What Störtebeker Brewery does

Störtebeker Braumanufaktur GmbH is a privately held German craft brewery founded in 1990 and headquartered in Stralsund on the Baltic coast, operating as a GmbH under managing directors Jürgen Nordmann, Henning Meyer, and Jürgen Neuhaus. The company produces over 20 specialty beer varieties spanning classic German styles (Pilsener-Bier brewed since 1862, Bernstein-Weizen, Nordisch-Hell, Keller-Bier 1402), dark and strong styles (Schwarz-Bier, Stark-Bier, Roggen-Weizen, Hanse-Porter, Scotch-Ale), ales and IPAs (Wild Coast-Ale, Atlantik-Ale, Pazifik-Ale, New England IPA, Wit-Bier), seasonal releases (Frühlings-Bock, Summer-Ale, Herbst-Festbier, Winter-Bock, Glüh-Bierpunsch), and an extensive seven-SKU alcohol-free line produced via stopped fermentation and vacuum distillation. Brewing technology combines traditional German top and bottom fermentation with dry hopping (Hopfenstopfung) and a Hanseatic heritage narrative tied to Stralsund's 19th-century Pilsener tradition.

The business operates a hybrid distribution model. Direct-to-consumer revenue is generated through the owned e-commerce shop stoertebeker.shop (DHL shipping within Germany, minimum order €12, plus €4.95 shipping) and via curated tasting boxes (Schatzkiste) sold as both alcoholic and alcohol-free bundles. Wholesale revenue flows through a fragmented German network of Getränkehändler drink retailers and gastronomy venues (restaurants and bars), with shelf presence in major chains Edeka, Rewe, and Kaufland integrated with Tomra deposit-return infrastructure. The Stralsund Brauquartier — combining brewery tours, a brewery market, and the Braugasthaus restaurant — plus tasting events in cities such as Hamburg, Leipzig, Köln, and Hannover generate experiential revenue and brand engagement. Marketing is multi-channel: website, organic social (Facebook, Instagram, YouTube, LinkedIn), newsletter, dealer locator, and earned media including a 2026 visit by Federal President Frank-Walter Steinmeier.

Customer segments are predominantly German craft beer enthusiasts seeking variety, seasonal drinkers, gift buyers, and health-conscious or alcohol-restricted consumers (athletes, drivers) targeted by the non-alcoholic range. Pricing follows a unit-pricing pay-as-you-go model across all channels, with Pfand (deposit) charged separately. Geographic reach is domestic-only, with no current export operations. The company has accumulated a substantial international award record across the World Beer Cup, World Beer Awards, European Beer Star, and Craft Beer Award competitions from 2010 through 2026, and holds organic (Bio) certification on several SKUs.

Name

Störtebeker Brewery

Legal name

Störtebeker Braumanufaktur GmbH

Website

https://stoertebeker.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Störtebeker Braumanufaktur GmbH is a privately held German craft brewery based in Stralsund, producing over 20 specialty beer varieties and alcohol-free options distributed across Germany via its own e-commerce shop, retail chains, gastronomy, and the Stralsund Brauquartier experience center.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery production
• Specialty beer varieties
• Alcohol-free brewing
• Hanseatic brewing traditions
• Seasonal beer releases

Headquarters

HQ city

Stralsund

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct-to-Consumer Online Sales: Störtebeker operates its own e-commerce store (stoertebeker.shop) selling individual beers, tasting boxes (Schatzkisten), glasses, and merchandise directly to consumers across Germany with DHL delivery.
2. Retail and Food Service Wholesale: Products are sold in bulk to retailers (Getränkehändler) and restaurants/bars throughout Germany. Distribution via store locator and dealer network.
3. Brewery Experience / Tastings: Revenue from guided brewery tours, tastings, and events at the Brauquartier in Stralsund, as well as tasting events in various German cities and Hamburg.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Störtebeker Braumanufaktur is a Stralsund-based craft brewery that manufactures and sells over 20 specialty beer varieties including lagers, ales, wheat beers, dark beers, seasonal specialties, and a seven-SKU alcohol-free line. The company distributes products through its own e-commerce shop (stoertebeker.shop), German retail chains (Edeka, Rewe, Kaufland) and beverage specialty stores, on-premise gastronomy channels, and the Brauquartier brewery visitor experience offering tours, tastings, an on-site market, and restaurant.

