Gruppo Eurovo

What Gruppo Eurovo does

Gruppo Eurovo is a privately-held, family-controlled Italian group founded in 1950 by Rainieri Lionello in Veneto and now led by the second and third generations of the Lionello family (President Siro Lionello, CEO Ireno Lionello). The company is the absolute leader in the Italian egg market and a European frontrunner in egg and egg products, operating a vertically integrated supply chain that spans feed milling, laying-hen farming (multiple sites including a 1.2 million cage-free hen flagship at Codigoro), processing, packaging, and a wholly-owned distribution subsidiary, Eurotrasporti, running 300+ vehicles for 24-48 hour nationwide Italian delivery. Manufacturing footprint extends across Italy, France (Liot, Ovonor Sas), Poland (Maia Polska, opened 2004), Spain (Marcopolo Comercio SL), and Romania, with international export beyond Europe.

The product portfolio splits into consumer and professional lines under multiple brands: consumer brands include Le Naturelle (with sub-lines Le Naturelle Vita, Gourmet, Rustiche), Maia, Nonna Anita (gluten-free dessert mixes), White Force, ProUp (high-protein egg-white beverage, bars, pancakes, ragù) and the Lypro food supplement brand; professional brands include Liot, É lite, EPS (egg powder specialists), Eurovo Service, Novissime Professional, Bakery Innovation, and Maia Professional. The company sells through large-scale retail (GDO) for B2C, professional foodservice (bakeries, ice cream makers, restaurants) for B2B, and export for international markets, with an active marketing program spanning TV partnerships (MasterChef Italia, Antonino Chef Academy) and food trade shows (SIAL Paris, Anuga, Gulfood, FI Europe).

The business model is industrial commodity-plus: core revenue comes from egg and egg product sales to fragmented consumer and professional customers, supplemented by premium and functional product extensions (ProUp, Le Naturelle Vita, Lypro) that command higher unit economics. Strategic positioning emphasizes animal welfare (100% cage-free Italian farms achieved July 2023), quality assurance (1 million annual analyses), and family heritage (società benefit status since 2022). Two recent acquisitions — Two Chicks (UK, 2025-04-04) and Granja Pinilla (Spain, 2025-04-22) — indicate an active inorganic expansion push alongside organic product line launches into dairy substitutes and sports nutrition.

Name

Gruppo Eurovo

Legal name

EUROVO S.r.l.

Website

https://eurovo.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Eurovo is a privately-held, family-owned Italian group founded in 1950 and the Italian market leader in shell eggs and a European leader in vertically integrated egg and egg products, serving consumer retail, professional foodservice, and increasingly sports nutrition and dairy-substitute segments across Europe.

Ownership category

akta.pro rank

Product category

Egg and Egg Products Manufacturing

NAICS

Food Manufacturing (311), Chicken Egg Production (112310), Other Poultry Production (112390)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

Keywords

• Egg products manufacturing
• Shell egg production
• Egg powder processing
• Protein beverages
• Food service ingredients

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Egg and Egg Products Sales: Core revenue from production and sale of fresh eggs, egg products (liquid, powdered), and egg derivatives for consumer and professional markets

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gruppo Eurovo is a vertically integrated European producer of shell eggs and processed egg products, covering the full chain from feed milling and cage-free poultry farming through egg breaking, pasteurization, liquid and powder processing, packaging, and distribution. It sells branded shell eggs, liquid and powdered egg products, functional/protein foods and beverages, gluten-free dessert mixes, and food supplements to both consumer retail (Le Naturelle, Maia, Nonna Anita, ProUp, Lypro) and professional food service operators (Eurovo Service, Liot, Novissime Professional, EPS, É lite, Bakery Innovation), with 14+ production sites in Italy, France, Spain, Poland, and Romania and distribution across Europe and international export markets.

Product overview

Gruppo Eurovo is a leading European egg and egg product company offering a diversified portfolio of consumer and professional brands. Consumer offerings include shell eggs (Le Naturelle, Maia, Novissime), functional foods (Le Naturelle Vita with Vitamin C/D/Zinc and Omega-3 eggs), premium pastry products (Le Naturelle Gourmet), gluten-free dessert mixes (Nonna Anita), fitness/protein products (White Force, Proup with protein beverages/pancakes/bars), and food supplements (Lypro). Professional offerings include egg products for foodservice (Eurovo Service, Élite, Liot, Maia Professional), powdered egg specialists (EPS), bakery innovations, and practical packaging solutions (Novissime Professional in Tetra Pak). The company operates a vertically integrated supply chain controlling all stages from feed production to farm operations, processing facilities, and distribution through a fleet of 300+ owned vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Le Naturelle: Consumer brand with widest range of eggs, egg products and egg derivatives.
• Le Naturelle Gourmet
• Le Naturelle Vita
• Le Naturelle Rustiche
• Maia
• Maia Professional
• Nonna Anita
• White Force
• ProUp
• Lypro
• Novissime Professional
• EPS - Egg Powder Specialists
• Eurovo Service
• Élite
• Bakery Innovation
• Liot
• Lolli Liquori

Products and services

• Le Naturelle Gruppo Eurovo's primary consumer brand offering the widest range of shell eggs, egg products and egg derivatives for all consumer needs, distributed through large-scale retail (GDO) in Italy.
• Le Naturelle Vita Functional food line featuring Vitamin C enriched egg white in bottle, Vitamin D and Zinc enriched products, and Omega-3 rich eggs targeting wellness-focused consumers.
• Le Naturelle Gourmet Premium line of egg products for demanding palates and high-quality pastry lovers seeking professional results at home.
• Maia Egg brand primarily distributed in northern Italy, offering only free-range or organic eggs under the Eurovo Group, with the tagline "Maia, vivere genuino".
• Nonna Anita Line of gluten-free powder mixes for desserts, ready-made fillings and auxiliary sprays used for baking and decorating cakes and sweets.
• White Force Range of egg-protein products designed for active people who love fitness and bodybuilding.
• ProUp High-protein product line based on egg white for sports and fitness enthusiasts, including beverages, protein pancakes, protein bars, 1L shelf-stable liquid egg white, boiled eggs, and protein ragù.
• Lypro Food supplement brand featuring egg protein products, including chewing gum and soluble powder supplements with immune-support ingredients.
• Novissime Consumer egg brand of the Eurovo Group distributed through Italian retail channels.
• Eurovo Service Professional product line serving bakeries, ice-cream makers, rotisseries and restaurants with a wide range of liquid, pasteurized and other egg products.
• É lite Premium egg products from 100% Italian A-class eggs from barn farming, fully vertically integrated.
• EPS - Egg Powder Specialists Powdered egg products for professional bakers, ice-cream makers, restaurants and the food and pharmaceutical industries, providing practical solutions with long shelf life.
• Novissime Professional Practical Tetra Pak packaging range of egg products for professional bakers, ice-cream makers and restaurants.
• Bakery Innovation Semi-finished egg-based products designed as a pastry chef assistant for professional bakeries and patisseries.
• Liot Professional brand since 1960 (acquired by Gruppo Eurovo in 2001) providing quick and practical egg-based solutions for patisserie and restaurant professionals.
• Maia Professional Professional range of egg products under the Maia brand targeted at bakeries, ice-cream makers and restaurants.
• Lolli Liquori Artisanal liqueur brand founded in 1957 in Bologna, acquired by Eurovo Group and operated as a consumer-facing premium liqueurs line.

Quantifiable outcome

• 1 million quality analyses conducted annually across the production chain
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• MasterChef Italia (Sky)coreStrategic or Co-development Partner · 14 December 2023Ongoing partnership with MasterChef Italia show airing on Sky and NOW. Le Naturelle brand showcased as premium ingredient on the cooking competition, reinforcing brand positioning around quality and Italian culinary tradition.
• IRCCS Istituto Ortopedico Rizzoli di BolognaflagshipStrategic or Co-development Partner · 5 October 2021Gruppo Eurovo supports the Ex-Ovo research project using chicken egg membrane for cancer research. Collaboration began in 2018; project focuses on sarcoma and bone metastasis research using the ex-ovo model where tumor tissue is cultivated on egg membrane.
• Antonino Cannavacciuolo - Antonino Chef AcademycoreGTM or Marketing Partner · 29 August 2021Gruppo Eurovo products featured in Antonino Chef Academy TV show (Endemol Shine Italy for Sky). Partnership showcases Eurovo products to aspiring professional chefs in competition format, strengthening professional brand positioning.
• CIWF (Compassion in World Farming)coreStrategic or Co-development PartnerCollaboration on barn farming animal welfare improvement project with University of Bologna in 2021. Project confirmed effectiveness of Eurovo's approach to animal welfare using open-type aviaries.
• ISMEAminorStrategic or Co-development PartnerApproved D.O.M.A.NI. Supply Chain Contract - Italian agricultural supply chain development program supporting the egg production sector

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Vital Farms: US-listed premium pasture-raised egg company that, like Eurovo's Le Naturelle line, sells branded, welfare-positioned shell eggs to retail and food service at price premiums. Closest international analogue in branded cage-free/free-range egg strategy.
• LDC (Loué): Leading French poultry group (parent of Loué and Matines) with strong European free-range and organic egg brands. Directly comparable in product mix, retail channels, and cage-free positioning within Europe.
• Eggland's Best: US-based franchised branded egg company selling premium, nutrition-differentiated shell eggs through retail. Comparable in branded shell-egg strategy and nutritional positioning, though lighter on B2B/food-service depth.
• ISE Foods: Japan-headquartered global egg producer with operations across the US, Europe, and Asia. Comparable as a large-scale, internationally diversified egg company with branded consumer products and food-service exposure.
• Ovostar Union: Ukrainian vertically integrated egg producer and exporter of shell eggs and egg products to the EU and MENA. Comparable in vertically integrated model (feed-to-processing) and B2B egg-products orientation.
• Rembrandt Foods: US-based egg-products manufacturer (liquid, dried, frozen) supplying food manufacturers and food service. Closely comparable to Eurovo's Eurovo Service, É Lite, and EPS Egg Powder Specialists professional divisions.
• Daybreak Foods: Privately held US egg producer with both shell eggs and processed egg products across retail and food service. Comparable mid-sized, privately held, vertically integrated structure serving similar end-markets to Eurovo.

Broad incumbents

• Cal-Maine Foods: The largest US shell-egg producer with broad brand and specialty egg portfolio. Comparable as a scale-driven, vertically oriented egg company, though Eurovo's European market and value-added egg products focus differ.
• Gruppo Veronesi: Italian agri-food group (Aia, Negroni) operating in poultry processing and branded meat/egg products. Directly comparable in the Italian retail and food-service channel, with a broader portfolio of animal proteins.
• Avril Group: French agricultural and food-processing industrial group with significant egg-products and specialty ingredients exposure (Matines, Lesieur). Comparable as a European incumbent in branded eggs and B2B egg ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/Eyx5F8cEWM4
• LinkedInlinkedin.com/company/gruppo-eurovo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Eurovo