What Sedona Fire District does

Sedona Fire District (SFD) is a public fire district and political subdivision of the State of Arizona, established to provide fire protection and emergency services across portions of Coconino and Yavapai counties, including the Village of Oak Creek and Oak Creek Canyon. Operating from headquarters at Station #1 (2860 Southwest Drive, Sedona) with additional coverage from Station #3 (125 Slide Rock Rd), the district delivers 24/7 fire suppression, emergency medical services, wildland firefighting, and specialized technical rescue operations including rope rescue, swiftwater rescue, and helicopter evacuation through its Short Haul Team in cooperation with Arizona DPS air assets. Personnel are certified as trainers in these technical disciplines, allowing SFD to run paid certification courses for neighboring agencies and the public. The district holds an ISO Public Protection Classification of Class 3 and adopts and enforces fire codes within its boundaries, most recently the 2024 International Fire Code via Resolution #2026-01, effective April 21, 2026.

The business model is built primarily on property tax revenue levied on parcels within the district, supplemented by fee-for-service revenue streams: training course tuition (Rope Rescue Operations $699, Rope Rescue Technician $699, RRO/RRT Combo $1,299, plus Heartsaver CPR/First Aid courses), burn permit and development/construction permit fees, and ancillary sales of Rescue Retriever pet fire safety devices. The go-to-market is geographic and community-embedded: residents and visitors to the Sedona area are served through fire stations, community outreach events (EMS Week, wildfire preparedness events), public education programs (Firewise, school programs including Milo & Moxie and LAFS), and partnerships with the City of Sedona, Coconino and Yavapai counties, Coconino National Forest, and the Humane Society of Sedona, among others. Additional commercial and societal offerings include the Recruitment & Mentorship (RAM) Program, the Keep Your Pets Fire Safe initiative (with Rescue Retriever device distribution and pet alert stickers), and emergency alert systems coordinated with neighboring jurisdictions.

SFD serves a high-fire-risk environment characterized by wildland-urban interface exposure, Red Rock terrain, and elevation of 4,350 feet, and operates within Arizona's statutory framework for special purpose fire districts. The district is governed by an elected Governing Board, employs 51–100 staff, and operates without a parent company or external equity ownership; there are no funding rounds, M&A activity, or private capital events on record.

Name

Sedona Fire District

Legal name

Sedona Fire District

Website

https://sedonafire.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Sedona Fire District is a public fire district and political subdivision of Arizona that provides fire suppression, EMS, wildland firefighting, and technical rescue services to residents and visitors across portions of Coconino and Yavapai counties, including the Village of Oak Creek and Oak Creek Canyon.

Ownership category

akta.pro rank

Product category

Fire Protection and Emergency Services

NAICS

Fire Protection (92216)

SIC

Forestry (800)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

akta.pro secondary industries

Wildfire Suppression & Incident Response (AFAMAEAE), Wildfire Risk Assessment, Prevention & Suppression Services (IMAMAJAG), Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL)

Keywords

• Fire suppression services
• Emergency medical services
• Wildland firefighting
• Technical rescue operations
• Community risk reduction

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Property Tax Revenue: As a fire district, primary funding comes from property taxes collected from residents within the district boundaries covering Coconino and Yavapai counties.
2. Training Course Fees: Revenue from technical training courses including CPR, rope rescue operations, and rope rescue technician courses offered to the public and neighboring agencies. RRO courses at $699, Combo classes at $1299.
3. Permit and Fee Services: Revenue from burn permits, development/construction permits, plan review, and associated fee schedules.
4. Rescue Retriever Sales: Sale of Rescue Retriever pet fire safety devices at Station 1 and through online channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sedona Fire District is a public fire protection district providing 24/7 emergency response services including fire suppression, emergency medical services (EMS), wildland firefighting, and specialized technical rescue operations (rope rescue, swiftwater rescue, helicopter evacuation) to residents and visitors within its district boundaries across Coconino and Yavapai counties in Arizona. The district also offers community risk reduction programs, public education and outreach, technical training classes (CPR, first aid, rope rescue certification), permit and inspection services, and pet fire safety initiatives.

Product overview

Sedona Fire District provides comprehensive fire suppression and emergency medical services as its core offerings, supported by specialized operations including wildland firefighting, rope rescue, swiftwater rescue, and helicopter evacuation. The district operates as a unified platform combining emergency response with community risk reduction programs, public education, technical training classes, and pet fire safety initiatives. Key products include CPR/AED/first aid training, rope rescue certification courses (RRO, RRT, Combo), the Recruitment & Mentorship (RAM) Program, burn permitting, and emergency alert systems integrated with local government partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Suppression Primary emergency firefighting and fire suppression services for properties and residents within the Sedona Fire District response area, including structural and wildland fire response.
• Emergency Medical Services (EMS) 24/7 emergency medical response provided by paramedics and EMTs delivering pre-hospital care and transport services to residents and visitors.
• Special Operations (Technical Rescue) Specialized technical rescue operations including rope rescue, swiftwater rescue, and helicopter evacuation services for the district's challenging topography environments, delivered in coordination with the Short Haul Team and Arizona DPS helicopter assets.
• Wildland Firefighting Wildfire prevention, suppression, and management services targeting wildland-urban interface areas in the Red Rock region of Arizona.
• Development and Construction Services Plans review, permitting, construction inspections, and ISO rating assessments for new development and construction projects within the district, including commercial, residential, special events, and blasting operations.
• Public Education and Outreach Community education programs covering wildfire prevention (Firewise, burn seasons, spring clean-up), home safety (fire sprinklers, smoke detectors, car seat program), and school programs (Milo & Moxie, LAFS, fire extinguisher training).
• Technical Training and Classes Professional training services including CPR, AED, first aid, child car seat inspection, fire extinguisher training, and rope rescue certification courses (RRO, RRT, and RRO/RRT Combo) for neighboring agencies and members of the public.
• Keep Your Pets Fire Safe Pet fire safety initiative offering free pet alert stickers, Rescue Retriever devices for locating pets in emergencies, and pet registration for first responder awareness, delivered in partnership with the Humane Society of Sedona and other community organizations.
• Recruitment and Mentorship (RAM) Program Free mentorship program helping individuals prepare for fire service careers, including aspiring firefighters, EMTs, paramedics, and public safety students.
• Burn Permits Online burn permit system via the centralized Verde Valley platform (vv.burnpermits.com) for obtaining permits for open burning within the district.