Product overview

Störtebeker Braumanufaktur is a craft brewery based in Stralsund, Germany, producing over 20 beer specialties across multiple product lines. The portfolio includes classic styles (Pilsener-Bier, Nordisch-Hell, Bernstein-Weizen, Keller-Bier 1402), dark beers (Schwarz-Bier, Hanse-Porter, Stark-Bier, Roggen-Weizen, Scotch-Ale, Baltik-Lager), ales (Wild Coast-Ale, Atlantik-Ale, Pazifik-Ale, New England IPA, Wit-Bier, Summer-Ale collaboration with Sierra Nevada), seasonal beers (Frühlings-Bock, Summer-Ale, Herbst-Festbier, Winter-Bock, Glüh-Bierpunsch), and an extensive alcohol-free line (Frei-Bier, Pilsener-Bier 0.0%, Wild Coast-Ale Alkoholfrei, Atlantik-Ale Alkoholfrei, Bernstein-Weizen 0.0%, Bernstein-Weizen Alkoholfrei, Hanse-Porter 0.0%). Products are sold through the online shop, retail partners, and hospitality venues including the Brauquartier in Stralsund. The flagship sampling package is the Schatzkiste (Treasure Chest) available in both alcoholic and alcohol-free variants.

Differentiator

Problem solved

Functional benefit

Brands

• Stralsunder Bier: A beer brand offered in the online shop, part of the Störtebeker product portfolio.
• Natur Radler
• Störtebeker Brauquartier
• Störtebeker Whisky
• Störtebeker Abenteuerreise

Products and services

• Schatzkiste (Treasure Chest) tasting box Curated 6-beer sampler package available in Classic and Alcohol-free variants for home tastings and gifting.
• Pilsener-Bier Bottom-fermented north German Pils with 11.3% Stammwürze and 4.9% vol. alcohol, brewed in Stralsund since 1862 following Bavarian brewing tradition.
• Wild Coast-Ale Hazy Pale Ale with 11.6% Stammwürze and 4.5% vol. alcohol featuring Citra, Krush, Simcoe, and Idaho 7 hops with mango and passion fruit notes.
• Hanse-Porter Hanseatic Porter with 12.5% Stammwürze and 4.0% vol. alcohol featuring mahogany color, malty-sweet character with notes of coffee and toffee.
• Bernstein-Weizen Natural top-fermented wheat beer with 12.9% Stammwürze and 5.3% vol. alcohol; the most popular wheat beer in Mecklenburg-Vorpommern, featuring banana aroma and fruity carbonation.
• Atlantik-Ale Top-fermented bright ale with 11.7% Stammwürze and 5.1% vol. alcohol featuring Cascade, Citra, and Amarillo hops with lemon and pineapple notes.
• Nordisch-Hell Bottom-fermented lager with 10.7% Stammwürze and 4.6% vol. alcohol, brewed with 100% organic raw materials.
• Pazifik-Ale Top-fermented American India Pale Ale with 14.9% Stammwürze and 6.5% vol. alcohol; World Beer Awards Gold 2021; features tropical notes of mango, pineapple, and citrus from Simcoe, Comet, Mosaic, and Callista hops.
• New England IPA Top-fermented hazy ale with 16.8% Stammwürze and 6.8% vol. alcohol; World Beer Awards Gold 2025; features intense tropical fruit and grapefruit notes from Idaho 7, Citra, Krush, and Simcoe hops.
• Summer-Ale Seasonal collaboration hazy pale ale with Sierra Nevada Brewing Co., 4.4% vol. alcohol, available as limited 4-pack carrier edition.
• Winter-Bock Seasonal Bock specialty with 16.5% Stammwürze and 6.8% vol. alcohol featuring honey and caramel aromatics with notes of sweet fruits and berries.
• Glüh-Bierpunsch Limited Hanseatic seasonal specialty with 16.5% Stammwürze and 5.0% vol. alcohol, brewed once yearly with elderberry juice and winter spices (cinnamon, cloves); served warm (40°C) or cold (8°C).
• Herbst-Festbier Natural seasonal specialty with 13.3% Stammwürze and 5.8% vol. alcohol featuring rich Bernstein color and malt notes from Pilsener, Munich, and caramel malts.
• Frühlings-Bock Natural seasonal specialty with 16.0% Stammwürze and 6.7% vol. alcohol; hoppy-fresh Bock available from February featuring Hallertauer Blanc and Tradition hops.
• Stark-Bier Dark Doppelbock with 18.5% Stammwürze and 7.5% vol. alcohol featuring deep black color, fine bitterness, and aroma of bitter chocolate and coffee. World Beer Awards Gold 2014.
• Roggen-Weizen Dark yeast wheat beer with 12.9% Stammwürze and 5.4% vol. alcohol; World Beer Cup 2014 Gold 'Best Dark Wheat Beer'; chestnut-brown color with banana, vanilla, and clove notes.
• Baltik-Lager Natural bottom-fermented organic beer with 13.2% Stammwürze and 5.5% vol. alcohol featuring copper color and biscuit aroma from Vienna and caramel malts.
• Keller-Bier 1402 Natural, yeast-cloudy, unfiltered specialty with 11.1% Stammwürze and 4.8% vol. alcohol; World Beer Cup 2010 Gold 'World's Best Kellerbier/Zwickelbier'.
• Scotch-Ale Natural strong ale with 20.5% Stammwürze and 9.0% vol. alcohol featuring smoky aromas from peat-dried malt paired with sweet caramel notes; Craft Beer Award 2023.
• Schwarz-Bier Natural bottom-fermented specialty with 12.5% Stammwürze and 5.0% vol. alcohol; multiple European Beer Star Gold awards (Schwarzbier category 2010, 2011, 2024, 2025).
• Wit-Bier Belgian specialty with 11.9% Stammwürze and 4.7% vol. alcohol featuring organic wheat and oat flakes with coriander, pepper, and orange peel; World Beer Awards Gold 2020 and 2022.
• Übersee-Pils Strongly hopped Pilsener with 12.5% Stammwürze and 5.2% vol. alcohol; fruity-dry character made from organic raw materials.
• Frei-Bier Alcohol-free organic Pilsener-style beer (<0.5% vol.) launched 2009, produced using vacuum distillation method with crisp hop bitterness.
• Pilsener-Bier 0.0% Bottom-fermented alcohol-free (0.0%) Pilsener with golden color, herbal aroma, and strong bitterness.
• Bernstein-Weizen 0.0% Natural alcohol-free (0.0% vol.) yeast wheat beer with banana and clove aromas and rich Bernstein color.
• Wild Coast-Ale Alkoholfrei Alcohol-free (<0.5% vol.) top-fermented hazy pale ale with intense citrus and mango notes from Citra, Krush, Simcoe, and Idaho 7 hops.
• Atlantik-Ale Alkoholfrei Alcohol-free (<0.5% vol.) top-fermented bright ale with straw-yellow color, citrus and pineapple notes from dry hopping with Amarillo, Cascade, and Citra hops.
• Bernstein-Weizen Alkoholfrei Organic (Bio DE-ÖKO-034) alcohol-free (<0.5% vol.) yeast wheat beer featuring banana, clove, and red fruit aromas.
• Hanse-Porter 0.0% Alcohol-free (0.0% vol.) Hanseatic Porter with mahogany color and sweet toffee and cocoa notes from dark malts.
• Online-Shop (stoertebeker.shop) Direct-to-consumer e-commerce storefront for purchasing Störtebeker beer specialties, tasting packages, glasses, and merchandise, with DHL delivery throughout Germany (minimum order €12, €4.95 shipping).
• Störtebeker Brauquartier Brewery visitor experience at Stralsund headquarters offering guided brewery tours, beer tastings, an on-site brewery market, and the Braugasthaus brewpub restaurant.
• Störtebeker Whisky Whisky products sold under the Störtebeker brand via the online shop as an extension of the distillery's spirits portfolio.
• Natur Radler Natural Radler (beer and lemonade mix) product line distributed under its own sub-brand with a dedicated website and online shop presence.
• Stralsunder Bier Stralsunder Bier brand offered within the Störtebeker online shop as part of the company's product portfolio.

