What Ofload does

Ofload is an Australian digital freight platform founded in 2020 (trading as Ofload, legal entity Digital Services Australia IV Pty Ltd, ACN 633 652 749) and headquartered in Sydney with a second office in Melbourne. The company operates a two-sided marketplace connecting enterprise shippers with a vetted national carrier network of more than 400 operators, providing managed freight services, real-time shipment visibility, automated proof-of-delivery capture, and performance dashboards covering DIFOT, SIFOT and carrier performance metrics. It serves industrial (construction, manufacturing, chemicals, building materials), FMCG, and retail customers, with named enterprise logos including Kimberly-Clark Australia, Mars, PepsiCo, Twinings, Lindt, Manassen, Danone, Colgate-Palmolive, Bunnings Warehouse, Total Tools, PPG, DP World, Metcash, Noumi, Cheetham Salt, Maersk and Asahi.

The core product is the Ofload Digital Freight Platform, supported by native iOS and Android driver apps, the Carbon Analytics Platform (an industry-first Scope 3 freight emissions measurement tool aligned to Australia's Climate-related Financial Disclosures Bill), and DataVerse, an AI-enabled data aggregation platform launched in October 2024 that consolidates freight and emissions data from multiple providers — including non-Ofload shipments — into a single view. The technology stack is PHP-based using a shared-nothing architecture with PHPStan for static typing and Composer for package management. Carrier-facing services include Ofload FastPay (invoice finance in partnership with Butn, paying carriers within 48 hours vs. standard 35-day terms), a fuel offering, and a perks programme; shipper-facing integrations include HubSpot for meetings and forms.

The business model combines transaction-based take rates on freight marketplace volume, managed-services revenue from end-to-end freight forwarding, and an affiliate/referral layer via the Butn-powered FastPay product. Distribution is sales-led for enterprise shippers and self-serve/PLG for the long tail of small Australian carriers (often owner-operators with fewer than ten trucks) who sign up free via app.ofload.com. Ofload is B Corp certified (one of the first logistics technology companies in Asia-Pacific to earn the designation), was named on the 2023 Deloitte Technology Fast 50 (Australia), and received consecutive LinkedIn Top Startup awards in 2023 and 2024.

Name

Ofload

Legal name

Digital Services Australia IV Pty Ltd

Website

https://ofload.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Ofload is an Australian digital freight platform connecting enterprise shippers with a network of 400+ vetted carriers, offering managed freight, Scope 3 emissions analytics via its Carbon Analytics Platform, and the AI-enabled DataVerse aggregation tool across industrial, FMCG and retail customers in Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freight marketplace transaction fees: Ofload operates a digital freight marketplace connecting shippers with carriers. Revenue is generated by facilitating freight transactions - shippers engage Ofload to move freight, and Ofload pays carriers from the freight charge collected per Transport Order (freight charges agreed case-by-case per order). The platform monetises the spread/margin on freight transactions.
2. Carriage services for shippers: Ofload acts as a freight forwarder / end-to-end freight management provider, providing managed freight services including booking, optimisation, tracking, carrier management, and compliance. Pricing is quote-based with no publicly disclosed rate cards, suggesting customised B2B service contracts.
3. Carrier support products (Ofload FastPay via Butn): Ofload partners with Butn to provide carriers with exclusive invoice finance/payment solutions (Ofload FastPay), with payment processed by funding partner within 48 hours from invoice date. This adds a financial-services-driven revenue or referral layer to the carrier side of the marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ofload operates a digital freight platform that connects enterprise shippers with a vetted network of 400+ Australian carriers, providing end-to-end managed freight services including booking, route optimisation, real-time tracking, automated proof-of-delivery capture, and supply chain performance dashboards. The platform also offers the industry-first Carbon Analytics Platform for Scope 3 emissions measurement and the AI-enabled DataVerse platform that aggregates logistics data across all carriers.

Product overview

Ofload operates an integrated digital freight platform for the Australian road freight market, delivered as a core platform with several add-on modules and carrier-facing services. The core Ofload Digital Freight Platform connects shippers with a vetted national carrier network (400+ vetted carriers) and provides booking, real-time visibility, automated POD capture, and performance dashboards for shippers and carriers. Built on top of this core, Ofload offers two flagship technology products: the Carbon Analytics Platform, an industry-first Scope 3 freight emissions measurement tool, and DataVerse (Dataverse), an AI-enabled data aggregation platform launched in October 2024 that consolidates previously siloed emissions and freight performance data from multiple carriers into a single view. The carrier experience is extended through the Ofload Driver App (iOS and Android), the Ofload FastPay invoice-finance service delivered in partnership with Butn, a Fuel Offering (fuel cards and bulk delivery), and a Carriers Exclusive Offers & Perks programme. Together, these products target industrial, FMCG, retail, and construction shippers across Australia, with Ofload positioning its offering as an end-to-end freight forwarder / managed freight solution rather than a pure marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Analytics Platform: Ofload's industry-first carbon measurement and emissions analytics tool that monitors Scope 3 freight emissions across shippers' networks.
• DataVerse

Products and services

• Ofload Digital Freight Platform End-to-end digital freight platform that connects enterprise shippers with a vetted network of 400+ Australian carriers, providing booking, shipment tracking, automated proof-of-delivery capture, digital rate cards, and performance dashboards (DIFOT/SIFOT, carrier performance, financial reports) for businesses moving freight across Australia.
• Carbon Analytics Platform Industry-first carbon measurement tool that allows shippers to monitor Scope 3 freight emissions in real time across Ofload's network, providing carbon measurement and reporting to support mandated emissions reporting under frameworks such as the Climate-related Financial Disclosures Bill starting in 2025.
• DataVerse AI-enabled data aggregation platform launched in October 2024 that aggregates previously siloed data from multiple freight providers (including non-Ofload shipments) into a single view, allowing businesses to measure and optimise carbon emissions and freight performance across their entire Australian logistics networks.
• Ofload Driver App Native iOS and Android mobile application for carriers providing real-time load management, POD capture (98% of PODs approved within 72 hours, >93% PODs within 48 hours for industrial freight), and digital workflow tools.
• Ofload FastPay Carrier payment-acceleration service delivered in partnership with Butn providing invoices paid within 48 hours from invoice date (vs. 35 days on standard terms), enabling accelerated cash flow for small and medium carriers.
• Fuel Offering Fuel solutions for carriers including fuel cards and bulk delivery options designed to help small carrier businesses reduce fuel costs.
• Carriers Exclusive Offers & Perks Programme of exclusive discounts and benefits on products and services designed to help small carrier businesses run more cost-effectively.

Quantifiable outcome

• 5.23% emissions reduction in 2024 (Kimberly-Clark Australia)
• +6 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered critical for electric freight pilot, operational partner for electric freight pilot, core emissions partner, foundational certification partner, industry association partner, ecosystem dependency for pallet policy, annual event partner, brand-awareness collaboration and reference partner for safety compliance content.

• TR Groupcritical for electric freight pilotChannel Partner/ Reseller/ DistributorTR Group leases the Volvo FL Electric used in the Ofload-Kimberly-Clark zero-emission logistics pilot. TR Group provides the truck asset through a leasing arrangement that lets Ofload and Kimberly-Clark deploy an electric heavy vehicle without upfront capex.
• Brisbane Transportoperational partner for electric freight pilotStrategic or Co-development PartnerBrisbane Transport's fleet integrates the first Ofload-Kimberly-Clark electric freight truck on daily freight routes. The Volvo FL Electric runs within Brisbane Transport's existing fleet operations, making the electric deployment an in-service trial.
• Tracecore emissions partnerStrategic or Co-development PartnerTrace is the emissions-tracking organisation Ofload partners with to measure Scope 1, 2, and 3 emissions and develop reduction plans. While Ofload's Carbon Analytics Platform measures truck-level emissions in Ofload's freight network, Trace captures the broader emissions baseline across other parts of the business (including ASRS compliance). Jointly delivered the 'Loads of Knowledge' video series in December 2025.
• B Labfoundational certification partnerOthersB Lab is the independent body that assesses and verifies Ofload's B Corp certification. Ofload's B Impact Score sits above the transport industry average, making Ofload one of the first logistics technology companies in Asia-Pacific to earn the designation.
• Supply & Logistics Association of Australia (SCLAA)industry association partnerGTM or Marketing PartnerOfload hosted SCLAA NSW & ACT leadership and industry voices at its Sydney offices for a panel discussion on investing in supply chain future. The panel included Caitlin Jones (Tassal Group), Nicci Harrison (Tip Top), Katie Walacavage (SCLAA NSW & ACT VP), and Kyle Rogers (uTenant).
• CHEP and Loscam (Australian pallet providers)ecosystem dependency for pallet policyOthersOfload's pallet policy and transfer processes depend on the two major Australian pallet pooling providers - blue CHEP pallets and red Loscam pallets. Ofload's Carrier Policy on pallets references both and outlines transfer and exchange rules for carriers handling CHEP/Loscam pallets.
• Sydney Build Expoannual event partnerGTM or Marketing PartnerOfload's team exhibited at Sydney Build Expo 2026 (April 2026) - Australia's biggest construction and design expo - for two days. The expo informed a published blog post on imports, supply chain disruption, and the construction sector.
• Forefront Eventsannual event partnerGTM or Marketing PartnerOfload attended Forefront Events Retail Supply Chain & Fulfilment Summit in Melbourne (May 2026) and the Forefront Supply Chain Summit in Sydney (June 2026), engaging with senior retail and FMCG supply chain leaders.
• Australian Food & Grocery Conference (AFGC)annual event partnerGTM or Marketing PartnerOfload attended the 2026 Australian Food & Grocery Conference, meeting customers, listening to sessions, and producing thought leadership content based on the event.
• TGL (Toll Group) - La Changbrand-awareness collaborationGTM or Marketing PartnerOfload CEO Geoffroy Henry appeared on TGL CEO La Chang's 'Back and Forth' YouTube video series to discuss supply chain digitalisation, the role of carriers, and Ofload's mission.
• CoRsafereference partner for safety compliance contentOthersReferenced in Ofload's thought leadership content as a partner that helps companies understand and manage Chain of Responsibility (CoR) risks and provides necessary training for all staff.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Uber Freight: Global digital freight marketplace from Uber connecting shippers with carriers. Comparable as a tech-enabled freight broker with TMS-style visibility and a two-sided platform model, but operates at far greater scale across North America and Europe.
• Flexport: Digital freight forwarder offering visibility, booking, and supply chain software globally. Comparable on the digital-forwarder positioning and shared investor overlap (Flexport invested in Ofload's 2021 round), though Flexport's scope spans ocean and air, not just road freight.
• WiseTech Global: Australian-listed logistics software powerhouse (CargoWise) providing TMS, customs, and compliance platforms to global 3PLs and freight forwarders. Comparable as a tech-enabled freight/logistics platform, but operates in adjacent software layer rather than direct freight marketplace.
• Maersk (A.P. Moller-Maersk): Global integrated logistics company and Ofload investor (via Maersk Growth). Comparable as a freight and supply chain service provider and as Ofload's strategic backer, though Maersk's scale and ocean/air focus make it an incumbent rather than a head-to-head competitor.
• DP World: Global port operator and end-to-end logistics provider that is both an Ofload customer (logo on Industrial Freight page) and a broader freight forwarder competing for the same enterprise shipper spend across multiple modes.
• DHL Digital Freight: DHL's digital freight forwarding arm offering managed road, ocean, and air services with visibility tooling. Comparable as an enterprise-focused digital forwarder with sustainability/Scope 3 reporting offerings competing for the same corporate RFPs.

Direct peers

• FreightExchange: Australian digital road freight marketplace connecting shippers and carriers. The closest direct Australian competitor, serving overlapping enterprise FMCG and retail customers with a similar self-serve + managed services mix.
• Loadsmart: US-based digital freight platform combining a brokerage marketplace with automation and AI-driven pricing. Comparable as a tech-enabled freight marketplace targeting enterprise shippers, though US-focused and more skewed to drayage and intermodal.
• Loadshift: Australian online freight exchange connecting carriers with available loads. Direct marketplace peer in the same geography, with a similar two-sided carrier/shipper model though a less technology-rich product stack.

Emerging players

• project44: Supply chain visibility platform providing real-time shipment tracking across road, ocean, and air. Comparable as a visibility/data layer adjacent to Ofload's Carbon Analytics and DataVerse products, though project44 is a software play rather than a freight marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ofloadaustralia
• LinkedInlinkedin.com/company/ofload
• Xx.com/OfloadAustralia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofload