What Winning Solutions does

Winning Solutions (legal entity: Nagel & Mäder GbR) is a German WordPress and WooCommerce digital agency founded in 2014 by co-founders Nico Nagel and Christian Mäder. The firm operates from Koblenz with a secondary office in Munich and employs approximately 10 staff, including developers, designers, and project managers. It serves primarily mid-market and enterprise German businesses across retail, consulting, software, environmental, cycling, automotive, and hospitality verticals, with occasional international engagements (notably in Canada).

The company's core technology stack is built on WordPress CMS, WooCommerce, PHP, JavaScript, React, and REST/SOAP APIs. It has developed proprietary WordPress plugins — Tridata-WooCommerce-Schnittstelle, HILTES-WooCommerce-Schnittstelle, WS Cookie Consent, WS Action Scheduler Cleaner, and German Imprint Scraper — including certified integrations into niche German ERP systems (Tridata/TriCon and HILTES 4000/Fashion 3000). These integrations, plus connectors to Bike Exchange, mobile.de, DHL, and eRecht24, form the technical backbone of its e-commerce offering.

Winning Solutions generates revenue through project-based professional services (custom WordPress/WooCommerce development, individual plugin development), recurring managed services (maintenance contracts, performance hosting), SEO/SEA campaigns, white-label development for other agencies, and an emerging KI-Automatisierung (AI automation) service line. Pricing is quote-based per project scope, with no public pricing tiers, and the firm employs a sales-led GTM combining direct enterprise field sales, inside sales via website inquiries, and a white-label channel partner program.

Name

Winning Solutions

Legal name

Nagel & Mäder GbR

Website

https://winning-solutions.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Winning Solutions is a German WordPress and WooCommerce digital agency founded in 2014, serving mid-market and enterprise clients across DACH with custom web development, certified ERP-integrated e-commerce plugins, maintenance, hosting, and white-label services.

Ownership category

akta.pro rank

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Development Projects: Project-based custom WordPress and WooCommerce development including website design, individual programming, and e-commerce implementation. Pricing varies based on scope, features, and complexity.
2. WordPress/WooCommerce Maintenance: Ongoing maintenance contracts including regular updates, security checks, backups, and technical support. WordPress and WooCommerce maintenance packages.
3. Performance Hosting: Managed hosting services with optimized WordPress performance, security configurations, and server maintenance.
4. SEO/SEA Services: Search engine optimization and advertising campaign management services.
5. White Label Services: Technical implementation services for agencies and freelancers who subcontract development work.
6. KI-Automatisierung: AI automation solutions for business process optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Winning Solutions is a specialized WordPress and WooCommerce agency that designs, develops, and maintains custom websites, online shops, and bespoke plugins for businesses. Its offerings span from web design, individual development, and e-commerce implementations (including certified Tridata and HILTES ERP integrations) to ongoing WordPress maintenance, performance hosting, SEO/SEA, and white-label technical services for other agencies.

Product overview

Winning Solutions is a WordPress-focused digital agency offering a comprehensive portfolio centered around WordPress and WooCommerce web development. Their core offerings include custom WordPress web design and development services (Individual-Entwicklung), WooCommerce e-commerce solutions, and a range of proprietary WordPress plugins including the Tridata-WooCommerce-Schnittstelle, HILTES-WooCommerce-Schnittstelle, WS Cookie Consent, WS Action Scheduler Cleaner, and German Imprint Scraper. Complementing their development services, they provide SEO/SEA marketing, WordPress maintenance and security services, performance hosting, and specialized services like AI automation (KI-Automatisierung), PHP updates, and white-label agency services. They also offer Framer website design as an alternative platform option. The agency operates from Koblenz and Munich with a team of 10 employees, founded in 2014 by Nico Nagel and Christian Mäder.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Webdesign Custom WordPress web design services including modern, mobile-optimized, and conversion-optimized responsive landing pages tailored to client branding and CI requirements.
• WooCommerce Online Shop Solutions Professional WooCommerce e-commerce solutions including online shop development, checkout optimization, and seamless ERP/inventory management integration for retail and wholesale businesses.
• Individual Development Custom WordPress development with individual plugins and specific interfaces, utilizing JavaScript, React, PHP, and WordPress technologies for tailored client solutions.
• Tridata-WooCommerce-Schnittstelle (Plugin) Custom WordPress plugin providing a WooCommerce interface to Tridata/TriCon ERP system with automatic synchronization of product data, inventory, and orders, offered as an official Tridata Partner integration.
• HILTES-WooCommerce-Schnittstelle (Plugin) Custom plugin integrating HILTES 4000 / Fashion 3000 ERP systems with WooCommerce, featuring CSV-based data exchange and Single-Identity-System implementation for fashion retailers.
• WS Cookie Consent (Plugin) WordPress cookie consent plugin for GDPR/DSGVO-compliant cookie banners and privacy settings management.
• WS Action Scheduler Cleaner (Plugin) WordPress plugin for cleaning and managing WordPress Action Scheduler data, available on the WordPress.org plugin repository.
• German Imprint Scraper (Tool) Tool for scraping German legal Impressum data, available on the Apify marketplace.
• Framer Agency Service Framer website design and development services offered as an alternative platform to WordPress solutions for clients preferring a no-code/low-code approach.
• WordPress Performance Optimization WordPress website speed and performance optimization including Core Web Vitals improvement, caching implementation, database optimization, and CDN integration.
• WordPress Maintenance Service Ongoing WordPress maintenance services including regular updates, security checks, compatibility testing, backups, and performance monitoring under maintenance contracts.
• Performance Hosting High-performance WordPress hosting services with fast load times, secure systems, and direct support, offered as a recurring subscription.
• SEO / SEA Service Search engine optimization and advertising services including technical SEO, on-page optimization, keyword research, Google Ads campaigns, and conversion tracking.
• AI Automation Service AI solutions for automating business processes using artificial intelligence technologies, offered as a consulting/implementation service.
• White Label Agency Service White-label agency services for other agencies, freelancers, and service providers handling technical and design implementation without visible co-branding.
• Website Relaunch Service Website redesign and relaunch services including technical modernization, content migration, multilingual support, and SEO optimization.

Quantifiable outcome

• 45 Google Reviews with 'Excellent' rating

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Tridata (TriCon)coreTechnology or IntegrationOfficial Tridata Partner offering certified WooCommerce integration. Full synchronization of product data, inventory, and orders between WooCommerce and Tridata/TriCon ERP systems. Flexible integration with WooCommerce extensions.
• HILTES (Fashion 3000 / 4000)coreTechnology or IntegrationSpecialized integration for HILTES 4000 and Fashion 3000 ERP systems with CSV connection and single-ID system implementation for fashion retailers. Customizable interface for individual requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inpsyde GmbH: Germany-based WordPress agency with similar specialisation in custom WordPress and WooCommerce development, multilingual enterprise projects, and enterprise integration work — a direct competitor for the same DACH mid-market and enterprise clients.
• Human Made: Enterprise WordPress agency offering custom development, hosting, and platform engineering services; comparable in service scope (custom WP builds, hosting, support) and target market (mid-market and enterprise).
• 10up: WordPress-focused agency providing design, engineering, and ongoing site management across enterprise clients; directly comparable in custom WP/WooCommerce delivery and managed-services model.
• SiteCare: WordPress support, maintenance, and performance services firm comparable to Winning Solutions' WordPress-Wartung and Performance-Optimierung offerings, serving SMB and mid-market clients with recurring care plans.

Broad incumbents

• WP Engine: Large managed WordPress hosting and platform provider whose performance hosting, security, and Atlas offering overlap with Winning Solutions' Performance-Hosting and maintenance services, but at much greater scale and with a broader portfolio.
• WebFX: Large full-service digital marketing agency offering web design, SEO, and hosting among many other services — comparable in SEO/SEA and web design offerings but at substantially greater scale and broader portfolio.

Regional players

• Limesoda GmbH: Austrian WordPress and WooCommerce agency delivering custom development, multilingual sites, and enterprise projects across the DACH region — a near-direct peer by service mix, with comparable size and target customers.

Others

• YITH GmbH: WooCommerce plugin and theme vendor; comparable to Winning Solutions' proprietary plugin business (Tridata, HILTES, WS Cookie Consent) as adjacent ecosystem participant rather than direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/WSAgentur
• Facebookfacebook.com/winningsolutions
• LinkedInlinkedin.com/company/winning-solutions-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning Solutions