Makro Colombia

Name

Makro Colombia

Legal name

Makro Supermayorista S.A.S.

Website

https://makro.com.co

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Cash-and-Carry Wholesale Retail

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Cash-and-carry wholesale
• Food service supply
• HORECA wholesale
• Private label brands
• Retail grocery

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale/Retail Sales: Core revenue from selling products through physical retail stores and cash-and-carry wholesale format to business customers and individual consumers. Revenue generated through product margins across food, beverages, household items, and specialized categories.
2. E-commerce Sales: Online sales channel through tienda.makro.com.co with delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Makro Colombia operates a cash-and-carry wholesale and retail chain selling food, beverages, household items, and specialty products in bulk and individual quantities through 21 physical stores across 16 Colombian cities. The company serves business customers (small retailers/tenderos, HORECA) and individual consumers, with private label brands, an e-commerce platform with delivery, and value-added services such as HORECA credit and the Makro Falabella co-branded card.

Product overview

Makro Colombia operates as a cash-and-carry wholesale retail chain (Makro Supermayorista S.A.S.), part of Dutch group SHV Holdings N.V. The company serves business customers (tenderos, HORECA sector) and households through its core wholesale format with 21 stores across 16 Colombian cities. The product portfolio includes the online store (Makro Tienda Online), private label brands (Aro, M&C, Ternez beef and pork, Panadería Fresca), and specialized programs like HORECA services for hotels/restaurants/cafes, Garantía de Calidad quality assurance with GFSI-aligned audits and ONAC/ISO 17025 accredited lab testing, and the Buen Corte meat selection program. Financial products include the Makro Falabella co-branded card. The company recently announced acquisition by Chilean retail group Cencosud for $158 million.

Differentiator

Problem solved

Functional benefit

Brands

• Aro: Private label brand offering a wide variety of products for home and business supplies, positioned as a value brand.
• M&C
• Ternez

Products and services

• Makro Supermayorista (Cash-and-Carry Wholesale Retail) Cash-and-carry wholesale retail chain with 21 stores across 16 Colombian cities (including Bogotá, Medellín, Cali, and Barranquilla) serving business customers (tenderos, HORECA) and households through bulk and individual purchases without membership requirements.
• Makro Tienda Online E-commerce platform (tienda.makro.com.co) allowing customers to purchase Makro's product catalog digitally with delivery services for both individual consumers and business buyers.
• Makro HORECA Dedicated program for Hotels, Restaurants, and Cafes (HORECA) providing exclusive pricing, personalized attention, promotional delivery, credit services, and order preparation for professional food service operators.
• Aro Private Label Brand Private label brand offering a wide variety of value products for home and business supplies, positioned as a value brand.
• M&C Private Label Brand Private label brand offering products with an optimal cost-to-benefit ratio, small packaging sizes, and low prices intended to help business customers achieve better profit margins.
• Ternez Private Label Meat Brand Private label fresh meat brand including Ternez Res (beef) and Ternez Cerdo (pork) lines sold with a quality guarantee for HORECA and household customers.
• Panadería Fresca Private Label Bakery Fresh bakery private label offering a range of bread varieties including Arabs, Alinados, Baguette, Blandito, Dorado, Dulce, Hojaldre, and Integral.
• Makro Falabella Card Co-branded credit card in partnership with Falabella offering exclusive benefits and payment/financing options for Makro customers.

Quantifiable outcome

• 21 stores across 16 cities serving wholesale market
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiendas ARA: Colombian hard-discount chain owned by Grupo Bolívar, expanding rapidly across departments. Targets price-sensitive shoppers and small resellers with a model that directly challenges Makro's value proposition on lower-volume trips.
• PriceSmart: Operates membership warehouse clubs across Latin America and the Caribbean with a cash-and-carry/wholesale model targeting both B2B and consumer shoppers — directly comparable format, geography, and customer mix to Makro Colombia.
• Sam's Club: Walmart-owned warehouse club active in Mexico and other LatAm markets. Comparable cash-and-carry/wholesale-club model serving SMB and HORECA buyers with private label (Member's Mark), directly relevant to Makro's category positioning.
• Grupo Éxito: Colombia's largest multi-format retailer (Éxito, Carulla, Surtimax) with national store footprint. Directly competes for household grocery and HORECA spend across Colombian cities, making it the most relevant local peer.
• Metro AG: Global cash-and-carry and food service distribution operator (METRO Cash & Carry) and Makro's historical global sister brand under SHV. Directly comparable B2B/wholesale model with private label (RIOBA, Horeca Select), serving as the global format benchmark.
• Tiendas D1: Fast-growing Colombian hard-discount chain competing aggressively on everyday low prices for SMB resellers and consumers. Competes for the same tendero wallet as Makro with a smaller-format, lower-cost model.

Regional players

• Assaí Atacadista: Brazil's largest cash-and-carry chain (GPA/Pão de Açúcar group), serving SMB and HORECA with self-service wholesale. Same cash-and-carry format as Makro in the adjacent Latin American market — strong regional benchmark for unit economics and private label.
• Jumbo (Cencosud Colombia): Cencosud's Colombian hypermarket banner. Becomes a sister brand under the acquirer post-deal, overlapping on grocery assortment and HORECA supply, making it the most relevant intra-portfolio comparable for synergy and cannibalization analysis.
• Olímpica: Colombian regional supermarket and big-box chain with strong presence on the Caribbean coast and other major cities. Comparable grocery assortment and HORECA reach, particularly in Barranquilla where Makro also operates.

Broad incumbents

• Costco Wholesale: Global warehouse club leader and the benchmark for cash-and-carry operating model, private label (Kirkland) depth, and HORECA-style B2B service — not present in Colombia but the closest comparable operator by category mix and economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makrocolombia
• YouTubeyoutube.com/user/makrocolombia
• Facebookfacebook.com/MakroColombia
• LinkedInlinkedin.com/company/makrocolombia
• Instagraminstagram.com/makrocolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro Colombia