What Olímpica does

Olímpica is a privately held Colombian multi-category retail chain headquartered in Barranquilla, with operating history dating to 1953 and 1,001–5,000 employees. The company runs a network of physical hypermarket and supermarket stores across Colombia alongside a VTEX-powered direct-to-consumer e-commerce platform at olimpica.com that includes home delivery and a hybrid marketplace hosting third-party sellers such as CELUMOVIL STORE S.A.S, QuieroMac, and 2hot alongside first-party inventory.

The product surface spans five core verticals: a Supermercado (grocery) section with fresh produce, packaged foods, beverages, personal care, and household cleaning; a Medicamentos y Dermocosméticos pharmacy/dermocosmetics section; an Electrodomésticos y Tecnología electronics and appliance department covering televisions, air conditioners, refrigerators, washing machines, cell phones, computers, and printers; a Hogar home-goods and kitchen section; and a Tienda Junior storefront carrying official Junior FC (Club Junior de Barranquilla) merchandise under an Adidas co-branded partnership. The proprietary Olimpo private label covers air conditioners, air fryers, sandwich makers, and fans, while a Tarjeta Olímpica store credit card provides financing and promotional pricing.

The revenue model combines first-party retail product sales, marketplace commissions from third-party sellers, higher-margin private-label hardware sales, and financial-services monetization via the store credit card, with pricing set per unit in Colombian Pesos and distribution across both physical stores and the e-commerce platform reaching Colombian consumers nationwide.

Name

Olímpica

Legal name

Olímpica

Website

https://olimpica.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Olímpica is a Colombian multi-category retail chain headquartered in Barranquilla, operating hypermarkets and a VTEX-powered e-commerce marketplace spanning grocery, electronics, pharmacy, home goods, and Junior FC sports merchandise, with the proprietary Olimpo private label and Tarjeta Olímpica credit card.

Ownership category

akta.pro rank

Product category

Multi-Category Retail

NAICS

General Merchandise Retailers (455), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Grocery Stores (5411)

akta.pro primary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

Keywords

• Retail hypermarket chain
• E-commerce marketplace
• Consumer electronics retail
• Grocery supermarket
• Home appliances sales

Headquarters

HQ city

Colorado

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Olímpica generates revenue through direct retail sales of products across multiple categories including supermarket items, electronics, home appliances, personal care, medications, and home goods. Products are sold both directly by Olímpica and via third-party marketplace sellers on the platform.
2. Marketplace commissions: Third-party sellers (such as 'Vendido por: Olimpica' vs other sellers like 'CELUMOVIL STORE S.A.S', 'QuieroMac', '2hot') sell products through the platform, suggesting a marketplace model with commission or listing fees.
3. Olimpo private label products: Olímpica sells proprietary Olimpo branded products including air conditioners, air fryers, sandwich makers, and fans, generating higher margins on private label goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Olímpica operates a multi-category retail business combining a chain of physical hypermarket and supermarket stores across Colombia with a direct-to-consumer e-commerce platform (olimpica.com) that also functions as a marketplace for third-party sellers. The assortment spans supermarket/grocery, electronics and home appliances (including the proprietary Olimpo private label), pharmacy and dermocosmetics, home goods, alcoholic beverages, and official Junior FC sports merchandise, supported by the company's own Tarjeta Olímpica store credit card for financing.

Product overview

Olímpica is a Colombian retail chain operating an e-commerce platform that serves as a multi-category marketplace. The core offering consists of a Supermercado (grocery) section with fresh produce, packaged foods, beverages, and household essentials; a Medicamentos y Dermocosméticos (pharmacy) section for medications and beauty products; and an extensive Electrodomésticos y Tecnología (electronics) department featuring televisions, air conditioners, cell phones, computers, printers, washing machines, and refrigerators. Additional sections include Hogar (home goods), Hogar Cocina (kitchen products), Tienda Junior (official Junior FC football club merchandise), and Recetas (recipe content). The platform also offers a proprietary Tarjeta Olímpica credit card for financing. The business model combines first-party inventory sold directly by Olimpica alongside third-party marketplace sellers, creating a hybrid retail marketplace ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Olimpo: Private label brand for air conditioners and home appliances sold exclusively at Olímpica stores

