Schneider Weisse
Schneider Weisse is a seventh-generation, family-owned Bavarian wheat beer brewery operating since 1872, producing traditional TAP-series wheat beers, Aventinus, and specialty Bavarian beverages distributed in over 40 countries through retail, horeca, and three company-owned brewery taverns.
- Company typePrivate
- Founded1872
- HeadquartersKelheim, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schneider Weisse does
Schneider Weisse (legal entity: G. Schneider & Sohn GmbH) is a privately-held, family-owned Bavarian wheat beer brewery founded in 1872 in Munich and currently operating in its seventh generation of Schneider family ownership. It is recognized as Bavaria's oldest wheat beer brewery and traces its heritage to the Weisses Bräustäbe in Kelheim (founded 1607, acquired 1928). The company's core business is the production of traditional Bavarian wheat beer specialties under the TAP numbering system (TAP1 through TAP11), complemented by Aventinus — the world's first Weizendoppelbock, introduced in 1907 — and Aventinus Eisbock. The portfolio has expanded in 2025-2026 to include Schneider Helles pale lager, alcohol-free variants, and G. Schneider's Limoladen non-alcoholic lemonade line.
The brewery's underlying technology is built on traditional craft methods rather than industrial automation: fermentation occurs in open vessels allowing yeast to breathe and develop complex harmonic-spicy flavors, followed by genuine bottle fermentation (champagne method) lasting approximately three weeks, with all wheat beer specialties remaining unfiltered and unpasteurized. Daily hand-skimming of yeast removes Hefekräusen (yeast foam) that encapsulates unwanted hop resins. The brewery maintains rigorous quality controls — more than 18,000 probes, 90,000 test readings, and 2,100 tastings per year — and is certified to ISO 9001, 14001, and 50001 standards. Raw materials are sourced regionally from Hallertau hops, Franconian Jura, and Straubinger Gäuboden.
Schneider Weisse operates three revenue streams: (1) wholesale and retail beer product sales through beverage retailers (Getränkehandel), food retailers (Lebensmitteleinzelhandel), its own online shop (Schneider's Kaufladen), and partner online retailers; (2) on-premise brewery tavern operations at three company-owned locations (Schneider Bräustäbe im Tal Munich, Schneider Bräustäbe Berg am Laim Munich, and Weisses Bräustäbe Kelheim) serving food and beverages; and (3) merchandise sales (branded glasses, promotional articles). Distribution reaches over 40 countries through regional and international partners. Customer segments span retail consumers for home consumption, gastronomy and hospitality (horeca) venues, wheat beer connoisseurs, and international markets seeking authentic Bavarian wheat beer. Leadership rests with Georg VII. Schneider (Bräustäbe), Managing Directors Robert Schraml (Sales/Marketing) and Robert Grandl (Finance), and Chief Master Brewer Hans-Peter Drexler, with Josef Lechner as Master Brewer and Technical Director.
Schneider Weisse firmographics
Firmographics- Name
- Schneider Weisse
- Legal name
- G. Schneider & Sohn GmbH
- Website
- https://schneider-weisse.de
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Schneider Weisse is a seventh-generation, family-owned Bavarian wheat beer brewery operating since 1872, producing traditional TAP-series wheat beers, Aventinus, and specialty Bavarian beverages distributed in over 40 countries through retail, horeca, and three company-owned brewery taverns.
- Ownership category
- akta.pro rank
Schneider Weisse industry classification
Industry- Product category
- Craft Wheat Beer
- NAICS
- Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Schneider Weisse is headquartered
LocationHeadquarters
- HQ city
- Kelheim
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Schneider Weisse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Product Sales: Sale of wheat beer products through retail channels (Getränkehandel, Lebensmitteleinzelhandel), online shop (Schneider's Kaufladen), and distribution partners in 40+ countries. Products include TAP series (TAP1-TAP11), Aventinus, Eisbock, and other specialties.
- Brewery Tavern Operations: Three company-owned brewery taverns in Munich and Kelheim serving the complete assortment of wheat beers along with traditional Bavarian cuisine.
- Merchandise and Promotional Articles: Sale of Schneider Weisse branded merchandise including beer glasses and promotional articles through on-site shops at brewery taverns and online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail and Gastronomy Distribution |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels11 records
Schneider Weisse product offering
Product offeringCore offering
Schneider Weisse brews and sells traditional Bavarian wheat beers under its TAP series (TAP1 Hefeweissbier Naturtrüb, TAP2 Kristall, TAP3 Alkoholfrei, TAP4 Festweisse, TAP5 Hopfenweisse, TAP6 Aventinus, TAP7 Original, TAP11 Leichte Weisse) and Aventinus Eisbock, plus pale lagers (Schneider Helles, Schneider Helles Alkoholfrei), G. Schneider's Limoladen lemonades, and collaboration brews. The brewery also operates three company-owned brewery taverns in Munich and Kelheim serving the full wheat beer assortment alongside traditional Bavarian cuisine. All beers are produced using traditional open-vat fermentation and genuine bottle fermentation, unfiltered and unpasteurized.
Product overview
Schneider Weisse is Bavaria's oldest wheat beer brewery since 1872, operating as a family-owned brewery now in its 7th generation. The product portfolio centers on specialty wheat beers under the TAP numbering system (TAP1-TAP11 plus Eisbock), complemented by the traditional TAP7 Original brewed from the 1872 recipe. The brewery expanded beyond wheat beer with Schneider Helles (pale lager) in 2021, alcohol-free variants across multiple product lines, and non-alcoholic beverages including the Limoladen line. Notable collaborations include TAP5 Hopfenweisse with Brooklyn Brewery, LoveBeer with LaBrassBanda, and Tream Weissbier with musician Timo. The brewery emphasizes traditional craftsmanship with open fermentation, bottle fermentation, and adherence to the Bavarian Reinheitsgebot (purity law). Products are distributed in over 40 countries globally through retailers and hospitality venues, with three company-owned brewery taverns in Munich and Kelheim.
Differentiator
Problem solved
Functional benefit
Products and services
- TAP7 Mein Original
Quantifiable outcome
- 12 Gold medals and 18 total awards at European Beer Star for Aventinus alone
- +2 more outcomes
Companies that use Schneider Weisse
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Schneider Weisse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schneider Weisse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Timo (LaBrassBanda)minorCollaboration with LaBrassBanda band lead singer Timo for Tream Weissbier product launch. Timo developed his own Weissbier recipe with Schneider Weisse brewmasters, celebrating Bavarian roots. Product launched July 2026 with exclusive retail availability at Kaufland and tour events.
- Brooklyn Brewery (Garrett Oliver)coreCollaboration brewing partnership established in 2007 between Schneider Weisse and Brooklyn Brewery under Garrett Oliver. Jointly developed TAP5 Hopfenweisse, a 'flavor bomb' wheat beer, and created an American variant as a 'collaboration brew'. Two distinct variants of Schneider 'Hopfenweisse' were created representing two brewing cultures.
- Ratisbona Compliance GmbHminorWhistleblower system provider enabling anonymous reporting of legal and ethical violations by business partners and employees.
- KauflandcoreExclusive retail partner for Tream Weissbier launch. Products available at Kaufland stores nationwide starting July 9, 2026, and at tour events.
- MEETOVO (Lukas & Christof Bludau GbR)minorSoftware solution provider for processing customer inquiries. Works under GDPR Art. 28 requirements for data processing agreements.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Schneider Weisse competitors and assessment
Company assessmentDirect peers
- Weihenstephan: Weihenstephan is widely regarded as the world's oldest brewery and is a direct Bavarian wheat beer peer to Schneider Weisse, operating on similar traditional brewing methods and serving the same German craft wheat beer consumer. Both compete in the same specialty Hefeweizen premium category.
- Erdinger Weissbräu: Erdinger is one of Germany's largest wheat beer breweries and a direct competitor to Schneider Weisse in the Bavarian wheat beer category, distributing globally through similar retail and on-premise channels. Both target connoisseur and mainstream wheat beer drinkers with traditional craft positioning.
- Maisel & Friends: Maisel is a Bavarian family-owned wheat beer brewery (Brauerei Gebr. Maisel) with similar craft heritage, family-ownership model, and global export footprint. Directly comparable as a mid-sized traditional German wheat beer specialist.
- Franziskaner (Spaten-Franziskaner-Löwenbräu): Franziskaner is a leading German wheat beer brand now part of AB InBev, directly competing with Schneider Weisse in the same wheat beer segment across retail, gastronomy, and international markets. Comparable heritage positioning and product range.
- Paulaner (Schörghuber Group): Paulaner is a Munich-based brewery sharing Schneider Weisse's Bavarian wheat beer heritage and competing in nearly identical on-premise and retail channels. Both serve Munich breweries (Hofbräuhaus vs. Schneider Bräuhaus) and have global distribution footprints.
Emerging players
- Giesinger Bräu: Giesinger Bräu is a Munich-based craft brewery producing wheat beers and traditional Bavarian styles, competing with Schneider Weisse in the local Munich craft and on-premise market. Comparable as a smaller Bavarian wheat beer craft competitor.
- Brooklyn Brewery: Brooklyn Brewery is Schneider Weisse's collaboration partner (TAP5 Hopfenweisse) and is a comparable craft brewery in size, family/cultural heritage, and global craft distribution ambitions. Comparable as a craft collaborator with shared cross-Atlantic distribution.
Regional players
- August Schell Brewing Company: August Schell is a US family-owned brewery (5th generation) with comparable heritage, German wheat beer traditions, and family-ownership structure. Comparable as a heritage craft brewery operating in a different geographic market.
Broad incumbents
- Anheuser-Busch InBev (AB InBev): AB InBev is the world's largest brewing conglomerate and owns direct wheat beer competitors (Franziskaner, Budweiser Weizenbock), with vastly greater scale and distribution. Comparable as a broader industry incumbent competing for the same shelf and tap space.
- Hofbräu München (Staatliches Hofbräuhaus): Staatliches Hofbräuhaus München is a state-owned traditional Munich brewery that overlaps with Schneider Weisse in Munich on-premise and wheat beer categories but at significantly larger scale. Comparable as a Bavarian heritage brewery serving overlapping channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Schneider Weisse social profiles
Digital presenceSchneider Weisse compliance and trust
Trust signalCompliance4 records
Schneider Weisse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schneider Weisse leadership team
Management profileNumber of profiles
Profiles5 records
Schneider Weisse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schneider Weisse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schneider Weisse
What does Schneider Weisse do?
Schneider Weisse brews and sells traditional Bavarian wheat beers under its TAP series (TAP1 Hefeweissbier Naturtrüb, TAP2 Kristall, TAP3 Alkoholfrei, TAP4 Festweisse, TAP5 Hopfenweisse, TAP6 Aventinus, TAP7 Original, TAP11 Leichte Weisse) and Aventinus Eisbock, plus pale lagers (Schneider Helles, Schneider Helles Alkoholfrei), G. Schneider's Limoladen lemonades, and collaboration brews. The brewery also operates three company-owned brewery taverns in Munich and Kelheim serving the full wheat beer assortment alongside traditional Bavarian cuisine. All beers are produced using traditional open-vat fermentation and genuine bottle fermentation, unfiltered and unpasteurized.
Is Schneider Weisse a public or private company?
Schneider Weisse is a private company. It is classified as family owned and is currently operating.
When was Schneider Weisse founded?
Schneider Weisse was founded in 1872. It employs 51 to 100 people.
Where is Schneider Weisse based?
Schneider Weisse is headquartered in Kelheim, Germany, in the Europe region.
How does Schneider Weisse make money?
Three revenue lines are on record. Beer Product Sales are the primary driver. The others are brewery Tavern Operations and merchandise and Promotional Articles.
Who are Schneider Weisse's main competitors?
Direct peers on record are Weihenstephan, Erdinger Weissbräu, Maisel & Friends, Franziskaner (Spaten-Franziskaner-Löwenbräu) and Paulaner (Schörghuber Group). Emerging players are Giesinger Bräu and Brooklyn Brewery. August Schell Brewing Company is listed as a regional player. Broad incumbents are Anheuser-Busch InBev (AB InBev) and Hofbräu München (Staatliches Hofbräuhaus).
Does Schneider Weisse have an API?
No public API is recorded for Schneider Weisse.
What industry is Schneider Weisse in?
Schneider Weisse's product category is Craft Wheat Beer. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.