Ultralift

What Ultralift does

Ultralift (legal entity Ultralift Metals Pty Ltd) is an Australian designer and manufacturer of motorised AV mounting, concealment, and positioning systems, headquartered in Heidelberg West, Melbourne, and operating continuously since 1999. The company engineers and fabricates linear-actuator-based lift mechanisms that conceal flat-screen televisions, projectors, and PTZ cameras inside ceiling cavities, walls, cabinetry, and outdoor enclosures, with movement types including vertical drop, fold-down, slide-out, and powered 360-degree rotation. The product portfolio spans 48 systems across six families — TV Lifts (Spartan, Descender, Mercury Slim, Phoenix, Titan, Atlas, Picasso, Reveal, Slider families), Projector Lifts (Prolift range with travel from 230mm to 6 metres), Camera Lifts and Anti-Vibration Camera Mounts, TV Mounts and Stands, Projector Mounts and Enclosures (Spider range), and TV Enclosures (including IP55 outdoor and anti-ligature variants). All products feature motorised control with IR remote, Bluetooth, and dry-contact home automation integration.

The company makes money primarily through one-time hardware sales of catalogue products with recommended retail prices ranging from AU$210 to AU$16,012, supplemented by custom engineering services (bespoke design, CAD drawings, prototyping) for non-standard installations priced on a project basis. Go-to-market is sales-led with direct engineering consultation via phone, email, and the website, complemented by an installer partner network targeting AV integrators, electricians, builders, cabinet makers, and architects. Customer segments span luxury residential, commercial and hospitality, education (NSW Department of Education compliant), justice and health (anti-ligature), marine, defence (Australian Defence Force), and outdoor entertainment. Ultralift is a privately held, founder or family-controlled Australian proprietary limited company with no institutional investment, parent entity, or public listing identified.

Name

Ultralift

Legal name

Ultralift Metals Pty Ltd

Website

https://ultraliftaustralia.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultralift is an Australian designer and manufacturer, founded in 1999 in Melbourne, specialising in motorised TV lifts, projector lifts, camera mounts, and AV concealment systems for residential, commercial, education, defence, marine, and anti-ligature environments.

Ownership category

akta.pro rank

Product category

AV Mounting Systems

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Miscellaneous Furniture & Fixtures (2590), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

TV, Shelf & Art Mounting (Anchoring & Bracketing) (HSAGAAAF)

akta.pro secondary industry

Outdoor Mounting & Assembly (patio furniture, pergolas, sheds kits) (HSAGAHAI)

Keywords

• Motorised TV lifts
• Projector lift systems
• AV mounting equipment
• Anti-ligature enclosures
• Camera lift mounts

Headquarters

HQ city

Heidelberg West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of motorised TV lifts, projector lifts, camera lifts, TV mounts, and enclosures. Products sold at RRP with pricing ranging from AU$210 to AU$16,012 for standard items. Custom/bespoke projects priced upon inquiry.
2. Custom Engineering Services: Bespoke design consultation, technical drawings, CAD support, prototyping and testing, and project delivery services for non-standard installations. Pricing based on project complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ultralift designs, manufactures, and sells motorised AV mounting and concealment systems, including ceiling TV lifts, projector lifts, camera lifts, motorised wall mounts, mobile TV stands, and specialised enclosures. Products are engineered and fabricated in Melbourne and sold across Australia to residential, commercial, education, defence, marine, and justice/healthcare customers through direct sales and an installer partner network. Bespoke custom engineering and CAD-supported design services support non-standard installations.

Product overview

Ultralift is an Australian designer and manufacturer of motorised AV mounting systems, headquartered in Melbourne since 1999. The product portfolio consists of six core product families: TV Lifts (including Spartan, Descender, and Phoenix ceiling/cabinet lifts), Projector Lifts (Prolift range), Camera Lifts and Mounts, TV Mounts and Stands, Projector Mounts and Enclosures (Spider range), and TV Enclosures. These systems enable motorised concealment, elevation, rotation, and protection of televisions, projectors, and cameras for residential, commercial, education, marine, justice/health, defence, and outdoor applications. All products are engineered and fabricated in Melbourne with in-house engineering and CAD support. The systems feature motorised operation with IR remote control and dry-contact automation capability for home automation integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Spartan Motorised Ceiling TV Lift A versatile motorised ceiling lift designed to conceal flat-screen displays up to 100 inches, folding the TV down from the ceiling with quiet motor technology. Targeted at residential and commercial concealed AV installations.
• Spartan Drop Ceiling TV Lift A motorised ceiling lift that tilts the TV and slides it further down to a comfortable viewing position, fitting into narrow ceiling cavities with a shadow-line finish. Targeted at installations where ceiling depth is constrained.
• Spartan 360 Motorised Ceiling TV Lift A motorised ceiling TV lift that folds the television down and provides 360 degrees of powered swivel rotation for multiple viewing positions. Targeted at open-plan residential and commercial spaces.
• Spartan Drop 360 Motorised Ceiling TV Lift A made-to-order ceiling TV lift combining fold-down, vertical drop, and powered 360-degree rotation movement for high ceilings or architectural features. Targeted at premium residential installations.
• Mercury Slim Ceiling Tilt TV Lift A compact ceiling tilt lift suitable for all room types with narrow construction fitting neatly into ceiling cavities, designed for smooth and quiet operation. Targeted at residential and commercial installations with shallow ceiling voids.
• Descender Vertical Drop Ceiling TV Lift A vertical drop ceiling TV lift that lowers the television straight down from ceiling cavities, eliminating the need for floor cabinets. Targeted at residential and commercial spaces with limited floor area.
• Descender 360 Motorised Swivel Ceiling TV Lift A motorised swivel ceiling TV lift that lowers the screen vertically and provides powered 360-degree rotation once fully deployed. Targeted at multi-purpose commercial and residential spaces.
• Descender Drop Ceiling TV Lift

Quantifiable outcome

• 27+ years of continuous operation designing and manufacturing motorised AV systems in Australia
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Expansion highlights6 records

Direct peers

• Future Automation: UK-based manufacturer of motorised TV lifts, projector lifts, and AV concealment systems. Direct competitor with a comparable product portfolio including ceiling and cabinet lifts, and serves luxury residential and commercial AV markets globally.
• Nexus 21: US-based specialty manufacturer of motorised TV lift systems including ceiling, cabinet, and concealment mechanisms. Direct peer with overlapping product range targeting luxury residential and commercial AV installations.
• Auton Motorized Systems: US manufacturer of motorised TV lifts, projector lifts, and screen lowering systems since 1955. Closely comparable in product functionality, concealment mechanisms, and target markets.
• Display Devices Inc: US manufacturer of motorised ceiling lifts for TVs, projectors, and cameras. Comparable in motorised concealment technology and architectural integration use cases.

Broad incumbents

• Chief (Milestone AV Technologies): Large US-based manufacturer of AV mounting solutions including TV mounts, projector mounts, and display solutions. Broader product portfolio serving commercial and residential AV integration at greater scale than Ultralift.
• Vogel's: Netherlands-based AV mounting solutions manufacturer offering TV mounts, projector mounts, and stands globally. Broader portfolio across static and motorised AV mounting with established international distribution.
• Peerless-AV: US-based AV solutions provider offering mounts, enclosures, and digital signage solutions. Comparable in TV and projector mounting hardware with broader commercial focus.
• Sanus: US manufacturer of TV mounts and AV furniture. Comparable product category with broader retail and consumer focus rather than specialised motorised concealment.

Regional players

• Erard Pro: French manufacturer of AV mounting solutions and equipment supports. Comparable in projector and display mounting hardware, but primarily serves European markets rather than directly competing in Australia.
• Atdec: Australian and New Zealand-based manufacturer of AV mounting solutions including monitor arms, TV mounts, and projector mounts. Regional peer with overlapping product categories but broader focus on commercial office applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ultraliftaustraliapage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultralift