Cassandra

What Cassandra does

Cassandra is a youth-focused cultural insights and research firm that studies Millennials, Gen Z, and Gen Alpha for enterprise brand and marketing clients. Its core product is The Cassandra Report®, a syndicated research publication delivering tabulated consumer data, trend analysis, and proprietary segmentation frameworks — including a six-tribe Gen Z segmentation model and dedicated Gen Alpha research — distributed under subscription-based Statements of Work with multi-year terms. The platform is complemented by the free Cassandra Daily newsletter, the Cassandra Daily Podcast, and Cassandra Sessions events, creating a top-of-funnel content ecosystem supporting enterprise sales of both syndicated and custom research deliverables.

Cassandra operates exclusively as a B22B insights provider with no self-service or channel-partner distribution; clients engage via direct, consultative sales. Pricing is individualized per SOW and not publicly disclosed. The company's legal entity is BV Insights LLC, a Florida limited liability company headquartered (per website mailing address) in Boca Raton. Cassandra was formerly part of ENGINE and was integrated into Big Village in 2024, where it now operates as a 'ready-made solution' within a larger advertising, technology, and data group, having been rebranded alongside ENGINE's transition to Big Village in June 2022.

The company's research covers global markets including the US, UK, India, China, Indonesia, South Africa, Japan, and South Korea, and spans verticals such as luxury, beauty, finance, food, travel, politics, technology, and mental health. Cassandra's defensibility rests on a decade-plus longitudinal dataset on hard-to-reach youth demographics, a registered trademark on The Cassandra Report®, and a specialized content library that generalist research firms are unlikely to replicate. There is no public evidence of proprietary AI/ML technology; AI is treated as a research subject (e.g., 'Ctrl+Alt+AI' report) rather than a product capability.

Name

Cassandra

Legal name

BV Insights LLC

Website

https://cassandra.co

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Cassandra is a B2B youth cultural insights firm producing syndicated research reports (The Cassandra Report®) and custom studies on Gen Z, Gen Alpha, and Younger Millennials for enterprise brand, media, and retail clients.

Ownership category

akta.pro rank

Product category

Market Research / Consumer Insights

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Consumer insights research
• Youth market research
• Generational research reports
• Gen Z insights
• Consumer trends analysis

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Syndicated Research Reports (The Cassandra Report®): Cassandra generates revenue through licensing of The Cassandra Report®, a syndicated research product delivered to clients via standardized reports. Clients purchase access to these deliverables under SOW agreements, paying fees as detailed in their individual statements of work.
2. Custom Research and Consulting Services: Custom deliverables involving Cassandra Property, including bespoke research projects, consulting engagements, and specialized analysis for enterprise clients under individual SOWs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cassandra produces syndicated research on Gen Z, Gen Alpha, and Millennial consumers, anchored by the Cassandra Report® franchise. Its deliverables include trend reports, a branded content library, podcasts, and live speaking engagements such as SXSW, sold primarily to enterprise brand marketers seeking youth-cohort intelligence.

Product overview

Cassandra is a youth insights and cultural research platform, now part of Big Village, offering The Cassandra Report® as its core syndicated research product covering Gen Z, Gen Alpha, and younger Millennials. The platform delivers reports through subscription-based access, complemented by the free Cassandra Daily newsletter, Cassandra Sessions events, and specialized research modules on topics including Gen Z segmentation, Gen Alpha trends, metaverse and technology, luxury, politics, work, food, and beauty. The portfolio represents a platform-plus-modules architecture where The Cassandra Report® serves as the primary vehicle, with thematic reports and recurring publications providing ongoing value to client subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cassandra Report® Syndicated research franchise providing enterprise brand marketers with intelligence on Gen Z, Gen Alpha, and Millennial consumer behavior, attitudes, and consumption patterns.
• Reports Library Online library of Cassandra's syndicated research reports, giving enterprise brand buyers on-demand access to youth-cohort insights content.
• Cassandra Content Library Branded content hub aggregating Cassandra's youth insights articles, reports, and related editorial content for enterprise brand audiences.
• Cassandra Podcast Appearances Podcast engagements where Cassandra shares youth consumer insights, extending the firm's research reach to broader brand and industry audiences.
• SXSW Speaking Engagements Live industry speaking engagements (e.g., SXSW) where Cassandra presents youth consumer insights to enterprise brand and marketing audiences.

Quantifiable outcome

• 89% of college students using AI tools for assignments
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Big Village (formerly ENGINE)coreStrategic or Co-development Partner · 1 June 2022Cassandra is now part of Big Village, expanding capabilities to deliver cutting-edge cultural insights and emerging trends research. As a ready-made solution of Big Village, Cassandra continues its mission of providing deep cultural insights into Gen Z, Gen Alpha, and Younger Millennials across the globe. The integration combines Cassandra's youth insights expertise with Big Village's broader advertising, technology, and data services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pew Research Center: Pew produces authoritative generational research (Millennials, Gen Z, Gen Alpha) widely cited by brands and media, providing free competitive reference points for Cassandra's syndicated insights.
• GWI (Global Web Index): GWI is a large-scale consumer research platform with deep generational audience cuts including Gen Z and Millennials, offering syndicated audience insights that overlap with Cassandra's syndicated report model.
• The Intelligence Group (VML): Formerly JWT Intelligence, this is a long-standing youth and cultural trends research practice inside WPP/VML, producing generational and cultural trend reports that compete with Cassandra's brand strategy work.
• Mintel: Mintel is a global consumer research publisher covering demographic cohorts including Gen Z and Millennials across categories, offering syndicated subscription reports comparable in form to The Cassandra Report®.
• Ipsos: Ipsos is a global market research firm with substantial generational, youth, and lifestyle research practices, competing for the same enterprise marketing insights budgets as Cassandra.

Direct peers

• Y-Pulse: Y-Pulse is a youth-focused market research firm that studies Gen Z and Millennial consumers, directly competing with Cassandra's syndicated youth insights offerings for brand and agency clients.
• Sparks & Honey: Sparks & Honey is a cultural insights and forecasting firm specializing in youth and emerging consumer trends, providing cultural strategy and trend reports that directly overlap with The Cassandra Report®.
• Trendera: Trendera is a Gen Z and Millennial consumer insights consultancy producing syndicated trend reports and custom research for brands, closely comparable to Cassandra's product set.
• Crowd DNA: Crowd DNA is a cultural insights and consumer trends agency serving brands with youth and emerging audience research, with a syndicated and custom research mix closely aligned to Cassandra's model.

Emerging players

• Voxburner (now part of Yolo Group): Voxburner was a youth insights and engagement platform producing Gen Z trend reports and youth panel research, providing overlapping consumer intelligence for the same brand customers Cassandra serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CassandraReport
• Facebookfacebook.com/cassandrareport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassandra