What Homeviews does

HomeViews is the UK's only independent review platform dedicated to residential property developments, founded in 2018 and headquartered in Milton Keynes. The platform enables prospective buyers and tenants to search for new-build developments and read verified resident reviews covering five categories: Design, Location, Lifestyle, Value, and Property Management. Residency is verified through a secure API integration with GBG ID3, and verified reviews carry greater weight in the platform's star rating algorithm. The platform covers over 55,000 reviews across 2,900 developments, with 95%+ coverage of completed UK Build to Rent schemes and approximately 1.8 million annual visitors.

The company operates a dual B2B/B2C model. On the consumer side (homeviews.com), prospective residents browse and submit reviews freely, with voucher incentives encouraging verified submissions. On the B2B side, the HomeViews Business Hub (business.homeviews.com) serves 100+ property sector partners including developers, house builders, operators, and housing associations. Revenue is generated through annual subscriptions for marketing content rights, HomeViews Pro data and benchmarking subscriptions, and — following the February 2024 acquisition by Rightmove Group Limited — through verified reviews embedded directly on Rightmove BTR listings, where featured listings generate 10x more views. Additional products include the Resident Email Tool, custom surveys, and annual industry reports covering BTR, Sustainability, Location Ratings, Facilities, and Design. Distribution is amplified by Rightmove's dominant UK property portal reach and by annual Resident Choice Awards events (2022, 2024, 2025, 2026).

Name

Homeviews

Legal name

HomeViews Platform Limited

Website

https://homeviews.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeViews is the UK's only independent review platform for residential developments, collecting verified resident reviews across design, location, lifestyle, value, and property management. It serves prospective buyers, tenants, and 100+ B2B property partners including BTR operators and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Subscription Packages: HomeViews offers marketing subscription packages to property developers and operators. These packages provide content rights to use HomeViews reviews within marketing materials and allow companies to upgrade their profile on the platform with additional images, film content, listings and promotions. Featured spots on the website (homepage banner, featured on area guides or development pages) are allocated to developments with a marketing subscription or for an additional charge.
2. HomeViews Pro Data Subscription: Subscription-based access to detailed analytics, benchmarking data, custom surveys, and 'board-ready' reports for strategic decision-making. Partners receive regular reports from the HomeViews team and benefit from data not shown on the public site.
3. Rightmove Integration Services: Following acquisition by Rightmove in February 2024, HomeViews provides verified resident reviews integrated into Rightmove's BTR listings. Early trials show BTR listings featuring reviews generate 10x more views. This integration creates value for both platforms through enhanced listing quality and user engagement.
4. Development Listing (Free Tier): HomeViews does not charge developers or operators to list their development on the platform. Companies may claim their development, invite residents to write reviews and respond to reviews for free. This creates the user-generated content foundation for paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

HomeViews operates a dual-sided platform: a free consumer review site (homeviews.com) where prospective renters and buyers search UK residential developments and read verified resident reviews, and a B2B Business Hub (business.homeviews.com) selling subscription-based analytics, benchmarking, and marketing tools to property developers, operators, and housing associations. Resident reviews are authenticated through GBG ID3 identity verification, with weighted star ratings across Design, Location, Lifestyle, Value, and Property Management categories.

Product overview

HomeViews operates as a dual consumer and B2B platform. The consumer platform (homeviews.com) is the UK's only independent review platform for residential developments, enabling prospective buyers and tenants to search developments and read verified resident reviews. The B2B offering (HomeViews Business Hub) provides data insights, marketing tools, and reputation management services to over 100 residential property sector partners. Key products include HomeViews Pro (subscription tier with analytics and benchmarking), the Resident Email Tool, Sales & Marketing module, and the Reviews on Rightmove integration. HomeViews also produces industry reports including the annual Build to Rent Report (in partnership with Rightmove), Location Ratings Report, Sustainability Report, Facilities Report, and New Build Resident Experience Report. The platform covers over 55,000 reviews across 2,900 developments with over 92% coverage of completed BTR schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeViews Consumer Platform Consumer-facing review platform at homeviews.com where prospective buyers and tenants search UK residential developments, read verified resident reviews, and explore area guides to make informed decisions on where to live.
• HomeViews Business Hub B2B platform at business.homeviews.com providing data insights, marketing tools, and reputation management for residential property partners including developers, house builders, operators, and housing associations.
• HomeViews Pro Subscription tier providing access to 'board-ready' reports with HomeViews data, tools, and analytics. Enables setting KPIs, informing strategies, and benchmarking against portfolio, sector, region, or country performance, including custom surveys.
• Resident Email Tool B2B tool enabling partners to invite residents to leave reviews through email outreach campaigns and to customise surveys for their developments.
• Data & Benchmarking Analytics dashboard providing insight into each building's performance with benchmarking capabilities against portfolio, sector, region, or country metrics.
• Sales & Marketing Module Marketing subscription enabling partners to amplify and broadcast positive verified reviews across print, digital, social, and Out of Home advertising channels and to upgrade their HomeViews profile with additional images, film, listings, and promotions.
• Reviews on Rightmove Integration that brings HomeViews resident reviews directly onto Rightmove Build to Rent property listings, delivering a documented 10x uplift in listing views versus listings without reviews.

Quantifiable outcome

• BTR listings featuring HomeViews reviews generate 10x more views than those without reviews (Rightmove, June 2024)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trustpilot: Global consumer review platform with a real estate vertical serving businesses across categories. Comparable as a verified-review platform monetized via B2B subscriptions, though far broader and more horizontal than HomeViews' residential-development focus.
• Feefo: UK-headquartered verified review platform serving enterprise clients across multiple verticals with subscription-based analytics. Comparable B2B SaaS review model with verification technology, though not specialized in residential property.
• Zoopla: Major UK property portal competing with Rightmove for residential listings and traffic. Comparable as a UK residential property discovery platform with the scale and resources to launch competing review features.
• Rightmove: HomeViews' parent company and the UK's dominant residential property portal. Comparable as the distribution and listing infrastructure layer that HomeViews is now integrated into, providing unmatched consumer reach for verified reviews.

Direct peers

• ApartmentRatings.com: US-focused apartment and rental property review platform serving prospective renters with resident-submitted reviews. Closest direct comparator by product category (residential property reviews), though geographically distinct from HomeViews' UK BTR focus.
• Resi: UK property platform focused on new-build homes with developer listings and buyer resources. Comparable as a UK new-build residential platform with audience overlap in prospective buyers of developments HomeViews reviews.

Emerging players

• Glassdoor: Employee review platform monetized via employer branding subscriptions. Conceptually analogous as a vertical-specific verified-review platform with B2B subscription upside, but serving employer reputation rather than residential development reputation.

Regional players

• GetAgent: UK estate agent review and comparison platform. Comparable as a UK residential property review/performance platform serving consumers researching providers, though focused on estate agents rather than developments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Homeviews_com
• Facebookfacebook.com/HomeViews
• LinkedInlinkedin.com/company/homeviews
• Instagraminstagram.com/homeviews_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeviews