UBMD Orthopaedics & Sports Medicine

What UBMD Orthopaedics & Sports Medicine does

UBMD Orthopaedics & Sports Medicine is a private, multi-specialty orthopaedic and sports medicine practice headquartered in Cheektowaga, New York, operating as the orthopaedic division of UBMD Physicians' Group, the largest physician group in Western New York. Founded with roots dating to the first orthopaedic course at the University at Buffalo in 1886 and formally structured in 1986, the practice employs between 251 and 500 staff, including nearly 50 fellowship-trained musculoskeletal physicians, physician assistants, nurse practitioners, physical therapists, athletic trainers, and a dedicated clinical research team. Services span the full musculoskeletal continuum: subspecialty surgical and non-surgical care (elbow, foot/ankle, hand/upper extremity, hip, knee, neck, pediatric orthopaedics, shoulder, spine, sports medicine), on-site diagnostic imaging, physical therapy and rehabilitation, regenerative medicine (PRP and BMAC), casting and bracing, and robotic-assisted joint replacement via the Mako SmartRobotics platform. The practice operates twelve owned outpatient locations across Western New York plus hospital-based services at Buffalo General Medical Center, Erie County Medical Center, and Golisano Children's Hospital. Sub-brands extend the footprint into urgent orthopaedic care (UB OrthoCare), sports performance training (IMPACT Sports Performance), athletic training outreach (ATEAM), and a Clinical Research Center conducting NIH and Department of Defense-funded studies.

The business model is predominantly fee-for-service professional services billed through commercial insurance, Medicare, and Medicaid, supplemented by hospital staffing contracts, self-pay regenerative medicine, and sponsored clinical research. Revenue concentration sits in ambulatory orthopaedic care, with roughly 80% of patients managed non-surgically and the remainder routed to surgery. A payer relationship change is imminent: the practice will exit the UnitedHealthcare network effective March 1, 2026, altering its commercial payer mix. Go-to-market is hybrid: direct-to-consumer acquisition through 24/7 online scheduling, a patient portal, Saturday urgent care availability, and telemedicine for follow-ups; and event-driven credibility through official team physician roles with the Buffalo Sabres, Buffalo Bandits, and Rochester Americans, plus team physician coverage for at least nine regional college and university athletic programs. Distribution is reinforced by athletic trainers embedded in over 30 Western New York high school programs, creating a pre-collegiate referral funnel. The practice's competitive positioning rests on academic affiliation with the University at Buffalo Jacobs School of Medicine, a nationally ranked residency program scoring at the 91st percentile on the 2022 Orthopaedic in Training Exam, and a world-recognized Concussion Management and Research Center whose protocols have been published in peer-reviewed literature.

Name

UBMD Orthopaedics & Sports Medicine

Legal name

UBMD Orthopaedics & Sports Medicine

Website

https://ubortho.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

UBMD Orthopaedics & Sports Medicine is a private multi-specialty orthopaedic practice in Western New York with nearly 50 fellowship-trained physicians, twelve outpatient locations, and hospital staffing, serving general patients, athletes, and pediatric cases across the full musculoskeletal care continuum.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Orthopaedic care services
• Sports medicine treatment
• Joint replacement surgery
• Physical therapy rehabilitation
• Concussion management care

Headquarters

HQ city

Cheektowaga

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Direct patient care including consultations, diagnostic imaging, surgical procedures, physical therapy, and rehabilitation services. Revenue generated through insurance reimbursement and patient payments. More than 80% of patients treated non-surgically.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

UBMD Orthopaedics & Sports Medicine provides comprehensive surgical and non-surgical musculoskeletal care across every orthopaedic subspecialty (elbow, foot/ankle, hand/upper extremity, hip, knee, neck, pediatric, shoulder, spine, and sports medicine), delivered by nearly 50 fellowship-trained physicians across 12+ clinical locations in Western New York. The practice integrates on-site physical therapy, regenerative medicine, diagnostic imaging, casting/bracing, urgent orthopaedic care, and a telemedicine platform, supported by a Clinical Research Center and a Concussion Management and Research Center.

Product overview

UBMD Orthopaedics & Sports Medicine is the largest orthopaedics group in Western New York, offering a comprehensive suite of musculoskeletal care services. The practice provides surgical and non-surgical treatments across multiple subspecialties (elbow, foot/ankle, hand/upper extremity, hip, knee, neck, pediatric orthopaedics, shoulder, spine, and sports medicine), supported by on-site physical therapy, regenerative medicine (PRP/BMAC), diagnostic imaging, and casting/bracing services. Urgent care is available through UB OrthoCare, while athletic training support is provided via the ATEAM program and sports performance training through IMPACT Sports Performance. The group operates a dedicated Clinical Research Center for sports medicine, concussion, and joint replacement research, and leverages Mako SmartRobotics for joint replacement surgery. Telemedicine and a patient portal enable remote consultations and convenient access to care.