Products and services

• Supermercado Grocery and supermarket section offering food products, household cleaning supplies, personal care items, fresh produce, beverages, packaged goods, fruits and vegetables, home cleaning supplies, personal care and beauty products, and alcoholic beverages (wines, whiskies, vodkas, tequilas, beers, and spirits).
• Droguería Olímpica (Medicamentos y Dermocosméticos) Pharmacy and dermocosmetics section offering over-the-counter medications, health supplements, skincare products, and beauty treatments for Colombian consumers seeking home delivery of health and personal care items.
• Electrodomésticos y Tecnología Electronics and technology department featuring televisions (smart, LED, LCD from Samsung, LG, Olimpo, Caixun, Hisense), air conditioners (mini split, inverter, window, portable; Olimpo, Midea, Electrolux, Mabe; 9,000–36,000 BTU), cell phones (Samsung, Apple, Xiaomi, Motorola; new and refurbished), computers and laptops (Lenovo, HP, Asus), printers and supplies (Epson, Brother, HP, Pantum), washing machines (Mabe, Haceb, Electrolux, Westinghouse), and refrigerators (Haceb, Mabe, LG; 200–700+ liters).
• Hogar (Home Goods) Home goods section including furniture, mattresses, air fryers, kitchen appliances, blenders, and home organization products for Colombian households.
• Hogar Cocina (Kitchen) Kitchen products storefront including cookware, utensils, appliances, dinnerware, and food preparation equipment for household cooking needs.
• Tienda Junior (Official Junior FC Merchandise) Official Junior FC merchandise store offering Adidas-branded jerseys, accessories, sports gear, bags, flags, and fan items for supporters of the Colombian football club Club Junior de Barranquilla.
• Tarjeta Olímpica (Store Credit Card) Store credit card offering financing options, promotional discounts, and exclusive deals for Olímpica customers shopping across the platform and physical stores.
• Olimpo Private Label Products Proprietary Olimpo brand of home appliances including Olimpo air conditioners (Mini Split ON/OFF and Inverter models with rapid cooling, air purification systems, ultra-silent operation, and energy-efficient ON/OFF technology), air fryers, sandwich makers, and fans, sold exclusively through Olímpica.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Adidas (for Junior FC merchandise)minorChannel Partner/ Reseller/ DistributorOlímpica sells official Junior FC (Club Junior de Barranquilla) merchandise including Adidas-branded jerseys, clothing, and accessories. The partnership involves the 'Colección ADIDAS' with official team merchandise. Junior FC is a football club founded in 1924, based in Barranquilla, Colombia, with 10 league titles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Liverpool (Mexico): Large Mexican department store chain combining physical retail, e-commerce, and a proprietary credit card. Highly comparable business architecture to Olímpica (multi-category retail + own-brand credit), though operating in Mexico rather than Colombia.
• Ripley: Latin American department store operator with multi-category retail and marketplace capabilities, primarily in Peru and Chile. Operates a comparable business model to Olímpica but in different geographies, useful as a LATAM retail comparable.

Direct peers

• Jumbo (Cencosud): Hypermarket chain owned by Cencosud operating in Colombia, competing head-to-head with Olímpica on multi-category assortment including grocery, electronics, and home appliances, with strong private-label presence.
• Ktronix: Colombian electronics retailer owned by Grupo Éxito, selling TVs, cell phones, computers, and home appliances online and in-store. A specialist competitor in the exact electronics and appliance categories Olímpica promotes heavily on its marketplace.
• Grupo Éxito: Colombia's largest omnichannel retailer, operating hypermarkets, supermarkets (Éxito, Carulla, Surtimax), and a leading e-commerce platform. Direct competitor to Olímpica across grocery, electronics, pharmacy, and home goods with significantly larger scale and a more developed marketplace model.
• Alkosto: Colombian big-box retailer specializing in electronics, home appliances, and technology, with an e-commerce platform. Highly comparable to Olímpica's electronics and appliances category, and a primary competitor on promotional pricing for high-ticket items.

Emerging players

• La Rebaja (Copservir): Major Colombian drugstore chain with online pharmacy and dermocosmetics sales. Competes directly with Olímpica's Droguería Olímpica category and shares the medication home-delivery use case.
• Homecenter (Sodimac): Colombian home improvement and home goods retailer with strong omnichannel presence. Comparable to Olímpica's Hogar (home goods) section, including furniture, mattresses, and small appliances.

Broad incumbents

• MercadoLibre Colombia: Dominant Latin American marketplace operating in Colombia. Comparable to Olímpica's marketplace ambitions on a much larger scale; competes for the same third-party sellers and consumer electronics demand.
• Falabella (Colombia): Latin American department store and marketplace operator with a strong Colombian e-commerce presence, competing across electronics, home goods, and apparel with a broader portfolio than Olímpica's category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/olimpicaSA
• Facebookfacebook.com/SupertiendaOlimpica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olímpica