OrthoVirginia
OrthoVirginia is Virginia's largest independent, physician-owned orthopedic medical practice, operating 35+ locations statewide with 150+ physicians delivering integrated orthopedic care, imaging, therapy, outpatient surgery, urgent care, and sports medicine services.
- Company typePrivate
- Founded1971
- HeadquartersLynchburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What OrthoVirginia does
OrthoVirginia, Inc. is a physician-owned independent orthopedic medical practice headquartered in Lynchburg, Virginia, founded in 1971 and operating as Virginia's largest independent orthopedic physician practice. The company delivers comprehensive musculoskeletal care across 35+ locations spanning Hampton Roads, Lynchburg, Northern Virginia, Richmond, and Southwest Virginia, organized around eight subspecialty service lines (back/neck, elbow, foot/ankle, hand/wrist, hip, knee, shoulder, and additional therapy services). The care model is vertically integrated: in addition to physician consultations, the practice owns and operates ACR-accredited MRI and CT imaging centers, outpatient ambulatory surgery centers (Boulders, Westchester, Shrader, Herndon), on-site physical/occupational/hand therapy clinics, a walk-in orthopedic urgent care network called Ortho On Call, and a Sports Performance and Wellness program equipped with VALD Force Deck technology and Norma Tec recovery systems.
The technology stack is anchored by Epic as the electronic health record system, with MyChart providing 24/7 patient-facing access to records, scheduling, bill pay, and live telemedicine video visits. Surgical capabilities include robotic-assisted MAKOplasty knee resurfacing and computer-navigated hip/spine procedures, with AI-enabled ambient documentation and AI-powered telephone/text communications layered across the clinical workflow. Revenue is generated through fee-for-service clinical care billed to Medicare, Medicaid, Tricare, and major Virginia commercial payors, supplemented by transparent self-pay package pricing under the No Surprises Act, ancillary imaging and surgery center facility fees, and paid sports performance training. The customer base is predominantly direct-to-consumer patients, with enterprise-level sports medicine partnerships serving as marketing anchors — including the Washington Commanders (NFL), the Atlantic 10 Conference, the University of Richmond, and Liberty University. The practice is recognized as the #1 Orthopedic Physician Practice in Virginia by Castle Connolly (2026) and as an NRC Health Excellence in Patient Experience Award recipient (2025).
OrthoVirginia firmographics
Firmographics- Name
- OrthoVirginia
- Legal name
- OrthoVirginia, Inc.
- Website
- https://orthovirginia.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OrthoVirginia is Virginia's largest independent, physician-owned orthopedic medical practice, operating 35+ locations statewide with 150+ physicians delivering integrated orthopedic care, imaging, therapy, outpatient surgery, urgent care, and sports medicine services.
- Ownership category
- akta.pro rank
OrthoVirginia industry classification
Industry- Product category
- Orthopedic Healthcare Services
- NAICS
- Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- General Orthopedics (HLAKALAA)
- akta.pro secondary industries
- Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Spine (Orthopedic Spine) (HLAKALAE), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
Keywords
Where OrthoVirginia is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices37 records
Markets served
OrthoVirginia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Clinical Care Services: Fee-for-service healthcare delivery including physician consultations, examinations, diagnostic imaging, physical therapy, and surgical procedures. Revenue collected through insurance claims, patient copayments, deductibles, and self-pay arrangements.
- Self-Pay/Package Pricing: Transparent self-pay pricing for uninsured or high-deductible patients, offering upfront cost estimates for services with no hidden costs. Includes Good Faith Estimates per No Surprises Act requirements.
- Imaging Services: MRI and CT imaging services billed separately, with outside physician referrals accepted for orthopedic MRI in Lynchburg area. Revenue from imaging procedures and associated facility fees.
- Sports Performance Training: Athletic training services including personal training, semi-private sport-specific training, running assessments, and nutrition services for athletes and non-athletes seeking enhanced performance and injury prevention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based care with accepted plans |
| One time/ perpetual license | Pay-as-you-go | Self-pay pricing for uninsured or out-of-network patients |
| Unit Pricing | Pay-as-you-go | Administrative form processing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
OrthoVirginia product offering
Product offeringCore offering
OrthoVirginia is Virginia's largest independent physician-owned orthopedic practice delivering comprehensive musculoskeletal care including physician consultations, on-site physical/occupational/hand therapy, MRI and CT imaging, walk-in orthopedic urgent care, telemedicine, and outpatient joint replacement surgery across 35+ locations statewide. The practice treats patients of all ages for sports injuries, chronic joint conditions, fractures, and degenerative diseases, with integrated care from diagnosis through rehabilitation.
Product overview
OrthoVirginia is Virginia's largest independent orthopedic physician practice, offering a unified care ecosystem spanning 35+ locations statewide. The portfolio comprises the core OrthoVirginia practice supported by an Epic/MyChart patient portal for 24/7 records access; Ortho On Call walk-in urgent care centers for after-hours orthopedic injuries; Telemedicine video visits for remote consultations; diagnostic MRI and CT imaging services (ACR-accredited); on-site physical, occupational, and hand therapy; Sports Performance and Wellness programs with athletic training and VALD Force Deck analysis; and Outpatient Total Joint Replacement using robotic-assisted and minimally invasive surgical techniques. The practice treats conditions across eight body regions (back/neck, elbow, foot/ankle, hand/wrist, hip, knee, shoulder) through a coordinated model integrating surgery, therapy, and sports medicine.
Differentiator
Problem solved
Functional benefit
Products and services
- OrthoVirginia Orthopedic Physician Care
- Ortho On Call Orthopedic Urgent Care
- Telemedicine Video Visits
- MRI and CT Imaging
- Physical, Occupational, and Hand Therapy
- Sports Performance and Wellness
- Outpatient Total Joint Replacement
- MyChart Patient Portal
Quantifiable outcome
- Thousands of successful joint replacement procedures with superior low infection rates and low 90-day readmission rates
- +2 more outcomes
Companies that use OrthoVirginia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
OrthoVirginia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature6 records
OrthoVirginia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Washington CommanderscoreOrthoVirginia serves as the Official Orthopedic and Sports Medicine Provider for the Washington Commanders NFL team, providing comprehensive athletic injury care, treatment, and sports medicine services for team athletes.
- Atlantic 10 ConferencecoreOrthoVirginia is the Official Orthopedic and Sports Medicine Provider for the Atlantic 10 Conference, supporting collegiate athletics across multiple universities.
- University of RichmondcoreOrthoVirginia provides orthopedic and sports medicine services as the official provider for University of Richmond athletics.
- Liberty UniversitycoreOrthoVirginia is the Official Orthopedic and Sports Medicine Provider for Liberty University's athletics and sports programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OrthoVirginia competitors and assessment
Company assessmentBroad incumbents
- Hospital for Special Surgery (HSS): Nationally recognized orthopedic specialty hospital and physician practice offering comprehensive musculoskeletal care including surgery, therapy, and imaging at flagship and outpatient locations. Comparable to OrthoVirginia in orthopedic focus and integrated care model, but operates at a much larger national scale and brand recognition.
- MedStar Health (Orthopedic service line): Large regional health system operating in the Mid-Atlantic including Virginia and DC, with significant orthopedic surgery, sports medicine, and therapy programs. Comparable to OrthoVirginia in Virginia service area and orthopedic service breadth, but as a hospital-owned system rather than independent physician practice.
Direct peers
- Rothman Orthopaedic Institute: Largest independent orthopedic specialty practice on the U.S. East Coast, operating multi-specialty orthopedic clinics with on-site therapy, imaging, and ambulatory surgery centers. Directly comparable to OrthoVirginia in service mix (clinics + PT + ASC + imaging) and physician-owned, multi-location model.
- The CORE Institute: Multi-state orthopedic and neurology specialty practice operating integrated clinics, surgery centers, and therapy programs across the Southwest. Comparable to OrthoVirginia in service line integration and physician-owned ambulatory orthopedic model.
- Illinois Bone & Joint Institute: Independent multi-specialty orthopedic practice in the Chicago region with on-site physical therapy, MRI imaging, and outpatient surgery services. Comparable in integrated care delivery model, physician-owned structure, and walk-in orthopedic access points.
- Midwest Orthopaedics at Rush: Large independent academic-affiliated orthopedic specialty practice in the Midwest offering multi-subspecialty orthopedic care, sports medicine partnerships, and outpatient surgical services. Comparable in physician-owned structure, orthopedic subspecialty breadth, and team physician relationships.
- Twin Cities Orthopedics: Large independent orthopedic group in Minnesota operating multi-location clinics with therapy, imaging, and walk-in urgent orthopedic care. Comparable to OrthoVirginia in independent physician-owned structure, multiple subspecialties, and integrated urgent care access.
Emerging players
- ATI Physical Therapy: Large multi-state outpatient physical therapy provider with sports medicine and worker injury programs. Comparable to OrthoVirginia's therapy and sports performance services, though ATI is therapy-focused rather than a full orthopedic physician practice.
Regional players
- Rebound Orthopedics & Neurosurgery: Independent orthopedic and neurosurgery specialty practice in the Pacific Northwest offering integrated clinics, imaging, and therapy. Comparable to OrthoVirginia in independent multi-subspecialty orthopedic model, but serves a different region.
- Hoag Orthopedic Institute: Specialty orthopedic hospital and ambulatory physician group in Southern California with strong outpatient joint replacement focus. Comparable to OrthoVirginia in ASC-led orthopedic surgery model and outpatient joint replacement positioning, though concentrated in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OrthoVirginia social profiles
Digital presenceOrthoVirginia financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrthoVirginia leadership team
Management profileNumber of profiles
Profiles1 record
OrthoVirginia subsidiaries and ownership
Company hierarchySubsidiaries9 records
OrthoVirginia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrthoVirginia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrthoVirginia
What does OrthoVirginia do?
OrthoVirginia is Virginia's largest independent physician-owned orthopedic practice delivering comprehensive musculoskeletal care including physician consultations, on-site physical/occupational/hand therapy, MRI and CT imaging, walk-in orthopedic urgent care, telemedicine, and outpatient joint replacement surgery across 35+ locations statewide. The practice treats patients of all ages for sports injuries, chronic joint conditions, fractures, and degenerative diseases, with integrated care from diagnosis through rehabilitation.
Is OrthoVirginia a public or private company?
OrthoVirginia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrthoVirginia founded?
OrthoVirginia was founded in 1971. It employs 101 to 250 people.
Where is OrthoVirginia based?
OrthoVirginia is headquartered in Lynchburg, United States, in the North America region.
How does OrthoVirginia make money?
Four revenue lines are on record. Clinical Care Services are the primary driver. The others are self-Pay/Package Pricing, imaging Services and sports Performance Training.
Who are OrthoVirginia's main competitors?
Broad incumbents on record are Hospital for Special Surgery (HSS) and MedStar Health (Orthopedic service line). Direct peers are Rothman Orthopaedic Institute, The CORE Institute, Illinois Bone & Joint Institute, Midwest Orthopaedics at Rush and Twin Cities Orthopedics. ATI Physical Therapy is listed as an emerging player. Regional players are Rebound Orthopedics & Neurosurgery and Hoag Orthopedic Institute.
Does OrthoVirginia have an API?
No public API is recorded for OrthoVirginia.
What industry is OrthoVirginia in?
OrthoVirginia's product category is Orthopedic Healthcare Services. Its primary akta.pro industry code is HLAKALAA, General Orthopedics, with a secondary code of HLAKALAC, Orthopedic Surgery (Operative Orthopedics). Its NAICS code is 62111 and its SIC code is 8011.