is an urban entertainment platform for Smart Cities that combines hardware (totems) and software (mobile app and web app) to manage street performances. The platform enables artists to book performance slots through the app, access physical stage units (totems) via Bluetooth, and perform live music in public spaces. The system includes totems with integrated audio equipment (mixer, speakers), a mobile application for iOS/Android, a web application for online access, and administrative tools for municipalities to manage artist databases and customize booking rules. The company also organizes branded events and festivals, manages train station installations (Trenote), and offers a talent discovery program (Call for Artists). The platform serves municipalities, transit authorities, shopping centers, and event organizers, with a community of over 10,000 artists across 10+ Italian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Openstage Totem A physical smart stage unit integrating a 4-5 channel combo mixer (jack/XLR), amplification system, 220V power outlet, Bluetooth-controlled security door, and optional IoT sensors (air quality, 5G, streaming, people counter), sold and customized for enterprise clients including municipalities, transit operators, shopping centers, and event organizers.
• Openstage Mobile App Free mobile application for iOS and Android that lets street artists register, get validated within 72 hours, book performance slots at totems or street-art locations, unlock totems via Bluetooth, manage their profile, and receive digital donations through PayPal; spectators can view event calendars and follow artists.
• Openstage Web App Browser-accessible Openstage platform supporting artist registration, slot booking, and profile management; available in Italian, English, French, Spanish, Portuguese, and German.
• Municipal Control Panel (B2B SaaS) Subscription SaaS control panel sold on a quote basis to municipalities, transit operators, shopping centers, and event organizers, providing centralized artist database management, per-location booking rule customization, sound-emission tier configuration, and reservation administration across multiple totems.
• Professional Event Services Custom event formats, branded activations, music contests, and partner-driven programs (such as Call for Artists talent discovery) organized for companies, municipalities, shopping centers, and public/private spaces, leveraging the Openstage artist community.

Quantifiable outcome

• 10,000+ artists in the community
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pinakothek der Moderne (Munich)coreStrategic or Co-development Partner · 1 July 2025Openstage installed a Third Place totem installation at Pinakothek der Moderne in Munich as part of the FLUX cultural project, creating an urban expression space open to music, words, and creative energy.
• LlamaloequixcoreChannel Partner/ Reseller/ Distributor · 1 May 2025Llamaloequix acts as Openstage's regional agent and marketing partner for Spain operations, facilitating Call for Artists and artist onboarding in Spanish locations (Boadilla del Monte, Colmenarejo).
• Roma CapitalecoreStrategic or Co-development Partner · 1 November 2024Roma Capitale partners with Openstage for the #GenerazioneRoma and Talent Corner program, installing totems at ATAC metro stations (Metro Cipro) and public spaces (Parco Tevere Marconi, Piazza Conca d'Oro, Talenti Village). Artists perform for free in authorized municipal spaces.
• Talenti VillagecoreStrategic or Co-development Partner · 1 November 2024Shopping center partnership hosting Talent Corner with Live Contest (November 2024 - May 2025). Artists can participate in Call for Artists for the final event with prize opportunities including recording an original song with a music producer.
• Ferrovie NordcoreStrategic or Co-development Partner · 1 February 2024Ferrovie Nord collaborated with Openstage and Regione Lombardia to install totems at FNM train stations (Bovisa FN, Cusano FN, Lampugnano, Varese FN, Como Lago FN, Lecco, Pisogne), providing free live music spaces in train stations.
• Regione LombardiacoreStrategic or Co-development Partner · 1 February 2024Regione Lombardia co-funded the Trenote project with Ferrovie Nord and Openstage to bring free live music to train stations across the Lombardy region.
• ATM (Azienda Trasporti Milanesi)coreStrategic or Co-development PartnerATM Milano partners with Openstage to install totems within Milan metro stations, providing controlled performance spaces for street artists. ATM personnel can conduct random inspections and ban violators from the reservation system. Artists must have a valid travel pass when performing inside metro stations.
• Metro5coreStrategic or Co-development PartnerMetro5 partners with Openstage for street performance installations on their metro line, similar to the ATM arrangement. Random checks and system access for Metro5 personnel.
• Sound UndergroundminorStrategic or Co-development PartnerSound Underground is listed as a related project/brand alongside Openstage, potentially sharing artistic community and programming synergies.
• Record Labels and Music ProfessionalsminorStrategic or Co-development PartnerOpenstage collaborates with record labels and music industry professionals for Call for Artists selection processes, providing emerging talent with professional exposure and industry connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sofar Sounds: Global curated-intimate live music platform that books artists into non-traditional urban spaces. Highly comparable in mission (legitimizing street performance / small live music in cities) but distributes via ticketed gigs rather than free public totems.
• Resident Advisor: Live electronic-music event discovery and ticketing platform with strong artist-community overlap. Comparable on the artist-to-venue-to-audience matching layer that Openstage provides, though more nightlife/club-focused and software-only.
• DICE: Mobile-first live event discovery and ticketing app used by venues and promoters globally. Comparable audience/artist flywheel and B2B dashboard for venue operators, though it monetizes ticketing rather than physical stage hardware.
• Fever: Operator of curated experiences (immersive shows, secret concerts, local experiences) in 40+ cities. Comparable in monetizing non-traditional performance venues and partnering with cities for cultural activation, with a similar multi-city GTM playbook.

Emerging players

• Bandsintown: Live music event-discovery app for fans and artists, focused on concert listings and audience building. Comparable on the demand-side artist-to-fan engagement layer (Openstage's spectator calendar / follow flow).
• Songkick: Live music discovery and ticketing service that aggregates concerts and helps artists promote shows. Comparable on the artist-side booking and discovery capability, though operating as a purely digital marketplace without physical hardware.

Broad incumbents

• Eventbrite: Large-scale self-service event ticketing and promotion platform serving millions of organizers. Broadly comparable in giving promoters/municipalities a SaaS dashboard to manage events, but lacks integrated hardware and street-artist validation workflow.
• Live Nation Entertainment: World's largest live entertainment conglomerate operating venues, promoting concerts, and ticketing (Ticketmaster). A comparable operator of physical performance infrastructure and promoter relationships, but operating at a vastly larger scale in traditional ticketed venues.
• AEG Presents: Global concert promotion and venue operator (Staples Center/Coachella-adjacent). Comparable as a venue-and-event-services business but focused on large ticketed arenas rather than free street-performance infrastructure.

Others

• See Tickets: European event ticketing and venue services provider. Comparable as part of the live-events B2B value chain (ticketing/access) Openstage overlaps with, but specialized in paid ticketing rather than free public performance regulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/open-stage-it
• Instagraminstagram.com/openstage.es
• TikToktiktok.com/@openstage.es
• Facebookfacebook.com/OpenStage.italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Stage