Rajshri Entertainment

What Rajshri Entertainment does

Rajshri Entertainment Private Limited is a privately-held, Mumbai-based entertainment studio founded in 1947 and operated across generations by the Barjatya family. The company produces and distributes family-oriented Hindi films, television programming, and digital content across theatrical, broadcast, and online channels, serving Indian mass-market family audiences as well as regional-language viewers in Marathi, Telugu, and Bengali. Since producing its first film Aarti in 1962, Rajshri has built a catalogue of 58 produced films and rights to 25 additional films, including landmark Bollywood titles such as Maine Pyaar Kiya (1989), Hum Aapke Hain Koun (1994), Hum Saath-Saath Hain (1999), Prem Ratan Dhan Payo (2015), and Uunchai (2022), alongside 7,000+ television episodes aired on Life OK, Star Plus, Zee TV, Sahara One, NDTV, and Doordarshan.

The company's underlying technology is traditional film, television, and digital content production with proprietary brand IP anchored in the 'Prem' character franchise, a 75-year content library, and a 25+ channel digital ecosystem. Its digital footprint includes 20+ billion YouTube views across flagship and vertical-specific channels (Rajshri, Rajshri Marathi, Rajshri Telugu, Rajshri Kids, Peekaboo Kids, Rajshri Food, Rajshri Soul, Mind Body Soul, Rajshri Learn, Bollywood Classics, Bollywood Now), with content distributed through Netflix, Amazon Prime Video, MX Player, Hungama, Gaana, JioHotstar, and Zee5. Revenue is generated through a B2B mix of theatrical box office, television and OTT licensing royalties, and advertising on owned digital channels, with no disclosed direct-to-consumer product sales.

Rajshri operates through two main Mumbai-based entities—Rajshri Productions (P) Ltd. (headquarters at Prabhadevi) and Rajshri Entertainment (P) Ltd. (Worli office)—and is differentiated in the Hindi film market by a deliberate focus on wholesome, multigenerational family storytelling and melodious music rather than action or franchise-IP-driven mainstream cinema. No external institutional investors, PE/VC backing, or public listing is recorded, and the company is positioning for a generational leadership transition with Avnish Barjatya's reported directorial debut alongside an upcoming film, Yeh Prem Mol Liya, scheduled for November 2026.

Name

Rajshri Entertainment

Legal name

Rajshri Entertainment Private Limited

Website

https://rajshri.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Rajshri Entertainment is a Mumbai-based, family-owned entertainment studio founded in 1947 that produces and distributes Hindi films, television shows, and digital content for Indian mass-market family audiences, operating 25+ YouTube channels and licensing content across major broadcasters and OTT platforms.

Ownership category

akta.pro rank

Product category

Film and Television Production

NAICS

Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Family Co-Viewing Educational Channels (MPABAKAL)

akta.pro secondary industry

Children’s & Family Broadcast Networks (MPABAAAD)

Keywords

• Film production studio
• Television content production
• Digital content distribution
• Bollywood entertainment content
• Family entertainment media

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Theatrical Film Revenue: Box office collections from theatrical releases of films produced by Rajshri Productions. Major releases include Hum Aapke Hain Koun, Maine Pyaar Kiya, Hum Saath Saath Hain, Prem Ratan Dhan Payo, and Uunchai.
2. Television Broadcasting Rights: Licensing of TV show content to broadcasters including Life OK, Star Plus, Zee TV, Sahara One, NDTV, and Doordarshan. Rajshri has produced over 7000 TV episodes across multiple daily soaps.
3. Digital Content Distribution: Distribution through owned YouTube channels (20+ billion views) and partnerships with streaming platforms like Netflix, Amazon Prime Video, MX Player, and Hungama. Multiple content channels across languages.
4. Film Library Licensing: Rajshri's library of 58 produced films with rights to additional 25 films generates revenue through licensing to various platforms and international distribution.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rajshri Entertainment produces and distributes premium Hindi-language family entertainment content across cinema, television, and digital platforms. The company produces feature films, daily television soaps (over 7,000 episodes produced), and operates 25+ digital content channels including YouTube (20+ billion views), reaching audiences through theatrical, broadcast TV, and OTT distribution partnerships.

Product overview

Rajshri Entertainment is a multi-platform entertainment studio offering a portfolio of films, television content, and digital channels. The core offerings include feature film production and theatrical distribution (Rajshri Films - 58+ films produced since 1962), television programming across major Indian broadcasters (Rajshri TV - 7000+ episodes), and digital content distributed across 25+ YouTube channels and streaming platforms. The digital portfolio spans genre-specific channels including Bollywood Now, Bollywood Classics, Peekaboo Kids, Rajshri Kids, Rajshri Food, Rajshri Soul, Mind Body Soul, Telly Masala, and regional channels (Rajshri Telugu, Rajshri Marathi, Rajshri Bengali). Content is distributed through YouTube, Netflix, Amazon Prime, MXPlayer, Hungama, and Gaana. The company produces family-oriented entertainment with melodious music, focusing on theatrical releases and multi-platform digital reach.