Differentiator

Problem solved

Functional benefit

Brands

• UB OrthoCare: Urgent orthopaedic care service offering walk-in treatment for bones, joints, muscles, concussions and more in Williamsville and Orchard Park locations.
• IMPACT Sports Performance
• Clinical Research Center (CRC)
• Concussion Management and Research Center

Products and services

• UB OrthoCare Urgent Orthopaedic Care Walk-in urgent orthopaedic care service providing same-day treatment for bones, joints, muscles, and concussions at multiple Western New York locations, available Monday through Saturday without an appointment. Targeted at patients with acute injuries who need immediate evaluation outside of a general emergency room.
• Clinical Research Center (CRC) Multidisciplinary clinical research service conducting award-winning studies in sports medicine, concussion, spine, upper extremity, total joint arthroplasty, trauma, and pediatrics, funded by NIH, Department of Defense, and industry sponsors. Serves as the academic research arm of the practice.
• Concussion Management and Research Center Specialized center delivering comprehensive concussion diagnosis, treatment, and recovery services for athletes and non-athletes, supported by proprietary protocols developed through academic research including the Buffalo Concussion Protocol.
• IMPACT Sports Performance Sports performance and recovery facility offering training programs, athletic training, a recovery lounge, and facility access for athletes, powered by UBMD Orthopaedics & Sports Medicine.
• ATEAM Athletic Training Education And Medical Program Embedded athletic training program providing injury prevention, education, and recovery support to athletes at high schools and colleges across Western New York.
• Telemedicine Orthopaedic Consultations Virtual orthopaedic consultation service enabling patients to meet with specialists remotely for follow-up visits and certain initial evaluations.
• Mako SmartRobotics Joint Replacement Robotic-assisted surgical service for total knee, total hip, and partial knee replacement procedures, providing personalized surgical planning and increased precision for joint replacement patients.
• Physical Therapy and Rehabilitation Outpatient orthopaedic physical therapy and rehabilitation service for musculoskeletal injuries and post-surgical recovery, including aquatic therapy, blood flow restriction training, and sports performance training.
• Regenerative Medicine (PRP and BMAC) Orthobiologic injection service delivering Platelet Rich Plasma (PRP) and Bone Marrow Aspirate Concentrate (BMAC) treatments for arthritis and tendinopathy; offered primarily on a self-pay basis.
• Diagnostic Imaging (X-ray and MRI) On-site diagnostic imaging service providing X-ray and MRI for accurate diagnosis of orthopaedic conditions across practice locations.
• Casting, Bracing and Durable Medical Equipment Provision of casts, braces, splints, crutches, and custom orthotics to support patient healing and recovery following injury or surgery.
• CPR and AED Community Education Community education program delivering hands-only CPR and AED training and awareness across Western New York, having trained over 27,000 residents and supported 350+ training events.

Quantifiable outcome

• 80% of patients treated non-surgically
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• Buffalo SabrescoreStrategic or Co-development PartnerOfficial team physicians for the Buffalo Sabres NHL hockey team. UBMD physicians provide comprehensive orthopaedic care, concussion management, and sports medicine services to professional athletes.
• Buffalo BanditscoreStrategic or Co-development PartnerOfficial team physicians for the Buffalo Bandits NLL lacrosse team. Provides orthopaedic care and athletic training services.
• Rochester AmericanscoreStrategic or Co-development PartnerOfficial team physicians for the Rochester Americans AHL hockey team.
• Kaleida HealthcoreStrategic or Co-development PartnerMajor hospital system affiliation. UBMD physicians staff Buffalo General Medical Center and provide services at ECMC.
• Erie County Medical Center (ECMC)coreStrategic or Co-development PartnerECMC physician staffing and affiliation for orthopaedic trauma and surgical services.
• Catholic Health SystemcoreStrategic or Co-development PartnerHospital system affiliation for comprehensive orthopaedic care delivery.
• Niagara Falls MemorialcoreStrategic or Co-development PartnerHospital affiliation for orthopaedic services in the Niagara Falls region.
• University at Buffalo Jacobs School of Medicine and Biomedical SciencescoreStrategic or Co-development PartnerAcademic affiliation where all UBMD physicians serve as professors. Supports nationally ranked orthopaedic residency and fellowship training programs.
• Golisano Children's Hospital of BuffalocoreStrategic or Co-development PartnerPediatric orthopaedic care affiliation providing specialized services for children.
• Buffalo State BengalscoreStrategic or Co-development PartnerOfficial team physicians for Buffalo State collegiate athletics.
• University at Buffalo BullscoreStrategic or Co-development PartnerOfficial team physicians for UB Bulls collegiate athletics program.
• Daemen University WildcatscoreStrategic or Co-development PartnerOfficial team physicians for Daemen University athletics.
• Erie Community College KatscoreStrategic or Co-development PartnerOfficial team physicians for ECC collegiate athletics.
• Hilbert College HawkscoreStrategic or Co-development PartnerOfficial team physicians for Hilbert College athletics.
• Niagara University Purple EaglescoreStrategic or Co-development PartnerOfficial team physicians for Niagara University athletics.
• SUNY Niagara ThunderwolvescoreStrategic or Co-development PartnerOfficial team physicians for SUNY Niagara athletics.
• D'Youville SaintscoreStrategic or Co-development PartnerOfficial team physicians for D'Youville College athletics.
• Buffalo Black Nurses, Inc.coreStrategic or Co-development PartnerCollaborative partnership for CPR/AED awareness and community education initiatives. Joint hands-only CPR training sessions throughout Western New York.
• UBMD Emergency MedicinecoreStrategic or Co-development PartnerCollaborative partnership for CPR/AED awareness and community education programs.
• American Academy of Orthopaedic SurgeonscoreStrategic or Co-development PartnerResidency program prepares physicians for AAOS certification exam. Patients directed to AAOS for orthopaedic condition information.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rothman Orthopaedic Institute: Large, multi-subspecialty orthopedic and sports medicine practice operating across the Mid-Atlantic. Highly comparable as a multi-site, fellowship-driven, physician-led group with sports medicine, urgent care, physical therapy, and research functions.
• Midwest Orthopaedics at Rush: Large physician-led orthopedic specialty group based in Chicago with academic ties to Rush University. Directly comparable in terms of subspecialty depth, sports team affiliations, academic affiliation, and integrated research.
• TRIA Orthopaedic Center: Multi-site orthopedic and sports medicine group in the Twin Cities with embedded physical therapy, urgent orthopedic care, and research. Comparable in operating model (multi-site ortho + PT + urgent care + research) and patient segment.
• Andrews Sports Medicine & Orthopaedic Center: Physician-led orthopedic and sports medicine practice with a strong sports-team-physician brand. Comparable as a fellowship-driven sports medicine and orthopedic surgery group leveraging elite athlete partnerships for consumer brand equity.
• The Steadman Clinic: Orthopedic and sports medicine specialty clinic with elite athlete caseload and integrated research (Steadman Philippon Research Institute). Comparable in brand-led sports medicine positioning and orthopedics + research + rehabilitation integration.
• OrthoVirginia: Large multi-site orthopedic specialty practice with urgent care, physical therapy, and orthopedic surgery across Virginia. Comparable as a physician-led, multi-subspecialty group with embedded ancillary services and sports medicine coverage.
• Resurgens Orthopaedics: One of the largest physician-owned orthopedic practices in the U.S., operating across metro Atlanta. Comparable in scale (multi-site, 100+ physicians), subspecialty breadth, integrated PT/urgent care, and PE-backed growth trajectory.

Broad incumbents

• Hospital for Special Surgery (HSS): National leader in orthopedic surgery and sports medicine with academic affiliation and a world-renowned research footprint. Comparable as a top-tier, fellowship-trained, academically anchored orthopedic specialty group spanning surgery, rehabilitation, and sports medicine.
• Cleveland Clinic Orthopaedic & Rheumatologic Institute: National hospital-based orthopedic and sports medicine program with research and residency training. Comparable in scope of subspecialty services, sports medicine, and academic/research integration, though embedded within a larger health system.

Regional players

• University of Rochester Medical Center Orthopaedics: Academic orthopedic program serving the same upstate New York market, including the Rochester Americans affiliation that overlaps with UBMD's. Comparable as an academic, multi-subspecialty orthopedic provider competing for similar regional patient and sports team relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ubmdortho
• YouTubeyoutube.com/channel/UCso1YX56agEtGHPxIrKg4lw
• Facebookfacebook.com/ubmdortho
• LinkedInlinkedin.com/company/ub-orthopaedics-&-sports-medicine
• Instagraminstagram.com/ubmdortho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBMD Orthopaedics & Sports Medicine