ERARD PRO
- Company typePrivate
- Founded1961
- HeadquartersPont-de-chéruy, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ERARD PRO does
ERARD PRO is a French manufacturer of professional audiovisual mounting, furniture, and integration solutions, headquartered in Chavanoz in the Rhône-Alpes region. Founded in 1961 as ERARD and operating today as the professional division under the ERARD PRO brand, the company sells a broad catalog of screen wall mounts, ceiling supports, projector mounts, mobile trolleys, AV furniture, video-conferencing supports, screen protection cases, and LED structures for indoor and outdoor installations. Underlying the product range is a custom-engineering capability ("ingénierie sur-mesure") for bespoke AV integration projects, supported by an in-house KAMELEO online 3D configurator that lets buyers design custom furniture and receive priced quotes by email. Products are produced locally in France using recyclable steel, aluminum, and wood, and the company is registered with ADEME under article L.541-10-13 of the French Environmental Code.
ERARD PRO generates revenue through two main streams: one-time unit sales of catalog hardware (e.g., wall mounts at 329 EUR ex-VAT, mobile stands at 2,300-2,450 EUR) sold via a direct B2B e-commerce platform with an account-based quote workflow, and project-based custom engineering services for complex LED, architectural, and AV integration deployments priced on a multi-year contract basis. The go-to-market is sales-led and B2B, targeting professional AV integrators as the primary channel, with end demand spanning digital workplace, DOOH/retail signage, and public-sector installations. Distribution is primarily domestic through the company's own storefront; no external resellers, integrators, or international channels are disclosed.
The company is privately held as a Société par Actions Simplifiée (SAS) with a registered capital of 400,000 EUR, 11-50 employees, no disclosed external funding, no parent company, and no subsidiaries. Revenue is not publicly disclosed. Strategic emphasis is on French-manufactured, eco-responsible specialty AV furniture with custom-engineering depth rather than scale or international reach.
ERARD PRO firmographics
Firmographics- Name
- ERARD PRO
- Legal name
- ERARD PRO
- Website
- https://erardpro.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ERARD PRO industry classification
Industry- Product category
- Professional Audiovisual Mounting and Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Household Furniture (2510), Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industry
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where ERARD PRO is headquartered
LocationHeadquarters
- HQ city
- Pont-de-chéruy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ERARD PRO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: One-time sale of physical products including screen supports, furniture, columns, protection cases, and LED structures. Products are sold with pricing listed per unit (e.g., 329 EUR for wall mounts, 2300 EUR for mobile stands)
- Custom/On-Site Engineering: Bespoke engineering services for complex AV integration projects including custom LED installations, architectural integration, and specialized solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wall mount supports starting from 329 EUR per unit |
| Unit Pricing | Pay-as-you-go | Mobile stands and furniture priced between 2,300-2,450 EUR |
| Other | Multi-year contract | Custom LED and furniture projects - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ERARD PRO product offering
Product offeringCore offering
ERARD PRO designs, develops, and manufactures professional audiovisual furniture and mounting solutions for commercial environments, including screen mounts, mobile stands, video conferencing support systems, screen protection cases, projector mounts, and custom LED wall structures. The company sells these physical products directly to AV integrators, corporate buyers, and public institutions through its own B2B e-commerce platform, supplemented by bespoke custom engineering services for complex AV integration projects.
Product overview
ERARD PRO offers a comprehensive portfolio of audiovisual professional furniture and mounting solutions, organized into six main product categories: (1) Meubles et colonnes (furniture and columns) including HARMONY cabinets and AKHA mobile trolleys; (2) Supports écrans (screen supports) including WAMXXLTW3 wall mounts; (3) Visio (video conferencing solutions) including SOUNDUP sound bar supports; (4) Protections écrans (screen protection cases) for indoor and outdoor use; (5) Supports VP (video projector supports) including ceiling mounts, anti-theft supports, motorized lifts, and protection cases; and (6) LED structures for indoor and outdoor installations including LED walls, freestanding or suspended structures, curved walls, and totems. The company also provides custom/sur-mesure engineering services and the KAMELEO online configurator tool for personalized furniture configuration. Products are characterized by French manufacturing, recyclable materials, and low carbon footprint design.
Differentiator
Problem solved
Functional benefit
Products and services
- HARMONY Low cabinet with 2 doors designed for AV and IT equipment integration in professional audiovisual installations. Part of the furniture and columns product line targeted at commercial and corporate AV environments.
- AKHA Mobile trolley stand designed to hold 1 large screen or 2 screens side by side. Features 4 castors (75mm diameter, 2 with brakes), rear storage for AV equipment, integrated power strip extension, handles, maximum load of 150kg, and recyclable steel/aluminum/wood construction.
- WAMXXLTW3 Tiltable and orientable wall mount with extension designed for screens from 40" to 100". Features a divisible large wall plate (290 x 390mm), 160° orientation, 15° tilt, maximum screen weight of 70kg, and integrated cable management solution.
- SOUNDUP Universal sound bar support adaptable to all ERARD PRO mounts and stands, enabling mounting of a sound bar to any ERARD PRO support or column with included spacers. Maximum weight capacity 7kg.
- FLAK1100 1100mm white cable cover for hiding AV installation cables, posing and connecting mobile devices, and storing chargers or remote controls. Features 17mm ultra-thin design, front clip-on face, 5 central cable passages, and 2 lateral cable passages.
- KAMELEO Configurator Online 3D product configurator tool allowing customers to design and customize KAMELEO furniture solutions according to their specifications and receive a quote directly by email.
- Custom Engineering Services Bespoke engineering services for complex AV integration projects from conception to installation, covering custom LED wall installations, architectural integration, specialized mounting solutions, and non-standard furniture requirements.
- LED Structures Custom LED wall solutions for indoor and outdoor installations, including self-supporting or suspended structures, curved LED walls, and LED totems with modular design, supporting digital signage, video walls, and DOOH applications.
Companies that use ERARD PRO
Customer profileSegments4 records
Ideal customer profiles3 records
ERARD PRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ERARD PRO partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
ERARD PRO competitors and assessment
Company assessmentDirect peers
- Chief (Legrand AV): US-based Pro AV mounting solutions brand owned by Legrand AV. Directly competes with ERARD PRO in professional display mounts, projector mounts, and AV integration furniture, serving the same integrator and digital signage end markets.
- SANUS: US Pro AV mounting brand owned by Legrand AV (sister to Chief). Competes with ERARD PRO in TV wall mounts, AV furniture, and professional mounting solutions, leveraging Legrand's global distribution to reach integrator customers.
- SMS Smart Media Solutions: Norwegian manufacturer of professional AV mounting solutions and AV furniture including mobile stands and conference room furniture. Very similar product portfolio and target customer base to ERARD PRO, with comparable Scandinavian/European footprint.
- Peerless-AV: US manufacturer of AV mounting, display, and digital signage solutions. Competes with ERARD PRO across wall mounts, ceiling mounts, outdoor display enclosures, and LED video wall structures for the Pro AV integrator channel.
- Atdec: Australian manufacturer of commercial and residential AV mounting solutions including wall mounts, ceiling mounts, and desk mounts. Directly comparable to ERARD PRO's core mounting products, serving similar integrator and commercial customers.
- Crimson AV: US-based manufacturer of professional AV mounting and display solutions. Direct competitor to ERARD PRO in wall mounts, ceiling mounts, video wall mounts, and projector mounts for the commercial AV integration market.
- Vogel's: Dutch manufacturer of professional and consumer AV mounting solutions (TV wall mounts, ceiling mounts, projector mounts). Closely comparable to ERARD PRO in product range and B2B/integrator focus, but significantly larger with broader European and global distribution.
- B-Tech Audio Video Mounts: UK-based manufacturer of professional AV mounting hardware including wall mounts, ceiling mounts, and trolleys. Directly comparable product offering to ERARD PRO's screen support and mobile stand categories, serving the same integrator channel.
- Unicol: UK manufacturer of AV mounting and display solutions including video wall structures and projector mounts. Comparable to ERARD PRO's LED structures and screen support product lines, with a similar focus on custom engineering and integrator relationships.
- Multibrackets: European (Swedish) manufacturer of AV mounting solutions and display brackets. Comparable product range to ERARD PRO including professional wall mounts, ceiling mounts, and Pro Series solutions for the AV integrator channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ERARD PRO social profiles
Digital presenceERARD PRO compliance and trust
Trust signalCompliance2 records
ERARD PRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERARD PRO leadership team
Management profileNumber of profiles
Profiles1 record
ERARD PRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERARD PRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERARD PRO
What does ERARD PRO do?
ERARD PRO designs, develops, and manufactures professional audiovisual furniture and mounting solutions for commercial environments, including screen mounts, mobile stands, video conferencing support systems, screen protection cases, projector mounts, and custom LED wall structures. The company sells these physical products directly to AV integrators, corporate buyers, and public institutions through its own B2B e-commerce platform, supplemented by bespoke custom engineering services for complex AV integration projects.
Is ERARD PRO a public or private company?
ERARD PRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ERARD PRO founded?
ERARD PRO was founded in 1961. It employs 11 to 50 people.
Where is ERARD PRO based?
ERARD PRO is headquartered in Pont-de-chéruy, France, in the Europe region.
How does ERARD PRO make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom/On-Site Engineering.
Who are ERARD PRO's main competitors?
Direct peers on record are Chief (Legrand AV), SANUS, SMS Smart Media Solutions, Peerless-AV, Atdec, Crimson AV, Vogel's, B-Tech Audio Video Mounts, Unicol and Multibrackets.
Does ERARD PRO have an API?
No public API is recorded for ERARD PRO.
What industry is ERARD PRO in?
ERARD PRO's product category is Professional Audiovisual Mounting and Furniture. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 3372 and its SIC code is 2510.