Differentiator

Problem solved

Functional benefit

Brands

• Rajshri Soul: Devotional songs, aartis, bhajans and shlokas channel
• Rajshri Food
• Rajshri Kids
• Peekaboo Kids
• Rajshri Marathi
• Rajshri Telugu
• Rajshri Bengali
• Bollywood Now
• Telly Masala
• Bollywood Classics
• Dishoom Films
• Dhinchak Films
• Mind Body Soul
• Rajshri Learn
• Rajshri Marathi ShowBuz
• Indono Daidokoro
• Pearls Of Wisdom

Products and services

• Rajshri Films Feature films produced and distributed by Rajshri Productions, spanning from 1962 to present. The studio has produced 58 films with rights to additional 25 films, including commercially successful family dramas and romances such as Hum Aapke Hain Koun, Maine Pyaar Kiya, and Prem Ratan Dhan Payo.
• Rajshri TV Television content including daily soaps and family dramas produced for leading Indian broadcasters. Over 7,000 episodes produced across networks including Life OK, Star Plus, Zee TV, Sahara One, NDTV, and Doordarshan. Shows typically air 6 episodes per week with family-oriented themes.
• Digital Content Channels Multi-platform digital content distribution across 25+ content channels with presence on YouTube, Netflix, Amazon Prime Video, MXPlayer, Hungama, and Gaana. Channels span genre verticals including Rajshri Marathi, Rajshri Telugu, Rajshri Kids, Peekaboo Kids, Bollywood Now, Bollywood Classics, Rajshri Food, Rajshri Soul, and Mind Body Soul.
• Uunchai (2022 film) Rajshri's 60th production starring Amitabh Bachchan, Anupam Kher, and Boman Irani, depicting three friends on an Everest Base Camp trek. Won Best Director (Sooraj Barjatya) at National Film Awards. Released theatrically in November 2022 and subsequently streamed on Zee5.
• Yeh Prem Mol Liya Upcoming family entertainer film starring Ayushmann Khurrana and Sharvari, marking the return of Rajshri's iconic 'Prem' character after 12 years. Directed by Sooraj Barjatya with music by Himesh Reshammiya. Scheduled for theatrical release on November 27, 2026.
• Sangamarmar (TV Series)

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mahaveer Jain FilmscoreStrategic or Co-development PartnerMahaveer Jain Films co-produces Rajshri productions including Yeh Prem Mol Liya (starring Ayushmann Khurrana and Sharvari, releasing November 2026) and Uunchai (starring Amitabh Bachchan, Anupam Kher, Boman Irani). This is an ongoing co-production partnership.
• Boundless MediacoreStrategic or Co-development PartnerBoundless Media co-produced Uunchai (2022) along with Rajshri Productions and Mahaveer Jain Films.
• JioHotstarminorChannel Partner/ Reseller/ DistributorRajshri's TV series Sangamarmar is available for streaming on JioHotstar, demonstrating content licensing relationship with major OTT platform.
• Zee5minorChannel Partner/ Reseller/ DistributorUunchai was streamed on Zee5 after its successful theatrical run, representing OTT licensing partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Yash Raj Films: India's largest and most iconic film production and distribution house, comparable to Rajshri as a long-running Bollywood studio with theatrical blockbusters, a deep film library, and multi-generational family ownership. Both compete for premium Hindi theatrical slots and OTT licensing.
• Dharma Productions: Karan Johar-led Bollywood production house with a similar theatrical distribution model, premium Hindi film slate, and growing OTT partnerships (Dharma's collective theatrical-and-digital approach closely mirrors Rajshri's film-plus-streaming strategy).
• Eros International (Eros STX): Indian film production and global distribution company with a comparable film library licensing model. Both monetize Hindi film catalogs via theatrical, TV syndication, and OTT licensing to platforms worldwide.
• Tips Industries: Indian music and film production company with a strong Bollywood music catalog. Rajshri's Bollywood Classics and music-forward film DNA make Tips a directly comparable peer in Hindi film music monetization.
• Balaji Telefilms: Indian television production powerhouse producing daily soaps and family dramas for leading broadcasters. Directly comparable to Rajshri TV's daily-soap production for Star Plus, Zee TV, and Life OK with similar target audience.
• Pen Studios: Indian film production and distribution studio with theatrical and digital distribution capabilities. Comparable to Rajshri as a privately held Indian film house competing for premium theatrical release windows.
• Shemaroo Entertainment: Indian media and entertainment company with deep film library monetization, Bollywood content distribution across TV and digital, and YouTube channel portfolio. Closely comparable to Rajshri's film library plus digital channels business model.

Broad incumbents

• Zee Studios: Film production and distribution arm of Zee Entertainment Enterprises. As a vertically integrated incumbent, it produces, distributes, and licenses films to its own OTT (Zee5) and TV networks, mirroring Rajshri's full-stack approach at much larger scale.
• Reliance Entertainment: Large diversified Indian media company with film production, distribution, and OTT (JioCinema/JioHotstar) assets. Overlaps with Rajshri in theatrical distribution and OTT licensing at significantly greater capital scale.

Emerging players

• Applause Entertainment: Premium OTT content production company focused on Hindi originals for streaming platforms. Represents the new-generation digital-native peer that Rajshri increasingly competes with for streaming platform relationships and creative talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rajshri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajshri Entertainment