Quantifiable outcome

• ISO Public Protection Classification: Class 3 for properties within 5 road miles of staffed fire stations

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Humane Society of SedonacoreStrategic or Co-development Partner · 5 May 2025Partnership for Keep Your Pets Fire Safe Week. The Humane Society provides free pet fire safety information and pet alert stickers, and distributes Rescue Retriever devices to pet adopters. Brenda Redel, Director of Philanthropy, contributed research on pet companionship benefits.
• Sedona Community Center (SCC)coreStrategic or Co-development Partner · 5 May 2025Partnership for Keep Your Pets Fire Safe Week. Through Meals on Wheels program, volunteers share pet fire safety information and install pet alert stickers and Rescue Retriever devices in client homes.
• Verde Valley Caregivers Coalition (VVCC)coreStrategic or Co-development Partner · 5 May 2025Partnership for Keep Your Pets Fire Safe Week. VVCC pet program volunteers distribute fire safety information and Rescue Retriever devices to residents with pets.
• Coconino National ForestcoreStrategic or Co-development PartnerCoordination on air resources for wildfire response. Coconino National Forest joins Sedona Fire District in implementing fire restrictions.
• Coconino CountycoreStrategic or Co-development PartnerCounty government partner for fire restrictions and emergency management. Coordinates on emergency alerts and Know Your Zone programs.
• Yavapai CountycoreStrategic or Co-development PartnerCounty government partner for fire restrictions and emergency management. Coordinates on emergency alerts.
• City of SedonacoreStrategic or Co-development PartnerKnow Your Zone cooperation. City proclaimed Keep Your Pets Fire Safe Week. Partnership on emergency management and emergency alerts.
• Arizona Community FoundationminorStrategic or Co-development PartnerProvided support for the Keep Your Pets Fire Safe project.
• Verde Valley Fire DistrictminorChannel Partner/ Reseller/ DistributorSFD refers public to Verde Valley Fire District for CPR class availability when SFD has no public classes scheduled.
• Cottonwood FireminorChannel Partner/ Reseller/ DistributorSFD refers public to Cottonwood Fire for CPR class availability when SFD has no public classes scheduled.
• Arizona Department of Public Safety (DPS)coreStrategic or Co-development PartnerDPS helicopter and highly trained crews work with SFD's Short Haul Team for search, rescue, transport, and advanced emergency medical services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Camp Verde Fire District: Regional Arizona fire district serving a Yavapai County community of similar profile with full fire, EMS and rescue services; comparable operating model and revenue base (property tax plus fees) in the same climatic and topographic risk environment.
• Northwest Fire District: Larger Tucson-area Arizona fire district with full fire/EMS/rescue service delivery and community risk reduction programs; useful as a scaled-up Arizona peer for service-mix and ISO-class benchmarking.
• Flagstaff Fire Department: Municipal fire department serving Flagstaff's high-elevation, wildland-adjacent community with technical rescue capabilities; comparable on WUI exposure, training programs and county-coordinated emergency management.
• Bullhead City Fire Department: Arizona municipal fire/EMS provider operating in a mixed wildland-urban interface environment; similar combination of structural and wildland response duties funded through a mix of public revenue and fees.
• Daisy Mountain Fire District: Northern Arizona (Anthem/New River) special-purpose fire district of comparable size and scope, offering fire, EMS, community risk reduction and training — a meaningful comparable for operational scale and funding-model benchmarks.

Direct peers

• Verde Valley Fire District: Neighboring Arizona fire district covering the Camp Verde/Cottonwood area with overlapping emergency-response, EMS, training and CPR-class offerings — explicitly referenced as a referral destination when SFD lacks public class capacity, making it the closest functional peer.
• Cottonwood Fire & Medical: Adjacent Verde Valley fire and EMS provider of nearly identical scale and service mix; SFD routinely refers CPR students here when its own classes are full, evidencing near-substitute service offerings in a contiguous geography.

Others

• National Fire Protection Association (NFPA): National standards body whose codes (including the 2024 International Fire Code adopted by SFD via Resolution #2026-01) shape SFD's regulatory environment; adjacent ecosystem player rather than a direct competitor.

Broad incumbents

• U.S. Forest Service – Fire & Aviation Management: Federal wildland firefighting and fuels-management organization coordinating on Coconino National Forest lands adjacent to SFD's service area; functionally comparable for wildland fire operations and interagency dispatch, though much larger in scope.
• Arizona Department of Forestry and Fire Management: State-level agency overseeing wildland fire suppression, prevention and resource coordination across Arizona; a broader incumbent with overlapping WUI mandate and incident-command authority that interfaces directly with SFD on wildfire response.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SedonaFD
• Facebookfacebook.com/SedonaFire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Fire District