Quantifiable outcome

• Over 7 distinct non-alcoholic beer varieties available
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sierra Nevada Brewing Co.coreStrategic or Co-development Partner · 13 April 2026Collaborative brewing partnership producing the limited-edition Summer-Ale. Störtebeker combined its German brewing tradition with American hop aromatics from Sierra Nevada. The co-branded beer is a Hazy Pale Ale with Pfirsich and orange notes, available seasonally in Germany.
• DHLminorOthersLogistics and parcel delivery partner. DHL handles all shipments from the online shop to customers within Germany, including deliveries to Packstations and post offices.
• TomraminorOthersTomra reverse vending machines are used at large retail chains (Edeka, Rewe, Kaufland) to accept returns of Störtebeker deposit bottles and crates.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Schofferhofer: Wheat-beer specialist owned by Radeberger Gruppe. Compares as a German brewery with a strong specialty wheat portfolio and broad retail distribution, serving similar craft and lifestyle beer occasions.
• Flensburger Brauerei: Northern German regional brewery based in Flensburg with national distribution. Closely comparable as a similarly sized, regional-heritage brewery operating in Northern Germany, with broad retail and food service penetration across Germany.
• Schneider Weisse: Long-established Bavarian craft wheat-beer specialist (Kelheim). Directly comparable as a German craft brewery with a deep specialty wheat and dark beer portfolio, multiple international awards, and a heritage-driven brand positioning similar to Störtebeker's Hanseatic identity.
• Erdinger Weißbräu: Germany's largest wheat-beer brewery, based in Erding. Comparable in producing specialty wheat and craft beer styles distributed nationally through retail and gastronomy, and a benchmark for craft wheat-beer execution and scale.
• Maisel's Brauerei: Bavarian craft brewery with broad specialty portfolio including wheat beers and seasonal offerings. Comparable craft positioning, award credentials, and specialty retail/food service channels in Germany.

Emerging players

• BrewDog: International craft brewery with significant German market presence through bars and retail. Competes for craft beer consumer occasions and on-premise tap handles, especially with hazy IPAs and alcohol-free offerings.

Broad incumbents

• Krombacher Brauerei: One of Germany's largest breweries with broad mainstream and craft-adjacent offerings. Operates a national wholesale and retail footprint and competes with Störtebeker for shelf space in Edeka, Rewe, Kaufland and food service.
• Bitburger Braugruppe: Large German brewing group with flagship and craft sub-brands. Competes for retail listings and on-premise taps across Germany and represents the scale benchmark Störtebeker faces in wholesale negotiations.
• Veltins Brauerei: Major German family-owned brewery with national retail and gastronomy distribution. Comparable as a regional heritage brewer competing in the same on-premise and retail channels as Störtebeker.
• Radeberger Gruppe: Germany's largest private brewery group, parent of Schofferhofer and other regional brands. Significant competitor via portfolio depth, distribution scale, and broader trade marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stoertebeker01
• Facebookfacebook.com/stoertebekerbrauspezialitaeten
• LinkedInde.linkedin.com/company/st%C3%B6rtebeker-braumanufaktur
• Instagraminstagram.com/stoertebekerbrauspezialitaeten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Störtebeker Brewery